95 percent of the web design workflows process are as
follows: First, planning; second, wireframing and prototyping; third, designing
and developing, where the front and back-end developers show their skills;
finally, content filling.
Unfortunately, this web design workflow doesn’t work
anymore. Why? Because there are more and more new devices. There are no longer
the standard sizes of desktop, tablet and smartphone; Android alone has over
24,000 devices. A website should be available on a wide range of devices, from
the screens of Tesla cars, which can hardly be afforded by the majority at the
moment, to smartwatches or fitness trackers.
It makes no sense to show or hide certain contents according
to breakpoints, simply because the terminal is not available. What is now being
talked about: content first, because it determines the concept and design in the
end. In best responsive web design, it should be clarified in advance, what
content is existing and what should be integrated later. A meaningful sequence
of responsive design workflow should look like this one:
1. Content Setup
The first step is to create the existing content, similar to
a wireframe of a website. However, it does not mean that you have to make a
final wireframe. How and where should contents, such as images, PDFs and texts,
be put?
2. Content Creation
Now comes the most important and decisive point of
responsive web design workflow. The core goal is to make users "learn more
about our super-premium products". It’s worth to make a precise content
plan because it can prevent the later reworking of all files and save costs in
the end.
3. Content Testing
Then comes content testing. Does the content work on all
devices or does it need to be adapted and revised? It is where most of the web
project design workflow is done. A relaunch without content reworking works
rarely well. There has been a lot of changes in recent years, including reading
behaviors and habits.
4. Fine-tuning
Now "fine-tuning" of the content follows, which
can be finished on a mood board, for example. How should the content work?
Should any image values be transferred? Whether corporate identity should be
considered?
5. Prototyping
Only now does prototyping go on. Not every designer is
working in the frontend, and close collaboration between designers and
front-end developers is increasingly important in the age of agile projects.
Fast prototyping tools can avoid bad surprises.
6. Device Testing
There are some good simulators that show testing on
different browsers or devices, but if you want to ensure no risk at all, you
should test it directly on the devices. It can figure out, for example, direct
"device bugs". The testing on the Tesla will be still unavailable for
some time.
Conclusion
It is clear that good content is expensive, but they pay
off. It is essential to give the user the information they want. Why is good
content expensive? It has to be researched, sorted, written, corrected,
planned, stored and managed before it can be published. However, the
prerequisite is that the web design workflow can not be done during the process
of website development, but should be completed in the first place.
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