10. Courageous
Colours
2016 is definitely the year for super-rich colours online.
Whereas in the past, many brands and designers have typically stuck with
web-safe colours, more brands today are being braver in their approach to using
colour, as we’re seeing with over-saturation, vibrant hues and a resurgence in
the use of gradients. This in part is helped by technological advancements in
monitors and devices with screens that are more apt at reproducing richer
colours.
The use of bolder colours in web design is helpful in
attracting the attention of users, but it’s also a signifier of change for
brands, as many make a conscious effort in 2016 to try new things and break new
ground, moving away from the previously established, ‘safer-bet’ practises.
11. More card and
grid UIs
We’ve previously touched on the rise of UI patterns, and
although there are hundreds of which we could touch on, one which is seeing
more and more across the web is the use of card-based UIs, a fundamental
principle from Google’s Material Design.
Cards, made famous by Pinterest and then even more so by the
likes of Facebook, Twitter, and Google are UIs where pieces of content (text,
imagery, video) are broken down into individual ‘cards’ which the user is able
to navigate through. Card UIs allow brands to show larger amounts of content on
a screen at once, but in more manageable chunks, so users can quick scan to see
what’s appealing to them and dismiss what isn’t.
12. VR-Inspired
Experiences
VR is definitely a hot topic for 2017, especially with more
hardware manufacturers investing in the technology and producing headsets. See
Oculus, Sony and HTC for some great examples of ones available to purchase right
now.
Although the majority of these headsets are geared up for
gaming and media consumption rather than web browsing, we anticipate seeing
many brands attempting to mimic the VR experience online. Many brands are
already creating more interactive solutions for web which directly involve the
user. These experiences put the in the centre of the action, viewing it all
from a first person perspective and navigating it freely as if they were
actually in the experience themselves.
13. Innovative
scrolling and parallax
Scrolling, once reserved for getting from top of a page to
the bottom, is being used in more creative capacities to deliver content
online. Where designers in the past were concerned about keeping the most
important content ‘above the fold’, we’re seeing this old-fashioned notion
disappear, as ‘the fold’ is now harder to define, as users are viewing content
of screens of all different sizes and resolutions.
Scrolling is a versatile mechanic which (when executed well)
can work great with all varieties of content delivery. It works with video
based content, where large full screen videos play and pause as the user
scrolls, as well as static content, which can animate, move, or change
depending on the users input.
14. Asymmetric and
broken layouts
If 2016’s real emergence in grid exploration was anything to
go by, we’re pretty confident that the coming year will see big developments in
both asymmetrical and unconventional ‘broken’ layouts. Although brands and
services which are heavily content-led may continue using card UIs and more
traditional grid based structures to help efficiently organise and display
their content, we anticipate an increase in the use of experimental layouts
across the web as brands seek to create unique experiences which set them apart.
Broken layouts (or grids, to some) are typically an approach
to web design which places on-screen content outside of a standard 8, 10, 12 or
15 (etc…) column grid. What exactly constitutes as a ‘broken layout’ will vary
by designer and project, but they generally involve organising elements and
content to a loose underlying baseline grid which acts as a starting point to
move and manipulate content for the desired effect.
15. The increased
(and exaggerated) use of drop shadows
To wrap up, moving on nicely from both parallax and broken
layouts, is the use of drop shadows. Now, drop shadows aren’t new. They’re not
new to graphic design, web design, or even UI design in general. So, why
include them here?
Well… as with a lot of trends, many come to life as a
progression or development of a previous trend or style. Some trends may be
apparently obvious and altogether new, whereas others, like the long-standing
drop shadow, are continually refined and developed over time until new and
exciting variations arise.
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