Lead Generation Strategies – 2

Word-of-Mouth Marketing on Social Media

Not surprisingly, once a consumer posts a raving review of your digital agency on Facebook and Twitter, chances are people in their network who see the post will keep your agency in mind. In fact, Nielsen found that 84% of consumers trust the recommendations made by their family and friends.

But, it’s not just consumers who follow this line of thinking.Google thinks the same way too.The tech giant’s new search algorithm, ensures that content  with more shares are better ranked.

In short, if you’re not focused on online word-of-mouth marketing, then chances are you’re losing out on a lot.

Focus on the Dream 100

The Dream 100 is a sales strategy that encourages you to make a list of the top 100 prospects that you would want most as clients. Once the list is made, you have to spend time and effort in building relationships with the prospects on the list. Comment on their social media pages, like their posts, subscribe to their blog and attend their events.

Increase Brand Awareness by Attending Events

You don’t land coveted clients just by sending cold emails. Instead, you should attend networking events to meet potential prospects in real-life. Talk about your business in conferences and seminars. Feature your agency in trade shows and demonstrations.

You’ll know you’re making an impact, when people in your area know your digital agency. By latching onto opportunities to increase brand awareness, you can generate new leads and expand your customer base.

Create an App

Another way to great lead generation strategy is to build an app that people in your industry can like and share. It doesn’t need to be an interactive game—just something that will add value to marketers.

Do your clients have problems with networking? Create an app that allows them to connect with various agencies. A good example is the Pitchmate app created by the Woedend advertising agency. The app allows marketers to get acquainted with the best agencies in Amsterdam. With just one tap, users can send invitations to set up a meeting.

Write Guest Post in High Authority Sites

Attract new leads by writing guest posts on high authority sites such as Entrepreneur, Hubspot and Buffer. Offer actionable advice that would be of interest to your targeted clients. And, remember to add a few backlinks to your agency.

Who knows? A popular blog post could allow potential clients to discover your business and encourage them to seek out your services.

Use Google As Your Login

The ultimate benefit of using Google as your login is that you can personalize your efforts. You can efficiently deploy effective marketing when you see and address your prospects as individuals and not as a group. It’s for this reason that Trello and SugarCRM connect with individuals.

The internet has brought about a great degree of convenience in our lives. Our names, addresses and other contact details are now stored on reliable sites like Google, Twitter, LinkedIn and Facebook. This has made it possible for businesses to create a flexible and easy sign-up flow.

One main reason why Google has countless users is because with just one Google account, you can log into YouTube, Blogger, Google Analytics, Google Docs, Google Drive and more.

Discard your generic enquiry forms

Most consultancies and agencies use out-dated, dull forms on their websites at the cost of their leads.

Remember that your form is the last step in the lead generation marathon. It precisely segregates your leads from your non-leads, and has a considerable influence on how many leads you actually get by the end of the day.

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Tips for Building Your First Business Website

Have a Clear Goal

Every small business website is different because everyone serves a different purpose. If you want your first business website to be a portal for people to buy products, you need to build it around that goal. If you want it to provide information and entice potential clients to call you, you have to build it with that goal in mind. A website without a clear purpose will only cost you time and money while providing little, if any, benefit.

Write Your Own Content

Before getting started with building your first business website, you should decide, at least in basic terms, what you want it to say. According to Emily Bracket, president of design and branding firm Visible Logic, the website owner should at least start the content creation for their own site. Even if you plan to hire someone to edit or polish it, you know the basic message of your company more than anyone else will.

Tell Customers What You Can Do for Them

It can also help to try reading your content as a potential visitor. According to Bracket, a common pitfall she sees among new website owners is a tendency to focus on what they do, rather than what benefit they provide to customers or clients.

Utilize Calls to Action

Another way to make your goals very clear to visitors is to utilize calls to action. Do you want them to sign up for your newsletter? If so, add a form on your main page. Do you want them to shop through your new collection of products? Tell them so.

Always Include a Contact Form

When deciding which types of contact information to provide, a contact form should always be included, says Bracket. Sometimes people are looking to get in touch but they don’t have access to their main email program or just can’t click on your email link for whatever reason. A contact form makes it easy for people to send a message no matter where they are or what kind of device they are using.

Make Text Easy-to-Read

Since the text of your site is likely what’s providing most of the relevant information to your visitors, it’s important that they can actually read it. Basic typefaces, like those that your designer or theme are likely to suggest, are best for readability. So don’t go changing all of your fonts to fancy lettering just because you think it looks cool.

Add Valuable Images

Visuals like images can also go a long way for adding interest to your first business website. Some ideas for relevant images include team photos, examples of your work, and even relevant stock images.

Research SEO

SEO is a concept you’ll have to keep in mind throughout the entirety of running your website. Your designer should be able to help with the basics at first. But over time you’ll likely want to educate yourself about some of the concepts so that people can easily find you online.

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Lead Generation Strategies

1. Set Up A Referral Program

Do your clients love your services? How often do they share your digital agency with their network?

Do you know referrals are a powerful way to generate new leads and gain clients?

In fact, 92% of consumers trust recommendations from their network. In addition, 83% of satisfied customers are willing to refer products and services, but only 29% actually do.

So get in the game. Set up a referral program to ensure that clients receive rewards when they make successful referrals.

2. Use Database Marketing to Build Segmented Lists

Database marketing is focused on creating elaborate customer profiles to generate leads. These profiles contain information such as customer’s names, purchase histories or mailing lists.

This information is used to create segmented email lists based on the client’s industry, company size, interest and needs.

Creating the database takes time, but it’s effective. By segmenting customers based on behavior and profiles, your digital agency can create personalized messages that are tailored to fit  their needs.

3. Create Gated Content With Valuable Information

One of the best lead generation strategies is simply to create an eBook or whitepaper that contains valuable information. 

This is the best lead magnet business can have.

Gating powerful resources that provide value to your prospects behind a form is a clever strategy for acquiring leads. If done in the right way, an intelligent whitepaper or ebook can make a tremendous impact, making it worth your cost and time to create it.

However, you need to draw a fine line between when to gate and when not to. Having a healthy combination of free gated content and downloadable resources can be the perfect recipe for lead generation.

4. Use Experiential Marketing to Provide Unique Branded Experiences

Experiential marketing is the act of creating unique branded experiences. Rather than sending messages, this strategy is focused on creating opportunities or events where potential customers can interact with the brand.

Experiential marketing activations may be in the form of events like concerts, festivals and tradeshows. But the trick to winning with this strategy, is to create fun and original interactive activities. A good example is the large interactive posters posted by Google around the San Francisco Bay Area. The interactive posters generated tons of hype when it allowed consumers to vote regarding where it’s $5.5 million would go.

5. Provide Free Audits

As one of the top lead generation strategies is providing potential clients with free audits.

Ask clients to fill out forms so that your agency’s digital experts can review their digital strategy and campaigns. Prove your value by analyzing their content page, link structure, site traffic, and competitors.

Not only will these reports allow your agency to propose solutions to a client, but it will also get your business  to standout from other agencies.

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Google, Bing, Yahoo Comparison

This is a quick Google, Bing, Yahoo Comparison and Review for anyone interested in knowing more about these search giants. Bing, Google and Yahoo are the three leading world-class English search engines. Each has its own unique advantage over the others and delivers excellent results to its users. For example Bing has excellent search tools such as explorer pane, quick previews and sentiment extraction while Google has tools such as street views and is known for giving solid search results. Yahoo on the other hand is known to integrate its search results with strong networks, enabling you to get more than web search results.

Google

The search engine is known for solid search result in addition to it’s social integration, especially with the use of Google+. Google is owned by Google Corporation which also offers online advertising technologies, cloud computing and other software services such as Gmail, office suite, instant messaging, and more. The company was incorporated in 1998 by Sergey Brin and Larry page with the aim of organizing information in the world and making it both accessible and useful.

Google has been developing over the years with new additions that make it a more socially driven search engine. With Google search, you can search for information, share it with friends, connect with other readers of similar information and socialize with other users. Its search results often contain information on page recommendations by friends. Although it has great features, Google is not perfect and that is partly why there are a lot of other search engines trying to compete with it.

Bing

Bing search engine is owned and operated by Microsoft Corporation. It is much smaller than Google because it is much younger. Bing was established and launched in 2009. The way Bing indexes content is very different from Google and it has better videos, images and news searches. Bing is characterized by a number of features such as interface features that include video home page, images page, side navigation panes and sublinks on page searches.

Its instant answer features cover sports, finance, dictionary, flight tracking, conversion of units, advanced computation and calculators etc. Bing also has a feature that gives local information. This feature covers things like traffic updates, business listings, local restaurant listings, city hotel listings and people listings.

The biggest advantage of Bing is that it is integrated with social media platforms other than its own social platforms. This includes Hotmail integrations, facebook integrations, apple integrations and integration with Windows 8. Although it has great features, Bing is still a new search engine and may take some time to grow.

Yahoo

Yahoo is one of the oldest search engines in the world. Yahoo has many features that helps it compete with Google, although it is not as big as Google. Yahoo is owned by yahoo Inc which was incorporated in 1995 by David Filo and Jerry Yang.

Other than the search engine, yahoo inc also offers services such as the web portal, yahoo directory, yahoo news, yahoo answers, yahoo mail, fantasy sports, yahoo groups, yahoo finance and yahoo video sharing among other services. Yahoo and Bing search work together to share ads and offer a number of great features such as Flickr, online image editors and desktop application.

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Why Fresh Content Is Critical

Google Loves Frequent Updates

By far, the most frequently used search engine is Google.  As the king of all search engines, Google has tremendous influence on webmasters and how websites are constructed.  When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.

Of course, you should not make unnecessary changes, additions, or postings every hour of every day.  However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site.  The “Googlebot” that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index.  If you update your content often with reliable and valuable information, then you have a better chance of Google ranking your site higher with each update.

So, add an article, an image or just make some change on your site to get noticed. The easiest and most effective way to stay fresh is to add a blog on your site and continue to add articles that will get noticed by your viewers. If they comment on those articles, that counts as an update on your site. So, write something that will get the attention to begin helping with your frequent updates.

More Content, More Keywords

When you publish new content, you present yet more opportunities for your site to contain more keywords.  Keywords are high on the algorithm chart for search engine indexing and ranking.  Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.

For instance, if you run an insurance quote website and update four to five times a week with new articles, you can focus each article on a different aspect of insurance, such as “automobile liability insurance” or “universal life insurance.”  Each time you add a new article, you incorporate valuable keywords that help a search engine recognize your website as a place searchers can visit for their specific insurance needs.

Now, you have to remember that with the algorithm updates, Google does not base a ton of weight on how many keywords your website has. Google is looking at top quality content, rather than keyword-stuffed crap content when it indexes a site.

Fresh Content Increases Your Authority Potential

All webmasters strive to become the industry “authority” in Google’s eyes.   The predominant strategy to becoming an authority site is by abiding by the SEO adage, “content is king.”  The more informative, valuable content you can publish that pertains to your industry, the greater authority potential your website enjoys.  

In addition, if you review your competitors’ websites, you will quickly find that the authority sites in your industry have tens of thousands of pages indexed by Google, who also measures relevance by site saturation.  The more valuable content you publish, the better your chances of becoming an authority site. 

Furthering this endeavor, frequently publishing industry news updates is another solid strategy in becoming an authority site.  Each time you update your website with a news story, another page is created and indexed by Google.  

Keep Your Audience Informed and Updated

Another good reason to update your website with valuable content is to keep current subscribers updated, as well as provide necessary information for new visitors to convert to customers.  You could utilize a RSS feed that will update subscribers each time you publish fresh content to the website.  By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic that adds tremendous value to your website.

Likewise, your continually fresh content can provide new visitors with valuable information about your small business and your products or services.  If a visitor was led to your site through a search engine link, then you need to convince them that your product is the best choice for them compared to the thousands (or millions!) of other results presented in their search.  Give them articles about customer satisfaction.  Inform them on the benefits of your product.  Help them understand why they need your product.  The more information a potential customer can access, the more likely he or she will be able to make an informed decision to purchase.

Regularly updating your website with fresh content will not only garner appreciation and loyalty from your visitors, but will put you in good standings with the powerful Google.

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How Content Marketing And SEO Work Together

Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces.

Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers.

As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on specific pages. In fact, a solid SEO strategy now involves content creation just as much as it involves classic, more technical factors.

CONTENT KEEPS USERS ON THE PAGE LONGER

Let’s say someone comes to your website from search, can’t find what they are looking for, and leaves right away (without visiting any other pages). This is called a bounce, and the percentage of people who do this on each page on your site is factored into your bounce rate.

Google can factor metrics like bounce rate into your site’s overall SEO profile. If a page has a very high bounce rate, that’s typically a sign that there is something wrong with it—and Google certainly doesn’t want to continue ranking it highly if it’s sending all its visitors right back into the search results. Sometimes content can help you combat a high bounce rate and solve problems like this, especially if it’s done thoughtfully.

UNIQUE CONTENT CAN HELP YOU ACHIEVE NEW RANKINGS

Finally, there’s one thing that SEO and content marketing often have in common: they focus on finding something that hasn’t been done before and trying to rank highly for it.

By combining keyword research—one of the crucial skills you should learn to improve your SEO—and your content marketing program, you can focus not just on creating a content marketing strategy for SEO gain, but on creating unique, never-before-seen content that exposes your business or website to visitors searching for “long-tail” keywords where you have a far better chance at ranking in the top spot.

Additional Benefits of Content Marketing

Although you can absolutely improve SEO with content on your website, the benefits of content marketing go far beyond increased rankings and search engine visibility. In fact, your main goal with establishing a content marketing program shouldn’t necessarily be to improve your SEO, because your site content may not necessarily have a substantial impact on it.

Content marketing has a number of other benefits to your potential customers and leads. It fills gaps in your sales funnel, exposes your business to additional audiences, and creates feelings of goodwill among those visiting your site.

Create a Unified Content Marketing Strategy for SEO and Your Visitors

Now that you’ve learned about the ways that content marketing can improve your SEO, you may be looking to create a content marketing strategy that both helps your visitors and your site. That’s where we come in.

We can build you a completely custom plan to incorporate content like long-form articles, blog posts, infographics, motion graphics, and whitepapers into your website. Reach out to us today to find out what we can do for you!

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WordPress Vs Joomla Vs Drupal Vs Magento

If you are looking for a Content Management System (CMS) to build your website, it’s highly likely that you have come across WordPress, Joomla, Drupal and Magento during your research. These are the four main software programs used to create websites and all have their pros and cons. But which CMS is right for you? In this post, we’ll compare the programs in order to give you a clearer idea.

WordPress

WordPress started out as a user-friendly blogging platform. However, its popularity meant that over the years it has been massively developed and there are now thousands of themes and plugins which make it suitable to build almost any type of website. It has been used to create 27% of the world’s websites and its WooCommerce plugin powers 30% of all online stores.

One of the reasons for its popularity is its ease of use. It is the easiest of the four CMS platforms mentioned in this post and technical experience, though helpful, is not essential. Websites can be set up quickly and learning how to use the WordPress is intuitive – if you get stuck, there’s mountains of information available on the internet to help.

When you create content with WordPress, there’s an inbuilt editor to add text, images and video or you can cut and paste from MS Word, which is much harder to do using the other platforms. Organising content using page menus or post/product categories is also simple, enabling visitors to find what they are looking for easily.

Overall, WordPress is most suitable for less complex websites and for users looking for a platform that doesn’t require lots of technical know-how.

Joomla

Launched in 2005, Joomla has quickly established itself as one of the leading CMS platforms and is used by millions of websites around the world. It comes with thousands of free themes and plugins enabling users to build a wide variety of different websites, (including e-commerce) with customised designs and user-friendly functions.

Joomla is a little more complicated to use than WordPress and doesn’t have as many themes or plugins to choose from. However, setting up a website is still relatively easy and once you have spent some time learning how the program works and getting used to its structure and jargon, managing your site becomes straightforward.

One of the benefits of Joomla over WordPress is that it is considered better for managing more complex websites. It’s ideal for community sites with lots of registered users and for membership sites. One of its key features is the ability to create different permission levels for specific user groups, enabling you to limit their access to certain parts of the site or let them make changes to it.

Joomla is also a great platform for creating social networking sites or integrating networking features into other types of site.

Overall, Joomla lets you create websites that are structurally more flexible and which have more content than WordPress does.

Drupal

Drupal is the most powerful of the platforms mentioned here and an ideal one for creating very complex websites. However, it is also the most complex CMS to use and is perhaps best left to those with more technical understanding or to developers.

If you need a large website that processes lots of data, then Drupal is the optimum choice. Often used to run university, media and government websites, it is a highly stable platform that can handle significant qualities of data much better than its competitors. It can also accommodate heavy traffic and be scaled up with little difficulty. However, to do these things, it does require more hosting resources, so may need VPS, dedicated server or cloud hosting rather than shared hosting.

Drupal is also a highly versatile CMS with a huge number of modules (plugins) available to extend its functionality. Similarly, there are nearly 2,500 different themes to choose from, most of which can be customised to create stunning and unique websites. As it is an open source platform, these are constantly added to and updated.

Overall, Drupal is best if you need a big, powerful website and you have the technical know how to manage it. If you want something you can use to build and manage your own site, it’s much easier to use one of the other platforms.

Magento

Magento is a CMS that specialises in a single niche – eCommerce. Although it is open source and free to use, it has been ‘acquired’ by eBay who have created a commercial ‘Enterprise’ version of the platform. eBay’s involvement, however, has been instrumental in Magento’s development and it is now seen as one of the leading eCommerce platforms.

Magento doesn’t simply create online stores, it does it in a way that enhances user engagement, makes navigation a breeze and most importantly for store owners, improves conversion rates and increases sales.

Magento’s biggest competition comes from WordPress with WooCommerce installed. The difference is that Magento is a CMS developed specifically for eCommerce whereas WooCommerce is an eCommerce framework that’s bolted onto a general-purpose CMS.

Overall, if you want to build anything other than an eCommerce site, then WordPress, Joomla and Drupal are your options. However, if you want an online store that is built on a dedicated platform, Magento is a great choice. And with a company like eBay as a driving force, the future looks bright.

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Difference BetweenPHP And ASP

Key difference: PHP is a server-side scripting language that has its main implementation in web development. However, it can be used as a general-purpose programming language. ASP stands for Active Server Pages. It is commonly known as Classic ASP or ASP Classic. It is a server-side scripting environment that is developed and released by Microsoft.

PHP is a server-side scripting language that has its main implementation in web development. However, it can be used as a general-purpose programming language. PHP was originally created by RasmusLerdorf in 1995 and it is currently managed by The PHP Group. PHP originally stood for Personal Home Page, however it was later renamed. It now stands for PHP: Hypertext Preprocessor, a recursive acronym. PHP is free software released under the PHP License, as is incompatible with the GNU General Public License (GPL) due to restrictions on the usage of the term PHP.

PHP is an open source, server-side, HTML embedded scripting language. It can basically perform any task that other CGI programs can, but it is mainly used to create dynamic Web pages. Its main advantage is that it is compatible with many types of databases. Furthermore, PHP can talk across networks using IMAP, SNMP, NNTP, POP3, or HTTP.

PHP includes a command-line interface capability and can be used in standalone graphical applications. PHP commands can be embedded directly into an HTML source document rather than calling an external file to process data. In the HTML document, the PHP script is enclosed within special PHP tags. Due to these tags, the programmer can alternate between HTML and PHP instead of having to rely on heavy amounts of code to output HTML. Also, as PHP is executed on the server, the client cannot view the PHP code.

ASP stands for Active Server Pages. It is commonly known as Classic ASP or ASP Classic. It is a server-side scripting environment that is developed and released by Microsoft. It was Microsoft's first server-side script engine for dynamically generated web pages. ASP was originally released as part of the Windows NT 4.0 Option Pack. It was meant to be an add-on to Internet Information Services (IIS). Since, then ASP has been superseded by ASP.NET, another product by Microsoft.

ASP is mainly used to create and run dynamic, interactive Web server applications. It also allows one to combine HTML pages, script commands, and COM components to create interactive Web pages and powerful Web-based applications. It also makes it easier to develop and modify the said Web applications.

After its original release, there have been two version releases. The ASP 2.0 introduced six built-in objects to the original, which were Application, ASPError, Request, Response, Server, and Session. ASP 3.0 introduced some additional enhancements such as Server.Transfer method, Server.Execute method, and an enhanced ASPError object. Additionally, ASP 3.0 also enabled buffering by default and optimized the engine for better performance. However, as of May 2013 there are no planned upgrades to ASP.

Some differences between PHP and ASP:

•             ASP only runs on IIS installed on a Windows platform server

•             PHP code runs faster than ASP.

•             ASP is built on COM based architecture, which is an overhead for the server whereas PHP code runs in its own memory space.

•             PHP programs can run on various platforms like Linux, Unix, Windows and Solaris whereas ASP is mainly associated with Windows platforms.

•             PHP has inbuilt features like ftp, email from a web page or even encryption mechanisms but in ASP such features are not built in.

•             PHP is based on C++ language and the syntax used in PHP is quite similar to C/C++. ASP’s syntax is based on the syntax of Visual Basic.

•             PHP can connect to various databases, mainly MySQL, whereas ASP mainly uses MS-SQL.

•             PHP codes tend to easier than ASP codes.

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Online Reputation Management part - II

The rise of digital and mobile has completely shifted the online reputation management landscape. With the proliferation of social media and online review sites, the consumer voice is amplified more than ever before. It is important for businesses to invest in reputation monitoring and customer service because one bad review, whether you’re a national or local brand, can have a significant ripple effect on consumer perception.

Online reputation management is the process of influencing a company or an individual’s reputation by controlling both positive and negative information found online. It includes improving a business’ online perception by suppressing or eliminating negative comments – whether it be an online review on sites like Yelp, Google, or SiteJabber, or on social media sites like Twitter or Facebook.

With 81% of shoppers conducting online research before heading to a store, it’s clear that consumers are going online to vet local businesses before making a purchase decision. On top of this, the majority of shoppers now have their smartphones on them at all times and research indicates that 46% of all shopping journeys contain a mobile search. Businesses that lack online reputation management are at risk of losing business to competitors who monitor and manage what is being said about them online.

Online reviews, especially positive ones, can also help your business with local SEO. These reviews can help increase your business’s local rankings on search engines and help your business show up higher in the search results. By extension, positive reviews leading to high search result ranking increases the number of clicks your business will get, which will ultimately lead to more foot traffic.

Worldwide, $500 billion is spent per year on marketing, but only $9 billion is spent on customer service. This large gap exists even though just a 5% increase in customer retention can increase profits 25-90%. Customer retention and advocacy begins with online reputation management and responding to everything that is being said about your business online. According to marketing and customer service expert, Jay Baer, one-third of customer complaints are never answered and most of these take place online. “No answer is in fact, an answer,” says Jay, “it’s answer that says we don’t care about you or your feedback at all.” Knowing this, it’s important for companies to be privy to what is being said about them online and to be sure to respond to each and every review or message so that their reputation remains intact.

Building a positive online reputation may sound like a lot of work, but every business should concentrate on a few impactful things to start:

•             Claim and manage your local listings, as well as profiles on review sites and social media.

•             Start monitoring your online reputation by looking at review sites and social media.

•             Reply to all reviews (both positive and negative) as well as complaints and questions on social media.

•             Ask your loyal customers to leave positive reviews for your business on sites like Google, Yelp, and Facebook.

•             Collect positive reviews and post them to high traffic sites.

If you aren’t managing your business listings while monitoring and managing what is being said about your brand online, you are at great risk of suffering the negative effects of a bad online reputation. Lack of exposure, negative reviews, and conflicting or old business name, address and phone number information online hurt your business.

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Internet Marketing Part - I

How Do Search Engines Work?

In a nutshell, they want to show the most relevant information that answers the question the searcher has. They use an incredibly complex algorithm to do this. The two biggest factors are content on a website and “votes” (typically called links) on other websites. That is an overly simplistic explanation but should help give a basic idea of SEO.

Every time you do a search in Google or any search engine they are showing you the ten best answers that they could find. If they continue to give you good answers, most likely you will come back, and you might click on an ad. If they give you bad answers you might do another search, or you might go to a different search engine. This is why it’s vital that they give you the best answers.

Google alone spends more than ten figures a year to make sure they are giving you the best answers, which is why most individuals should not attempt search engine optimization. Everything we teach you in this section is currently safe and should be best practice for years to come. If you go to other websites they may share things that could cause you problems, so just stick with what we share and you should get the results you are after.

Using Website Content to Improve Rankings

One of the things that search engines love is great content. Why?

They want to show their visitors the answer to their question. If you are producing great content on a regular basis, then the search engines can feel comfortable sending their visitors to your site.

The first step to improving your ranking is to begin adding content to your website and social media properties. Everyone will be a little different in terms of what they add, but ideally it will be about you or your skill set. We recommend writing 500+ words of content when making a post on your website, this may seem like a lot at first glance, but it’s about a page worth of content.

Ideally you want to have at least five pages on your website before you really see results in the search engines. As you add pages make sure to share the URL in your social media sites, this will give a boost to everything at once!

Gaining a Reputation with Your Peers

In the offline world, the way to gain a good reputation is by getting to know others and adding value to their life. The same goes in the online world. Since you don’t meet people face to face, you need to contribute to blog comments and forums.

Both of those places got a bad rep in the SEO community a few years back because spammers were using tools to gain thousands of links by blasting these sites with spam. However, they can give you a boost in the rankings if you use them the way they were meant to be used, by contributing.

Submitting a Comment

For commenting the first thing you will need to do is find about ten websites around whatever field you are in or looking to go in to. It is important to choose sites that are active with great content. Next you will need to read an article and write out a comment that is relevant to that article. If you’ve never commented on a blog before it’s very easy. Scroll down to the comment area and look for a place to add your comment. Individual sites have different forms of commenting, so you may have to create an account to post a comment. However, you can use that same account on other sites (just make sure you add your website when you create your profile).

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Reputation Management Strategy

Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception is critical at many business stages. And the sad truth is that not many businesses are even aware of where their current client dialogue stands. How many business leaders can confidently say how customers are discussing their companies?

Reputation matters for sales. It’s a time-honored fact that dissatisfied customers will share their opinions with others. But the growth and popularity of business review websites have given dissatisfied consumers significant power. They can now influence hundreds of people outside their natural spheres of influence. In some industries, even one influential negative review can decimate sales and profits.

International Reputation Management

Reputation for large, international businesses can be a tricky subject because consumer culture can vary widely in different international regions. Apart from contracting with an international reputation management services company, there are a few important items to consider.

•             Always have a reputation management leader who is knowledgeable about cultural differences and expectations. Some of the biggest international reputation disasters happen when businesses ignore cultural sensitivities. Simply having someone at the helm who is aware of what local clients value can be a lifesaver.

•             Establish brand presence on locale-specific social media. For example, having a WhatsApp presence is important in many parts of South America. And many consumers in Asia use wildly different social media platforms than Americans do. Have different international divisions engage in positive conversations on the social platforms your clientbase likes.

•             Solicit reviews in a positive way. Often this task can be as simple as sending customers free product samples or other strong value propositions!

Startup Reputation Management

How can you build a positive public image when you have no reputation, per se? Startup reputation management, like building good publicity, is a powerful way to ensure your brand develops a supportive following. Then a few negative reviews won’t crush you right after you launch.

•             Always beta-test your product with potential clients first. Never, ever, ever launch a product without testing it on your prospective client base. Ideally, you will give it away for free, only requesting your recipients to give their feedback so you can collate it. If you get any negative responses at this stage, address the root of the product’s problem ASAP.

•             Aggressively pursue good customer relations. Try to build personal interactions with every initial customer. Reach out to your clients often regarding their experiences and thoughts. Outreach is especially important on social media so that potential clients can see your efforts to engage

.

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SEO Vs. AdWords

What is SEO?

SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.

By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page (SERP). SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market, or business in the natural or organic search results.

What is Google AdWords?                

                                                                                  

Adwords is an advertising platform created by Google that makes it possible for you to position your advertisement on the top or right-hand side of the search results pages on Google and other affiliate websites. AdWords allows you to target internet user’s search queries and display your offers every time they look for a similar product. The visitor then clicks on your advertisement and it takes them to your site or landing page.

SEO VersusAdWords

The best practice is to use a mixture of both SEO and Adwords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand.

Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords.

1.            SEO requires more time for results than AdWords, but can result in a high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search results, but on the other hand, ongoing work is necessary to sustain your search engine rankings with SEO.

2.            Adwords can be switched on and off instantaneously, while SEO can take a lot longer to make an effect on search results

3.            Adwords pretty much guarantees your business will be displayed in the search results. There is no assurance you’ll rank in the organic search results through SEO.

4.            SEO targets high traffic keywords mentioned in your website. (Just don’t keyword stuff)

5.            Adwords also permits you to respond quickly to a shifting marketplace by targeting new terms visitors may be looking for. This can be very useful for e-commerce businesses.

6.            Adwords ads are displayed on top of the organic listings. On some screens (particularly on mobile) this area is all the user can see without scrolling.

7.            Adwords targets abundant variations that you have around particular keywords and allows you to use negative keywords, so you can avoid ranking for terms that aren’t a good match for your brand.

8.            AdWords runs on a variety of websites that register for Google Ads, so your site may gain more exposure.

9.            Adwords is a rapid method for generating quality leads and sales.

10.          If SEO is stopped, the ranking of a website decreases over a period of time due to constant algorithm updates by Google.

11.          SEO also optimizes the quality and quantity of incoming links to your website.

12.          AdWords pulls instant traffic from the start of the campaign. This is useful for new websites or services and products that are seasonal.

Conclusion

You don’t have to choose between SEO and AdWords. These are two very different tools you can use to reach the same goal: an increase in sales and traffic.

It is also very important to keep the user in mind. Above all, provide high-quality content that is actually useful to your readers. Do not “over optimize” it to get better placements. You need to keep relevant content that actually transforms your clicks into business!

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