What is SEO?
SEO stands for Search Engine Optimization, and is a method
of digital marketing that focuses on making your website content relevant to
search engines. SEO or Search Engine Optimization helps you to rank higher in
the organic, or natural, search results. Properly implemented SEO optimizes
your site in terms of keywords, content, links, and other technical aspects.
By optimizing these areas, search engines see your site as
the most relevant result, and, as such, put your site in a primary spot on the
search engine results page (SERP). SEO is the process of getting more traffic
to your website by getting the site listed and ranked highly for queries
relating to your product, market, or business in the natural or organic search
results.
What is Google AdWords?
Adwords is an advertising platform created by Google that
makes it possible for you to position your advertisement on the top or
right-hand side of the search results pages on Google and other affiliate
websites. AdWords allows you to target internet user’s search queries and
display your offers every time they look for a similar product. The visitor
then clicks on your advertisement and it takes them to your site or landing
page.
SEO VersusAdWords
The best practice is to use a mixture of both SEO and
Adwords to keep your brand top of mind for internet searchers. Even though you
rank in top positions in the organic search results, you should still consider
using AdWords to target users who might not be as familiar with your brand.
Here are a few other factors to consider when debating how
much of your resources to spend on SEO and AdWords.
1. SEO
requires more time for results than AdWords, but can result in a high rank in
Google for an amount of key search terms. There’s no charge per click linked
with the organic search results, but on the other hand, ongoing work is
necessary to sustain your search engine rankings with SEO.
2. Adwords
can be switched on and off instantaneously, while SEO can take a lot longer to
make an effect on search results
3. Adwords
pretty much guarantees your business will be displayed in the search results.
There is no assurance you’ll rank in the organic search results through SEO.
4. SEO
targets high traffic keywords mentioned in your website. (Just don’t keyword
stuff)
5. Adwords
also permits you to respond quickly to a shifting marketplace by targeting new
terms visitors may be looking for. This can be very useful for e-commerce
businesses.
6. Adwords
ads are displayed on top of the organic listings. On some screens (particularly
on mobile) this area is all the user can see without scrolling.
7. Adwords
targets abundant variations that you have around particular keywords and allows
you to use negative keywords, so you can avoid ranking for terms that aren’t a
good match for your brand.
8. AdWords
runs on a variety of websites that register for Google Ads, so your site may
gain more exposure.
9. Adwords
is a rapid method for generating quality leads and sales.
10. If SEO is
stopped, the ranking of a website decreases over a period of time due to
constant algorithm updates by Google.
11. SEO also
optimizes the quality and quantity of incoming links to your website.
12. AdWords
pulls instant traffic from the start of the campaign. This is useful for new
websites or services and products that are seasonal.
You don’t have to choose between SEO and AdWords. These are
two very different tools you can use to reach the same goal: an increase in
sales and traffic.
It is also very important to keep the user in mind. Above
all, provide high-quality content that is actually useful to your readers. Do
not “over optimize” it to get better placements. You need to keep relevant
content that actually transforms your clicks into business!
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