Higher Targeted Traffic = Higher Conversion Rates = Higher
Sales
Embarking on a Pay-Per-Click (PPC) advertising campaign is
one of the most effective strategies in generating targeted traffic to your
landing pages or directly to your main website. However, PPC involves a bit of
investment and that means cost. If your PPC campaign generates traffic that
does not convert into sales, then your campaign is a failure and you would have
just wasted valuable time and resources.
With targeted traffic that converts into sales, you can
expect a faster return for all your PPC investments, allowing you to launch an
even better, more massive and more effective PPC campaign. At this point
however, it would be important to take careful note of conversion rates in
relation to the amount of targeted traffic you receive and the price of your
product or service.
This can be simplified by the following example. Let’s say
that you are selling a product worth $50 through your website and are using PPC
Ads to promote and market your product online. If you pay approximately $0.50
per click through your PPC ads, then you’ll need a conversion rate of more than
1% from all your site traffic. This means that for every 1000 site visitor, you
should have at least 10 people from this batch buying your product just to
break even on your PPC campaign.
People online are constantly seeking huge amounts of
information for whatever purposes or needs they may have on a daily basis. More
often than not online users get directed to a website, either through a natural
search engine query or clicking on what they thought was a relevant PPC ad,
only to find information or content that really does not provide the answers
they need. Many would simply get frustrated from all these and forever shun
these websites that they have now marked as useless.
If you are generating the right kind of targeted traffic to
your website – the kind that is actively searching for content about certain
kinds of products or services – and if your website manages to deliver the
content they need, you’ll end up with happy, satisfied visitors who’ll have no
qualms of going back to your website on a regular basis. This would truly be a
big boost to your brand’s online reputation, which will be catapulted to even
greater heights once these satisfied web visitors start telling other people
about your brand, product or services.
For more details on our products and services, please feel
free to visit us at Internet Marketing India, Search engine marketing India
& Internet Marketing Company India
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