The Difference between Growth Hacking and Marketing

A growth hacker really is just a marketer, but one with a different set of challenges to tackle and tools to work with. There are a few key differences between startups and big companies that best explain the difference:

1.         Startups are organizations with extreme uncertainty. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Most of the time, corporations have all this figured out. So while startups are trying to both build a car and get the engine started, corporations are trying to make their cars run faster.

2.         Startups are designed for astronomical growth. Startups intend to grow at 20 percent month over month (or more), while corporations are satisfied with 5 percent year over year. As such, corporate marketers deal with the challenge of: I’ve got a mature business that already has significant market penetration. How do I eke out another few percent and keep the business growing? Startup marketers, by contrast, need to figure out how to 1000x their numbers but from a much smaller base.

3.         Startups don’t have access to the same resources or brand equity. Self-explanatory: you have less money and are less well-known at a startup than at an established company. This means you must both educate your prospective customer as well as acquire them without significant budgets.

Here is a laundry list of the primary tactics most growth hackers use:

•          Viral Acquisition: Leveraging built-in product features to encourage existing users to share your product with new users.

•          Paid Acquisition: There are many types. To name a few, search engine marketing, aka Google AdWords; Facebook ads; display ads; mobile ads; radio, TV, OOH (out-of-home), and many others all can be part of one’s arsenal – but they don’t provide accurate enough source attribution for most growth hackers; and finally, affiliate marketing, or providing incentives to third-party marketers who then promote your product for you and take a cut of the revenue.

•          Call Centers / Sales Teams: Surely building a sales teams does not count as “growth hacking,” but recently a new trend is emerging: leveraging outsourced low-cost labor to help support a startup’s efforts (usually in the Philippines, sometimes college interns). These workers can do anything from massively e-mail your prospective customers to create hundreds of SEO-friendly pages.

•          Content Marketing: Leveraging blog posts, infographics, and viral videos to increase brand awareness and site traffic. Turn those visitors into users.

•          E-mail Marketing: If you believe a growth hacker’s job is not just to increase new users/customers but also to engage them or encourage them to spend more money, then e-mail marketing is a significant part of their arsenal.

•          Search Engine Optimization (SEO): Don’t be fooled: what most mainstream SEO books and articles talk about is very different from what startups do for SEO. Startups that use SEO effectively build scalable infrastructure that applies to tens of thousands or millions of pages. Most of the SEO theory on the web is focused on ranking for just 5-10 keywords.

•          A/B testing and Analytics: Though this is not an acquisition method, there is no doubt that heavy data analytics and A/B testing helps a growth hacker improve their acquisition and conversion funnels.

For more details on our products and services, please feel free to visit us at Online Marketing Company New Delhi, Online Marketing India, Online Marketing Companies India, Online Marketing Company India, Best Online Marketing Company

Online Reputation Management Part - 2

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or anyone else to find — just search for your camp’s name in Google.

Finding your online reputation is easy due to two main factors:

Google is smarter than ever before. It features search results based on local factors, can autocomplete user’s searches while they type (called “Google Instant”), and tirelessly crawls the massive number of social networking sites now available.

Local review pages and social networking sites have made it easier than ever for customers and staff (current or former) to rant or rave about your camp online.

The first step in managing your reputation is to be proactive and put your name out there first: “If you don’t have a Web presence, it’s much more likely that if someone posts something negative about their experience with your business, that review is actually going outrank you for your business name. And everybody loves to click on something that’s negative, so it’s much more likely that your customers will see that. Through repeat clicks and searches, it will actually cause that negative review to rank even higher.”

Claim your business on sites like Google Places. That way, your camp’s name appears in the results if someone searches for camps in your area.

he next step is to register the domain name of your Web site. “Even if you don’t have a big site with a whole lot of moving parts and lots of pages or any other flashy features, as long as you have one page with accurate contact information, as well as accurate hours, and an accurate description of your [camp], that’s going to help,”

After claiming your username, fill out your profile on each network. And just like your Web site, make sure you’ve included accurate contact information. “A lot of problems online are caused when someone doesn’t have the means to contact you — the phone number is out of date on your Web site, or the Web site is broken, or something else. And that’s when they turn to other sites to make a complaint, because they weren’t able to get ahold of you,”

Consider linking your social network accounts to your Web site, and vice versa. This practice is called cross-linking. Linking to your Web site in your Twitter bio, for example, allows a follower to seamlessly find more in-depth information about you; and linking to your Twitter account from your Web site allows customers to easily find and follow your witty tweets.

Another way to be proactive about your online reputation is to create positive content. For example, press releases are a great way to get your name out there. Just keep in mind that, lately, Google has been favoring fresh results. That means something that has a date attached to it — a press release or a news result —will typically show up in the search results when it is new. As the news dies down, however, it will actually fall out of the search results. So also try to create long-term, static content that does not have a date associated with it.

For more details on our products and services, please feel free to visit us at Internet Marketing, Search engine marketing,  Best Online Marketing Company India, Online Marketing Company India , Online Marketing Companies India

SEO Versus AdWords

The best practice is to use a mixture of both SEO and Adwords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand.

Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords.

SEO requires more time for results than AdWords, but can result in a high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search results, but on the other hand, ongoing work is necessary to sustain your search engine rankings with SEO.

Adwords can be switched on and off instantaneously, while SEO can take a lot longer to make an effect on search results

Adwords pretty much guarantees your business will be displayed in the search results. There is no assurance you’ll rank in the organic search results through SEO.

SEO targets high traffic keywords mentioned in your website. (Just don’t keyword stuff)

Adwords also permits you to respond quickly to a shifting marketplace by targeting new terms visitors may be looking for. This can be very useful for e-commerce businesses.

Adwords ads are displayed on top of the organic listings. On some screens (particularly on mobile) this area is all the user can see without scrolling.

Adwords targets abundant variations that you have around particular keywords and allows you to use negative keywords, so you can avoid ranking for terms that aren’t a good match for your brand.

AdWords runs on a variety of websites that register for Google Ads, so your site may gain more exposure.

Adwords is a rapid method for generating quality leads and sales.

If SEO is stopped, the ranking of a website decreases over a period of time due to constant algorithm updates by Google.

SEO also optimizes the quality and quantity of incoming links to your website.

AdWords pulls instant traffic from the start of the campaign. This is useful for new websites or services and products that are seasonal.

In Conclusion

You don’t have to choose between SEO and AdWords. These are two very different tools you can use to reach the same goal: an increase in sales and traffic.

It is also very important to keep the user in mind. Above all, provide high-quality content that is actually useful to your readers. Do not “over optimize” it to get better placements. You need to keep relevant content that actually transforms your clicks into business!

SEO Vs AdWords

What is SEO?

SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.

By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page (SERP). SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market, or business in the natural or organic search results.

What is Google AdWords?

Adwords is an advertising platform created by Google that makes it possible for you to position your advertisement on the top or right-hand side of the search results pages on Google and other affiliate websites.

AdWords allows you to target internet user’s search queries and display your offers every time they look for a similar product. The visitor then clicks on your advertisement and it takes them to your site or landing page.

With Adwords, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out money for every click on one of your ads. We’ve illustrated the difference between the natural or organic search results and the paid Adwords search results below.

Webigg Technology Is One The Best

Webigg Technology is one the best and strong marketer in the world of Online Marketing and advertisement. We don’t believing making those promises which we can can’t fulfil and let down later on. The client is an asset but the product we are working for is our reputation so we strongly focus to choose and market those keywords which are unique and used often by the web user.

Online Marketing Company

Internet Marketing Company

Our team of specialist work closely with each and every client and focus on every aspect and try to do more and more research to rank the website on top pages of search engines. Apart from that we are always available to our clients when they require any new promotional idea related to internet marketing or to run any campaign to promote the product. The services cannot be describes but can be felt and Webigg assures you a quality experience to its clients.

One Of The Best Online Marketing Company — Webigg Technology

When it is to choose between many online marketing companies, it is hard to make a single choice because of competitive world and being undeceive to whom to trust. The industry is now a days full of existing and upcoming companies but you should be very choosy to make your option for it. The basic nature of the strategies like SEO( search engine optimization), paid search, social media or email marketing strongly incentivise those who look up online advertising for their product. It gives very noise and make thousands of promises to be tricky but for business leader it is essential who is making commitments and who will fulfil commitments. Content marketing, blogging and social media marketing are the strongest way to take it further .General marketing is one of the expertise and if it is industry specific, it will help you to get boom in your product. So that is why it is always recommended to take this opportunity to publish and market your product with the expert.

Points That Must Be Noted Before Getting The Business Listed Online On Google Local List

1.) Accuracy

When you provide any information on the Google Local listing, it is important that you are absolutely accurate with the information you are updating. Google takes pride in authenticated information and in the case of any kind of malpractice your business will be taken down immediately.  Thus, make sure while you’re dealing with Google it’s better to play fair.

2.) Be Informative

The information that you post under the Google Local Listing must be sufficient to answer any relevant questions that may arise in the minds of your potential customers. Thus, it is advisable that you give all the information in advance to raise awareness about your product/ services. If you follow an informative approach, you are more likely to provide clarity of idea to your potential clients.

3.) Use pictures

Illustrations are much more attractive, expressive and attention seeking when compared to plain texts. Use of pictures will make the idea the clear of what you are selling and on what level.

4.) Ratings

Ask your customers and visitors to give you a good rating. A good rating gives a very good impact on the people searching up for your business online. Also, a rational consumer would prefer a business with a good rating compared to the one with none.

Why do you need to register on the Local Business Listing?

There are many reasons why you need to register your business online on the Local Business Listings. And most of them are much obvious in their approach. the reason is simple, the entire World is living in the virtual World. Any update or any kind of message at all is achieved from the internet. if I personally talk about my own habits, I do everything online from shopping to ordering food. The reason being, it is so easy and so convenient. What do you exactly have to do? Just pick up your smartphone and go ahead, do the need full. It’s like even though you ain’t doing anything major, you get all the information without putting in any efforts at all.

This is why you need to get your business online. This is exactly why you need to get your business registered on the Local Business Listing.

Consider this example, if you were to go to a restaurant recommended by a friend and you’ve lost the way. what would you do? Well, probably you would insert the name of the restaurant into your Google local map location and start the journey after selecting the travel mode. At least, that is what I would do.

Layout of the Business Listing

Since you are now using the virtual medium to communicate and reach your target audience, keep in consideration the various factors that will make your business visually attractive. It is needless to say, something that looks good, sells more. Thus, the template you decide to use for your business listing is crucial in determining the success and user engagement in your business.

The Local Business Listing is commonly termed as local SEO. To make you recall, let’s consider this instance, you might have discovered various local businesses popping up every time you try to find or locate a local outlet that is quite nearby. Well, at least I have experienced this, several times.

The new Google Local Listing business pages now allow the local businesses to upload photos related to their business to help them make their business more descriptive and attractive and gain maximum sales through the medium of the local listings.

Well, coming to the basic layout of the listing, the business head or whoever handling the online listing of the business on Google must take care of one point that the audience prefers easy over something that is cluttered and difficult to access. So, it will be extremely beneficial for you if you decide to go for a user-friendly layout that is much easy for a layman to access and get the desired information. That is how your business will grow.

How To Set Up Your Business On Google Local Listing

We may be practicing it already but many of us might be unaware of the technical terms associated with it. In this Blog, we will be throwing light on one of the most useful feature of Google that is Google Local Listing. This feature of Google helps us to register the business online including the specific details of the business. Details like the name of the business, phone number, website address, local address, functions etc. are stored online for making it easy to access them.

Our daily lives are the best paradigm of the ease that is provided by this feature and just how often we refer to Google to look for the phone number or the local address of any random office, restaurant, some institution etc.

There are several Google local business directories available which allow a local business to register their business freely on their sites. However, why should one register anywhere else when they can simply get their business registered on Google Local Listing.

What is Google Local Listing?

Simply put, the Google Local Listing is a feature of Google which aims at maintaining a directory of the local businesses in an area. It helps the businesses to register their business online and increase their visibility to the customers.

The Google Local Listing can be categorized under the local search marketing campaigns that aim at creating and maintaining the listicles of the several local area businesses running in the nearby localities. The Google Local Listing keeps an updated information of the local businesses, their address, phone number, the location on the local Google map, etc.

This is quite an agreeable assessment that when one business decides to go online its reach is highly increased. This is because of the much understandable and relatable fact that the generation today, refers to the internet for the minutest of the details. Thus, at present, a majority of businesses prefer to have their business registered online to have a better connectivity and follow an informative approach.

How can you add your business to Google maps?

To add your Local Business to the Google Local Map is easier than you think. You can do this in few simple steps on your own without paying a penny to Google. Google does Local Marketing to maintain the local business’s database yet there are no charges for the same. You can follow the bellow mentioned easy steps to get your business manually registered on the Google Local Map and upgrade your profile on Google Local Listing.

So here’s your guide on how you get your Local Business registered on Google Local Map instantly.

Sign into your Google account.

Open Google Local Maps.

Find the exact location of your business by zooming into the map.

Precisely add your business to maintain the accuracy of the location.

Click on the Send Feedback button on the bottom right corner.

Click on Add a missing place.

Now simply drag the marker to the exact location of your business and add any other relevant information that you wish to add.

Click Submit.

And there you go, it’s done!

The other specific details of your business like the working hours, the website link, other branches, etc. can be listed under the Google Local Listing. Basically, anything and everything related to your business which you wish to inform your potential customers about can be featured on Google Local Listing.