The reputation management definition can be separated into
three different categories. Obviously, it is managing the reputation of a
company, but it can be for a company of any size, whether it is a larger
company who wants to self-promote, or a just-established company which wants to
get its name out there. With the help of Brick Marketing, you can use any of
these types of reputation management:
• Building
– This type of reputation management has to do with building the reputation for
a business that is just getting started. It includes building a good reputation
to maintaining it for your business.
• Maintenance
– Reputation management meant to just keep a company’s good image superior in
the public eye is called maintenance. This is meant for companies that are
already established, and have a good reputation already.
• Recovery
– If your business has gotten a bad reputation for any reason, then the
recovery portion of reputation management is for you. Brick Marketing works to
hide the bad reputation with good marketing and self-promotion.
• Online Reputation
Management is a very labor intensive process. Any approach that is subtle and
yet effective will take time, at least three months, before any progress is
really seen. This includes many different strategies, which include social
media such as:
• Blogging
– Blogs that are updated every day
• Directory
listings – Listing a website in directories using optimized keywords
• Direct
reviews – Hiring someone to write good reviews of the company on websites
• Online
publicity – Syndicated article writing, links, and banners
• Social
networking – Posting pages on MySpace.com and Facebook.
Every plan should define reputation management, but it
should also be unique to your business. What works for one company may not work
for a different one, so be sure to keep your mind open, and accept that with a
customized plan of attack, your reputation management will take some time to
come to fruition.
Here are some of the tools and services associated with ORM:
• Reputation
strategy: A well thought out strategy is the first step in conducting an
effective ORM plan. After all, it’s difficult to end up where you want to be if
you don’t have a map for getting there.
• Social
media monitoring: The things that are said online about you or your company
matter. It’s nearly impossible to monitor all social media mentions on your own
though, which is why many turn to monitoring software to scan social media
pages for mentions and reply as needed.
• Search
engine monitoring and protecting search results: The first few links—even the
first few pages—that come up when someone searches for you hold a lot of weight
when it comes to your image.
• Review
management: According to a 2016 consumer review study, 90% of consumers will
read less than 10 reviews before making their ultimate decision about whether
to use a business’s services or not. It’s crucial to track and respond to your
reviews. Fortunately, there are tools that can help.
• Webpage
removal: There are a lot of websites out there that attempt to do you harm.
Some of them make serious efforts to destroy companies who are on the receiving
end of negative reviews, and they’re often the first pages that will come up
when someone searches for you.
• Wikipedia
monitoring and editing: If the entire web encompasses the story that is told
about your or your business, Wikipedia is sort of like the bio on the back
page, holding the power to keep someone from opening your book at all.
• AutoComplete
editing: Google AutoComplete is the tool that finishes your sentences in search
boxes. If someone searches your name and AutoComplete pulls up the term
“complaints” or “scam” or “bad reviews,” it’s probably the first place a
searcher will go.
For more details on our products and services, please feel
free to visit us at Search
engine marketing New Delhi, Online Marketing
Companies & Online Marketing
Companies India
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