What Is AResponsive Web Design

What Is a Responsive Web Design: Understanding the Basics

Today, as users, we’re constantly on-the-go. The majority of website visits start on mobile devices, and according to eMarketer, Mcommerce sales for US retail will be increasing with each coming year. As a result, optimizing website accessibility and user experience on tablets, smartphones, and every device imaginable is becoming increasingly important in order for all businesses to stay relevant. To accommodate users, websites that are designed responsively are typically the best option available.

Responsive design is an approach to web development by which a website is planned, designed, and developed to appear optimally in a range of devices. The phrase “appear optimally” refers to a page being readable, easy-to-navigate, and usable with minimal panning and scrolling. Responsive Design is not just a method or technique - it is a fundamental ideology about how a site is designed and built.

What Is A Responsive Web Design?

Responsive design is a front-end development process intended for molding website design and user experience to the user’s device, whether desktop, tablet, or mobile.

In responsive, a cascading style sheet (CSS)—essentially what defines the format and layout of a web page, is leveraged to permit a website to scale to the width of a browser, independent of device type. 

Javascript and js libraries such as JQuery and Modernizr are also used to accompany this behavior for resizing more dynamic objects like masonry galleries as well as converting mouse activities to touch activities.

Unlike adaptive design or mobile detection, responsive design does not leverage device detection, so rather than querying the device with backend logic, CSS media queries are used to determine things like the width and orientation of the device screen—your browser.

Basics of Responsive Design

Two basic principles exist in responsive design, the use of breakpoints and fluid scaling:

Breakpoints

CSS3 media queries create conditional boundaries at which the width of a specific device type’s browser will then trigger alternate styles. Here at Blue Fountain Media, we generally use maximum-width breakpoint, to create a desktop-first (scale down) build versus a minimum-width boundary, for a mobile-first (scale up) build. Queries can also be used to determine height and even device orientation.

Breakpoint sizes (we’ll use widths from here on out) can be set in px or em. The differentiation in modern browsers is negligible, though, compared to a few years back. Breakpoints can be set at any size but they tend to align with the most common dimensions of each Desktop, Tablet Portrait, Mobile Landscape, and Mobile Portrait. Generally speaking, these tend to be 1200/960px, 768px, 480px, and 320px, wide respectively, though industry standards are constantly changing as new devices are released.

Fluidity

Fluid scaling can be achieved in a few different ways, but it will always involve percentage or em values to permit a container to scale within the bounds of its parent elements, and ultimately the browser. Fluid scaling is necessary to achieve responsiveness between breakpoints, to maximize your real estate, as well as to maintain the flow of columns in a responsive grid.

A simple example of a fluidly scaling object would be an HTML page consisting of one block with width of 100% and a height of “auto”. As the browser changes width, the block scales with it, proportionally. Where you choose to apply this scaling at the granular level is up to you but fluidity should always exist at the top level of any responsive container.

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Conduct an online search

Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc…

Online Reputation Management is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content.

As you’re vetting ORM firms, there are key questions to ask as well as red flags to look out for. In this post, I’ll guide you through them so you can go forth confidently as you do your independent research, communicate with ORM firms, read sales materials and review contracts. Here’s what you need to know.

Conduct an online search.

If you’re looking for an ORM firm, chances are you’re going to search online to see what’s out there. My suggestion? Stay away from the companies that spend a lot of money on advertising.

The term online reputation management gets searched in Google 8,100 times each month. That’s a valuable keyword to rank for so it’s no surprise that ORM firms will want to advertise there.

Communicate with ORM firms.

After you’ve done your research, you'll choose a few firms to reach out to. Here are several warning signs of a bad firm.

Beware of any guarantees about fixing search results.

Some firms out there make absurd claims - bragging that they have been around longer than Google, as if this gives them some special super power. If the firm boasts a quick fix - under six months -- guarantees it can achieve certain search results for you, or claims to have some sort of proprietary software that works against Google, you should run in the opposite direction.

Beware of black-hat SEOs.

Look out for terms, like keyword stuffing and link farming, or any other shady technique that is meant to try to trick Google.

In short, if the firm’s reps feels confident that they’re going to outsmart Google, it’s not going to happen. When’s the last time you did a Google search and saw something spammy on the first page? It rarely happens anymore because Google is extremely sophisticated today, and it continues to penalize those who try to outsmart it with black-hat SEO techniques.

Pay attention to whether the firm boasts quantity over quality.

If they try to impress you with the number of websites and social properties they build for clients - rather than the quality of the work they do on those web properties -- you should be skeptical. Remember: Google wants value, so you need to provide value in an ORM campaign - not links to hundreds of social media and bookmarking sites.

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An Article or A Press Release

It’s important to make the distinction between articles used in article marketing and press releases intended for news media, because they each involve very different styles of writing.

Let's start with the similarities…

Article Marketing and Online Press Releases do have a few things in common:

•             They both involve writing (duh, right?  )

•             They both involve building backlinks to a website

•             They both have SEO benefits (they can increase your search engine rankings for your keywords if done properly)

•             They have a submission process–articles used in article marketing and press releases both have channels of distribution that allow them to reach publishers.

Here's how articles used in Article Marketing and Online Press Releases are different:

Time Sensitive vs. Evergreen

With press releases, usually the information is time sensitive and makes some sort of announcement, whereas the content provided in an article should be timeless (ideally) and educational.

Journalist vs. Teacher

You may talk about your own business in a press release, but only in a way that sounds like news (you cannot submit a hyped-up sales letter as a press release). If you write about your own business it should be in a style that sounds like you are writing as a third-party, sort of like a journalist in a newspaper.

With article marketing, you will not write about yourself or your business in the article body, and you can't quote yourself or refer to your business products or website in the article body, even if it's in a 3rd person style.

With your articles, the appropriate place to reference your business and website is your resource box, which sits below your article.

Part of the difference between a press release and an article used in article marketing is the difference between a journalist and a teacher. Usually a journalist will focus on news items and time sensitive material, while a teacher will be instructing students (readers) how to do something, or explaining some concept that is timeless.

Speed vs. Endurance

Article marketing is a long term marketing strategy that results in an increase of links over time (after submitting an article the number of publishers who re-publish the article multiplies and the article popularity tends to go up over time, which results in an increase in traffic), whereas the time-sensitive material conveyed in a press release usually limits the burst of traffic or links generated by a press release to a short span of time.

The upside of press releases is that they receive a different type of exposure than articles. Press releases are published on networks of news syndication websites, news portals and sometimes they even reach large news websites. Also, Google seems to value what it considers to be “news”, as it’s fresh and up-to-the-minute information, and therefore content appearing on news syndication sites may rank higher faster in results pages than content published on an article directory or website.

The other side of the coin is that content considered to be news is time sensitive, which means that a high ranking for a press release can be brief – when fresh news is published, the rank of older press releases falls.

So, while a press release with its time sensitive information can make a strong start and become less relevant very quickly, articles tend to increase the traffic they drive to websites the longer that they are published.

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Black Hat SEO vs White Hat SEO

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking.

Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.

White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.

White hat SEO techniques:

Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles. Furthermore, it is important to add new relevant content regularly. The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Although creating quality content may be time consuming, it will be well worth it in the long run.

Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They go against current search engine guidelines. White hat SEO refers to use of good practice methods to achieve high search engine rankings. They comply with search engine guidelines.

Major Differences

•             Compliance: Black Hat SEO involves techniques which are considered unethical by search engines, while White Hat SEO techniques conform to regulations and include no deception.

•             Approval: White Hat SEO is approved by all search engines, while Black Hat is not.

•             Consequence: The result of engaging in Black Hat SEO is that the website may get penalized with lower rankings, de-indexed, and might even be banned, and these penalties last for a long time.

•             Methods: Where White Hat SEO includes techniques such as research, quality content, analysis, web design, and relevant meta tags. Black Hat SEO methods comprise of blog comment spam, link farming, keyword stuffing, hidden links, and cloaked pages.

One has to wonder why people continue to insist upon using Black Hat SEO when the penalties imposed are so severe.

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Get High Rankings With White Hat SEO Methods

Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a website. This dilutes the quality of search results and the accuracy of search results becomes questionable.

For this reason, the search engines are continuously trying to trace the spam techniques which webmasters might be using and penalize or ban them. They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.

Ethical search engine optimization is about everyone winning.

Ethical search engine optimization leads to a symbiotic relationship:

             Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.

             Searchers: They win as they are getting what they ask for from the search engines. They search for "green widgets" and get a page about green widgets.

             Website owners: They win as they are getting quality visitors who are interested in what their website has to offer.

You should use only ethical search engine optimization methods. The techniques that produce lasting results and methods that are within the search engine rules.

Search engines consider the following search engine optimization techniques as SPAM. For that reason, you should only use the techniques that are safe for your website:

             made for AdSense websites that consist of scraped content

             cloaking and false redirects (Google gets other pages than real web surfers)

             keyword stuffing and pages loaded with irrelevant words

             hidden text or hidden links

             misspellings of well-known websites

             fully automated, unrelated and centralized link farms

             other methods that try to trick search engines

You might get short term results with these techniques but it’s very likely that your site will be banned from search engines if you use one of these techniques. You’ll put your web business at severe risk if you use one of these methods.

We use only ethical search engine optimization techniques that produce lasting results:

             optimization of existing web pages, HTML code and web page contents

             organic link building to get high quality inbound links

             building a win-win-win relationship between webmasters, web surfers and search engines

If you use spammy SEO methods, you will quickly get high rankings on search engines. Unfortunately, Google will completely remove your website from the search results as soon as they find out that you use bad methods.

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SEO Ethics

The search marketing industry, providing search engine ranking or search engine marketing type services to website owners, is, give or take a year or two, about 15 years old now.

There are several ways to define SEO Ethics, and it really depends on what your end goal is. Are we trying to define what is ethical SEO and what is not ethical SEO? Because let's just take one look at that:

•             Automatically generated content

•             Participating in link schemes

•             Creating pages with little or no original content

•             Cloaking

•             Sneaky redirects

•             Hidden text or links

•             Doorway pages

•             Scraped content

•             Participating in affiliate programs without adding sufficient value

•             Loading pages with irrelevant keywords

•             Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

•             Abusing rich snippets markup

But lately, let's say in the last five years or so, there have been lots of SEO companies who have taken their clients' money and participated in link schemes in an effort to get the client higher search engine rankings. Link schemes like this:

•             Buying or selling links that pass PageRank

•             Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking

•             Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

•             Using automated programs or services to create links to your site

•             Text advertisements that pass PageRank

•             Advertorials or native advertising where payment is received for articles that include links that pass PageRank

•             Links with optimized anchor text in articles or press releases distributed on other sites. Low-quality directory or bookmark site links

•             Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites,

•             Widely distributed links in the footers or templates of various sites

•             Forum comments with optimized links in the post or signature

As an SEO company or someone providing SEO services for hire, one needs to make sure that they are not deceiving the client or website owner. Deceiving a client or website owner could mean something along the lines of:

•             Not guaranteeing search engine rankings

•             Being transparent on the SEO methods used for higher search engine rankings

•             Taking the time to educate the client about SEO best practices

•             Not deceiving the client

Is it the basic "SEO Ethics" of performing search engine optimization for a website that we're after when defining "SEO Ethics"? Because if that's the case, then we need to look as far as the Google Webmaster Guidelines. Or is it much greater than that? Do "SEO Ethics" need to actually define the search marketing industry as a whole? Do we really need to put a "code of SEO ethics" in place so that search marketers (or SEOs, for that matter), get rid of the stigma that I despise: "SEOs are just selling snake oil"?

We absolutely do not need the SEO Police. If we were to define an SEO Code of Ethics, then frankly that code is only as good as the enforcement of those ethics. We all know what happens in a town when speed limit signs are put up: but as soon as word gets out that the police never pull people over for speeding, then what's the point? People ignore those speed limits.

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Indian Online Marketing Company Part - III

Web Design Tips

Web design trends are changing with time. However, the basic tips that you need to follow to make your website a success still remains the same. Let’s take a look at some the best web design tips:

•             Simple and clean: Keep your website clean and clutter-free. Try to avoid excess ads, banners, icons, badges, signs, pop-ups, buttons, etc. This could be a distracting feature for the visitors.

•             Research: Study the different websites relevant to your field and comprehend the message that you would like to convey on your website based on the best practices.

•             Visual hierarchy: Prioritise and optimise the items or images that are likely to get more attention to your website.

•             Easy access: Make your text consistent in terms of font, font-size and alignment of colours.

Web Design tips for beginners

Mastering the art of web design is not an uphill task. As a beginner, it is just a process of continuous learning for you. Once you learn the tips and tricks to meet your deadlines, address the challenges and gain proficiency over the technical skills, you are all set to make your career as a professional web designer. Here’s a list of key web design tips that will help you become a successful web designer.

•             For any profession, the key to success is practice. Keep practicing till you perfect the skill.

•             Make simple and clean designs.

•             Start your web design practice with moderate graphics or images.

•             Try and interact with the visitors through communicative graphics.

•             To make your website attractive, create your own clip-art, use a standardised theme and add a responsive design.

•             Facilitate easy navigation and browser compatibility.

e-Commerce web design tips

e-Commerce web design is focused towards the overall customer journey from the point of first contact till the final checkout. The primary responsibility of an ecommerce web designer is to make this journey as quick and easy as possible. Here’s a list of some expert tips to build such e-Commerce websites that customers will love.

•             Maintain simple and clear system of filters by different parameters.

•             Keep a dominating search bar on the main website page.

•             Remove the out-of-stock products from the website.

•             Make sure to highlight the product images along with the description.

•             Place your shopping cart at a convenient location for the customer to spot it.

•             Use an efficient navigating tool like bread crumbs.

•             Flaunt a huge fly-out menu with categories and sub-categories list.

•             Display the final cost on the product page or shopping cart page.

•             Make your website SEO friendly.

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Indian Online Marketing Company Part - II

PRINCIPLES OF EFFECTIVE WEB DESIGN

Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.

1. PURPOSE

Good web design always caters to the needs of the user. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.

2. COMMUNICATION

People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.

3. TYPEFACES

In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.

4. COLOURS

A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.

5. IMAGES

A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text.

6. NAVIGATION

Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.

7. GRID BASED LAYOUTS

Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.

8. “F” PATTERN DESIGN

Eye tracking studies have identified that people scan computer screens in an “F” pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Rather than trying to force the viewer’s visual flow, effectively designed websites will work with a reader’s natural behavior and display information in order of importance (left to right, and top to bottom).

9. LOAD TIME

Everybody hates a website that takes ages to load.  Tips to make page load times more effective include optimizing image sizes (size and scale), combining code into a central CSS or JavaScript file (this reduces HTTP requests) and minify HTML, CSS, JavaScript (compressed to speed up their load time).

10: MOBILE FRIENDLY

It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users).

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Indian Online Marketing Company Part - I

Internet marketing, these are two simple words but when put together, it covers a lot of subject matters that needs considerable amount of attention. The basics of internet marketing includes researching the market, search engines, advertising (email), marketing, promotion (local) and marketing offline.

Let’s start with researching the market.

You have to identify first your market, and think of ways on how to reach those markets. You should be able to convey a message with value, for your prospects and clients to get a better understanding of what you are trying to advertise.

The two most important words in market research are target and hit. An effective marketing research should be able to hit the identified target. Your target will depend largely on what your business can provide to clients.

Marketing research further involves primary and secondary research, combined research, quantitative and qualitative.

The next internet marketing basic is the search engine.

This has two types, namely: directories search engine and the PPC (pay per click) engines. If you are to engage in internet marketing, the presence of a search engine is quite important. Although it can be quite expensive, most business can’t possibly do without it because it is the most effective way to advertise the business.

Directories require a huge amount of patience for effective marketing. You have to wait for a couple of weeks before you actually appear on the site. Your site position can also change without further notice because this engines change their indexes and ranking rules every now and then.

PPC engines are more expensive but easier to utilize. You can obtain a much higher listing and fast and steady results.

Advertising is the next basic on the list.

After you identify the desires and general wants of your target, you can also identify their interests. There are different publications which take up advertising; you can also make use of newsletter list advertising. It has three types: solo advertisement, classified ads, and top line ads.

Marketing through email usually leads to several problems, but despite this situation, it is quite effective because you can actually generate a response from three targets. You can make use of opt-in, newsletter, and UCE.

The second to the last internet marketing basic is promotion.

Make sure that you also promote in your local area, besides your first real clients will surely come from somewhere near your place. Since many businesses focus their attention to web audiences, they often forget to advertise locally. You can make use of press releases, magazines, newspapers, business guides, and many more.

Conclusion

Without advertisement, any business will fail. It is therefore imperative to have a good team that could handle all your business advertising, offline or online. Internet marketing requires a lot of thought, effort, and time. If you devote all these aspects towards proper advertising, all your efforts will be worthy once you see the business’ success.

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How Google Hummingbird Changed the Future of Search

What is Google Hummingbird?

Although it’s technically accurate to call Google Hummingbird an algorithm update, this is kind of a misnomer. This is because Hummingbird was essentially an entirely revamped version of Google’s search algorithm, not just a patch or minor update.

Google Hummingbird and Semantic Search

At the heart of the Hummingbird lies the all-important concept of semantics, or meaning. Even the fanciest computers are still pretty stupid. This is because although it’s easy for humans to distinguish between two different yet similar concepts (by virtue of context), computers can’t do this unless they’re explicitly told. Stupid computers.

Semantic search is the concept of improving search results by focusing on user intent and how the subject of a search relates to other information in a wider sense, or its contextual relevance. Essentially, semantic search focuses on determining what a user really means, rather than a string of keywords, and then serving relevant results.

Of course, Google’s algorithm cannot be absolutely sure of what I want, so just to be safe, it provides me with a range of results. Google serves up a local forecast (even though this search was performed in an Incognito window, it still tracks my location), a link to the Weather Channel, a Wikipedia page for the term “weather” and some other information. Still, the prominence of the local forecast data in the Knowledge Graph speaks volumes about Google’s confidence in its results.

Google Hummingbird and the Knowledge Graph

When researching this post, I wanted to know how many Google searches are performed every day. Prior to the rollout of Google Hummingbird, I would have been presented with a SERP containing links to numerous pages, through which I could have probably learned the answer.

Google realized that this was a slow and often irritating process, even for users who were presented with relevant results. Google Hummingbird makes search quicker, easier and more intuitive.

Google Hummingbird and SEO

Optimizing pages and sites for Google Hummingbird is really simple. Like, so simple that even a stupid computer could do it. Okay, maybe not that simple, but it really is pretty straightforward. All you have to do is create great content that your audience wants and finds useful, and enriches their overall experience. Easy, right?

Diversify the Length of Your Content

We know that long-form content can work exceptionally well as part of a wider content strategy, but if every single post you publish is a 3,000-word monster, you may not be meeting all of your readers’ needs. For this reason (and to get something done other than write mammoth blog posts), mix up the length of your content. Intersperse shorter articles among longer ones, and don’t be too pedantic when it comes to word count – remember, there’s no “perfect” post length, only the length an article needs to be.

Produce Visual Content

In-depth long-form articles are an excellent way to explore complex topics and a range of ideas in a single post, but sometimes, people don’t want to read the marketing. In fact, sometimes they don’t want to read an article, of any length, at all. This is when visual content shines.

Use Topic-Appropriate Language

Something that some sites fail to take advantage of is using industry-appropriate language in their content. This is sometimes done out of a fear of alienating potential readers who may not be familiar with a certain topic or area. However, writing content that includes appropriate terminology can demonstrate to Google that your site is authoritative and valuable.

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Google Hummingbird Algorithm Update

A hummingbird is a very amazing creature. Did you know that hummingbirds are the smallest of the bird family yet they are amazingly fast and quick? In some cases their wings can reach 100 beats per second. That’s pretty quick for such a little bird. So when Google decides to make a major algorithm change, what do they use for a code name? Hummingbird of course… The name was most likely associated with the fact that Google is looking to help users find their information quicker when they perform a search on Google. What’s all the fuss about hummingbirds?

What is Google Hummingbird?

Google Hummingbird, officially announced on September 26th, 2013, is basically a rewriting of Google’s Algorithm and focuses on Google’s interpretation of the answer that a user is looking for when they perform a query. The predecessor to Hummingbird was Google Caffeine in 2009/2010 which was more of an attempt to better crawl and index content.

With the Hummingbird algorithm update, Google is more focused on “ranking” sites better for relevance. Hummingbird is more about Google’s interpretation of the answer that a user is looking for when they perform a query. This interpretation is based on the information Google has around that query, personalized search activity, and search history.

Hummingbird is about Google trying to produce a more intelligent search engine.

According to Google, each word in a query will receive attention with Hummingbird. This falls in line with data presented in recent years suggesting that the largest increase in search queries is for more complex, 8 or more word queries. (Read: People are becoming more savvy searchers or have a lot of questions). So it stands to reason that with increasingly complicated searches, Google’s results should be more relevant to the user’s query right? A smarter search engine is required.

Google is stating that the Hummingbird algorithm is much more intelligent than previous algorithms. It is able to answer questions, filter the answers and even present comparison data with but a glance. The algorithm is meant to provide the searcher with highly relevant results quicker than before.

Two Main Changes with Google Hummingbird

•             Move to semantic/conversational search results – instead of traditional keyword searches, Hummingbird uses conversational searches to deliver search results that are more on point with what users are looking for.

•             More Focus on Complex Queries / Mobile search – with more and more people using mobile phones and mobile search, Google is attempting to better understand and anticipate the answers to what people are seeking on their mobile devices. According to Google, “Google will keep reinventing itself to give you all you need for a simple and intuitive experience. At some point, pulling out a smartphone to do a search will feel as archaic as a dial-up modem.” Android anyone?

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Internet Marketing Company - India

More and more business are seeing their marketplace and clients move to the web, and our Los Angeles reputation management experts are prepared to meet the challenges.

What do people find when they enter your name or company name into Google? Do they see sites like Ripoff Report? Do they find drinking photos? Maybe they find little relevant information at all. Online Reputation Management is the process of professionally building your brand on the Internet so people find the information that you would like to present.

Why Reputation Management Matters

Companies and individuals spend enormous amounts of money and energy building a strong reputation, and all of that effort can easily be ruined by online trolls or even by your own missteps. In today’s world, it is vital to have a professional online reputation management company to monitor, build and protect your brand.

Here are just some of the common online occurrences that can dramatically hinder your reputation and your bottom line:

•             Negative product reviews. Do you sell a product or provide a service? If you do, then there's a good chance that someone is writing a review about your business as we speak. The occasional negative review won't likely hurt you, but if you get just one extremely dissatisfied customer with revenge on the mind, they can do serious harm by flooding review sites with horrifying, exaggerated claims about your appalling products or services.

•             Negative press. If you're haunted by past crimes, lawsuits or other controversies, the news may still dominate your online search results. You shouldn't be judged for your past mistakes, nor should you have to constantly answer to the public over frivolous lawsuits that belong in the courthouse.

•             Your own content. When it comes to reputation management, some business owners can be their own worst enemy. You want to make the best impression for your customers or clients, but that can be difficult if social networks and other websites contain photographs of your last drunken weekend in Vegas. And when these images appear on websites outside your control, there is often little that you can do about it.

•             A complete lack of information. Bad information can hurt your business, but so can an absence of information. In today's Google-friendly world, consumers are extremely savvy, and many of them are turning to the web for exhaustive research before spending their hard-earned money. When customers research your business, they should find the kind of background information that gets them truly excited. Effective reputation management achieves just that.

•             Irrelevant information. Even if you have a positive reputation online, that doesn't automatically mean that your message or brand is going to resonate with consumers. A big part of reputation management is helping you to build your brand in such a way that customers are not only satisfied with what they find, but drawn to your message

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Why Online Reputation Management Is Critical For Growth Part - II

Higher Targeted Traffic = Higher Conversion Rates = Higher Sales

Embarking on a Pay-Per-Click (PPC) advertising campaign is one of the most effective strategies in generating targeted traffic to your landing pages or directly to your main website. However, PPC involves a bit of investment and that means cost. If your PPC campaign generates traffic that does not convert into sales, then your campaign is a failure and you would have just wasted valuable time and resources.

With targeted traffic that converts into sales, you can expect a faster return for all your PPC investments, allowing you to launch an even better, more massive and more effective PPC campaign. At this point however, it would be important to take careful note of conversion rates in relation to the amount of targeted traffic you receive and the price of your product or service.

This can be simplified by the following example. Let’s say that you are selling a product worth $50 through your website and are using PPC Ads to promote and market your product online. If you pay approximately $0.50 per click through your PPC ads, then you’ll need a conversion rate of more than 1% from all your site traffic. This means that for every 1000 site visitor, you should have at least 10 people from this batch buying your product just to break even on your PPC campaign.

People online are constantly seeking huge amounts of information for whatever purposes or needs they may have on a daily basis. More often than not online users get directed to a website, either through a natural search engine query or clicking on what they thought was a relevant PPC ad, only to find information or content that really does not provide the answers they need. Many would simply get frustrated from all these and forever shun these websites that they have now marked as useless.

If you are generating the right kind of targeted traffic to your website – the kind that is actively searching for content about certain kinds of products or services – and if your website manages to deliver the content they need, you’ll end up with happy, satisfied visitors who’ll have no qualms of going back to your website on a regular basis. This would truly be a big boost to your brand’s online reputation, which will be catapulted to even greater heights once these satisfied web visitors start telling other people about your brand, product or services.

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Why Online Reputation Management Is Critical For Growth Part - I

The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main dimensions namely engagement based ORM and customer support based ORM.

The difficult part about reputation management is that it is determined by your customers more than your efforts. However, it is in the company’s hands to make sure that your brand is perceived in a positive manner. Along with great actual service, making sure that every negative conversation about your brand is dealt immediately can help increase the positivity around your brand.

Let’s understand what Online Reputation Management means!

Google your brand. What do you read about yourself on the first page results of Google? Is it good or 9 out of 10 posts about your brand is negative? This is what determines your online reputation. If most conversations about your brand has been mentioned positively, you are a likeable brand and have a good brand reputation online.

On the other hand if your brand has been spoken negatively about in most cases, your brand’s reputation needs repair. This can be achieved by monitoring the brand’s online activities and the way people are reacting to the same. In case of negative conversations about your brand immediate actions to curb the problem should be taken.

In addition to googling your brand, try searching your brand name on Twitter or Facebook, do you see any difference? Twitter and Facebook are becoming increasingly relevant compared with Google for finding out what people think about your brand. This is because Twitter and Facebook are more real-time than Google.

But why do you need Online Reputation Management?

Selling on Internet has changed over the past years. From a top down approach, where customers could only purchase online and not share their experiences, the increasing use of social media has led to a market scenario where selling is led by customer choices. In fact it wouldn’t be wrong if we say that each customer is being paid attention personally by customizing communications to suit their time and place of availability.

With so much investment going in to reach each customer, losing even one can affect the company’s business. Therefore, online reputation management! It helps keep track of what each 

customer/prospect is talking about your brand and allows you to interact with them directly. This also helps in taking care of your unhappy customers and responding to them immediately to solve their problem and reducing the negative comments/reviews about your brand.

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Essential Elements Of A Social Media Marketing Strategy

Essential Elements of a Social Media Marketing

Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

Set Marketing Objectives

Goals aren’t terribly useful if you don’t have specific parameters that define when each is achieved. For example, if one of your primary goals is generating leads and sales, how many leads and sales do you have to generate before you consider that goal a success?

Using our previous example, if your goal is to generate leads and sales, a specific marketing objective may be to increase leads by 50%. In order to measure your progress, choose which analytics and tracking tools you need to have in place.

Setting yourself up for failure is never a good idea. If you set an objective of increasing sales by 1,000%, it’s doubtful you’ll meet it. Choose objectives you can achieve, given the resources you have.

Research Competition

When it comes to social media marketing, researching your competition not only keeps you apprised of their activity, it gives you an idea of what’s working so you can integrate those successful tactics into your own efforts.

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day.

Also pay attention to the type of content they’re posting and its context (humorous, promotional, etc.) and how they’re responding to their fans.

The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, you can get a good idea of what they’re seeing.

Choose Channels and Tactics

Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you.

If your prospects or customers tell you they spend 40% of their online time on Facebook and 20% on Twitter, you know which primary and secondary social networks you should focus on.

When your customers are using a specific network, that’s where you need to be—not everywhere else.

Create a Content Strategy

Content and social media have a symbiotic relationship: Without great content social media is meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects.

There are three main components to any successful social media content strategy: type of content, time of posting and frequency of posting.

Allocate Budget and Resources

To budget for social media marketing, look at the tactics you’ve chosen to achieve your business goals and objectives.

Make a comprehensive list of the tools you need (e.g., social media monitoring, email marketing and CRM), services you’ll outsource (e.g., graphic design or video production) and any advertising you’ll purchase. Next to each, include the annual projected cost so you can have a high-level view of what you’re investing in and how it affects your marketing budget.

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Responsive Design Tips 2016

Responsive design has become the new web standard. Many companies have accepted the challenge and have created specific design solutions (such as mobile only) or have attempted to address the issue cross-platform.

Even if you create a website design that's worth a wait, visitors faced with slow download speed aren't likely to stick around. So how can you make sure that time is on your side? Pay close attention to seven professional Web design tips to create a website that won't slow your business down.

#1: Limit use of flash

Flash is a classic example of style over substance and, while it definitely has its place in professional Web design, it must be used sparingly when you create a website. Even if your visitors have the right flash player (and many won't), it will increase your site's download time. Flash is also one of the Web site design elements that is not yet accessible to search engines, which means it can only hinder your search engine optimization efforts.

#2: Compress your images

Images are a great example of how looks can be deceiving in professional Web design. You might not realize just how much space they occupy when you create a website design. By compressing your images before adding them to your professional Web design, you can reduce/shrink a GIF or .JPEG image by up to half its original size. You may also want to specify the height and weight of your images in your HTML, which can decrease loading time.

#3: Clean up your code

While HTML text is much faster than graphic text, there are ways you can make it even faster. Watch out for extraneous HTML coding – like spaces, unnecessary tags and even white space -- that can increase the size of your files. Remember that less is more, and use defaults for tags or remove them wherever possible.

#4: Use thumbnails

Thumbnails are an especially helpful website design technique for ecommerce websites. Provide customers with a small, fast-loading image of your product and let them decide whether they want to view the larger version of the image.

#5: Switch to CSS

Many Web designers now use Cascading Style Sheets (CSS) instead of the more traditional table layout. CSS is a styling language that has a dual purpose in professional Web design: it can save you time when you create a website and save your visitors time by drastically reducing page size and download time.

#6: Reduce server requests

Any element of your design that loads from a different server – whether it be a graphic, an audio clip, or an ad – will elicit an HTTP request each time the page loads. Create a website with limited external content to reduce loading time.

#7: Pay attention to page size

Even if you use all of the tips above, your page size may still be big enough to cause a slow response when all the pieces of your website are put together. Remember that less is often more in professional Web design, and use only the content that is absolutely necessary. Ideal page size is around 30KB.

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Online Reputation Management Tips For Individuals

The fundamentals of managing an online reputation should be the basic knowledge of every entrepreneur. Everybody from the CEO to the sales team to the customer support team must now be involved in reputation management.

For entrepreneurs launching a new company, the answer to when they should begin making online reputation management a priority is before the company is even launched. From the beginning of planning a new brand, steps must be taken to choose a name and message that has an easy path to being able to control the top 10 search results on every search engine.

If negative content does pop up online about your brand, there are strategies to help mitigate this and it is where online reputation management saves the day. The key to repairing damage to an online reputation is to aggressively publish new content about your company, including socially infused content such as reviews and testimonials to regain control of the top 10 results for your brand on search engines. However, it is also important to remember that although the impact of negative content can be mitigated, it will never disappear. So whenever possible, measures should be taken to prevent negative content before it publishes.

Not only do you need to pay attention to managing the online reputation of your brand, but you also need to have reputation management strategies in place for key executives at your company. Having a clean online reputation for all of the key executives in a company is critical. The first step to doing this is to make sure each executive has a dedicated bio page on your company website which then ranks in the top search results for that executive’s name. Next, it is key to get media coverage about that executive whenever possible.

There is nothing wrong with bringing in an expert to help build or repair an online reputation when needed. What customers see when they search your business name or executives’ names is often the first impression they get of your business and it will stick with them forever. One of the best investments you can make is into your own reputation. Oftentimes, publishing large volumes of content online isn’t enough in complicated reputation management situations.

Online reputation management has lots of moving parts. Not only do you need to aggressively create high quality content, which is where PR and content marketing will serve you really well. But then you need to rely heavily on the intricacies of search engine optimization to make sure that your newly created content is doing what it’s supposed to do and controlling the top 10 spots in search results for your company.

Managing how your company communicates with the public through social media platforms as well as how other users are talking about your company on social media is vital to a positive online presence. Otherwise, social media can become a serious liability. Remember earlier that we talked about how users look for social infused content about your company. Social media is the prime place for them to find it; good, bad or otherwise.

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Internet Marketing Tips Part – III

Online reputation management (ORM) is about improving or restoring your name or your brand's good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers' trust in you.

Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted and spread instantaneously throughout the online world fast— damaging your status and affect your sales and bottom line. You cannot afford not to do ORM!

Online reputation management services

•             Strategy development: The simplest way to protect your online reputation is not having a reputation problem in the first place. We can work with your team to develop a proactive reputation management strategy and/or a reactive plan if something has unfortunately occurred. This work usually takes 60-90 days and includes a heavy amount of analysis.

•             Implementation: Once we’ve had a change to audit your online reputation and digital assets, we can work with you to execute on this plan. We can simply pass off the strategy if you have the resources in-house or the capability to do so yourself, but more often than not our clients need our writers, designers, and developers to get the job done. We quote this work once we’re all in alignment on what needs occur and this strategy has been approved by you.

•             Software recommendations: Just like SEO and social media software, online reputation monitoring and management tools come in all shapes and sizes. If you need an in-house solution, we can consult with your team on which tools are most effective for your budget, brand and resources.

What is Online Reputation Management? Your online reputation is your image on the Internet. 

Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you. Why is ORM Important to your Business? Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.

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Internet Marketing Tips Part – II

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing planand presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

What is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

We’ve created this guide to provide you with the social media marketing tips and training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.

Social Media Marketing for Small Businesses: Learn Social Media Marketing 101

This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.

Social Media and Marketing: Start With a Plan

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

Social Media for Marketing: Developing Your Goals

Social media marketing can help with a number of goals, such as:

•             Increasing website traffic

•             Building conversions

•             Raising brand awareness

•             Creating a brand identity and positive brand association

•             Improving communication and interaction with key audiences

Only by establishing your goals can you measure your social media ROI.

Best Social Media Marketing Tips: Learn Marketing with Social Media

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

•             Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.

•             Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.

•             Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.

•             Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.   

•             Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.

•             Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!

•             Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.  Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

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Internet Marketing Tips Part - I

Build a Strong Social Presence

It isn’t enough to simply build the platforms, you need a strong social presence. This means you need to post consistently at peak times and engage with people. It’ll take time to build them up properly, so you just need to keep going.

Follow People in Your Industry

Follow people in your industry to see what they’re up to. You could even perhaps engage with them and build some connections while you’re at it.

Organic Search Offers Long Term Value

Organic search results, like those acquired with the help of SEO, offer the most long term value. If you want to make sure your results stand the test of time, you’ll need to include this. Your best bet is contacting an internet marketing company and chatting with them about your needs.

Always Check Your Analytics

How can you be sure your internet marketing efforts are working if you don’t check your analytics? Always check them so you know what’s working and what isn’t.

Make a Video

Making videos is a great way of generating more interest. You can put a lot more information across than you can in a blog post, in a shorter space of time. You can make it really engaging and interesting and show off your personality, which can help people to resonate with you more.

Create a plan

This should be an obvious statement, but it is worth the reminder. The first step to creating and managing great online marketing campaigns is to create a plan.

•             What channels are you interested in?

•             What is your budget?

•             What are your goals? Revenue? Leads? More web traffic?

•             What KPIs targets do you need to reach? Increased revenue? Margin? ROI? ROAS? Cost-per-Acquisition? Click-through-Rate?

•             Who is your target market?

•             Do you have the bandwidth to manage all of these channels? Only one channel?

•             Do you have the bandwidth to generate the necessary creative? Ads, landing pages, etc.?

Run a test

Before you dedicate a full budget to any channel without prior experience, it is wise to run a limited spend test campaign. Dip your toes in the water, so to speak, and get a feel for the process and time required to manage. Again, the idea is to walk before you run.

Analyze often

Once you are up and running in a test or a full-blown campaign, teach yourself positive habits. In this case, reporting and analyzing your campaign performance. Check your stats daily. Look for trends and areas for improvement. If you create a campaign, launch it and never look at it again – I’m sorry, but you are doomed to fail. Approaching online marketing campaigns in a logical fashion will give you a solid chance to succeed. Keep learning. Read often. Analyze daily. And if you discover that you just can’t make your campaigns perform at an acceptable level – ask for help! Don’t waste your time and money on campaigns that simply don’t work.

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