Posting Fresh Content On Your Website

Search engines love websites that are updated frequently. This shows them that the websites are fresh and relevant, rather than outdated. Search engines don’t want to list irrelevant, outdated webpages for their users. They want to post the most up-to-date and new content possible to ensure that it’s as useful as possible.

Unfortunately, there aren’t many chances for you to update the other areas of your website. Your company’s history and about us page will never change. Your price page and product pages will only rarely change, if ever. You might update your home page content a couple times a year, at the most.

Starting a blog gives you the opportunity to continuously publish new posts on your site. You can post multiple times a day if you want to. The more fresh content you post, the more pages you’ll have for search engines to index, which means more opportunities to take the #1 spot on search engine result pages.

Why Blogging Is Important

One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.

Using Keywords Strategically

Every blog entry you post gives you a new opportunity to use SEO keywords in your content. By performing keyword research, finding the keywords and phrases that searchers looking for a company like yours would most likely use, and then using those keywords strategically in your blog posts, you can really improve your search engine optimization results.

To improve your outcomes, use long-tail keywords that your target audience will likely use during their research as part of the buyer’s journey. But remember to avoid keyword stuffing.

Backlinking

It pays to build relationships with other organizations and websites. Blogging offers you the chance to include links to other relevant websites. As a return, these organizations may link back to your site, which will help you generate even more web traffic that you couldn’t otherwise generate on your own.

It’s important to build relationships with reputable and high-quality websites that fit your niche when backlinking, however. Otherwise, you could be penalized by search engines.

Increasing Your Popularity Rank

Sometimes, SEO is a popularity contest. Search engines will move up your rank on their result pages if they notice that your blog entries are shared frequently and clicked on often. The best way to win this popularity contest is to commit to only publishing high-quality content that your audience will actually want to read. Sharing your blog however you can and suggesting that others do the same can also help.

Using Keywords Strategically

Every blog entry you post gives you a new opportunity to use SEO keywords in your content. By performing keyword research, finding the keywords and phrases that searchers looking for a company like yours would most likely use, and then using those keywords strategically in your blog posts, you can really improve your search engine optimization results.

To improve your outcomes, use long-tail keywords that your target audience will likely use during their research as part of the buyer’s journey. But remember to avoid keyword stuffing.

Backlinking

It pays to build relationships with other organizations and websites. Blogging offers you the chance to include links to other relevant websites. As a return, these organizations may link back to your site, which will help you generate even more web traffic that you couldn’t otherwise generate on your own.

It’s important to build relationships with reputable and high-quality websites that fit your niche when backlinking, however. Otherwise, you could be penalized by search engines.

Increasing Your Popularity Rank

Sometimes, SEO is a popularity contest. Search engines will move up your rank on their result pages if they notice that your blog entries are shared frequently and clicked on often. The best way to win this popularity contest is to commit to only publishing high-quality content that your audience will actually want to read. Sharing your blog however you can and suggesting that others do the same can also help.

Why Blogging Is Important

One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.

Posting Fresh Content on Your Website

Search engines love websites that are updated frequently. This shows them that the websites are fresh and relevant, rather than outdated. Search engines don’t want to list irrelevant, outdated webpages for their users. They want to post the most up-to-date and new content possible to ensure that it’s as useful as possible.

Unfortunately, there aren’t many chances for you to update the other areas of your website. Your company’s history and about us page will never change. Your price page and product pages will only rarely change, if ever. You might update your home page content a couple times a year, at the most.

Starting a blog gives you the opportunity to continuously publish new posts on your site. You can post multiple times a day if you want to. The more fresh content you post, the more pages you’ll have for search engines to index, which means more opportunities to take the #1 spot on search engine result pages.

Why Social Media

A Completely new technology that took its root in last 4-5 years, Social Media Marketing is rapidly turning out to be an efficient way of modern Marketing.

What exactly is this social media revolution?

Managing an effective presence on each of the “BIG THREE” (Facebook, Twitter and Google+), has become a MUST for any business to get powerful online campaigns. It is interesting to know the fact that there are 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter.  Also it is important to have a good presence across social profiles such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit for those companies looking to reach greater exposure in the digital market.

Here are some of the huge benefits of Social Media.

1. Showcase your brand in global market among millions of viewers.

2. Increased online exposure

3. Increased credibility of your business

4. Boost traffic on your website

5. Increased leads and sales.

6. Reduced expenses from any other form of marketing.

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Some facts that you should know:

72% of all internet businesses are now active on social media

18-29 year olds have an 89% usage

The 30-49 brackets sits at 72%

60 percent of 50 to 60 year olds are active on social media

In the 65 plus bracket, 43% are using social media

One Of The Best Online Marketing Company - Webigg Technology

When it is to choose between many online marketing companies, it is hard to make a single choice because of competitive world and being undeceive to whom to trust. The industry is now a days full of existing and upcoming companies but you should be very choosy to make your option for it. The basic nature of the strategies like SEO( search engine optimization), paid search, social media or email marketing strongly incentivise those who look up online advertising for their product. It gives very noise and make thousands of promises to be tricky but for business leader it is essential who is making commitments and who will fulfil commitments. Content marketing, blogging and social media marketing are the strongest way to take it further .General marketing is one of the expertise and if it is industry specific, it will help you to get boom in your product. So that is why it is always recommended to take this opportunity to publish and market your product with the expert.

Webigg Technology is one the best and strong marketer in the world of Online Marketing and advertisement. We don’t believing making those promises which we can can’t fulfil and let down later on. The client is an asset but the product we are working for is our reputation so we strongly focus to choose and market those keywords which are unique and used often by the web user.

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Internet Marketing Company

Our team of specialist work closely with each and every client and focus on every aspect and try to do more and more research to rank the website on top pages of search engines. Apart from that we are always available to our clients when they require any new promotional idea related to internet marketing or to run any campaign to promote the product. The services cannot be describes but can be felt and Webigg assures you a quality experience to its clients.

How to Set Up Your Business on Google Local Listing – Part - 2

Benefits of Listing your Business on Google Local Maps

By now you are already clear about the idea that what exactly do we mean by Google Local Listing, how can you register your local business online under Google Local Listing and what are the best ways you can exploit the most to get a higher ranking and a massive reach. To simply we have listed the primary benefits of having your local business registered on Google Local Listing and being able to have a business page on Google which can be further managed manually in case of any errors or omits.

1.) Better visibility

2.) Easy access to information from the customer’s point of view

3.) Easy to locate

4.) Authorized and reliable source of information

5.) Single click location share

6.) Can be made very descriptive with the help of pictures and other interesting texts.

7.) Announcements made easy

8.) Ratings that increase the credibility

9.) Pictorial updates to enhance the descriptiveness

10. Easy to recommend to a friend

11. Directions on the Google map it much easier to reach the exact location.

Requisites to take your business online and register under Google Local Listing

There are certain specific requirements without which a local business cannot register online. Read on to know them-

•             A unique business name or DBA (Doctor of Business Administration)

•             A registered address, phone number (this should be a local area number)

•             The office address must be a physical space not a virtual office address

•             One on one contact with the customer, Real business does not take place virtually

Consider the above-mentioned points to be of utmost importance in order to get your local business registered online under Google Local Listing.

Now, after you have listed your local business with Google and also you have optimized your business page to the fullest, the next thing that comes up is the follow-up. First from Google to verify your information and then the customers who visit your business profile. You will receive orders online or you may simply get plenty of calls for various queries. Thus, the point here is that the work goes on and you must be active in receiving calls and giving the correct information each time.

There are other in-depth optimization techniques which on being followed will help you rank better thank your competitors. Some of these techniques to verify your business page and overall optimization are listed below.

1.) NAP

Name Address Phone number (NAP). Other than these important attributes if you also pay attention and add a category of your business and ask your visitors to leave a rating. it gives a very good impact to the next visitor. A person while visiting a business page makes his mind on the basis of the reviews and ratings witnessed by him on the business profile.

Also, categorizing your business helps your customers to easily locate you. Say, if a person is looking for tours and travel business to help him book a trip. So, he begins his search by selecting the same category. You might have the best deals but what is the point when your business profile does not pop up at the right place. Now, at this moment, had you categorized your business it would have popped up to help you gain that customer.

2.) Verification

Google may use multiple methods to verify your business or maybe just one. The verification method could be either a phone call, an email or a postcard.  Claim your business and get it verified because only after your business is verified you will be able to communicate with your audience. Thus, the verification of your business profile is a paramount step and must not be compromised on.

3.) Register with business listing websites

When other websites reflect the details of your business like the Name, address, website link, etc. Its hints Google that you are running a real business. There are several local marketing websites that maintain the directories of the local businesses. You can get your business added to such directories this will fetch you customers from their website as well as increase your Google credibility.  So, either way, it is beneficial to your local business.

Conduct a small survey over the internet to find the top citation website in your city and get your business listed with them. Doing so will help you utilize their traffic to promote your own business page, there will be a much higher lead rate and accordingly, the conversion rate will also rise.

4.) Update the existing listings with the new updates

There will be times when you may shift your physical address or change your phone number, do not forget to get the same updated on all the web directories your business is listed at. If you forget to update your business, it will certainly confuse your customers and make it difficult to locate your physical office or reach you by phone or email, in case you change that too.

Thus, it is crucial to keep your customers updated with the necessary details. Also, if you do not update the given information, there are chances that Google will flag your site as a duplicate. You certainly don’t want that so it’s better to be cautious and alert about such minute yet important details.

5.) Increase your SEO via Google  local listing

People often search for nearby businesses using certain categories or area selection. A business which is listed with Google has a higher reach if it is properly listed with Google Local Listings. This is in reference to the specified categories, area, local address, phone number, etc.

Your operations in your local area will be smoothened because the nearby residents will be informed and updated with the local business that is operating in their local area.

In a nutshell, I would sum up the concept and advantages of having your business registered with Google Local Listings. We have already read in detail the base concept of listing the local businesses in an area. The perks of getting your business listed with local listing Google that work online and are popularly accessed by the people living in that local area.

The major impact of registering local businesses on local marketing directories, maintaining business listings, to keep the updated details of a local business, in that particular area or the areas nearby, are the increased SEO, easy access to information, and a smooth communication.

90% of the businesses, whether startup or established, already have their business/company registered under Google Local Listing and several other local marketing directories like Justdial, etc.

Note: Adding your business to the Google local maps is an equally important task to give directions to your customers. By following the above-mentioned information, you are all set to walk the 

How To Set Up Your Business On Google Local Listing - Part - 1

We may be practicing it already but many of us might be unaware of the technical terms associated with it. In this Blog, we will be throwing light on one of the most useful feature of Google that is Google Local Listing. This feature of Google helps us to register the business online including the specific details of the business. Details like the name of the business, phone number, website address, local address, functions etc. are stored online for making it easy to access them.

Our daily lives are the best paradigm of the ease that is provided by this feature and just how often we refer to Google to look for the phone number or the local address of any random office, restaurant, some institution etc.

There are several Google local business directories available which allow a local business to register their business freely on their sites. However, why should one register anywhere else when they can simply get their business registered on Google Local Listing.

What is Google Local Listing?

Simply put, the Google Local Listing is a feature of Google which aims at maintaining a directory of the local businesses in an area. It helps the businesses to register their business online and increase their visibility to the customers.

The Google Local Listing can be categorized under the local search marketing campaigns that aim at creating and maintaining the listicles of the several local area businesses running in the nearby localities. The Google Local Listing keeps an updated information of the local businesses, their address, phone number, the location on the local Google map, etc.

This is quite an agreeable assessment that when one business decides to go online its reach is highly increased. This is because of the much understandable and relatable fact that the generation today, refers to the internet for the minutest of the details. Thus, at present, a majority of businesses prefer to have their business registered online to have a better connectivity and follow an informative approach.

How can you add your business to Google maps?

To add your Local Business to the Google Local Map is easier than you think. You can do this in few simple steps on your own without paying a penny to Google. Google does Local Marketing to maintain the local business’s database yet there are no charges for the same. You can follow the bellow mentioned easy steps to get your business manually registered on the Google Local Map and upgrade your profile on Google Local Listing.

So here’s your guide on how you get your Local Business registered on Google Local Map instantly.

1.            Sign into your Google account.

2.            Open Google Local Maps.

3.            Find the exact location of your business by zooming into the map.

4.            Precisely add your business to maintain the accuracy of the location.

5.            Click on the Send Feedback button on the bottom right corner.

6.            Click on Add a missing place.

7.            Now simply drag the marker to the exact location of your business and add any other relevant information that you wish to add.

8.            Click Submit.

And there you go, it’s done!

The other specific details of your business like the working hours, the website link, other branches, etc. can be listed under the Google Local Listing. Basically, anything and everything related to your business which you wish to inform your potential customers about can be featured on Google Local Listing.

Points that must be noted before getting the business listed online On Google Local List

1.) Accuracy

When you provide any information on the Google Local listing, it is important that you are absolutely accurate with the information you are updating. Google takes pride in authenticated information and in the case of any kind of malpractice your business will be taken down immediately.  Thus, make sure while you’re dealing with Google it’s better to play fair.

2.) Be Informative

The information that you post under the Google Local Listing must be sufficient to answer any relevant questions that may arise in the minds of your potential customers. Thus, it is advisable that you give all the information in advance to raise awareness about your product/ services. If you follow an informative approach, you are more likely to provide clarity of idea to your potential clients.

3.) Use pictures

Illustrations are much more attractive, expressive and attention seeking when compared to plain texts. Use of pictures will make the idea the clear of what you are selling and on what level.

4.) Ratings

Ask your customers and visitors to give you a good rating. A good rating gives a very good impact on the people searching up for your business online. Also, a rational consumer would prefer a business with a good rating compared to the one with none.

Why do you need to register on the Local Business Listing?

There are many reasons why you need to register your business online on the Local Business Listings. And most of them are much obvious in their approach. the reason is simple, the entire World is living in the virtual World. Any update or any kind of message at all is achieved from the internet. if I personally talk about my own habits, I do everything online from shopping to ordering food. The reason being, it is so easy and so convenient. What do you exactly have to do? Just pick up your smartphone and go ahead, do the need full. It’s like even though you ain’t doing anything major, you get all the information without putting in any efforts at all.

This is why you need to get your business online. This is exactly why you need to get your business registered on the Local Business Listing.

Consider this example, if you were to go to a restaurant recommended by a friend and you’ve lost the way. what would you do? Well, probably you would insert the name of the restaurant into your Google local map location and start the journey after selecting the travel mode. At least, that is what I would do.

Layout of the Business Listing

Since you are now using the virtual medium to communicate and reach your target audience, keep in consideration the various factors that will make your business visually attractive. It is needless to say, something that looks good, sells more. Thus, the template you decide to use for your business listing is crucial in determining the success and user engagement in your business.

The Local Business Listing is commonly termed as local SEO. To make you recall, let’s consider this instance, you might have discovered various local businesses popping up every time you try to find or locate a local outlet that is quite nearby. Well, at least I have experienced this, several times.

The new Google Local Listing business pages now allow the local businesses to upload photos related to their business to help them make their business more descriptive and attractive and gain maximum sales through the medium of the local listings.

Well, coming to the basic layout of the listing, the business head or whoever handling the online listing of the business on Google must take care of one point that the audience prefers easy over something that is cluttered and difficult to access. So, it will be extremely beneficial for you if you decide to go for a user-friendly layout that is much easy for a layman to access and get the desired information. That is how your business will grow.

Retargeting Or Remarketing

What is the exact definition and how does retargeting marketing work?

While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who don’t make a purchase on their first visit to your site. While retargeting and remarketing are often used synonymously, there are also a few differences that are important to point out.

How does retargeting work?

Retargeting marketing works by following your website visitors, or your audience, as they travel throughout the web. When a person visits your site, a browser cookie is dropped. (A browser cookie is a small piece of data that embeds itself in a user’s browser, making it possible to see what websites the user is visiting). After the cookie is dropped, the cookie will follow the user as they travel to other sites on the web. Then, the cookie will implement the retargeting strategy by putting out an ad for your business, encouraging the user to return to your site. The ads are only dropped, or targeted, for users who have already shown interest in your site but haven’t yet made a purchase.

Here’s a basic, more succinct version of how it works: 1) a potential customer visits your website → 2) the customer leaves your site without making a purchase → 3) they continue surfing the web → 4) your ad is displayed on a different webpage → 5) the ad draws the potential customer back to your site, where they then make a purchase.

The Difference Between Retargeting and Remarketing

We just explained what retargeting is, but you may be curious about what remarketing is, and the differences between the two. The biggest difference between retargeting and remarketing is the strategy that’s used to reach potential customers who have left your website without making a purchase. While retargeting typically relies on cookies dropping ads, as described in the explanation above, remarketing usually uses email. So, remarketing collects a user’s information, and then uses it later to send them an email (or, in the days of old, direct mail).

Both retargeting and remarketing can be effective, and a combination of both might be an effective strategy for improving your overall profits.

How effective is retargeting, anyway?

As nearly all website traffic that visits a website for the first time leaves without making a purchase, retargeting can be very effective in recalling those visitors and getting them back to your website with buying in mind. However, if you’re still not convinced about the power of retargeting, here are some statistics that might convince you otherwise:

•             According to CMO, retargeting marketing represented 1,046 percent of lift in trademark search behavior in a study that analyzed various strategies for lifting search activity.

•             Only 11 percent of consumers feel negative about retargeted ads. On the other hand, 89 percent feel either positive or neutral about them, according to e-marketer.

•             Retargeting can boost ad response by a whopping 400 percent.

•             Jeff Jarret, the VP of Digital Marketing at Kimberly-Clark, the corporation known for its personal and healthcare products, has stated that it sees a 50 to 60 percent higher conversion rate amongst customers who have been retargeted versus those who haven’t been.

Tools and Resources to Help You Retarget

While retargeting is clearly one of the best strategies for reaching out to customers who haven’t yet made a purchase, retargeting shouldn’t be approached without a strategy. Instead of retargeting without a plan, retargeting is most successful when paired with a great ad campaign, wonderful content marketing, and other strategies for driving customers to your site (they can’t be retargeted if they never made it there in the first place). As such, you need to think about retargeting as one part of your overall marketing strategy, not something that should be pursued independently.

To help you along the way with your retargeting marketing efforts, you should consider enlisting the help of a professional service. Retargeter, Perfect Audience, and Google Remarketing are all a few examples of retargeting services that can help jumpstart your retargeting campaign. Not only can each service help get you set up with great ads, but can also teach you all about cookies, help you to track customers, and then provide you with customized data about what’s working for who, and how effective the ad campaign is.

Who should use retargeting?

The answer to this question is simple: everyone. Whether you’re a small business or a large corporation, if you’re trying to sell a product or service, you need to be using retargeting. The research couldn’t be more straightforward – retargeting will help you to turn potential customers into happy customers.

Facebook Ads Vs Google Adwords – The Facebook Targeting Advantage

Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you.

Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages.

PPC advertising can be cheap if you know the tips and techniques for using it. With Google Adwords you can have highly-targeted, low cost, high conversion campaigns.

You have the same opportunity with Facebook ads. For example, you can get 1,000 Facebook fans for your page only for $20 , or you can build your list driving traffic from Facebook ads and increase revenue.

1) Two different targeting systems

On Facebook, you can choose the audience for your ads by using filters, which allow you to target your audience in three ways: by interests, demography and geography. So your ads reach the right audience and will be seen only by users you have profiled.

Google Adwords, on the other hand, may trigger ads based on user preferences, but Google doesn’t know people like Facebook does. It can’t see what users “Like” or follow, nor can it see data from their personal profile. Relevant ads are triggered primarily by search terms. So when a term like “business courses” is typed into Google, you see ads ads related to… business courses.

On the Display Network, ads are shown on pages with related content. Google understands what the page is about and matches ads accordingly. As with Adwords, you have to bid on keywords, and you have no control over who is going to see your ad. Furthermore, as you can see in this example, the ad might not be an exact match to the website.

2) Facebook Ads vs. AdWords Ads

The Facebook ads creation process is different from AdWords. You target people’s interests rather than their search phrases. You’re targeting people based more on who they are than the information they’re looking for right now.

As you can see from this graph, Facebook tends to show ads based on a user’s likes, while Adwords focuses on keywords. The demographic data on users may also be more complete, so targetting can be easier on Facebook.

But the thing that stands out most is the average cost: Facebook ads, on average, are a third of the cost of Google Adwords.

3) Brand Building

While both advertising platforms offer the ability for companies to build brand equity, they do it in completely different ways.

With AdWords, a click takes you to a company’s landing page, where branding, design and sales copy send a strong signal to the user. If there are tons of ads and hyped headlines, they may question the trustworthiness of the company and immediately click off the site. Google takes note of this, and may lower the rank of the website if too many people bounce quickly.

Facebook advertising allows for leveraging of word-of-mouth and social proof, which are powerful tools in advertising. When people see that a friend already likes a product, trust barriers can be broken down much more quickly than with advertising alone.

With Facebook ads, users see the ads on a regular basis. So, over the course of several interactions, they get to see what that brand is about before deciding to click through to their website or Facebook page. This builds a level of comfort and relieves some of the pressure for landing pages and websites to immediately perform.

4) Demographic and Keyword Targeting

Google AdWords and other services allow for demographic and keyword targeting. But with Facebook, you can target keywords and demographic locations with far more precision.

How? User profiles include their location. When you use geo-targeting, your ads only appear to people whose profiles contain your targeted location and/or location.

Google AdWords doesn’t know as much about your users’ locations or what keywords they are most interested in. They only know what the user is searching for right now. As a result, the probability of your ads reaching the right audience is much lower.

That said, Facebook advertising often has higher clickthrough rates and conversions than Google Adwords.

5) Which one works best?

It’s important to keep in mind that Facebook is changing. With new algorithm updates, it’s harder to get the same reach that was available in the past. But if you’re willing to invest by buying ads and/or promoting posts, you may still be able to get noticed by your best customers.

6) Don’t overpay for Facebook ads

Designing your Facebook ad isn’t easy if you want it to be effective. Determining your ad budget and CPM or CPC is as important as the design of your ad. But if you do it right, you can achieve good results with a small budget.

When creating Facebook ads, here are your bidding options:

Cost Per Click (CPC): The maximum you’ll pay per click on your ads. Since distribution is based on an auction format, the amount you ultimately pay for each click will depend on the competition.

Cost Per 1,000 Impressions (CPM): The maximum you’ll pay per 1,000 impressions of your ads. Once again, the amount you pay will depend on competition for the same audience and placement.

Optimized Cost Per 1,000 Impressions (OCPM): Facebook optimizes your ad by showing it to the people most likely to perform your desired action (within your target). Additionally, bidding is automated. Your bid will change dynamically based on competition, assuring that you’ll reach your desired audience.

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