Common SEO Mistakes to Avoid

Most Common Mistakes

Google’s algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content.

But rankings can fluctuate for multiple reasons. Sometimes its due to human error and preventable.

The quick list of why sites drop:

1. Tracking the wrong keywords

2. Recent Google algorithm update

3. New website

4. Low quality content

5. Low quality links

6. Losing high quality links

7. Cheap hosting

8. Google penalty

9. Competitors trying harder

10. Business moved locations

On-Page SEO Mistakes

#1: Content Quantity Rather Than Quality

Content is still king. While there are other elements of SEO important to reaching the top of the search engines, high quality content remains at the top of the list.

How To Fix This: First step is to find the weak content on your website. To do this you can go to Google and type site:domain.com and see what pages are indexed in Google. From there determine what pages should be there, and if there are pages that should be deleted. If you built your site from a WordPress theme its possible you have pages and pages of irrelevant content indexed and worst it has nothing to do with your business.

#2: Unnatural Links

The effects of low quality link schemes is silent but deadly. Unsuspected business owners can be subject to these penalties.

Unethical SEO companies build poor backlinks on spammy third party sites to generate short term results for clients. Kinda like steriods for websites.

How to Fix This: You can fix unnatural links by making sure they don’t pass PageRank. To do this, add a rel=”nofollow” or remove the links entirely.

#3: General SEO Mistakes

If you’re handling the SEO for your site, investigating these key areas is going to help you kick major butt in fixing your seo issues.

1. Lack of communication: Before you panic, check with your marketing department, It department or in-house webmaster. A simple seo fix might be one email away.

2. Site crawl errors: Website errors can prevent your site from showing up in search engines. Use Google Webmaster Tools to find your site crawl errors.

3. Search engine algo changes: Learning about algorithms can help pinpoint recent fluctuation in your sites ranking. Moz has a great historical record of Google updates.

4. Recent site updates: If your site was recently updated by a team member, its possibly they inadvertently triggered an seo failure.

5. Recent CMS updates: WordPress sites regularly undergo system wide software updates to fix bugs and exploitation. If your site has custom features, its possible a recent update triggered an seo mistake.

6. Domain name expired: It’s possible your credit card was expired and your Domain Registrar could not charge your card to renew your domain.

#4: On-Page Technical SEO Issues

After examining your big picture SEO health, its time to find and fix the problem.  A large majority of SEO problems are due to human error.

• Rel=canonicals: The rel=canonical tag functions as a 301 redirect for search engines without physically redirecting readers.

• Nofollow links: If used in the wrong places it Nofollow links can cause havoc by no passing along link juice to deeper pages.

• Meta Robots: Excludes individual pages from search results.

• Robots.txt: A text file created by webmasters to tell search engine robots how to crawl and index your site.

• Page titles: Verify their visibility in search results and in your source code.

• H1 tags: Verify your H1 tags contain relevant keywords to describe your pages.

• Forgetting Image Tags: Ensure every single image on your website is optimized to be searched and indexed by search spiders by including ALT tags on each image.

• AJAX sites: Sometimes they can serve search engines the wrong content.  This is common with website builders like Wix.

• Hreflang: Verify your language tags are serving the correct pages.

• Navigation links: Verify that you have not recently changes your site wide navigation. Lack of links to deeper pages can hamper their placement in search results.

• Internal-links: Same concept as above but related to links within the content of a page.

• Meta Descriptions: Used to describe the content of a page to visitors in search results. Verify their visibility in search results and in your source code.

• Shared Hosting: Sometimes servers go down and neighbors commit crimes. Check with your hosting provider and make sure your site does not share the same IP with shady neighbors.

• Https / SSL: Duplicate content issues can arise if you are serving both secured and unsecured sites to search engines.

• Failed plugins: When not consistently maintained, plugins can have a cascading effect on the rest of your website.

• Site Speed: Google uses site speed as an SEO ranking factor—not a huge one, but definitely an important one.

• WordPress reading settings: Visit the reading settings in your WordPress dashboard. Make sure you unclicked the Search Engine Visibility button that says Discourage search engines from indexing this site.

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Facebook vs Twitter

Let’s face it, you know you need to promote your business on social media. In fact, around 2.56 billion global social media users join the ranks each day on mobile, creating an astronomical audience for companies of every shape and size. The question is, which social platform should you be spending your marketing money and time with?

Facebook and Twitter are essentially the crème de la crème of social networks. These senior class channels have outranked sites like Google+ and Pinterest for decades, and their versatility makes them perfect for connecting with a broad audience. Though both platforms have seen their ups and downs lately, they remain the most popular choice for many marketers–and for good reason.

Twitter and Facebook are adaptable, innovative and ready to pivot to suit the needs of customers.

So, if both channels are so great, how do you decide between Facebook vs. Twitter, and which one you want to use?

Facebook Statistics:

• 75% of male internet users and 83% of female internet users are active on Facebook

• 22% of the world currently uses Facebook

• Facebook had 2 billion monthly active users at of the end of 2017

Twitter Statistics:

• 81% of millennials check Twitter once a day

• Twitter has 330 million monthly active users

• 3 billion Twitter accounts have been created

• 83% of the world’s leaders are on Twitter

Facebook vs. Twitter: Audience

Choosing the right channel for your company when it comes to Facebook vs Twitter isn’t just about finding the “best” platform, but one that allows you to connect with the right audience.

Facebook is easily the most active social media network, particularly when you consider it owns WhatsApp and Instagram. This unique channel appeals to a range of generations, who seem to be drawn to the idea of connecting with their family, keeping tabs on friends and making sure that they have access to their favorite brands too.

On Facebook, one of the fastest growing markets is seniors. Over recent years, the channel has become increasingly appealing to baby boomers, with around 41% of individuals between 65-74 years-old logging on with a Facebook account.

If anything, this is a testament to Facebook’s ease-of-use and accessibility. However, these statistics also indicate Facebook may no longer be the “trendy” platform of the day. Despite a drop in online youth, of course, stats still show that Facebook is leading the pack for overall audience penetration.

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What’s The Purpose of a Logo

The primary role of a logo is to identify… Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it.

Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for.

Logo design is a strategic tool – it’s not art.

Logo design is not art – too many people mistake them for art since logos are a visual object.

Our role as designers is not to design a thing of beauty… and not to design something we or the client personally likes the look of, but instead logo design needs to be treated as a strategic business tool that will allow a company to be identified in the vast world we live in. Of course, a logo can still look good, but that should be a secondary factor when designing a logo. Identification comes first.

Why do logos matter to the world?

They are the face of a business, product or service

When you picture a business in your mind, you often immediately picture the logo, be it the golden arches of a famous fast food company, or the apple with the bite out of it representing one of my favourite technology brands.

Likewise, when you see a logo you’re familiar with, as you did with the Nike and Apple logos above, you’ll immediately associate it with your memories, experiences, and interactions with the brand.

Establish Instant Brand Recognition

A well-designed logo will be memorable, helping customers to remember the brand.

Shapes and colours are easier for the human brain to process and memorise than words are. This means that if the identity is unique in the marketplace it’s easy to find and identify the company once again to purchase its services, and to recommend to friends.

Logo design influences our decisions

From our very first day we build up a visual library in our mind and begin to associate fonts, shapes and colours with specific emotions and objects.

By simply looking at a logo, like it or not we will immediately make judgements, and perceive a business, product or service in a certain way.

If we think a company looks too expensive, too corporate, too fun, or too radical we will avoid it. Likewise, if the logo (and the associated brand identity) looks like the type of company, products or service we’re looking for, and wish to be associated with, we will actively engage with the company and buy its products and services.

This is why it’s essential the logo correctly represents the business, as you want to attract the right audience.

The logo forms expectations of the company, and if it fails to meet those, or if the business attracts the wrong people things will start to go down hill – wasted time and money serving people that won’t become customers, and potentially even bad reviews from disappointed customers… getting the logo right matters.

Logo design influences our decisions

From our very first day we build up a visual library in our mind and begin to associate fonts, shapes and colours with specific emotions and objects.

By simply looking at a logo, like it or not we will immediately make judgements, and perceive a business, product or service in a certain way.

If we think a company looks too expensive, too corporate, too fun, or too radical we will avoid it. Likewise, if the logo (and the associated brand identity) looks like the type of company, products or service we’re looking for, and wish to be associated with, we will actively engage with the company and buy its products and services.

This is why it’s essential the logo correctly represents the business, as you want to attract the right audience.

The logo forms expectations of the company, and if it fails to meet those, or if the business attracts the wrong people things will start to go down hill – wasted time and money serving people that won’t become customers, and potentially even bad reviews from disappointed customers… getting the logo right matters.

Communicate brand values & additional meaning

Although a logos primary purpose is to identity, they can also be leveraged to communicate important brand messages and values. Just make sure to keep it simple… ideally stick to just the one key idea.

As an example, the logo design for Amazon (shown below), has a smile beneath its name communicating the happiness of receiving something you’ve really wanted. This positivity is enhanced by the vibrant orange colour, a colour which I personally associate with warmth, fun and the sunshine. Beyond the obvious, the smile is also an arrow, connecting the A to Z, showing that they offer a wide range of products – very clever!

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Growth Hacking

Being a Growth Hacker requires essentially not being an expert in only one discipline. You have to work in the whole customer lifecycle killing weak- and strengthen sweat spots on your Growth KPIs. That´s why you and your team have to learn instantly.

CONSUMER PSYCHOLOGY

How content-marketing and storytelling can influence buying decisions of your users.

FACEBOOK ADVERTISING

How to leverage user Growth with highly effective Facebook Ad funnels. Avoid burning money.

FUNNEL MANAGEMENT

How to start seperating your target groups in funnels, to nurture leads to paying customers.

CONTENT MARKETING

How to find the perfect story. Cause even boring products have secret stories to tell.

GROWTH MARKETING

How to find and focus the marketing-channel with the best ROI and how to get rid of all others.

GOOGLE ADVERTISING

Google is dead. Not. Especially for online retailers and niche players, Google Adwords can be still highly effective.

SEARCH ENGINE OPTIMIZATION

Google is dead 2. Not. How to prepare your website from technical and user perspective to gather the “cheap” organic search traffic from Google.

CONVERSION RATE OPTIMIZATION

How to convert “expensive” traffic with providing the user exactly what he is looking for.

AGILITY

How to speed up the execution time of your time. Definitely the Growth Hack with the most impact on Growth.

ENTREPRENEURSHIP

How to focus on the right things in the different stages of a new product, startup or organizatiojn.How to focus on the right things in the different stages of a new product, startup or organizatiojn.

TOOLS, TOOLS, TOOLS

How to implement the right tools for the right processes. Save time and optimize data management.How to implement the right tools for the right processes. Save time and optimize data management.

CUSTOMER SUCCESS MANAGEMENT

How to help your users to find their Aha-moment with your product as soon as possible.How to help your users to find their Aha-moment with your product as soon as possible.

E-MAIL MARKETING

E-Mail Marketing is dead. Bullshit. How to send perfect written emails to the perfect target group. Automated?

BRAND MARKETING

How to build a strong brand recognitition, that delivers more sales from new and recurring customers.

ANALYTICS

How to track, show and analyze user data, so that they help take better decisions what to do next.

LEADERSHIP

Being an excellent leader that is able to motivate teams and to implement the right hacker mindset is not as easy as it seams.

DEFINING GOALS

How to find your Aha-moment in the customer lifecycle and how to set this as a goal for the whole team / company.

GROWTH TEAMS

Working efficiently in teams is one of the major bullets in the success stories of companies like Uber, Dropbox, Facebook and Co. But how to set up Growth teams within a compahy?

PRODUCT MANAGEMENT

How to build products that users love and stick to. Hell yes, we start with a MVP.

AB-TESTING

If you have at least more than 150-200 valid daily visitors on your website. You should start with ninya AB-testing to optimize your customer lifecycle faster than your competitors do.

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