SEO Growth Hacks

Get featured snippets for your site

A featured snippet or “rich answer” is when Google highlights content at the top of the SERPs for certain queries.

The highlighted part at the top of the page is the featured snippet. As per a 2015 report, roughly 19.5% of all queries have these rich answers.

Now if you look at the image again, you’ll notice that Wikipedia actually ranks at #3 for this query. Yet, because of the featured snippet, it occupies the top spot on the page.

In other words, Wikipedia gets the bulk of the traffic for this query despite ranking below other websites.

This is a great example of a tactic that lets you punch above your weight (i.e. a growth hack). A site that lands a featured snippet spot invariably gets much more traffic than sites that outrank it in the SERPs.

Create content that supports scalable, long-term link building

Not all content is equal when it comes to SEO.

Some content types, such as research reports, tools, in-depth guides, and even pranks and hoaxes often attract far more links than standard blog posts.

Focusing on these content-types can often get you outsized results for less effort.

Tweak your on-page factors

While domain and page-level link factors still matter, content, engagement and experience matter nearly as much, if not more.

We often find that we can make great strides applying this tactic to sites that haven’t paid attention to on-page factors.

Google’s recent moves also show an increasing reliance on on-page factors, whether it’s penalizing slow sites or making sure that sites are mobile-friendly.

Which is to say, if you can offer users a stellar on-page experience, you might be able to outrank much stronger domains.

Invest in influencer relationships instead of conventional outreach

When most marketers think of “influencer marketing”, they usually think in terms of social media marketing.

Sure, getting your content shared by an influencer can drive a ton of traffic, but the benefits go beyond that.

Content creators often look to top influencers (which includes newsletters and sites) to discover new content. More often than not, content shared by influencers gets linked out to by dozens of their followers.

Create content for questions, not keywords

As a growth-focused marketer, you want to create content for the next generation of consumers, not the last.

In the words of Wayne Gretzky, go “where the puck is going to be, not where it has been”.

For SEOs, this means being aware of two trends that are changing computing: Artificial Intelligence (AI) and voice computing.

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