1. More brands adopt
a mobile-first approach
As the name suggests, mobile-first design is the process of
designing for mobile (or smallest screened devices) first, then working up to
the bigger ones.
The mobile-first approach to design isn’t new to 2016 and
has been around for a few years now, but with mobile-phones now officially
named as the primary devices used for browsing the web, especially here in the
UK, more companies are realising the importance of having a site that
effectively delivers content on a smaller screen, and are rushing to get
onboard.
2. Wider
implementation of responsive design
We know what you’re thinking - first mobile first, and now
responsive design? Neither of these are new for 2016!
Although responsive design is also something which has been
around for a few years, what we predict to see over the coming year is an even
bigger uptake in the number of brands, both big and small, who are building
responsive-based sites.
3. Widespread
utilisation of rapid prototyping tools
Although not a design trend per se, rapid prototyping tools
are definitely one of the most useful breakthroughs to hit the web design world
over the last year or so and are a must-have tool for any web, UI and UX
designer.
4. UI Patterns and
Design Frameworks
The mobile-first and responsive approach to web design, as
well as the increasing popularity of WordPress and pre-designed themes, has had
a somewhat noticeable impact how many desktop sites work and look today.
What we’re starting to see more and more are both UI and UX
patterns emerge across the web where many sites look and function in very
similar ways as they learn from one another to hone their user’s experience.
5. Bespoke
Illustrations
Illustrations are fantastic, versatile mediums for creating
visuals which are playful and friendly and add an element of fun to a site.
Talented illustrators are able to create illustrations which are full of
personality and tailored to match the tone of the brand, something which brands
will be striving for more than an ever in an increasingly crowded marketplace.
With a unique style of illustration established, brands are
then able to roll that out through their entire identity, for use in large
header images, custom iconography and beautifully animated visuals.
6. Big, bold,
beautiful typography
Typography is also a powerful visual medium, able to create
personality, evoke emotion and set tone. As device resolutions become sharper
and type becomes more easy to read on-screen, brand’s will be looking to push
the limits of typography even further to appeal to their users.
Expect to see an increase in over-sized and full screen type
which breaks the grid, beautiful, unique, hand-rendered typography and lots of
dynamic text and image layering working in tandem with parallax scrolling.
7. Authentic
photography
The big one - photography. Photography will always be a
main-stay within web design and design in general, but as mentioned before,
people desire authenticity from the brands they use and they know a canned,
stock photo when they see one.
Brands and designers will now be thinking more carefully
about the imagery they use on site, hiring professional photographers to take
their shots which frame them in the way they want to be seen.
Unfortunately, it’ll probably be a long time before much of
the cheesy and cringe-inducing stock photography completely disappears, but
expect to see it start falling off a little more quickly this year.
8. Animations advance
As browsers and languages become more advanced, we’re seeing
more websites move away from the use of static imagery and finding new ways to
engage users and be unique in their approach to communicating.
Story-telling and personality is something more and more
brands are working on in hopes to capture their user’s attention, and
animation, in part thanks to developments with HTML5, CSS and jQuery, is
starting to play a bigger role in this.
9. Video becomes king
They say a picture paints a thousand words, but a video does
that tenfold. Much like with animation, a moving image on a page instantly
captures the users attention, drawing them in so brands are able to get across
their carefully constructed narrative and message.
Video, although by no means new, is long-established and
versatile medium, useful for story-telling, marketing and vlogging alike, and
has several advantages over traditional photography. Where static imagery is
flat and motionless, video is altogether more dynamic, using sound and movement
to appeal to the senses and hold attention for longer.
For more details on our products and services, please feel
free to visit us at Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Internet Marketing Company New Delhi, Online Marketing Companies&Online Marketing
Companies India
No comments:
Post a Comment