SEO Growth Hacks

Get featured snippets for your site

A featured snippet or “rich answer” is when Google highlights content at the top of the SERPs for certain queries.

The highlighted part at the top of the page is the featured snippet. As per a 2015 report, roughly 19.5% of all queries have these rich answers.

Now if you look at the image again, you’ll notice that Wikipedia actually ranks at #3 for this query. Yet, because of the featured snippet, it occupies the top spot on the page.

In other words, Wikipedia gets the bulk of the traffic for this query despite ranking below other websites.

This is a great example of a tactic that lets you punch above your weight (i.e. a growth hack). A site that lands a featured snippet spot invariably gets much more traffic than sites that outrank it in the SERPs.

Create content that supports scalable, long-term link building

Not all content is equal when it comes to SEO.

Some content types, such as research reports, tools, in-depth guides, and even pranks and hoaxes often attract far more links than standard blog posts.

Focusing on these content-types can often get you outsized results for less effort.

Tweak your on-page factors

While domain and page-level link factors still matter, content, engagement and experience matter nearly as much, if not more.

We often find that we can make great strides applying this tactic to sites that haven’t paid attention to on-page factors.

Google’s recent moves also show an increasing reliance on on-page factors, whether it’s penalizing slow sites or making sure that sites are mobile-friendly.

Which is to say, if you can offer users a stellar on-page experience, you might be able to outrank much stronger domains.

Invest in influencer relationships instead of conventional outreach

When most marketers think of “influencer marketing”, they usually think in terms of social media marketing.

Sure, getting your content shared by an influencer can drive a ton of traffic, but the benefits go beyond that.

Content creators often look to top influencers (which includes newsletters and sites) to discover new content. More often than not, content shared by influencers gets linked out to by dozens of their followers.

Create content for questions, not keywords

As a growth-focused marketer, you want to create content for the next generation of consumers, not the last.

In the words of Wayne Gretzky, go “where the puck is going to be, not where it has been”.

For SEOs, this means being aware of two trends that are changing computing: Artificial Intelligence (AI) and voice computing.

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Growth Hacking

Being a Growth Hacker requires essentially not being an expert in only one discipline. You have to work in the whole customer lifecycle killing weak- and strengthen sweat spots on your Growth KPIs. That´s why you and your team have to learn instantly.

CONSUMER PSYCHOLOGY

How content-marketing and storytelling can influence buying decisions of your users.

FACEBOOK ADVERTISING

How to leverage user Growth with highly effective Facebook Ad funnels. Avoid burning money.

FUNNEL MANAGEMENT

How to start seperating your target groups in funnels, to nurture leads to paying customers.

CONTENT MARKETING

How to find the perfect story. Cause even boring products have secret stories to tell.

GROWTH MARKETING

How to find and focus the marketing-channel with the best ROI and how to get rid of all others.

GOOGLE ADVERTISING

Google is dead. Not. Especially for online retailers and niche players, Google Adwords can be still highly effective.

SEARCH ENGINE OPTIMIZATION

Google is dead 2. Not. How to prepare your website from technical and user perspective to gather the “cheap” organic search traffic from Google.

CONVERSION RATE OPTIMIZATION

How to convert “expensive” traffic with providing the user exactly what he is looking for.

AGILITY

How to speed up the execution time of your time. Definitely the Growth Hack with the most impact on Growth.

ENTREPRENEURSHIP

How to focus on the right things in the different stages of a new product, startup or organizatiojn.How to focus on the right things in the different stages of a new product, startup or organizatiojn.

TOOLS, TOOLS, TOOLS

How to implement the right tools for the right processes. Save time and optimize data management.How to implement the right tools for the right processes. Save time and optimize data management.

CUSTOMER SUCCESS MANAGEMENT

How to help your users to find their Aha-moment with your product as soon as possible.How to help your users to find their Aha-moment with your product as soon as possible.

E-MAIL MARKETING

E-Mail Marketing is dead. Bullshit. How to send perfect written emails to the perfect target group. Automated?

BRAND MARKETING

How to build a strong brand recognitition, that delivers more sales from new and recurring customers.

ANALYTICS

How to track, show and analyze user data, so that they help take better decisions what to do next.

LEADERSHIP

Being an excellent leader that is able to motivate teams and to implement the right hacker mindset is not as easy as it seams.

DEFINING GOALS

How to find your Aha-moment in the customer lifecycle and how to set this as a goal for the whole team / company.

GROWTH TEAMS

Working efficiently in teams is one of the major bullets in the success stories of companies like Uber, Dropbox, Facebook and Co. But how to set up Growth teams within a compahy?

PRODUCT MANAGEMENT

How to build products that users love and stick to. Hell yes, we start with a MVP.

AB-TESTING

If you have at least more than 150-200 valid daily visitors on your website. You should start with ninya AB-testing to optimize your customer lifecycle faster than your competitors do.

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Are Alexa Ranks Important

For most site owners, ‘how a website is doing’ is of course very important, however, when assessing your own website my advice would be to simply stick with Google Analytics data rather than to go attributing any significant meaning to your site’s Alexa Rank. When looking at competitor’s sites however, by all means take a quick peek at their Alexa Rank for a very rough idea of how popular their website is relative to yours (assuming the same kinds of people visit both sites – thereby hopefully minimizing some of the biases brought about by the significantly-less-than-perfect way in which Alexa gather their data); however I definitely wouldn’t go thinking a particular website gets more traffic than another merely on the basis that its Alexa Rank happens to be only a few thousand lower – and if the website you’re interested in happens to have a rank of anything even near the aforementioned 100,000 mark, it’s probably best not to go attributing any significant meaning to comparing Alexa Ranks at all!

Conclusion

I personally hope that Alexa continues to work towards really getting this particular metric up to scratch… because it sure would be nice to stick a number on each and every website that would allow us to compare and contrast them all with a decent level of accuracy! Unfortunately, it would appear that they’ve still got quite a long way to go in order to regain the industry’s faith in the matter!

Alexa Rank – What Is It And Is It Important

How are Alexa Ranks measured?

According to the official Alexa website’s Our Data page, the rank is calculated using a ‘combination’ of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months – with the site with the highest combination of unique visitors and pageviews being ranked as #1. The data is collected from a subset of internet users using one of 25,000 browser extensions for either Google Chrome, Firefox, and/or Internet Explorer. An algorithm then ‘corrects’ for various potential biases and attempts to compensate for visitors who might not be in Alexa’s measurement panel (a factor it historically hasn’t always tried to accommodate for) and normalizes the data based on the geographical location of visitors.

How can I view a website’s Alexa Rank?

At least this part is straightforward: simply go to the official Alexa website, type in your full domain name and hit return! What’s more, scrolling down the results page reveals no end of other interesting metrics, such as Bounce Rate, Daily Pageviews per Visitor, Daily Time on Site and the Percentage of visits from Search, as well as various Demographics, a list of sites that link and even page speed/load times! All of which should probably be taken with a pinch of salt…

What does the Alexa Rank mean?

The general consensus seems to be a reluctant admittance by most (certainly not all) that there does indeed appear to be a very general – rough – correlation (seemingly with a LOT of outlying data points) between a site’s Alexa Rank and traffic for well-established websites that receive over and above a certain level of traffic: i.e. for relatively popular sites with Alexa Ranks of less than somewhere in the region of about 50,000 to 100,000 – to their credit, Alexa does actually state on their website that ‘traffic rankings of 100,000 and above should be regarded as [very?] rough estimates‘ and that conversely ‘the closer a site gets to #1, the more accurate traffic rankings become‘. Anything higher than this 100,000 waypoint and everyone I’ve ever spoken to on the subject (I hangout in somewhat geeky circles) seems to pretty much laugh it off as a metric that can, nine times out of ten, be almost completely ignored.

Why don’t people tend to trust it?

It seems that a lot of people/webmasters with access to reliable web analytics data (the most popular being provided by Google Analytics of course) for more than one website often report seeing web-traffic trends and statistics that appear to be completely out of line with the corresponding Alexa Rank for each site. Unfortunately, you’ve only got to Google something like ‘Is Alexa Rank Accurate?’ to find such reports – not good! Although, in all fairness, quite a few of these reports are for websites with quite high Alexa Ranks – i.e. often way in excess of the 100,000 mark.

The real kicker though, seems to be two-fold: 1) Alexa aren’t able to gather their data from everybody (they obviously simply don’t have access to everybody’s browsing habits) – they can only gather data from a subset of a few million users via certain browser extensions (as previously mentioned) – something common sense suggests will almost certainly skew the data right from the get-go (since the average user presumably arguably isn’t likely to have installed any such browser extensions) and 2) rather than address such concerns head on and be completely open about exactly how this particular problem is accounted for, i.e. by being more open about exactly how the underlying data is collected and used to calculate the rank, Alexa seem to (as far as my admittedly somewhat limited research goes) be less than 100% transparent on the matter, simply stating that Alexa Rank ‘is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months’. Hmmmm….

Why Blogging Is Important Part - I

One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.

Posting Fresh Content on Your Website

Search engines love websites that are updated frequently. This shows them that the websites are fresh and relevant, rather than outdated. Search engines don’t want to list irrelevant, outdated webpages for their users. They want to post the most up-to-date and new content possible to ensure that it’s as useful as possible.

Unfortunately, there aren’t many chances for you to update the other areas of your website. Your company’s history and about us page will never change. Your price page and product pages will only rarely change, if ever. You might update your home page content a couple times a year, at the most.

Starting a blog gives you the opportunity to continuously publish new posts on your site. You can post multiple times a day if you want to. The more fresh content you post, the more pages you’ll have for search engines to index, which means more opportunities to take the #1 spot on search engine result pages.

Using Keywords Strategically

Every blog entry you post gives you a new opportunity to use SEO keywords in your content. By performing keyword research, finding the keywords and phrases that searchers looking for a company like yours would most likely use, and then using those keywords strategically in your blog posts, you can really improve your search engine optimization results.

To improve your outcomes, use long-tail keywords that your target audience will likely use during their research as part of the buyer’s journey. But remember to avoid keyword stuffing.

Backlinking

It pays to build relationships with other organizations and websites. Blogging offers you the chance to include links to other relevant websites. As a return, these organizations may link back to your site, which will help you generate even more web traffic that you couldn’t otherwise generate on your own.

It’s important to build relationships with reputable and high-quality websites that fit your niche when backlinking, however. Otherwise, you could be penalized by search engines.

Increasing Your Popularity Rank

Sometimes, SEO is a popularity contest. Search engines will move up your rank on their result pages if they notice that your blog entries are shared frequently and clicked on often. The best way to win this popularity contest is to commit to only publishing high-quality content that your audience will actually want to read. Sharing your blog however you can and suggesting that others do the same can also help.

Alexa Rank – What Is It And Is It Important

How are Alexa Ranks measured?

According to the official Alexa website’s Our Data page, the rank is calculated using a ‘combination’ of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months – with the site with the highest combination of unique visitors and pageviews being ranked as #1. The data is collected from a subset of internet users using one of 25,000 browser extensions for either Google Chrome, Firefox, and/or Internet Explorer. An algorithm then ‘corrects’ for various potential biases and attempts to compensate for visitors who might not be in Alexa’s measurement panel (a factor it historically hasn’t always tried to accommodate for) and normalizes the data based on the geographical location of visitors.

How can I view a website’s Alexa Rank?

At least this part is straightforward: simply go to the official Alexa website, type in your full domain name and hit return! What’s more, scrolling down the results page reveals no end of other interesting metrics, such as Bounce Rate, Daily Pageviews per Visitor, Daily Time on Site and the Percentage of visits from Search, as well as various Demographics, a list of sites that link and even page speed/load times! All of which should probably be taken with a pinch of salt…

What does the Alexa Rank mean?

The general consensus seems to be a reluctant admittance by most (certainly not all) that there does indeed appear to be a very general – rough – correlation (seemingly with a LOT of outlying data points) between a site’s Alexa Rank and traffic for well-established websites that receive over and above a certain level of traffic: i.e. for relatively popular sites with Alexa Ranks of less than somewhere in the region of about 50,000 to 100,000 – to their credit, Alexa does actually state on their website that ‘traffic rankings of 100,000 and above should be regarded as [very?] rough estimates‘ and that conversely ‘the closer a site gets to #1, the more accurate traffic rankings become‘. Anything higher than this 100,000 waypoint and everyone I’ve ever spoken to on the subject (I hangout in somewhat geeky circles) seems to pretty much laugh it off as a metric that can, nine times out of ten, be almost completely ignored.

Why don’t people tend to trust it?

It seems that a lot of people/webmasters with access to reliable web analytics data (the most popular being provided by Google Analytics of course) for more than one website often report seeing web-traffic trends and statistics that appear to be completely out of line with the corresponding Alexa Rank for each site. Unfortunately, you’ve only got to Google something like ‘Is Alexa Rank Accurate?’ to find such reports – not good! Although, in all fairness, quite a few of these reports are for websites with quite high Alexa Ranks – i.e. often way in excess of the 100,000 mark.

The real kicker though, seems to be two-fold: 1) Alexa aren’t able to gather their data from everybody (they obviously simply don’t have access to everybody’s browsing habits) – they can only gather data from a subset of a few million users via certain browser extensions (as previously mentioned) – something common sense suggests will almost certainly skew the data right from the get-go (since the average user presumably arguably isn’t likely to have installed any such browser extensions) and 2) rather than address such concerns head on and be completely open about exactly how this particular problem is accounted for, i.e. by being more open about exactly how the underlying data is collected and used to calculate the rank, Alexa seem to (as far as my admittedly somewhat limited research goes) be less than 100% transparent on the matter, simply stating that Alexa Rank ‘is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months’. Hmmmm….

Are Alexa Ranks important?

For most site owners, ‘how a website is doing’ is of course very important, however, when assessing your own website my advice would be to simply stick with Google Analytics data rather than to go attributing any significant meaning to your site’s Alexa Rank. When looking at competitor’s sites however, by all means take a quick peek at their Alexa Rank for a very rough idea of how popular their website is relative to yours (assuming the same kinds of people visit both sites – thereby hopefully minimizing some of the biases brought about by the significantly-less-than-perfect way in which Alexa gather their data); however I definitely wouldn’t go thinking a particular website gets more traffic than another merely on the basis that its Alexa Rank happens to be only a few thousand lower – and if the website you’re interested in happens to have a rank of anything even near the aforementioned 100,000 mark, it’s probably best not to go attributing any significant meaning to comparing Alexa Ranks at all!

Conclusion

I personally hope that Alexa continues to work towards really getting this particular metric up to scratch… because it sure would be nice to stick a number on each and every website that would allow us to compare and contrast them all with a decent level of accuracy! Unfortunately, it would appear that they’ve still got quite a long way to go in order to regain the industry’s faith in the matter!