Google Webmaster Tools Can Improve Your SEO Strategy

Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets.

In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve your on-page SEO.

1. HTML Improvements

Under Search Appearance, you will find HTML Improvements. This report provides a snapshot of any issues with your site’s meta descriptions and title tags, along with a record of any content that isn’t indexable.

In the SEO world, we know that it’s important to have unique meta descriptions and optimized title tags. This report allows you to easily identify title tag/meta description issues and prioritize your efforts.

For example, in the screenshot above, you can see that 634 pages have a duplicate title tag. If I were to click on the “Duplicate title tags” link, I’d be taken to a screen listing all 634 pages, giving me a quick and easy way to identify page titles that need to be updated.

2. Content Keywords

Under Google Index, you’ll find Content Keywords. This tool allows you to determine not what youthink your site is about, but how Google sees it.

It shows the keywords that are used on your site, along with keyword variations and significance. These data help you quickly determine if you need more content created around certain keywords, themes and topics. It also shows which pages the keywords appear on. Very helpful! (See the examples below; keywords were shaded out due to confidentiality.)

3. Structured Data

Structured data is a helpful way to explain the content of your website to the search engines — which can, in some cases, can help with rankings and traffic. If you have structured data on your site, GWT has a feature that shows the type of structured data that Google was able to detect on your site, along with the URLs containing each type. You can find this report under Search Appearance > Structured Data.

4. Data Markup Helper

Under Other Resources, the Structured Data Markup Helper allows you to tag the data fields for events, products and more on your site.

If you aren’t sure where to begin with structured markup, this is an easy to use point-and-click tool. The nice part about this is that HTML changes are not required. Your mouse highlights and tags each key piece of data on the appropriate page of your website.

5. Sitemaps

The Sitemaps section allows you to view all the sitemaps that you’ve added (or Google found) along with statistics such as the last date it was processed and the number of pages submitted and indexed.  These stats can be viewed by content-type, meaning Web, video, images and news.

Another great feature is the sitemap test option; you provide the URL of a sitemap, and Google scans it, quickly detecting any errors that need to be fixed.

6. Removing URLs

If you need to remove a URL from Google’s index, you can use the Remove URLs feature in Webmaster Tools. This can be a very powerful tool, but use with caution! Only use this tool if you want to permanently remove a URL (as opposed to redirecting it).

Google gives a great example in their help section — if you have accidentally displayed confidential information such as a credit card number and you need to have a page removed, you can request expedited removal of the URLs. You will find this tool under “Google Index” in the left-hand navigation.

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SEO Growth Hacks

Get featured snippets for your site

A featured snippet or “rich answer” is when Google highlights content at the top of the SERPs for certain queries.

The highlighted part at the top of the page is the featured snippet. As per a 2015 report, roughly 19.5% of all queries have these rich answers.

Now if you look at the image again, you’ll notice that Wikipedia actually ranks at #3 for this query. Yet, because of the featured snippet, it occupies the top spot on the page.

In other words, Wikipedia gets the bulk of the traffic for this query despite ranking below other websites.

This is a great example of a tactic that lets you punch above your weight (i.e. a growth hack). A site that lands a featured snippet spot invariably gets much more traffic than sites that outrank it in the SERPs.

Create content that supports scalable, long-term link building

Not all content is equal when it comes to SEO.

Some content types, such as research reports, tools, in-depth guides, and even pranks and hoaxes often attract far more links than standard blog posts.

Focusing on these content-types can often get you outsized results for less effort.

Tweak your on-page factors

While domain and page-level link factors still matter, content, engagement and experience matter nearly as much, if not more.

We often find that we can make great strides applying this tactic to sites that haven’t paid attention to on-page factors.

Google’s recent moves also show an increasing reliance on on-page factors, whether it’s penalizing slow sites or making sure that sites are mobile-friendly.

Which is to say, if you can offer users a stellar on-page experience, you might be able to outrank much stronger domains.

Invest in influencer relationships instead of conventional outreach

When most marketers think of “influencer marketing”, they usually think in terms of social media marketing.

Sure, getting your content shared by an influencer can drive a ton of traffic, but the benefits go beyond that.

Content creators often look to top influencers (which includes newsletters and sites) to discover new content. More often than not, content shared by influencers gets linked out to by dozens of their followers.

Create content for questions, not keywords

As a growth-focused marketer, you want to create content for the next generation of consumers, not the last.

In the words of Wayne Gretzky, go “where the puck is going to be, not where it has been”.

For SEOs, this means being aware of two trends that are changing computing: Artificial Intelligence (AI) and voice computing.

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Online Reputation Management Part - 2

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or anyone else to find — just search for your camp’s name in Google.

Finding your online reputation is easy due to two main factors:

Google is smarter than ever before. It features search results based on local factors, can autocomplete user’s searches while they type (called “Google Instant”), and tirelessly crawls the massive number of social networking sites now available.

Local review pages and social networking sites have made it easier than ever for customers and staff (current or former) to rant or rave about your camp online.

The first step in managing your reputation is to be proactive and put your name out there first: “If you don’t have a Web presence, it’s much more likely that if someone posts something negative about their experience with your business, that review is actually going outrank you for your business name. And everybody loves to click on something that’s negative, so it’s much more likely that your customers will see that. Through repeat clicks and searches, it will actually cause that negative review to rank even higher.”

Claim your business on sites like Google Places. That way, your camp’s name appears in the results if someone searches for camps in your area.

he next step is to register the domain name of your Web site. “Even if you don’t have a big site with a whole lot of moving parts and lots of pages or any other flashy features, as long as you have one page with accurate contact information, as well as accurate hours, and an accurate description of your [camp], that’s going to help,”

After claiming your username, fill out your profile on each network. And just like your Web site, make sure you’ve included accurate contact information. “A lot of problems online are caused when someone doesn’t have the means to contact you — the phone number is out of date on your Web site, or the Web site is broken, or something else. And that’s when they turn to other sites to make a complaint, because they weren’t able to get ahold of you,”

Consider linking your social network accounts to your Web site, and vice versa. This practice is called cross-linking. Linking to your Web site in your Twitter bio, for example, allows a follower to seamlessly find more in-depth information about you; and linking to your Twitter account from your Web site allows customers to easily find and follow your witty tweets.

Another way to be proactive about your online reputation is to create positive content. For example, press releases are a great way to get your name out there. Just keep in mind that, lately, Google has been favoring fresh results. That means something that has a date attached to it — a press release or a news result —will typically show up in the search results when it is new. As the news dies down, however, it will actually fall out of the search results. So also try to create long-term, static content that does not have a date associated with it.

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AdWords Express

Most AdWords Express features are designed for small, local companies with or without a website, and this platform is ideal for business owners who don’t have a lot of time to manage online advertising. It offers easy setup and is a convenient way to quickly setup online ads, which you’re only charged for if someone clicks them (Pay-Per-Click or PPC).

The user sets a budget and based on the type of business you have, Google will identify a list of keywords that can trigger your ad. Google also maintains and updates the search phrases, so minimal management by the business owner is necessary.

Ads can be targeted for a specific area around your business, or targeted to cities, states or countries depending on your advertising needs.

The ease of AdWords Express comes at the cost of some user control, including the ability to only promote one service or product at a time due to the allowance of one set of keywords and ads. It’s also limited in the keyword data provided, making it difficult to analyze the effectiveness and make improvements.

AdWords

The full version of AdWords is ideal for business owners who desire more control over their advertising campaigns and who want more features. Large businesses, e-commerce companies and those with websites and multiple landing pages are best using the full version. But all of its additional features make it more complex and time-consuming.

The user chooses daily budgets, keywords, bids, and creates the ads – essentially has full control over the account. If the user wants to take advantage of other marketing campaigns, this platform also includes display advertising and videos, and can be set to include Google’s Display Network partner sites like YouTube, AOL and others.

AdWords also offers in-depth analysis of keywords, along with detailed reporting of what’s working – and what isn’t – so that the user can make adjustments as needed. It also allows for specific geographical targeting, from state and city, to zip code and neighborhoods.

So which is best? It all depends on your needs. If you’re a small business looking for quick and easy online ads without a lot of additional detail, AdWords Express may be the right choice. If you’re a larger company or online only business that seeks deeper analysis and control, then the full version of AdWords may be the best advertising path to take.

Adwords & Adwords Express

If you’re ready to venture into the world of Google AdWords advertising, you’ll have a decision to make: AdWords or AdWords Express? If you’re not sure, we’re here to help you understand the difference between the two.

Both versions allow you to reach potential customers on Google, market on mobile devices and the ability to target geographically. But they differ significantly when it comes to user control.

Here Are Some Of The Huge Benefits Of Social Media

1. Showcase your brand in global market among millions of viewers.

2. Increased online exposure

3. Increased credibility of your business

4. Boost traffic on your website

5. Increased leads and sales.

6. Reduced expenses from any other form of marketing.

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Some facts that you should know:

72% of all internet businesses are now active on social media

18-29 year olds have an 89% usage

The 30-49 brackets sits at 72%

60 percent of 50 to 60 year olds are active on social media

In the 65 plus bracket, 43% are using social media

Why Social Media

A Completely new technology that took its root in last 4-5 years, Social Media Marketing is rapidly turning out to be an efficient way of modern Marketing.

What exactly is this social media revolution?

Managing an effective presence on each of the “BIG THREE” (Facebook, Twitter and Google+), has become a MUST for any business to get powerful online campaigns. It is interesting to know the fact that there are 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter.  Also it is important to have a good presence across social profiles such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit for those companies looking to reach greater exposure in the digital market.