New Navigation
Patterns
Navigation does not have to be glued to the top of the
design. From hidden or pop-out styles to navigation on the side or bottom of
the pages, it is trendy to move the menu. (As long as the placement is still
quite obvious.)
When considering a change to navigation styles, think about
user patterns. Is the nav easy to find and does it work in a manner that users
will understand intuitively? If so, go for it. If not, rethink the idea.
More Tactile Design
Web design is rooted in physical things. It started with
Material Design and the development of more tactile planes and layering of
objects. This interface trend is expanding to the visuals as well.
Designers are much more rooted in reality. This includes
images, rather than illustrations, and plenty of elements that feel like the
user can reach out and touch them. The images are more natural as well,
featuring elements that are made from materials found in nature and crafted
into usable objects.
Neutral Color
Palettes
Tactile principles will carry over into color palettes as
well. While the last two years have been some of the most colorful we have seen
in web design that is going to shift to a more natural, neutral set of hues.
Look for more greens, beiges and muted tones in projects.
Color palettes will be derived from the natural world and have less of a bold,
bright, almost-neon look to them.
Wearables Influence
the Web
Small design will influence everything else. Very much in
the way a mobile-first design mentality has impacted the way all websites work,
a wearable-first approach will most specifically impact app design. (You’ll
want your app to work on a phone or a watch, right?)
This influence will likely change the look and complexity of
some mobile apps. We might see larger typography and more minimal styles
emerge. With so many users opting to buy wearables of some sort and wanting
those interactions to replicate on other devices, this method of design is
destined to happen sooner rather than later.
Custom Typography
Big, bold lettering never goes out of style. It is one of
those trends that seems to just get better and better. Thanks to a growing
number of web fonts and compatibility, more designers are taking typography
risks with more novelty and interesting typefaces.
It’s a win for the design and a win for users that are
likely tiring of the same few sans serifs that seem to dominate design
projects. From vintage type styles to retro looks to completely custom
typefaces, designers need to think about how to add flair with type to create
visual interest.
Just keep in mind, cool lettering still needs to be
readable. So whether you are pairing it with an image or as stand-alone
artwork, make sure users can understand exactly what you are trying to say at a
glance.
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