Responsive design has become the new web standard. Many
companies have accepted the challenge and have created specific design
solutions (such as mobile only) or have attempted to address the issue
cross-platform.
Even if you create a website design that's worth a wait,
visitors faced with slow download speed aren't likely to stick around. So how
can you make sure that time is on your side? Pay close attention to seven
professional Web design tips to create a website that won't slow your business
down.
#1: Limit use of flash
Flash is a classic example of style over substance and,
while it definitely has its place in professional Web design, it must be used
sparingly when you create a website. Even if your visitors have the right flash
player (and many won't), it will increase your site's download time. Flash is
also one of the Web site design elements that is not yet accessible to search
engines, which means it can only hinder your search engine optimization
efforts.
#2: Compress your images
Images are a great example of how looks can be deceiving
in professional Web design. You might not realize just how much space they
occupy when you create a website design. By compressing your images before
adding them to your professional Web design, you can reduce/shrink a GIF or
.JPEG image by up to half its original size. You may also want to specify the
height and weight of your images in your HTML, which can decrease loading time.
#3: Clean up your code
While HTML text is much faster than graphic text, there
are ways you can make it even faster. Watch out for extraneous HTML coding –
like spaces, unnecessary tags and even white space -- that can increase the
size of your files. Remember that less is more, and use defaults for tags or
remove them wherever possible.
#4: Use thumbnails
Thumbnails are an especially helpful website design
technique for ecommerce websites. Provide customers with a small, fast-loading
image of your product and let them decide whether they want to view the larger
version of the image.
#5: Switch to CSS
Many Web designers now use Cascading Style Sheets (CSS)
instead of the more traditional table layout. CSS is a styling language that
has a dual purpose in professional Web design: it can save you time when you
create a website and save your visitors time by drastically reducing page size
and download time.
#6: Reduce server requests
Any element of your design that loads from a different
server – whether it be a graphic, an audio clip, or an ad – will elicit an HTTP
request each time the page loads. Create a website with limited external
content to reduce loading time.
#7: Pay attention to page size
Even if you use all of the tips above, your page size may
still be big enough to cause a slow response when all the pieces of your
website are put together. Remember that less is often more in professional Web
design, and use only the content that is absolutely necessary. Ideal page size
is around 30KB.
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