Twitter for Business and Marketing

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

How Twitter Is Unique

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes.

Twitter shares some features with the most common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.

•             Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.

•             Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.

•             LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.

•             Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.

•             YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Now let’s dive into how you can use Twitter for your business.

Present Your Brand

Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community.

It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.

Build a Strong Foundation

It’s important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story.

Don’t miss these three important features under Profile in your account settings.

Start Following People

When you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow, especially at first.

Start Talking

Talking on Twitter is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun.

Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings.

Talk Smarter

After you master the five types of tweets, you are ready to attack the big question: What should I talk about on Twitter?

For every business, the answer is different. In general, you want to find the sweet spot between what your target audience wants to hear and things that promote your business. For many businesses, the answer is to focus on how your products and services benefit your customers.

Give people useful information and answer their questions, and they will consider you a valuable member of their community. That’s an important first step to winning a new customer.

Drive Traffic to Your Website and Blog

Twitter is a great tool for driving traffic to your website and blog. To do this, you create a tweet around a link, writing a message that compels people to click to learn more.

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Creating An Instagram Content Strategy

Sporadically scrolling through Instagram, randomly liking a few photos, and posting a close up portrait of your dog’s face for the fourth time in a week works just fine for an individual using the platform.

But you need to have a more deliberate marketing plan for Instagram if you expect to build a strong community and see real results for your business. Your strategy should cover four key things.

How often and when to post

You’ll want to maintain a regular posting schedule, but don’t bombard your followers with too many posts. The smartest way to figure out what works best for your business is by testing posts at different intervals and times and then tracking the results. Once you’ve figured out the best cadence, a shared content calendar is the best way to keep track of what’s going to be posted and when.

Content themes

Rotating through different content themes will keep things interesting for your followers, and help you achieve different goals. For example, a post-secondary institution aiming to increase awareness and attract new students might use contests, alumni stories, and campus life as its main content themes.

Style guidelines

Do you use emoji in your captions? Are there grammatical guidelines your brand follows? What hashtags do you use? What types of photos do you post? Are there visual cues that every post should adhere to? Your style guidelines should cover all of the ways your brand makes itself distinct and consistent. We’ll go into detail about how you can define these things in the next section.

Engagement guidelines

These guidelines should cover how and when your business interacts with other accounts on Instagram, from liking and commenting on other people’s photos to handling the incoming comments on your own account. Pro tip: Don’t automate any of your engagement. We tried it, and it doesn’t work out so well.

Create a branded hashtag

Finally, there may be non-visual elements to add to your Instagram brand, like common language or style for captions. A popular technique is the branded hashtag. This doesn’t mean simply using your company name as a hashtag, this is about creating a hashtag that embodies your brand and encourages followers to share photos that fit that image.

Getting creative with your Instagram content

Take a picture, add a filter, and post away. Right? That might have worked when Instagram was in its infancy, but the platform has matured and now offers plenty of opportunity for businesses to share different types of interactive and attention-grabbing content. Here are some ways you can break out and get more creative with your Instagram content.

Boosting business results with Instagram ads

Social media ads have proven to be an effective means for generating new business, and Instagram ads are no exception. Whether your goal is to build brand awareness, get more website visits, or increase downloads of your mobile app, Instagram ads can help you access a huge, engaged audience. Learn how to make the most of them in our guide to advertising on Instagram.

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Difference between HTML 4 and HTML 5

Consistency in Handling Malformed Documents

The primary one is consistent, defined error handling. As you know, HTML purposely supports 'tag soup', or the ability to write malformed code and have it corrected into a valid document. The problem is that the rules for doing this aren't written down anywhere. When a new browser vendor wants to enter the market, they just have to test malformed documents in various browsers (especially IE) and reverse-engineer their error handling. If they don't, then many pages won't display correctly (estimates place roughly 90% of pages on the net as being at least somewhat malformed).

So, HTML5 is attempting to discover and codify this error handling, so that browser developers can all standardize and greatly reduce the time and money required to display things consistently. As well, long in the future after HTML has died as a document format, historians may still want to read our documents, and having a completely defined parsing algorithm will greatly aid this.

Better Web Application Features

The secondary goal of HTML5 is to develop the ability of the browser to be an application platform, via HTML, CSS, and Javascript. Many elements have been added directly to the language that are currently (in HTML4) Flash or JS-based hacks, such as <canvas>, <video>, and <audio>. Useful things such as Local Storage (a js-accessible browser-built-in key-value database, for storing information beyond what cookies can hold), new input types such as date for which the browser can expose easy user interface (so that we don't have to use our js-based calendar date-pickers), and browser-supported form validation will make developing web applications much simpler for the developers, and make them much faster for the users (since many things will be supported natively, rather than hacked in via javascript).

Improved Element Semantics

There are many other smaller efforts taking place in HTML5, such as better-defined semantic roles for existing elements (<strong> and <em> now actually mean something different, and even <b>and <i> have vague semantics that should work well when parsing legacy documents) and adding new elements with useful semantics - <article>, <section>, <header>, <aside>, and <nav>should replace the majority of <div>s used on a web page, making your pages a bit more semantic, but more importantly, easier to read. No more painful scanning to see just what that random </div> is closing - instead you'll have an obvious </header>, or </article>, making the structure of your document much more intuitive.

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Online Reputation Management Service

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or anyone else to find — just search for your camp’s name in Google.

Finding your online reputation is easy due to two main factors:

1.            Google is smarter than ever before. It features search results based on local factors, can autocomplete user’s searches while they type (called “Google Instant”), and tirelessly crawls the massive number of social networking sites now available.

2.            Local review pages and social networking sites have made it easier than ever for customers and staff (current or former) to rant or rave about your camp online.

The second part of that phrase (“management”) can seem overwhelming. “Management” poses a lot of questions: How can you manage what other people say about you online? Should you respond to negative comments you find? What do you do if these negative comments rank high in the search results for your camp’s name?

ORM trends and statistics reveal how effective it can be for your business reputation.

• 90 percent customers reveal that positive reviews are often a decisive factor for purchase.

• 65 percent internet users rely on online search as the most trusted information bank about companies, people etc.

• 85 percent buyers use the internet to research before buying anything.

• 79 percent consumers depend on both personal recommendation as well as online reviews.

• 58 percent of the Fortune 500 executives opine that ORM should be a core part of every company’s marketing strategy and branding objective.

• 84 percent marketers believe that developing trust would be the key focus area of future marketing trends and campaigns.

People often draw a comparison between SEO and ORM. ORM includes some aspects of SEO, but unlike SEO, the aim for ORM is not to increase visibility. ORM is often required to tackle the aspects bringing negativity and bad publicity to the brand. To counter this, various strategies of ORM are implemented. Moreover, ORMis a long term activity that works to improve the overall online image of your brand/company in a sustained manner.

Let’s discuss in detail about online reputation management and how it can help in improving your SEO efforts.

ORM works by placing positive results that boost the brand image on the top of search engine results. These results can be leveraged for a consistent and good brand reputation. ORM strategy is designed with the proper understanding of search engines and algorithms.Making a fool proof ORM strategy is a tedious process. Results can be achieved the way you want if you follow the aspects discussed below:

• Identify the Aspects Damaging Your Image: Several websites and social media accounts might intentionally or unintentionally ruin your reputation. You need to identify all these aspects and work out measures to keep your website away from such issues with the use of correct key search phrases.

• Use the Right Tools: Using some of the best ORM tools can help to keep business reputation positive. Some of the best ORM tools include Radian6, Reputation Defender, Sentiment Metrics, Visible, Attention etc. Choose the one that suits your purpose the most.

• Right SEO: Pay special attention to aspects like content marketing, press releases, etc. to have search engine results that depict a positive brand image. Ensure that you have a team of experts that can do everything you need to keep your brand value maintained. Ward off negative feedback, complaints and bad publicity with well-planned SEO and ORM activities.

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Free Steps For Facebook Retargeting Campaign

Simple Steps to Create a Facebook Retargeting Campaign

When you’re ready to set up your Facebook retargeting campaign, just follow these five simple steps. Note that these instructions assume that you already have a Facebook account for business ads.

1.     Log in to your Facebook Ads Manager and select Audiences

You’ll find Audiences in the dropdown menu when you click on Business Manager at the top left-hand side of the screen.

2.     Click on Create Audience and select Custom Audiences

Again, you’ll find Create Audience at the top left on your screen. For retargeting, we’re going to select Custom Audience, which will allow us to set up a campaign that reaches people who visited a website.

3.     Select Website Traffic

You have some options here, but for retargeting, we’re going to focus on website traffic so that we’re reaching the people who got to your site.

4.     Select your target audience from the dropdown menu

You’ll be taken to a screen, as seen below, that allows you to create your audience. You have the option of targeting the following:

1.            Anyone who visits your website

2.            People who visit specific pages

3.            People visiting specific web pages but not others

4.            People who haven’t visited in a certain amount of time

5.            Custom combination

5.     Get your pixel code and place it on your website

If you don’t already have pixel (tracking) code on your website, you’ll need it in order to start retargeting.

What is pixel code? It’s the code that you’ll need to put on your website to track visitors. Why is it called pixel code? The code will place a tiny 1×1 pixel on your website that is transparent and can’t be seen. It allows the visitors to your site to be tracked. By knowing they’ve seen the pixel, you know they’ve been to a particular page of your website or have taken a particular action.

Here’s how to get the code: In your Audiences section of Ads Manager, you’ll find your new retargeting campaign. Select it, and then click on Actions and click View Panel in the dropdown menu, as you see below.

Making your retargeting campaigns successful

In order to get the most out of your retargeting campaigns you’ll have to make sure that you’re getting your audience’s attention, and giving them a good reason to get back into your purchase funnel.

Start by planning your campaign! What is it that you want to do? Do you want to retarget those who got to the purchase page, but didn’t go any further? Maybe someone checked out a certain pair of shoes on your website, but didn’t make a purchase. You could retarget these folks with an ad offering a discount, or free shipping.

Once you know what to do, create an ad that will catch the eye of your audience and get their attention. The ad below does a good job of both, and it offers a discount – a great reason to return to Amazon and make that purchase!

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Google AdWords Part - I

AdWords is Google’s pay-per-click platform displayed on the very top and bottom of Google’s search results. It generates approximately 20% of all clicks in a given search query (percentage is an estimate and not officially disclosed by Google) from all results, both paid and organic. In a different page, we delve into what it takes to build a great AdWords campaign structure.

AdWords is considered the most effective inbound marketing channel, which is when the user is looking for us. Outbound marketing, on the other hand, is when we are looking for the prospective customer and do so by sending letters, postcards or advertising in social media channels. Inbound marketing, in most cases, yields a greater return on investment than outbound channels.

Google matches the search query with the keywords present in the AdWords’ advertiser keyword pool. If a match is found, Google will run an algorithm aimed at determining relevance and quality, also known as the keyword quality score, alongside the bid placed by the advertiser. Since there is only room for up to four adverts on top of the search results and up to two below them, the algorithm will determine which 6 keywords have the highest quality score. AdWords will then place their corresponding text ads in the search results page accordingly.

The user has now an option - or better yet, up to 17 in the first page. 4 ads on the very top, followed by 10 organic results followed by up to three additional text ads on the bottom of the search results page. If Google deems the search query to have local intent, a map with up to three local results will be placed in between the top ads and the ten organic results. Although no official percentages have been disclosed, it is estimated that up to 20% of all Google users click on the text ads, 35% do so on the local results whenever present, and the remaining 45% click on one of the organic results. Given how completive are many industries, ranking in one of the ten organic results is many times a lengthy and arduous process. Google AdWords provides for an immediate solution since the text ad can rank on top of them as soon as campaigns are created.

Finally... this someone visits the website and gets to buy

When a user clicks on an ad, s/he is redirected to the advertiser’s website and is now a potential lead who can buy the product or service the advertiser has to offer. When this happens, and if the cost of the clicks that take for a user to buy is less than the product’s price tag minus the margin, the advertiser has a positive return on the investment.

To sum up, Google AdWords makes for an excellent channel to drive more traffic and acquire more users for all companies, big and small. It is important to optimize the Google AdWords campaigns to ensure a positive return on the investment.  

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WHAT IS REPUTATION MANAGEMENT

The reputation management definition can be separated into three different categories. Obviously, it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there. With the help of Brick Marketing, you can use any of these types of reputation management:

•             Building – This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business.

•             Maintenance – Reputation management meant to just keep a company’s good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already.

•             Recovery – If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion.

•  Online Reputation Management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen. This includes many different strategies, which include social media such as:

•             Blogging – Blogs that are updated every day

•             Directory listings – Listing a website in directories using optimized keywords

•             Direct reviews – Hiring someone to write good reviews of the company on websites

•             Online publicity – Syndicated article writing, links, and banners

•             Social networking – Posting pages on MySpace.com and Facebook.

Every plan should define reputation management, but it should also be unique to your business. What works for one company may not work for a different one, so be sure to keep your mind open, and accept that with a customized plan of attack, your reputation management will take some time to come to fruition.

Here are some of the tools and services associated with ORM:

•             Reputation strategy: A well thought out strategy is the first step in conducting an effective ORM plan. After all, it’s difficult to end up where you want to be if you don’t have a map for getting there.

•             Social media monitoring: The things that are said online about you or your company matter. It’s nearly impossible to monitor all social media mentions on your own though, which is why many turn to monitoring software to scan social media pages for mentions and reply as needed.

•             Search engine monitoring and protecting search results: The first few links—even the first few pages—that come up when someone searches for you hold a lot of weight when it comes to your image. 

•             Review management: According to a 2016 consumer review study, 90% of consumers will read less than 10 reviews before making their ultimate decision about whether to use a business’s services or not. It’s crucial to track and respond to your reviews. Fortunately, there are tools that can help.

•             Webpage removal: There are a lot of websites out there that attempt to do you harm. Some of them make serious efforts to destroy companies who are on the receiving end of negative reviews, and they’re often the first pages that will come up when someone searches for you.

•             Wikipedia monitoring and editing: If the entire web encompasses the story that is told about your or your business, Wikipedia is sort of like the bio on the back page, holding the power to keep someone from opening your book at all.

•             AutoComplete editing: Google AutoComplete is the tool that finishes your sentences in search boxes. If someone searches your name and AutoComplete pulls up the term “complaints” or “scam” or “bad reviews,” it’s probably the first place a searcher will go.  

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The Importance of Calls to Action

An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach.

CTAs are common throughout the web, from social media to blog posts, but the most successful speak for themselves with profitable results.

CTAs also possess an enjoyable versatility, both in regard to platform usage and actual content, that makes their usage recommended for business in all niches. When digging deeper into why and how successful calls to action work, while also looking at examples of poor calls to action, several things become clear:

1. CTAs Can Exist Anywhere

The early age of the internet saw a fairly limited number of areas ripe for calls to action. Since CTAs can exist anywhere content can, today presents a wider range of opportunities than ever for businesses to take full advantage of CTAs. Facebook, Twitter, Pinterest, Instagram and other platforms all present ample opportunity for calls to action, whether in the form of conventional text or even a video or photo making the call to action. As the example above shows, platforms like Instagram even provide accessible call to action options.

2. They Serve as the Finishing Touch

One could convey a brilliant marketing pitch and be faultless in their delivery and content delivery, yet still fail to capture business if they don’t finish well. Summarizing all the benefits of joining a service or purchasing an item at the end of the pitch is integral to closing things up. Calls to action have the power to do this.

Aligning CTAs correctly is part of the art. Ideally, for a blog post, successful CTAs are placed at the end, with the preceding content leading into it and the CTA summarizing the beneficial points. A question like, “So what are you waiting for?” or “Ready to join?” is commonly included.

3. CTAs Can Reinforce Established Expertise

Users are unlikely to respond to a call to action if they’re skeptical about you or what you’re offering. As a result, great calls to action are preceded by content that establishes a legitimate reputation and knowledge on the topic.

4. Non-Specific CTAs Can Work, When Incorporated Intelligently

Content-tailored calls to action can work wonderfully, though the power of CTAs is also evident in their ability to be placed anywhere regardless of topic. An entirely irrelevant CTA won’t work well, such as pitching an eBook about aviation in an article about pest control, but more general CTA tasks — like subscribing to the entire site’s newsletter or following them on social media — can be pushed regardless of the topic being presented in the blog or social media post.

5. Harness the Power of Testimonials

In addition to strong content, testimonials can be a difference-maker when people are wondering whether to go through with a presented CTA. LinkedIn knows this well, dedicating an entire page to endorsements and testimonials from respectable figures. On their various product pages, where CTAs are used to get people to sign up, these testimonials are visible on the page.

6. Establish Urgency! CTAs Love It!

Effective calls to actions can vary in their content and tone, though they generally all do possess a relatively urgent quality. Creating the impression that something is limited or very timely can prompt users to make the action, as opposed to simply telling themselves “I’ll do it later” before forgetting about it entirely.

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Reputation Management Part - I

Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.

The first step in reputation management is monitoring references to the person or business, primarily through social media monitoring and carefully crafted search queries. Social media analytics and similar processes on search results help to deliver a snapshot of current public opinion of the person or business in question and then a campaign can be designed to address any problematic issues that have been revealed.

Public relations campaigns may be conducted to increase the visibility of positive opinions or to decrease the visibility of negative opinions. One common practice is the creation of positive content pieces about a business to counter negative organic content. A reputation manager posts positive pieces in sufficient numbers to make the negative commentary display less prominently in search results or on social media sites. They might also join conversations, for example responding to tweets complaining about a company with comments that they had only good experiences to report.

Although there are artificial ways to at least attempt to affect your online reputation, there’s no way to effectively create a false impression with any lasting power. You can choose what information to intentionally share online but you cannot control the conversation about you or your brand. According to research by the Nielson consulting group, 53 percent of adults follow particular brands online and 60 percent of users of social networking sites write reviews of products and services. Given the number of people willing to discuss real customer experiences – and especially negative ones -- the only truly effective way to create a positive online reputation is through appropriate behavior.

For individuals, the first and most essential step of reputation management is limiting what you make available online to information – whether images, video, posts or comments – that you are comfortable sharing with the world for the foreseeable future. For businesses, the most effective approach to reputation management involves promoting your company honestly, implementing customer experience management practices and actively engaging with customers online.

Every plan should define reputation management, but it should also be unique to your business. What works for one company may not work for a different one, so be sure to keep your mind open, and accept that with a customized plan of attack, your reputation management will take some time to come to fruition.

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How CSS works

CSS is interpreted by the browser (the application used to view the webpage, e.g. Internet Explorer or Google Chrome) and then used to decide how the webpage should look. This also means that while there is a very thorough specification of the CSS language, the many browsers across all of the possible devices (desktop computers, tablets, mobile phones etc.) interprets your CSS code in its own way. This means that even though most of your work will likely look and act the way you expect it to, there might be subtle differences if you view your work in some of the many browsers on the market.

Since CSS is just a specification and not a law, browser vendors are free to add their own CSS properties, allowing you to perform more advanced things, but only in that particular browser. This is frequently used by the various vendors to try to persuade W3 (the organization in charge of many Internet related specifications, including HTML and CSS) into adding functionality to the next version of the CSS specification.

Historically, the problem with rendering differences across browsers have been a larger problem than it currently is. Especially Microsoft has had problems following the specification with their Internet Explorer, with version 6 being the worst example of this - competing browsers were following the specification way better, but because of market shares, developers had to implement several nasty workarounds to fully support IE6 and its many quirks. Fortunately for developers all over the world, Microsoft has done a lot to remedy these problems in later versions of Internet Explorer.

However, you will still run into differences in rendering, especially when you test across different browsers on different devices and operating systems. Your webpage might not look entirely the same in Internet Explorer as it does in Chrome, and there might even be differences when looking at it in Chrome on a PC with Linux, OSX or Linux. For that reason, always test your webpage in as many browsers as possible and make sure that your CSS validates (more on that later).

Summary

CSS is interpreted by the client (usually a webbrowser) on each request, and since different browsers uses different parsing engines, things might not look entirely the same across different devices, platforms and browser versions. Make sure that you test all of your pages in as many browsers as possible and to help reduce the amount of problems you should make sure that your CSS code can pass the checks of the W3 validator.

In this tutorial we will only be discussing properties and techniques which can currently be used in the most recent versions of the most popular browsers: Microsoft Internet Explorer, Google Chrome, Mozilla Firefox and Apple Safari. However, the fact that these properties and techniques are understood by the browsers still doesn't mean that they are interpreted AND used in the exact same way, so always remember the golden rule of CSS: Test your work as much as possible!

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Cascading Style Sheets Part - I

CSS: THE VISUAL LANGUAGE OF THE WEB

The front end of a website is everything that a user sees and interacts with when they land on your site. Its core trio of technologies includes:

•             HTML markup, which dictates the organization, structure, and content of a site;

•             JavaScript, which gives everything on a page interactivity and animation; and

•             CSS (Cascading Style Sheets), the style-sheet language designers use to give a site its look and feel.

Everything visual about a website—from background colors and navigation bars to fonts and text alignment—is a product of CSS.

HOW CSS WORKS

CSS and HTML are the duo that gives a site its static structure and style. HTML defines what elements are on a page, while CSS defines how those HTML elements appear. If HTML tags text as a page’s <header>, CSS tells a computer how everything marked <header> on that website should appear, e.g., in bold, blue font.

CSS and HTML naturally work together as the foundation of a site, but exist as totally separate files—something that saves developers a lot of hassle. By storing a CSS file externally, developers can update design aspects for multiple pages at once without touching a site’s HTML. An entire site’s design can be edited in that one, external document. Attaching a CSS file to an HTML document is possible with a single HTML tag embedded into the site’s code; they can be embedded, linked, imported, or added inline into HTML; each method has its own advantages.

From there, every design element in that CSS file is globally applied to a site, allowing a programmer to define the look and format of multiple webpages at once. Imagine trying to code design individually for every page of a 1,000-page site, adding in the font and color code for every single page. CSS streamlines this process down to one, externally linked, layered file.

“CASCADING” CREATES EFFICIENCY

Once that CSS is applied to a site, “cascading” pages come into play. In CSS, sheets are layered onto one another, adding more complexity without disrupting one another. A base page can dictate the site-wide color scheme, background, and font, letting developers “set it and forget it.” The flexibility comes in with the sheets they can layer on to that, adding more complexity and page-specific designs that can be turned on or off without changing any other aspects of the site’s design.

Some of the most important CSS3 modules include:

             Selectors: Developers can edit elements by name, class, type, attribute, and more.

             The Box Model module: This describes an approach to creating consistency between HTML elements on a page, or “boxes.” By applying margins, borders, and padding to a box’s content, developers can clear area around an element, give it borders, and more.

             Backgrounds and borders: With better control of the treatments of element borders and page backgrounds, CSS3 also enables rounded corners on boxes and drop shadows.

             Images values and replaced content

             Text effects: CSS3 includes shadow effects, text overflow (hiding text that gets too long for its element), word breaking (automatically breaking text so it fits within a box), and text wrapping.

             2D and 3D transformations: These effects allow elements on a page to rotate, grow, shrink, flip, or translate into a different color.

             Animations: For the first time, CSS elements can move without using JavaScript or Flash.

             Transitions: An element can seamlessly change size and color.

             Multiple column layout: This allows pages to have more than one column of text, like a newspaper, with adjustments for width, rule, color, and more.

             User interface module: There are new ways to edit user interface elements.

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How to Use Facebook Live: A Step-by-Step Guide

How to Broadcast on Facebook Live

Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either mobile devices or desktop computers. We'll go over how to broadcast from mobile and desktop devices in the sections below.

How to Broadcast on Facebook Live via Mobile

To get started, get out your mobile device and open up the Facebook app.

Step 1: Go to the News Feed, and tap the "Live" option

You can also go live from your own Facebook profile. Open up the status bar by tapping the text that reads "What's on your mind?" Then, select the "Live Video" option from the menu.

Step 2: Give Facebook access to your camera and microphone when prompted.

You'll stop receiving these prompts after the first time you use it. 

Step 3: Choose your privacy setting.

If you're posting for a brand, you'll probably want to make it public. If you're posting as yourself, you might want to reserve your broadcast for friends. But if you're new to Facebook Live and want to test it out first, or want to see what something will look like, then switch the privacy setting to "Only Me." You can find the "Only Me" option by clicking "More" and scrolling all the way to the bottom.

Step 4: Write a compelling description.

Give your broadcast a description, which will show up on people's News Feeds like a status update above the video. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about. Check out the example below from The White House's live broadcast.

Step 5: Tag friends, choose your location, or add an activity.

Tap the icons at the bottom of your screen to tag people who are in the Facebook Live video, add the location from where you're shooting, or share what you're doing in the broadcast. These touches can add more personalization to your video, increase discoverability, and make people want to tune in.

Step 6: Set up your camera view.

Before you click "Go Live," be sure your camera's pointing in the direction you want it to. The background of your setup screen will show you what your camera sees. If you want to change the camera view to selfie or vice versa, simply click the rotating arrows icon in the upper right-hand corner of your screen.

Step 7: Add lenses, filters, or writing and drawing to your video.

Tap the icon in the upper right-hand corner of your screen, and choose if you want to add lenses to your face, change the filter of the camera, or write or draw to make the video more whimsical.

Step 8: Click the blue "Go Live" button to start broadcasting.

Once you click it, Facebook will give you a countdown -- "3, 2, 1 ..." -- and then you'll be live. As soon as you start streaming, your live video will appear in your News Feed -- and others' News Feeds -- just like any other post.

Step 9: Interact with viewers and commenters.

To keep your viewers engaged, encourage them to interact with your live video (which will help your ranking in others' News Feeds). You can also interact with them both by speaking directly to them in your video and, if you want, by having someone else respond to comments from a desktop computer elsewhere.

Step 10: Click "Finish" to end the broadcast.

Once you do this, the video will stay on your Timeline or Page like any other video post.

Step 11: Post your reply and save the video to your camera roll.

Once you finish your broadcast, you'll be met with a screen similar to the one I've screenshot below. If you want to post it, that will enable others to view your video once you've stopped broadcasting. Then, tap the download button to save the video to your camera roll so you have a copy of the original for safekeeping.

Step 12: You're done.

You can always go back to the post on your Timeline or Page and edit the description, change the privacy settings, or delete the video, just like you would any other post.

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