What Is the SEO SCORE?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

Your site's final SEO Score is determined by its performance in four subcategories: Technical, Content, User Experience, and Mobile. Individual checks with different weightings are aggregated to provide a score for each of the subcategories. Some checks are scored solely on whether an element is absent or present (e.g. whether a site has a sitemap), while other checks are scored on percentage completed (e.g. the percentage of pages with no 404 error).

In the below table you will find detailed explanations on each subcategory, and what's needed to attain a high SEO Score.

What's needed for a high score

Search-engine (and user-) friendly URLs: URLs are meaningful to users, don't link to duplicate content, and use hyphens rather than underscores where possible.

Technical quality: Refers to technical quality as perceived by search engines. Domain is not flagged as unsafe. HTML and CSS validation shows site is error-free. How well the technical elements of a site enable it to be accessed, crawled, and indexed by search engine bots. If a site isn't properly indexed, it will not be ranked by search engines and no amount of on-page content or links will bring visitors to the site. Hence technical SEO is a key driver of organic traffic.

User content quality: Content is current, concise, easy to read, is free of misspellings, with few broken links. The quality of a site's visitor-facing content with respect to how it engages users and how well the meta-content aligns with the site content. Accurate, descriptive meta-content sets visitor expectations, and together with high-quality site content, ensures visitors don't bounce back to the search engine. Good visitor engagement levels, in turn, mean that a site's content is relevant and will be ranked higher by Google.

Indexable meta-content: Meta-titles and short descriptions are present for all pages. This helps search engines understand the context better and sets visitor expectations.

Unique content: No duplicate page titles or meta-content present. Duplicate content hurts SEO.

User-friendly visuals: Images are retrievable, accessible and don't slow down page loading time. Good visuals increase traffic from image searches.

User-friendly navigation: The most important pages are readily accessed two or three clicks from homepage and user is not overwhelmed with an abundance of links.

Responsiveness: Content is dynamic and optimized for the mobile operating system. How responsive or adaptable a site is to being used and displayed on a mobile device. As mobiles increasingly become the

primary device for accessing websites, having a mobile-ready site is critical for user retention and conversions.           

Touchscreen readiness: Site is optimized for touchscreen functionalities, e.g. tapping and scrolling.

Speed: Site loads quickly on mobile platform.

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Facebook vs Twitter

Let’s face it, you know you need to promote your business on social media. In fact, around 2.56 billion global social media users join the ranks each day on mobile, creating an astronomical audience for companies of every shape and size. The question is, which social platform should you be spending your marketing money and time with?

Facebook and Twitter are essentially the crème de la crème of social networks. These senior class channels have outranked sites like Google+ and Pinterest for decades, and their versatility makes them perfect for connecting with a broad audience. Though both platforms have seen their ups and downs lately, they remain the most popular choice for many marketers–and for good reason.

Twitter and Facebook are adaptable, innovative and ready to pivot to suit the needs of customers.

So, if both channels are so great, how do you decide between Facebook vs. Twitter, and which one you want to use?

Facebook Statistics:

• 75% of male internet users and 83% of female internet users are active on Facebook

• 22% of the world currently uses Facebook

• Facebook had 2 billion monthly active users at of the end of 2017

Twitter Statistics:

• 81% of millennials check Twitter once a day

• Twitter has 330 million monthly active users

• 3 billion Twitter accounts have been created

• 83% of the world’s leaders are on Twitter

Facebook vs. Twitter: Audience

Choosing the right channel for your company when it comes to Facebook vs Twitter isn’t just about finding the “best” platform, but one that allows you to connect with the right audience.

Facebook is easily the most active social media network, particularly when you consider it owns WhatsApp and Instagram. This unique channel appeals to a range of generations, who seem to be drawn to the idea of connecting with their family, keeping tabs on friends and making sure that they have access to their favorite brands too.

On Facebook, one of the fastest growing markets is seniors. Over recent years, the channel has become increasingly appealing to baby boomers, with around 41% of individuals between 65-74 years-old logging on with a Facebook account.

If anything, this is a testament to Facebook’s ease-of-use and accessibility. However, these statistics also indicate Facebook may no longer be the “trendy” platform of the day. Despite a drop in online youth, of course, stats still show that Facebook is leading the pack for overall audience penetration.

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Tools To Streamline Your Social Media

Dashboards generally allow you to monitor multiple social media streams at once, with the option of posting to ALL of them in one hit. Not only do they save time, once they’re all set up, you only need one password and one login – brilliant!

1. HOOTSUITE

Work ahead and schedule your posts in advance. Hootsuite is a popular dashboard, known for its ability to bulk-schedule posts, its unique calendar view, as well as its ability to respond to comments in real-time. It’ll even auto schedule posts for you and individually post them at the best time of day for that medium. It’s a winner!

2. CYFE

Cyfe connects ALL your online activities, not just social media. This tool has what seems like an endless number of widgets which cover your advertising, blogging, email, SEO, social media and even web analytics. While it may appear intimidating to some, if you like stats, this is the dashboard for you.

3. BUFFER

Buffer takes things back to basics with an easy to follow formula, and clean design. It’s pretty much a matter of syncing your accounts and you’re good to go. It meets all of your requirements if you’re managing 3-4 platforms.

 GRAPHIC TOOLS

 4. IF THIS THEN THAT

This tool does exactly what it says; if THIS happens, then THAT will too. For example, want your new Facebook profile picture and header to sync across all mediums? Done. The best thing about this tool is that it ensures all pages will appear the same with the same graphics at the same time – fantastic for campaign launches and the like. There are so many “recipes” available to you, you’ll wonder how you ever lived without it.

5. CANVA FOR BUSINESS

Canva for Business has just launched, and to any amateur designer this is GOLD! By auto-selecting your colour palette for every design, resizing graphics instantly to suit any specs, and so much more, Canva has done half the job for you before you’ve started. With a monthly subscription of $9.99 this tool is worth every cent.

6. PIZAP

If photo manipulation isn’t your strong suit and you don’t want to engage a professional, Pizap is a very basic and user friendly online tool that will crop, enhance, add text to, and edit your imagery for you and more – and unless you require the Pro upgrade, it’s free!

 SOCIAL APPS

 7. FACEBOOK PAGES MANAGER

If you’re managing more than one page on Facebook, this App is a godsend. It also ensures you don’t miss those direct messages which seem to go missing when using the PC version. With so many extra features, this App will quickly replace your regular Facebook App for all business purposes.

8. MY FOLLOWERS ON INSTAGRAM

Tracking which posts gain likes and new followers is one thing, but what about posts that send your “likers” running for the hills, and quickly abandoning your page? This App lets you see who leaves your page and when, allowing you to truly see the turnover of your audience.

 9. SPROUT SOCIAL

Sprout Social is special for its unique ability to track new contacts and their conversion rate. This tool will put an end to your queries as to whether your social media efforts are having a beneficial and direct effect on your business. Here you will be able to see the stats in black and white.

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Pay Attention To What People Are Saying

Create Google Alerts for your company; these will alert you whenever something is published about your organization. Engage with customers on social media, in blog comments and in forums. If you encounter disparaging comments, respond thoughtfully and quickly but avoid getting into arguments. When you address criticism, do so carefully; it is very easy to come off as petty. Knowing when to respond to comments and when to ignore them is just as important as knowing how to respond.

ESTABLISH YOURSELF AS A THOUGHT LEADER

Authority is a key component of any reputation. You will want to make sure that your company is perceived as influential and at the forefront of your industry. People are more likely to trust your brand if you are recognized as an industry leader. Publishing the right content can help you to attain this position. You should focus on providing useful information and educating your audience via content such as well-researched blog posts and white papers.

As the power of the consumer grows, it has become even more important for businesses to listen and be responsive rather than to blindly push content. That focus on listening means that social media will play a major role in all of your efforts at online reputation management. We can help you to protect your name and to reap the rewards of a good online reputation.

Online Reputation Management

A good reputation takes years to build but you can ruin it in a few seconds with a single bad decision. It should go without saying that good online reputation management is essential today’s marketplace; however, many businesses neglect this crucial aspect of their growth.

The fact is that today’s internet user has been empowered by social media; they know how to make themselves heard. Consider the fact that before doing business with your company, many customers will first try to discover everything they can about you online. In essence, they will be looking for all the reasons that they should not do business with you. This means that more than ever before, your reputation has the potential to influence your success.

To protect your brand and avoid sabotaging yourself, it is important that you know and follow some basic rules of online reputation management; below are some of the most important ones:

Own Your Brand Everywhere

Much of online reputation management involves thinking ahead. To start, you will want to grab your name on social media sites. You should do this even before you have specific plans to use it. Buy your URL and not just the .com extension, either; you will want to look at .net and .org extensions as well. You will also want to pay attention to directory listings. These are valuable sources of citations, which are mentions of your business name and address. They are important for ranking well on the major search engines and can help local customers to find you. It is important to claim them and to make sure that any information in the listings (such as your business name and address) is correct.

KNOW WHAT YOU WANT TO GET FROM YOUR ONLINE REPUTATION

How do you want people to see you? One of the fundamentals of online reputation management is knowing exactly what you want from your reputation. Before you can align your company’s online perception with its goals, you have to establish what those goals are.

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