SEO Versus AdWords

The best practice is to use a mixture of both SEO and Adwords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand.

Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords.

SEO requires more time for results than AdWords, but can result in a high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search results, but on the other hand, ongoing work is necessary to sustain your search engine rankings with SEO.

Adwords can be switched on and off instantaneously, while SEO can take a lot longer to make an effect on search results

Adwords pretty much guarantees your business will be displayed in the search results. There is no assurance you’ll rank in the organic search results through SEO.

SEO targets high traffic keywords mentioned in your website. (Just don’t keyword stuff)

Adwords also permits you to respond quickly to a shifting marketplace by targeting new terms visitors may be looking for. This can be very useful for e-commerce businesses.

Adwords ads are displayed on top of the organic listings. On some screens (particularly on mobile) this area is all the user can see without scrolling.

Adwords targets abundant variations that you have around particular keywords and allows you to use negative keywords, so you can avoid ranking for terms that aren’t a good match for your brand.

AdWords runs on a variety of websites that register for Google Ads, so your site may gain more exposure.

Adwords is a rapid method for generating quality leads and sales.

If SEO is stopped, the ranking of a website decreases over a period of time due to constant algorithm updates by Google.

SEO also optimizes the quality and quantity of incoming links to your website.

AdWords pulls instant traffic from the start of the campaign. This is useful for new websites or services and products that are seasonal.

In Conclusion

You don’t have to choose between SEO and AdWords. These are two very different tools you can use to reach the same goal: an increase in sales and traffic.

It is also very important to keep the user in mind. Above all, provide high-quality content that is actually useful to your readers. Do not “over optimize” it to get better placements. You need to keep relevant content that actually transforms your clicks into business!

SEO Vs AdWords

What is SEO?

SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.

By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page (SERP). SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market, or business in the natural or organic search results.

What is Google AdWords?

Adwords is an advertising platform created by Google that makes it possible for you to position your advertisement on the top or right-hand side of the search results pages on Google and other affiliate websites.

AdWords allows you to target internet user’s search queries and display your offers every time they look for a similar product. The visitor then clicks on your advertisement and it takes them to your site or landing page.

With Adwords, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out money for every click on one of your ads. We’ve illustrated the difference between the natural or organic search results and the paid Adwords search results below.

Using Keywords Strategically Part - II

Every blog entry you post gives you a new opportunity to use SEO keywords in your content. By performing keyword research, finding the keywords and phrases that searchers looking for a company like yours would most likely use, and then using those keywords strategically in your blog posts, you can really improve your search engine optimization results.

To improve your outcomes, use long-tail keywords that your target audience will likely use during their research as part of the buyer’s journey. But remember to avoid keyword stuffing.

Backlinking

It pays to build relationships with other organizations and websites. Blogging offers you the chance to include links to other relevant websites. As a return, these organizations may link back to your site, which will help you generate even more web traffic that you couldn’t otherwise generate on your own.

It’s important to build relationships with reputable and high-quality websites that fit your niche when backlinking, however. Otherwise, you could be penalized by search engines.

Increasing Your Popularity Rank

Sometimes, SEO is a popularity contest. Search engines will move up your rank on their result pages if they notice that your blog entries are shared frequently and clicked on often. The best way to win this popularity contest is to commit to only publishing high-quality content that your audience will actually want to read. Sharing your blog however you can and suggesting that others do the same can also help.

Posting Fresh Content On Your Website

Search engines love websites that are updated frequently. This shows them that the websites are fresh and relevant, rather than outdated. Search engines don’t want to list irrelevant, outdated webpages for their users. They want to post the most up-to-date and new content possible to ensure that it’s as useful as possible.

Unfortunately, there aren’t many chances for you to update the other areas of your website. Your company’s history and about us page will never change. Your price page and product pages will only rarely change, if ever. You might update your home page content a couple times a year, at the most.

Starting a blog gives you the opportunity to continuously publish new posts on your site. You can post multiple times a day if you want to. The more fresh content you post, the more pages you’ll have for search engines to index, which means more opportunities to take the #1 spot on search engine result pages.

Why Blogging Is Important

One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.

Why Blogging Is Important Part - I

One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.

Posting Fresh Content on Your Website

Search engines love websites that are updated frequently. This shows them that the websites are fresh and relevant, rather than outdated. Search engines don’t want to list irrelevant, outdated webpages for their users. They want to post the most up-to-date and new content possible to ensure that it’s as useful as possible.

Unfortunately, there aren’t many chances for you to update the other areas of your website. Your company’s history and about us page will never change. Your price page and product pages will only rarely change, if ever. You might update your home page content a couple times a year, at the most.

Starting a blog gives you the opportunity to continuously publish new posts on your site. You can post multiple times a day if you want to. The more fresh content you post, the more pages you’ll have for search engines to index, which means more opportunities to take the #1 spot on search engine result pages.

Using Keywords Strategically

Every blog entry you post gives you a new opportunity to use SEO keywords in your content. By performing keyword research, finding the keywords and phrases that searchers looking for a company like yours would most likely use, and then using those keywords strategically in your blog posts, you can really improve your search engine optimization results.

To improve your outcomes, use long-tail keywords that your target audience will likely use during their research as part of the buyer’s journey. But remember to avoid keyword stuffing.

Backlinking

It pays to build relationships with other organizations and websites. Blogging offers you the chance to include links to other relevant websites. As a return, these organizations may link back to your site, which will help you generate even more web traffic that you couldn’t otherwise generate on your own.

It’s important to build relationships with reputable and high-quality websites that fit your niche when backlinking, however. Otherwise, you could be penalized by search engines.

Increasing Your Popularity Rank

Sometimes, SEO is a popularity contest. Search engines will move up your rank on their result pages if they notice that your blog entries are shared frequently and clicked on often. The best way to win this popularity contest is to commit to only publishing high-quality content that your audience will actually want to read. Sharing your blog however you can and suggesting that others do the same can also help.

Here Are Some Of The Huge Benefits Of Social Media

1. Showcase your brand in global market among millions of viewers.

2. Increased online exposure

3. Increased credibility of your business

4. Boost traffic on your website

5. Increased leads and sales.

6. Reduced expenses from any other form of marketing.

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Some facts that you should know:

72% of all internet businesses are now active on social media

18-29 year olds have an 89% usage

The 30-49 brackets sits at 72%

60 percent of 50 to 60 year olds are active on social media

In the 65 plus bracket, 43% are using social media

Why Social Media

A Completely new technology that took its root in last 4-5 years, Social Media Marketing is rapidly turning out to be an efficient way of modern Marketing.

What exactly is this social media revolution?

Managing an effective presence on each of the “BIG THREE” (Facebook, Twitter and Google+), has become a MUST for any business to get powerful online campaigns. It is interesting to know the fact that there are 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter.  Also it is important to have a good presence across social profiles such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit for those companies looking to reach greater exposure in the digital market.

Webigg Technology Is One The Best

Webigg Technology is one the best and strong marketer in the world of Online Marketing and advertisement. We don’t believing making those promises which we can can’t fulfil and let down later on. The client is an asset but the product we are working for is our reputation so we strongly focus to choose and market those keywords which are unique and used often by the web user.

Online Marketing Company

Internet Marketing Company

Our team of specialist work closely with each and every client and focus on every aspect and try to do more and more research to rank the website on top pages of search engines. Apart from that we are always available to our clients when they require any new promotional idea related to internet marketing or to run any campaign to promote the product. The services cannot be describes but can be felt and Webigg assures you a quality experience to its clients.

One Of The Best Online Marketing Company — Webigg Technology

When it is to choose between many online marketing companies, it is hard to make a single choice because of competitive world and being undeceive to whom to trust. The industry is now a days full of existing and upcoming companies but you should be very choosy to make your option for it. The basic nature of the strategies like SEO( search engine optimization), paid search, social media or email marketing strongly incentivise those who look up online advertising for their product. It gives very noise and make thousands of promises to be tricky but for business leader it is essential who is making commitments and who will fulfil commitments. Content marketing, blogging and social media marketing are the strongest way to take it further .General marketing is one of the expertise and if it is industry specific, it will help you to get boom in your product. So that is why it is always recommended to take this opportunity to publish and market your product with the expert.