Social Media Analytics

Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is, and why you need to use it.

It should, perhaps, seem obvious. Social media offers a huge pool of consumers ripe for brand communication. But that attitude is dangerous in its brand-centric focus.

Social media isn’t about brands. It’s about people sharing their lives with others they know – or get to know – based on common interests.

Still, social is a wonderful place for consumers and brands to connect, as long as they remember one thing: Social media may provide your brand’s first and last impression, so both need to be good ones.

This is where Social Analytics comes into play.

WHAT IS SOCIAL ANALYTICS?

“Social Media Analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”

This is a pretty apt description, though we’d like to clarify that “social media sites” encompasses not just Facebook, Twitter, and the like, but forums and review sites as well as blogs and news outlets.

Just as buzzwords lose meaning over time, many brands lose sight of the value of Social Analytics because at first glance social data comes with a lot of noise. Nobody has time to sort through results that include spam, bots, and trolls to get to the good stuff.

When you have state of the art tools, however, Social Analytics becomes a treasure trove of consumer insights you can’t find anywhere else. Building on that, we’d extend the definition above to say Social Analytics is a collection of data unearthed via multiple techniques from multiple sources versus a single tool in and of itself.

To clarify, let’s run through some terms often confused with Social Media Analytics.

SO-CALLED SYNONYMS THAT AREN’T

If Social Analytics is a destination, what tools contribute to the journey? And what are their distinctions.

Social Media Intelligence is the closest term-cousin to Social Media Analytics. Social Intelligence represents the stack of technology solutions and methods used to monitor social media, including social conversations and emerging trends.

This intelligence is then analyzed and used to create meaningful content and make business decisions across many disciplines.

Social Media Listening is one of the terms most often confused with Social Media Analytics. But Social Listening applies to one specific aspect of Social Analytics: Learning about your audience.

The goal here is to uncover what they love, hate, and love to hate – as opposed to any assumptions you may have. It’s about getting to know them as people, not just prospects.

For more details on our products and services, please feel free to visit us at Online Marketing India, Social Media Marketing India, Internet Marketing India, Internet Marketing Company New Delhi, Internet Marketing New Delhi

The Difference between Growth Hacking and Marketing

A growth hacker really is just a marketer, but one with a different set of challenges to tackle and tools to work with. There are a few key differences between startups and big companies that best explain the difference:

1.         Startups are organizations with extreme uncertainty. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Most of the time, corporations have all this figured out. So while startups are trying to both build a car and get the engine started, corporations are trying to make their cars run faster.

2.         Startups are designed for astronomical growth. Startups intend to grow at 20 percent month over month (or more), while corporations are satisfied with 5 percent year over year. As such, corporate marketers deal with the challenge of: I’ve got a mature business that already has significant market penetration. How do I eke out another few percent and keep the business growing? Startup marketers, by contrast, need to figure out how to 1000x their numbers but from a much smaller base.

3.         Startups don’t have access to the same resources or brand equity. Self-explanatory: you have less money and are less well-known at a startup than at an established company. This means you must both educate your prospective customer as well as acquire them without significant budgets.

Here is a laundry list of the primary tactics most growth hackers use:

•          Viral Acquisition: Leveraging built-in product features to encourage existing users to share your product with new users.

•          Paid Acquisition: There are many types. To name a few, search engine marketing, aka Google AdWords; Facebook ads; display ads; mobile ads; radio, TV, OOH (out-of-home), and many others all can be part of one’s arsenal – but they don’t provide accurate enough source attribution for most growth hackers; and finally, affiliate marketing, or providing incentives to third-party marketers who then promote your product for you and take a cut of the revenue.

•          Call Centers / Sales Teams: Surely building a sales teams does not count as “growth hacking,” but recently a new trend is emerging: leveraging outsourced low-cost labor to help support a startup’s efforts (usually in the Philippines, sometimes college interns). These workers can do anything from massively e-mail your prospective customers to create hundreds of SEO-friendly pages.

•          Content Marketing: Leveraging blog posts, infographics, and viral videos to increase brand awareness and site traffic. Turn those visitors into users.

•          E-mail Marketing: If you believe a growth hacker’s job is not just to increase new users/customers but also to engage them or encourage them to spend more money, then e-mail marketing is a significant part of their arsenal.

•          Search Engine Optimization (SEO): Don’t be fooled: what most mainstream SEO books and articles talk about is very different from what startups do for SEO. Startups that use SEO effectively build scalable infrastructure that applies to tens of thousands or millions of pages. Most of the SEO theory on the web is focused on ranking for just 5-10 keywords.

•          A/B testing and Analytics: Though this is not an acquisition method, there is no doubt that heavy data analytics and A/B testing helps a growth hacker improve their acquisition and conversion funnels.

For more details on our products and services, please feel free to visit us at Online Marketing Company New Delhi, Online Marketing India, Online Marketing Companies India, Online Marketing Company India, Best Online Marketing Company

10 Marketing Tips for Start-Ups

The reality is, most start-ups are bootstrapping their way toward growth. With limited funds entrepreneurs are forced to get creative in their problem solving. Marketing lends itself perfectly to this way of thinking, with savvy practitioners capable of making a big splash without breaking the bank.

Unfortunately, you will encounter some challenges along the way. How do you decide where to focus your marketing efforts? Where do you allocate your limited budget? Who do you market to? No matter how good a marketer you are, there’s always going to be a certain amount of guess work involved in answering these questions. Put yourself on solid ground by following these 10 marketing tips for start-ups.

What’s Your Budget?

In a recent study, BDC highlighted that 30% of Canadian small and medium enterprises have a marketing budget of less than $5,000 per year. Avoid the temptation to get caught up on the total dollar amount you’re spending. Instead, budget on a figure you can comfortably afford. How effectively you spend these dollars is more important than trying to break the bank on your marketing budget.

Make Use of Different Platforms

Don’t put all your eggs in one basket. With the plethora of channels out there, marketers have never had it better. Start off by experimenting with different strategies. Craft an elevator pitch; Invest in online display ads and make use of email marketing software like MailChimp. Keep trying different ways to spread the word until you find one that works for your business.

Find Your Niche

A common pitfall for new entrepreneurs is the belief that everyone is their target market. If you’re trying to sell to everyone, you’ll fail to create any connections with potential customers. Establish who your target market is and tailor your advertising effort toward them. Speak to these potential customers, understand their lifestyles, concerns and needs. The better you know them, the more effectively you can sell to them.

Make Use of Social

Social media is one of the most powerful tools at your disposal. Find out what platform your target market uses and engage with them. For example, you won’t find many male tech enthusiasts on Pinterest, so it’s not essential for you to be on every platform. Join in the discussion on social, talk to potential customers without giving them the hard sell. Ensure your personal profiles are also up to date. Customers will be curious who you are and some may want to follow you.

Ensure Quality Content

Content Marketing isn’t just a buzz word. It’s one of the most effective ways to get people talking about your products. Create a blog and link to it on your social channels. People love reading lists (after all, you’re reading one right now), try to think of lists that provide a jumping off point for conversations. Note what topics are trending in your industry, or local area, and use them for content. If you’re creating the content the only investment you’re making is your own time.

Identify Allies

No matter what industry you’re in there will be key figures and influencers in positions of power. Work toward building a relationship with these people by sharing their content, interacting with them and even introducing yourself to them at events. If they can be convinced to share your content it will give your marketing and legitimacy a massive boost.

Attend Events

Though we live in an increasingly digital age, networking events still serve an important purpose in the business world. Identify events in your industry and attend. Take the time to introduce yourself to people and ask questions. Grow your network of potential customers by speaking to them face-to-face.

Use SEO to Grow

An entire cottage industry has popped up around search engine optimization but it’s an area you can tackle yourself. Make use of Google Analytics and Search Console to see which pages on your site are performing well. If your site runs off a platform like WordPress, the Yoast plug-in can point out tweaks and improvements you can make to aid your SEO ranking. If your content is well written, lacking in errors, and hits the keywords you want, you’re already doing well.

Follow Up

Customers have never been more empowered to provide feedback. Go above and beyond to ensure the feedback you receive is positive. These testimonials are worth their weight in gold as a marketing tool. Reach out to your customers and ask them how you can improve your product and service. A satisfied and engaged customer has the potential to do your advertising work for you.

Market Yourself

As the owner, you are the public face of your company. Take the necessary steps to always appear professional in the eyes of your peers. Present yourself well, say the right things (avoid divisive topics on social media) and show up at all your industry’s major events. If you turn yourself into a trusted figure in your field, it will have a tremendous effect on your business.

For more details on our products and services, please feel free to visit us at Social Media Marketing, Internet Marketing India, Best Online Marketing Company New Delhi, Internet Marketing, Online Marketing India

Webigg Technology Is One The Best

Webigg Technology is one the best and strong marketer in the world of Online Marketing and advertisement. We don’t believing making those promises which we can can’t fulfil and let down later on. The client is an asset but the product we are working for is our reputation so we strongly focus to choose and market those keywords which are unique and used often by the web user.

Online Marketing Company

Internet Marketing Company

Our team of specialist work closely with each and every client and focus on every aspect and try to do more and more research to rank the website on top pages of search engines. Apart from that we are always available to our clients when they require any new promotional idea related to internet marketing or to run any campaign to promote the product. The services cannot be describes but can be felt and Webigg assures you a quality experience to its clients.

One Of The Best Online Marketing Company — Webigg Technology

When it is to choose between many online marketing companies, it is hard to make a single choice because of competitive world and being undeceive to whom to trust. The industry is now a days full of existing and upcoming companies but you should be very choosy to make your option for it. The basic nature of the strategies like SEO( search engine optimization), paid search, social media or email marketing strongly incentivise those who look up online advertising for their product. It gives very noise and make thousands of promises to be tricky but for business leader it is essential who is making commitments and who will fulfil commitments. Content marketing, blogging and social media marketing are the strongest way to take it further .General marketing is one of the expertise and if it is industry specific, it will help you to get boom in your product. So that is why it is always recommended to take this opportunity to publish and market your product with the expert.

Points That Must Be Noted Before Getting The Business Listed Online On Google Local List

1.) Accuracy

When you provide any information on the Google Local listing, it is important that you are absolutely accurate with the information you are updating. Google takes pride in authenticated information and in the case of any kind of malpractice your business will be taken down immediately.  Thus, make sure while you’re dealing with Google it’s better to play fair.

2.) Be Informative

The information that you post under the Google Local Listing must be sufficient to answer any relevant questions that may arise in the minds of your potential customers. Thus, it is advisable that you give all the information in advance to raise awareness about your product/ services. If you follow an informative approach, you are more likely to provide clarity of idea to your potential clients.

3.) Use pictures

Illustrations are much more attractive, expressive and attention seeking when compared to plain texts. Use of pictures will make the idea the clear of what you are selling and on what level.

4.) Ratings

Ask your customers and visitors to give you a good rating. A good rating gives a very good impact on the people searching up for your business online. Also, a rational consumer would prefer a business with a good rating compared to the one with none.

Why do you need to register on the Local Business Listing?

There are many reasons why you need to register your business online on the Local Business Listings. And most of them are much obvious in their approach. the reason is simple, the entire World is living in the virtual World. Any update or any kind of message at all is achieved from the internet. if I personally talk about my own habits, I do everything online from shopping to ordering food. The reason being, it is so easy and so convenient. What do you exactly have to do? Just pick up your smartphone and go ahead, do the need full. It’s like even though you ain’t doing anything major, you get all the information without putting in any efforts at all.

This is why you need to get your business online. This is exactly why you need to get your business registered on the Local Business Listing.

Consider this example, if you were to go to a restaurant recommended by a friend and you’ve lost the way. what would you do? Well, probably you would insert the name of the restaurant into your Google local map location and start the journey after selecting the travel mode. At least, that is what I would do.

Layout of the Business Listing

Since you are now using the virtual medium to communicate and reach your target audience, keep in consideration the various factors that will make your business visually attractive. It is needless to say, something that looks good, sells more. Thus, the template you decide to use for your business listing is crucial in determining the success and user engagement in your business.

The Local Business Listing is commonly termed as local SEO. To make you recall, let’s consider this instance, you might have discovered various local businesses popping up every time you try to find or locate a local outlet that is quite nearby. Well, at least I have experienced this, several times.

The new Google Local Listing business pages now allow the local businesses to upload photos related to their business to help them make their business more descriptive and attractive and gain maximum sales through the medium of the local listings.

Well, coming to the basic layout of the listing, the business head or whoever handling the online listing of the business on Google must take care of one point that the audience prefers easy over something that is cluttered and difficult to access. So, it will be extremely beneficial for you if you decide to go for a user-friendly layout that is much easy for a layman to access and get the desired information. That is how your business will grow.

How To Set Up Your Business On Google Local Listing

We may be practicing it already but many of us might be unaware of the technical terms associated with it. In this Blog, we will be throwing light on one of the most useful feature of Google that is Google Local Listing. This feature of Google helps us to register the business online including the specific details of the business. Details like the name of the business, phone number, website address, local address, functions etc. are stored online for making it easy to access them.

Our daily lives are the best paradigm of the ease that is provided by this feature and just how often we refer to Google to look for the phone number or the local address of any random office, restaurant, some institution etc.

There are several Google local business directories available which allow a local business to register their business freely on their sites. However, why should one register anywhere else when they can simply get their business registered on Google Local Listing.

What is Google Local Listing?

Simply put, the Google Local Listing is a feature of Google which aims at maintaining a directory of the local businesses in an area. It helps the businesses to register their business online and increase their visibility to the customers.

The Google Local Listing can be categorized under the local search marketing campaigns that aim at creating and maintaining the listicles of the several local area businesses running in the nearby localities. The Google Local Listing keeps an updated information of the local businesses, their address, phone number, the location on the local Google map, etc.

This is quite an agreeable assessment that when one business decides to go online its reach is highly increased. This is because of the much understandable and relatable fact that the generation today, refers to the internet for the minutest of the details. Thus, at present, a majority of businesses prefer to have their business registered online to have a better connectivity and follow an informative approach.

How can you add your business to Google maps?

To add your Local Business to the Google Local Map is easier than you think. You can do this in few simple steps on your own without paying a penny to Google. Google does Local Marketing to maintain the local business’s database yet there are no charges for the same. You can follow the bellow mentioned easy steps to get your business manually registered on the Google Local Map and upgrade your profile on Google Local Listing.

So here’s your guide on how you get your Local Business registered on Google Local Map instantly.

Sign into your Google account.

Open Google Local Maps.

Find the exact location of your business by zooming into the map.

Precisely add your business to maintain the accuracy of the location.

Click on the Send Feedback button on the bottom right corner.

Click on Add a missing place.

Now simply drag the marker to the exact location of your business and add any other relevant information that you wish to add.

Click Submit.

And there you go, it’s done!

The other specific details of your business like the working hours, the website link, other branches, etc. can be listed under the Google Local Listing. Basically, anything and everything related to your business which you wish to inform your potential customers about can be featured on Google Local Listing.