Common SEO Mistakes to Avoid

Most Common Mistakes

Google’s algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content.

But rankings can fluctuate for multiple reasons. Sometimes its due to human error and preventable.

The quick list of why sites drop:

1. Tracking the wrong keywords

2. Recent Google algorithm update

3. New website

4. Low quality content

5. Low quality links

6. Losing high quality links

7. Cheap hosting

8. Google penalty

9. Competitors trying harder

10. Business moved locations

On-Page SEO Mistakes

#1: Content Quantity Rather Than Quality

Content is still king. While there are other elements of SEO important to reaching the top of the search engines, high quality content remains at the top of the list.

How To Fix This: First step is to find the weak content on your website. To do this you can go to Google and type site:domain.com and see what pages are indexed in Google. From there determine what pages should be there, and if there are pages that should be deleted. If you built your site from a WordPress theme its possible you have pages and pages of irrelevant content indexed and worst it has nothing to do with your business.

#2: Unnatural Links

The effects of low quality link schemes is silent but deadly. Unsuspected business owners can be subject to these penalties.

Unethical SEO companies build poor backlinks on spammy third party sites to generate short term results for clients. Kinda like steriods for websites.

How to Fix This: You can fix unnatural links by making sure they don’t pass PageRank. To do this, add a rel=”nofollow” or remove the links entirely.

#3: General SEO Mistakes

If you’re handling the SEO for your site, investigating these key areas is going to help you kick major butt in fixing your seo issues.

1. Lack of communication: Before you panic, check with your marketing department, It department or in-house webmaster. A simple seo fix might be one email away.

2. Site crawl errors: Website errors can prevent your site from showing up in search engines. Use Google Webmaster Tools to find your site crawl errors.

3. Search engine algo changes: Learning about algorithms can help pinpoint recent fluctuation in your sites ranking. Moz has a great historical record of Google updates.

4. Recent site updates: If your site was recently updated by a team member, its possibly they inadvertently triggered an seo failure.

5. Recent CMS updates: WordPress sites regularly undergo system wide software updates to fix bugs and exploitation. If your site has custom features, its possible a recent update triggered an seo mistake.

6. Domain name expired: It’s possible your credit card was expired and your Domain Registrar could not charge your card to renew your domain.

#4: On-Page Technical SEO Issues

After examining your big picture SEO health, its time to find and fix the problem.  A large majority of SEO problems are due to human error.

• Rel=canonicals: The rel=canonical tag functions as a 301 redirect for search engines without physically redirecting readers.

• Nofollow links: If used in the wrong places it Nofollow links can cause havoc by no passing along link juice to deeper pages.

• Meta Robots: Excludes individual pages from search results.

• Robots.txt: A text file created by webmasters to tell search engine robots how to crawl and index your site.

• Page titles: Verify their visibility in search results and in your source code.

• H1 tags: Verify your H1 tags contain relevant keywords to describe your pages.

• Forgetting Image Tags: Ensure every single image on your website is optimized to be searched and indexed by search spiders by including ALT tags on each image.

• AJAX sites: Sometimes they can serve search engines the wrong content.  This is common with website builders like Wix.

• Hreflang: Verify your language tags are serving the correct pages.

• Navigation links: Verify that you have not recently changes your site wide navigation. Lack of links to deeper pages can hamper their placement in search results.

• Internal-links: Same concept as above but related to links within the content of a page.

• Meta Descriptions: Used to describe the content of a page to visitors in search results. Verify their visibility in search results and in your source code.

• Shared Hosting: Sometimes servers go down and neighbors commit crimes. Check with your hosting provider and make sure your site does not share the same IP with shady neighbors.

• Https / SSL: Duplicate content issues can arise if you are serving both secured and unsecured sites to search engines.

• Failed plugins: When not consistently maintained, plugins can have a cascading effect on the rest of your website.

• Site Speed: Google uses site speed as an SEO ranking factor—not a huge one, but definitely an important one.

• WordPress reading settings: Visit the reading settings in your WordPress dashboard. Make sure you unclicked the Search Engine Visibility button that says Discourage search engines from indexing this site.

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Facebook vs Twitter

Let’s face it, you know you need to promote your business on social media. In fact, around 2.56 billion global social media users join the ranks each day on mobile, creating an astronomical audience for companies of every shape and size. The question is, which social platform should you be spending your marketing money and time with?

Facebook and Twitter are essentially the crème de la crème of social networks. These senior class channels have outranked sites like Google+ and Pinterest for decades, and their versatility makes them perfect for connecting with a broad audience. Though both platforms have seen their ups and downs lately, they remain the most popular choice for many marketers–and for good reason.

Twitter and Facebook are adaptable, innovative and ready to pivot to suit the needs of customers.

So, if both channels are so great, how do you decide between Facebook vs. Twitter, and which one you want to use?

Facebook Statistics:

• 75% of male internet users and 83% of female internet users are active on Facebook

• 22% of the world currently uses Facebook

• Facebook had 2 billion monthly active users at of the end of 2017

Twitter Statistics:

• 81% of millennials check Twitter once a day

• Twitter has 330 million monthly active users

• 3 billion Twitter accounts have been created

• 83% of the world’s leaders are on Twitter

Facebook vs. Twitter: Audience

Choosing the right channel for your company when it comes to Facebook vs Twitter isn’t just about finding the “best” platform, but one that allows you to connect with the right audience.

Facebook is easily the most active social media network, particularly when you consider it owns WhatsApp and Instagram. This unique channel appeals to a range of generations, who seem to be drawn to the idea of connecting with their family, keeping tabs on friends and making sure that they have access to their favorite brands too.

On Facebook, one of the fastest growing markets is seniors. Over recent years, the channel has become increasingly appealing to baby boomers, with around 41% of individuals between 65-74 years-old logging on with a Facebook account.

If anything, this is a testament to Facebook’s ease-of-use and accessibility. However, these statistics also indicate Facebook may no longer be the “trendy” platform of the day. Despite a drop in online youth, of course, stats still show that Facebook is leading the pack for overall audience penetration.

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The Difference between Growth Hacking and Marketing

A growth hacker really is just a marketer, but one with a different set of challenges to tackle and tools to work with. There are a few key differences between startups and big companies that best explain the difference:

1.         Startups are organizations with extreme uncertainty. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Most of the time, corporations have all this figured out. So while startups are trying to both build a car and get the engine started, corporations are trying to make their cars run faster.

2.         Startups are designed for astronomical growth. Startups intend to grow at 20 percent month over month (or more), while corporations are satisfied with 5 percent year over year. As such, corporate marketers deal with the challenge of: I’ve got a mature business that already has significant market penetration. How do I eke out another few percent and keep the business growing? Startup marketers, by contrast, need to figure out how to 1000x their numbers but from a much smaller base.

3.         Startups don’t have access to the same resources or brand equity. Self-explanatory: you have less money and are less well-known at a startup than at an established company. This means you must both educate your prospective customer as well as acquire them without significant budgets.

Here is a laundry list of the primary tactics most growth hackers use:

•          Viral Acquisition: Leveraging built-in product features to encourage existing users to share your product with new users.

•          Paid Acquisition: There are many types. To name a few, search engine marketing, aka Google AdWords; Facebook ads; display ads; mobile ads; radio, TV, OOH (out-of-home), and many others all can be part of one’s arsenal – but they don’t provide accurate enough source attribution for most growth hackers; and finally, affiliate marketing, or providing incentives to third-party marketers who then promote your product for you and take a cut of the revenue.

•          Call Centers / Sales Teams: Surely building a sales teams does not count as “growth hacking,” but recently a new trend is emerging: leveraging outsourced low-cost labor to help support a startup’s efforts (usually in the Philippines, sometimes college interns). These workers can do anything from massively e-mail your prospective customers to create hundreds of SEO-friendly pages.

•          Content Marketing: Leveraging blog posts, infographics, and viral videos to increase brand awareness and site traffic. Turn those visitors into users.

•          E-mail Marketing: If you believe a growth hacker’s job is not just to increase new users/customers but also to engage them or encourage them to spend more money, then e-mail marketing is a significant part of their arsenal.

•          Search Engine Optimization (SEO): Don’t be fooled: what most mainstream SEO books and articles talk about is very different from what startups do for SEO. Startups that use SEO effectively build scalable infrastructure that applies to tens of thousands or millions of pages. Most of the SEO theory on the web is focused on ranking for just 5-10 keywords.

•          A/B testing and Analytics: Though this is not an acquisition method, there is no doubt that heavy data analytics and A/B testing helps a growth hacker improve their acquisition and conversion funnels.

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Digital Marketing Ideas for Startups to Succeed

Social media marketing

The most effective tool in the hands of a marketer is free, easily available and highly effective if used the right way. Establishing a strong presence online is possible through setting up social media profiles on relevant social media channels; ones that are aligned with the nature of your business.

Being present on social media can be highly beneficial for businesses for a number of good reasons. First, it becomes easy for your brand to disseminate information to your target audience. Secondly, almost all social media channels offer insights and analytics that helps you identify the type of content that your target audience likes consuming. Lastly, content can easily go viral on social media, and you never know when it can be your brand going viral!

Competitor research

New players in the market always run an in-depth competitor analysis in terms of product, service, quality and price. But very often they forget to analyze marketing strategies their competitors tried and tested. It is essential that you evaluate and study your potential competitors and the strategies they use or implement. Competitor analysis plays a huge role in improving your business strategy and this is why brands invest in it.

Search engine optimization

The objective of optimizing your website is to make your business discoverable to those looking for it. Optimizing your website is as important for a startup as it is for an established business.

The process of SEO begins with a thorough and detailed keyword research. This keyword research must be location specific (if the business offers its services in a particular area). A good way to go about it is to target highly relevant keywords with a fairly high search count.

Ideally, every piece of content you push out to the internet must be optimized with the keywords that you would like your business to rank on. As long as you keep your content (and images) optimized for keywords you wish to rank on, you should be good with your search engine optimization! 

Content marketing strategy

Successful content marketing is something that we experienced with our own brand. Once our team understood the value of publishing keyword based, informative and useful content that solve pain points, we knew this was the direction to head in.

The underlying cause for successful content marketing remains the same; people who are interested in finding a solution to a problem are willing to consume a lot of content, based on which they plan what to do next.

If your business offers informative, useful and unique content that is being searched for by your target audience, your brand is bound to build a sense of trust and authority in your domain or industry. Before you know it, relevant people will start to notice your brand and you will soon establish your brand as a credible source of information.

Email marketing

What is email marketing? If you have a registered email ID, you're probably familiar with promotional emails that you receive from multiple brands, even if they are completely irrelevant to you. When a business starts reaching out to its customers and potential clients via emails, it is email marketing.

Email marketing is a quick, simple and efficient way to get in touch with potential clients or initiate various collaborations. Email marketing tools like Mail Chimp are easy to use and also give you access to insights that help measure the efficiency of your campaign. This is something that does not require a huge investment and can be easily taken up by startups.

Research and analysis

The research sets the foundation for any type of marketing that needs to be carried out, irrespective of whether it’s being done by a startup or a big, established business. Research and analysis pave the way for a startup to identify the strategies being used by their competitors. This helps you identify the kind of strategies that you would like to try out, or not try out. Strategies that are successful with competitors are often picked up and tweaked by startups for their own benefit. In order to stay ahead in the game startups must invest some of their time on market research.

Video marketing

Creating and publishing videos is not as easy a task as creating and publishing graphics. A lot goes into video marketing and very often, startups do not have the funds to facilitate this. However, video marketing is one of the most important aspects of marketing today. This is because video content is at least 5 times more engaging than static content, enabling audiences to interact with brands for longer and with more attention.

Videos enable businesses to share valuable information about themselves in a manner that is engaging but also evokes an action. Startups or businesses that are short on funds can opt for animated videos and GIFs, instead of professionally produced videos. In either case, videos are a great alternative for static graphic content.

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