What Is the SEO SCORE?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

Your site's final SEO Score is determined by its performance in four subcategories: Technical, Content, User Experience, and Mobile. Individual checks with different weightings are aggregated to provide a score for each of the subcategories. Some checks are scored solely on whether an element is absent or present (e.g. whether a site has a sitemap), while other checks are scored on percentage completed (e.g. the percentage of pages with no 404 error).

In the below table you will find detailed explanations on each subcategory, and what's needed to attain a high SEO Score.

What's needed for a high score

Search-engine (and user-) friendly URLs: URLs are meaningful to users, don't link to duplicate content, and use hyphens rather than underscores where possible.

Technical quality: Refers to technical quality as perceived by search engines. Domain is not flagged as unsafe. HTML and CSS validation shows site is error-free. How well the technical elements of a site enable it to be accessed, crawled, and indexed by search engine bots. If a site isn't properly indexed, it will not be ranked by search engines and no amount of on-page content or links will bring visitors to the site. Hence technical SEO is a key driver of organic traffic.

User content quality: Content is current, concise, easy to read, is free of misspellings, with few broken links. The quality of a site's visitor-facing content with respect to how it engages users and how well the meta-content aligns with the site content. Accurate, descriptive meta-content sets visitor expectations, and together with high-quality site content, ensures visitors don't bounce back to the search engine. Good visitor engagement levels, in turn, mean that a site's content is relevant and will be ranked higher by Google.

Indexable meta-content: Meta-titles and short descriptions are present for all pages. This helps search engines understand the context better and sets visitor expectations.

Unique content: No duplicate page titles or meta-content present. Duplicate content hurts SEO.

User-friendly visuals: Images are retrievable, accessible and don't slow down page loading time. Good visuals increase traffic from image searches.

User-friendly navigation: The most important pages are readily accessed two or three clicks from homepage and user is not overwhelmed with an abundance of links.

Responsiveness: Content is dynamic and optimized for the mobile operating system. How responsive or adaptable a site is to being used and displayed on a mobile device. As mobiles increasingly become the

primary device for accessing websites, having a mobile-ready site is critical for user retention and conversions.           

Touchscreen readiness: Site is optimized for touchscreen functionalities, e.g. tapping and scrolling.

Speed: Site loads quickly on mobile platform.

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SEO Growth Hacks

Get featured snippets for your site

A featured snippet or “rich answer” is when Google highlights content at the top of the SERPs for certain queries.

The highlighted part at the top of the page is the featured snippet. As per a 2015 report, roughly 19.5% of all queries have these rich answers.

Now if you look at the image again, you’ll notice that Wikipedia actually ranks at #3 for this query. Yet, because of the featured snippet, it occupies the top spot on the page.

In other words, Wikipedia gets the bulk of the traffic for this query despite ranking below other websites.

This is a great example of a tactic that lets you punch above your weight (i.e. a growth hack). A site that lands a featured snippet spot invariably gets much more traffic than sites that outrank it in the SERPs.

Create content that supports scalable, long-term link building

Not all content is equal when it comes to SEO.

Some content types, such as research reports, tools, in-depth guides, and even pranks and hoaxes often attract far more links than standard blog posts.

Focusing on these content-types can often get you outsized results for less effort.

Tweak your on-page factors

While domain and page-level link factors still matter, content, engagement and experience matter nearly as much, if not more.

We often find that we can make great strides applying this tactic to sites that haven’t paid attention to on-page factors.

Google’s recent moves also show an increasing reliance on on-page factors, whether it’s penalizing slow sites or making sure that sites are mobile-friendly.

Which is to say, if you can offer users a stellar on-page experience, you might be able to outrank much stronger domains.

Invest in influencer relationships instead of conventional outreach

When most marketers think of “influencer marketing”, they usually think in terms of social media marketing.

Sure, getting your content shared by an influencer can drive a ton of traffic, but the benefits go beyond that.

Content creators often look to top influencers (which includes newsletters and sites) to discover new content. More often than not, content shared by influencers gets linked out to by dozens of their followers.

Create content for questions, not keywords

As a growth-focused marketer, you want to create content for the next generation of consumers, not the last.

In the words of Wayne Gretzky, go “where the puck is going to be, not where it has been”.

For SEOs, this means being aware of two trends that are changing computing: Artificial Intelligence (AI) and voice computing.

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Why Google Adwords Is Still Good For Business

Google Adwords has revolutionized the advertising industry, but it seems as if some think Adwords is no longer useful to small business.  Since Adwords launched in October of 2000 with 350 customers, there has been many changes and most noticeable is the increasing cost per click for keywords.

But Google’s pay per click platform still has many advantages over traditional advertising media like radio and television.  Business owners, marketers and even Adwords enthusiast should be testing other traffic sources, as it’s never a smart business move to depend on one lead source. However, Google Adwords is still one of the best ways to drive fast targeted traffic and should be considered as one of the first advertising methods you utilize to grow your business online.

Here are three simple reasons why Adwords is still good for business.

1. Starting Small – Google Adwords gives you total control on how you invest your marketing dollars. An advertiser can start with any budget and can turn off the advertising at any time.  This is a huge advantage to small businesses that may not have regular cash flow or big budgets to invest in commercials and or radio spots.  Adwords allows you to start small and to scale up. When you find some keywords that have a positive ROI the potential to grow your business is almost limitless.

2. Instant Traffic- Once you hit the enable button on your campaign, the traffic is almost instantaneous.  Adwords is like a grand opening event and there’s always a huge line waiting outside, all you have to do is open the door. Getting traffic on demand allows you to test your marketing more quickly.  Split test different ads, keywords, and landing pages in a matter of days.  If you find that a particular message is resonating with your market, change all of the ads that day.  If you see something is not working, change it or stop it immediately. Changing things on the fly is not even possible with most traditional advertising. Imagine trying to change a headline on a direct mail piece after you‘ve mailed it.  Not only would you have to wait for the reception of your mail but it would likely cost to make changes and print up new mailers.

3. Targeted Traffic- One of the biggest benefits of using Google Adwords is targeted traffic. When you advertise on television or radio thousands or even millions of people will be seeing your ads that have no interest in your product or service.  As an advertiser you pay for those unwanted views or impressions. Larger businesses with huge marketing budgets may not mind the waste, but smaller to medium size business can’t afford to throw away money on people who will never use your service or buy your products.  Adwords allows you to target potential customers exactly at the moment they are looking for you. What better way to advertise?

Adwords has evolved over the years, but it’s still one of the best options for online advertising.  However if you have no experience with Adwords, you should consider investing some time educating yourself on how to effectively use the platform or use a pay per click management firm to help you get started.

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Growth Hacking vs Search Engine Optimization (Seo)

Growth Hacking

Growth hacking is a comparatively new online marketing method that makes use of low-cost and random approaches to filling the company’s lead generation. This term was coined in 2010 by Sean Ellis and became even more popular during the next years. Here is the interest over time around the term ‘growth hacking’ by Google Trends. Inbound marketing and growth hacking might seem similar to each other, because both of them rely on data generated by prospects’ behaviors and actions. However, the way data is used differentiates these two methods.

Just like a computer hacker tries to break the server by trying different variations over and over again until he finally gets the right combination, a growth hacker tries every technique possible to get better results and online performance. Some of the ways that are utilized to facilitate the growth are outside the proper (sometimes ethical) boundaries of inbound marketing. Growth hacking includes tactics, like:

• Viral mechanisms like required social sharing in order to get access to specific features/content

• Automation of not-allowed emails, tweets and messages to users

• Other content assets requiring subscription or registration

Shortly, growth hackers develop strategies that rely more on strategies that create fast growth, disregarding trust, reputation or authority. Growth hacking was used a lot by tech startups like Facebook, Twitter, LinkedIn in order to grow quickly and get a lot of users as soon as possible.

 Search Engine Optimization (SEO)

Whenever you enter a word/phrase in Google or other search engine, you come across with a list of results that contain the keyword you entered. We all normally click on those websites which are at the top of the list, as those are perceived more relevant to our search. Some websites rank better than others because of SEO marketer’s work.

SEO is a mechanism that helps search engines find and rank your website higher than many other websites. As a result, SEO helps companies get lots of traffic from search engines. Here are the main components of a good SEO strategy:

• Keywords

In the inbound marketing section we already talked about the importance of keywords. Keywords are the first step to an effective SEO strategy. The first     task of SEO marketers is to brainstorm some keywords and see how the competition looks by using

• Meta Description

Meta descriptions don’t necessarily have a huge impact on SEO directly, but they do have an impact on searchers and help increase overall organic  search traffic. Meta descriptions appear on SERPs, just under the headline and represent a short, up to 70 word description that is aimed to tell the searcher what the page is about, prior to visiting it.

• Content

Content is king. SEO marketers state that creating high-quality content is the most effective way to not only appear at the top of SERPs, but also create positive user experiences.

• Backlinks

Backlinks are the links from other websites to your web resource. Remember that it is not about the number of the links, but about the quality of the links(or the domains of those links) that point back to the website.

• Alt text

Alt text is basically the name of an image. When searching for products, users not only consider the “web” results but also the “images” results. In order to rank well in search engines, SEO marketers create high-quality images and give them a name that is relevant to the content the image is placed in.

Besides implementing these practices, SEO marketers also analyze their competitors’ actions and see what they are doing in terms of on-page, off-page optimization and social media.

You might already see that all of these three approaches have their pros and cons. There is no one size fits all approach, and businesses should take into account their needs in order to understand which one will be better for them.

For example, growth hacking is best suited for technology based start-ups who sell online software and need to attract a lot of users ASAP. So, before hiring an inbound marketer, growth hacker or SEO marketer, businesses should, first of all, analyze their activities and understand what they want to achieve.

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