What Is the SEO SCORE?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

Your site's final SEO Score is determined by its performance in four subcategories: Technical, Content, User Experience, and Mobile. Individual checks with different weightings are aggregated to provide a score for each of the subcategories. Some checks are scored solely on whether an element is absent or present (e.g. whether a site has a sitemap), while other checks are scored on percentage completed (e.g. the percentage of pages with no 404 error).

In the below table you will find detailed explanations on each subcategory, and what's needed to attain a high SEO Score.

What's needed for a high score

Search-engine (and user-) friendly URLs: URLs are meaningful to users, don't link to duplicate content, and use hyphens rather than underscores where possible.

Technical quality: Refers to technical quality as perceived by search engines. Domain is not flagged as unsafe. HTML and CSS validation shows site is error-free. How well the technical elements of a site enable it to be accessed, crawled, and indexed by search engine bots. If a site isn't properly indexed, it will not be ranked by search engines and no amount of on-page content or links will bring visitors to the site. Hence technical SEO is a key driver of organic traffic.

User content quality: Content is current, concise, easy to read, is free of misspellings, with few broken links. The quality of a site's visitor-facing content with respect to how it engages users and how well the meta-content aligns with the site content. Accurate, descriptive meta-content sets visitor expectations, and together with high-quality site content, ensures visitors don't bounce back to the search engine. Good visitor engagement levels, in turn, mean that a site's content is relevant and will be ranked higher by Google.

Indexable meta-content: Meta-titles and short descriptions are present for all pages. This helps search engines understand the context better and sets visitor expectations.

Unique content: No duplicate page titles or meta-content present. Duplicate content hurts SEO.

User-friendly visuals: Images are retrievable, accessible and don't slow down page loading time. Good visuals increase traffic from image searches.

User-friendly navigation: The most important pages are readily accessed two or three clicks from homepage and user is not overwhelmed with an abundance of links.

Responsiveness: Content is dynamic and optimized for the mobile operating system. How responsive or adaptable a site is to being used and displayed on a mobile device. As mobiles increasingly become the

primary device for accessing websites, having a mobile-ready site is critical for user retention and conversions.           

Touchscreen readiness: Site is optimized for touchscreen functionalities, e.g. tapping and scrolling.

Speed: Site loads quickly on mobile platform.

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Social Media Analytics

Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is, and why you need to use it.

It should, perhaps, seem obvious. Social media offers a huge pool of consumers ripe for brand communication. But that attitude is dangerous in its brand-centric focus.

Social media isn’t about brands. It’s about people sharing their lives with others they know – or get to know – based on common interests.

Still, social is a wonderful place for consumers and brands to connect, as long as they remember one thing: Social media may provide your brand’s first and last impression, so both need to be good ones.

This is where Social Analytics comes into play.

WHAT IS SOCIAL ANALYTICS?

“Social Media Analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”

This is a pretty apt description, though we’d like to clarify that “social media sites” encompasses not just Facebook, Twitter, and the like, but forums and review sites as well as blogs and news outlets.

Just as buzzwords lose meaning over time, many brands lose sight of the value of Social Analytics because at first glance social data comes with a lot of noise. Nobody has time to sort through results that include spam, bots, and trolls to get to the good stuff.

When you have state of the art tools, however, Social Analytics becomes a treasure trove of consumer insights you can’t find anywhere else. Building on that, we’d extend the definition above to say Social Analytics is a collection of data unearthed via multiple techniques from multiple sources versus a single tool in and of itself.

To clarify, let’s run through some terms often confused with Social Media Analytics.

SO-CALLED SYNONYMS THAT AREN’T

If Social Analytics is a destination, what tools contribute to the journey? And what are their distinctions.

Social Media Intelligence is the closest term-cousin to Social Media Analytics. Social Intelligence represents the stack of technology solutions and methods used to monitor social media, including social conversations and emerging trends.

This intelligence is then analyzed and used to create meaningful content and make business decisions across many disciplines.

Social Media Listening is one of the terms most often confused with Social Media Analytics. But Social Listening applies to one specific aspect of Social Analytics: Learning about your audience.

The goal here is to uncover what they love, hate, and love to hate – as opposed to any assumptions you may have. It’s about getting to know them as people, not just prospects.

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Webigg Technology Is One The Best

Webigg Technology is one the best and strong marketer in the world of Online Marketing and advertisement. We don’t believing making those promises which we can can’t fulfil and let down later on. The client is an asset but the product we are working for is our reputation so we strongly focus to choose and market those keywords which are unique and used often by the web user.

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Our team of specialist work closely with each and every client and focus on every aspect and try to do more and more research to rank the website on top pages of search engines. Apart from that we are always available to our clients when they require any new promotional idea related to internet marketing or to run any campaign to promote the product. The services cannot be describes but can be felt and Webigg assures you a quality experience to its clients.

One Of The Best Online Marketing Company — Webigg Technology

When it is to choose between many online marketing companies, it is hard to make a single choice because of competitive world and being undeceive to whom to trust. The industry is now a days full of existing and upcoming companies but you should be very choosy to make your option for it. The basic nature of the strategies like SEO( search engine optimization), paid search, social media or email marketing strongly incentivise those who look up online advertising for their product. It gives very noise and make thousands of promises to be tricky but for business leader it is essential who is making commitments and who will fulfil commitments. Content marketing, blogging and social media marketing are the strongest way to take it further .General marketing is one of the expertise and if it is industry specific, it will help you to get boom in your product. So that is why it is always recommended to take this opportunity to publish and market your product with the expert.

Simplification Of Complexities

To present an overview of a topic than shelling out complex in-depth data and analysis, look out for infographics. Infographics were born to break down complex ideas into simple visuals, which also make them great educational tools. There were times when it was increasingly difficult to understand complex ideas like what constitutes rocket machinery, or how does the polling system works, or simply how the design industry works. With the rise in infographics, many complex ideas were understood with a blink of an eye for which otherwise we would have to read tons of books and magazines.

DRAWING COMPARISONS

The process of drawing comparisons demands having organized similarities and differences. An infographic works like a wonder in this case by visually designing parallel points and comparisons that complement the presented information. Now, the art of comparing one thing with another can often be very difficult. It is hard to differentiate between iPhone 6 and iPhone 5 in words. However, with the use of graphical elements, one can easily portray the differences in a neatly organized way. The starting point of most of the comparisons begins with visual difference, that’s exactly where infographics score high.

MAKES THE INTERNAL WORK OF BUSINESS SMOOTHER

Business Weekly reveals how 80% of the work involved in creating an infographic is data gathering, shaping and checking. This makes the creator a great researcher as well as a great storyteller with minimum words. For businesses, it also facilitates management decision-making as it demands a fast processing of reports that has numerous words and data that is too hard to understand. With effective designing skills and key elements, one can make reports like these look visually appealing and simple. Visual data in this way can showcase the growth of a new product for which statistics are highly advisable, or the number of visitors on a particular marketing campaign or the growth of your target audience on various social networking channels. This form of graphic art can make people understand and reciprocate easily and simply.

IN THE END

The modern prerogative of data representation is to portray the information in a neat and organized way. Human nature is subjective when it comes to reading a load of text information and data. With the correct use of infographics, there is a lesser chance of misinterpreting facts and figures. Also, the study of data analytics often bores the viewer, but with infographics the whole process became simple and enjoyable. Designers these days chose to create infographics with graphic elements that are smoother for eyes and easy to grasp. The choice of colors and shapes make the data appealing so much so that besides just informing, it also educates the viewer. One needs to be smart and effective in making infographics as they demand great skills and creativity.

What Is Infographics Design

Infographics are creative and illustrative representation of your business philosophy that you are trying to convey. In creating infographics, the designers involve various elements such as charts, colors, images and graphs. All these elements serve the purpose of telling your business story so that the target audience can easily understand your business process and grab the statistics.

A majority of businesses are today taking resort in infographics when they want people and targeted audience to quickly grasp a business idea. The importance of infographics can be gauged from the fact that you find them everywhere on the web. Infographics stand out on the accord of dispelling information smoothly and presentably.

HOW TO DESIGN INFOGRAPHICS

To design infographics, you should incorporate images, colors, icons, statistics and drawings etc. along with a brief text about your business. In designing of infographics, the text and all other elements must be presented in a precise way. The aim is to convey the message and statistics in a visual manner.

If you have never used infographics to promote business, here are some reasons that will convince you to market your business through creative infographics design.

INFOGRAPHICS ARE GREAT FOR VISUAL APPEAL

Studies have revealed that 90% of information transmitted to the brain is visual. The attention span of audience is typically very short, so it is only natural that you use infographics to grab their attention in short time. Infographics are designed for a quick scanning of your content, unlike traditional methods of reading an entire paragraph of business idea. Infographics attract people through the use of bright colors and appealing imagery.

PEOPLE LIKE TO SHARE THEM

Infographics are interesting and evoke a sense of pleasure because of bright colors and images. Also, audiences grab the information in a less stressful way. Hence, people are likely to share your blogs and articles if they contain infographics rather than lengthy articles and essays. You can use Google Analytics to track how people are engaging with your blogs that have infographics. Plus, your infographics will also be shared across social networks, which helps your building more concrete links.

BUILD BRAND AWARENESS

Your infographics are effective marketing tools to build brand awareness. This is due to the fact that visuals used in the illustration of content can convey your business message to the audience easily and so your brand stays in the memory of the audience for a longer time.

You can also use infographics offline for marketing activities. For example, you can take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services.

Make sure that you use a creative infographics design that is professionally done by the designers. For ideas and inspiration, you may scour through the pages of one of the popular crowdsourcing websites.

THE VIRAL FEVER

Since infographics are attractive and people love to share them on social networks, their chances of becoming viral are much higher than ordinary text content. Jeff bullas revealed on his blog that infographics production has increased by 1% every day, this makes the world of graphics more inclined towards infographics rather than traditional form of text-on-images. A viral post is something that doesn’t evoke a sense of doubt to the viewers. So infographics are successful because you instantly know that no brand is going to mislead or lie about the information after spending so much effort in making an infographic.

Online Reputation Management Part - III

A good reputation takes years to build but you can ruin it in a few seconds with a single bad decision. It should go without saying that good online reputation management is essential today’s marketplace; however, many businesses neglect this crucial aspect of their growth.

The fact is that today’s internet user has been empowered by social media; they know how to make themselves heard. Consider the fact that before doing business with your company, many customers will first try to discover everything they can about you online. In essence, they will be looking for all the reasons that they should not do business with you. This means that more than ever before, your reputation has the potential to influence your success.

To protect your brand and avoid sabotaging yourself, it is important that you know and follow some basic rules of online reputation management; below are some of the most important ones:

Own Your Brand Everywhere

Much of online reputation management involves thinking ahead. To start, you will want to grab your name on social media sites. You should do this even before you have specific plans to use it. Buy your URL and not just the .com extension, either; you will want to look at .net and .org extensions as well. You will also want to pay attention to directory listings. These are valuable sources of citations, which are mentions of your business name and address. They are important for ranking well on the major search engines and can help local customers to find you. It is important to claim them and to make sure that any information in the listings (such as your business name and address) is correct.

KNOW WHAT YOU WANT TO GET FROM YOUR ONLINE REPUTATION

How do you want people to see you? One of the fundamentals of online reputation management is knowing exactly what you want from your reputation. Before you can align your company’s online perception with its goals, you have to establish what those goals are.

PAY ATTENTION TO WHAT PEOPLE ARE SAYING

Create Google Alerts for your company; these will alert you whenever something is published about your organization. Engage with customers on social media, in blog comments and in forums. If you encounter disparaging comments, respond thoughtfully and quickly but avoid getting into arguments. When you address criticism, do so carefully; it is very easy to come off as petty. Knowing when to respond to comments and when to ignore them is just as important as knowing how to respond.

ESTABLISH YOURSELF AS A THOUGHT LEADER

Authority is a key component of any reputation. You will want to make sure that your company is perceived as influential and at the forefront of your industry. People are more likely to trust your brand if you are recognized as an industry leader. Publishing the right content can help you to attain this position. You should focus on providing useful information and educating your audience via content such as well-researched blog posts and white papers.

As the power of the consumer grows, it has become even more important for businesses to listen and be responsive rather than to blindly push content. That focus on listening means that social media will play a major role in all of your efforts at online reputation management. We can help you to protect your name and to reap the rewards of a good online reputation.

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