If you consider SEO as the backbone of a strong website,
Online Reputation Management too is nothing less. One needs to ensure a
positive brand value and a reliable reputation not just amongst the buyers, but
with business associates as well. Considering the benefits, ORM has now become
an inevitable part of SEO.
ORM trends and statistics reveal how effective it can be for
your business reputation.
• 90 percent customers reveal that positive reviews are
often a decisive factor for purchase.
• 65 percent internet users rely on online search as the
most trusted information bank about companies, people etc.
• 85 percent buyers use the internet to research before
buying anything.
• 79 percent consumers depend on both personal
recommendation as well as online reviews.
• 58 percent of the Fortune 500 executives opine that ORM
should be a core part of every company’s marketing strategy and branding
objective.
• 84 percent marketers believe that developing trust would
be the key focus area of future marketing trends and campaigns.
People often draw a comparison between SEO and ORM. ORM
includes some aspects of SEO, but unlike SEO, the aim for ORM is not to
increase visibility. ORM is often required to tackle the aspects bringing
negativity and bad publicity to the brand. To counter this, various strategies
of ORM are implemented. Moreover, ORM is a long term activity that works to
improve the overall online image of your brand/company in a sustained manner.
Let’s discuss in detail about online reputation management
and how it can help in improving your SEO efforts.
What is Online
Reputation Management?
Online Reputation Management is the process of improving or
restoring your brand image online. This includes eliminating negative results
about your company/brand when people search you over the Internet.
ORM strategies are targeted at creating an impactful and
positive brand reputation; a reputation so strong that negative publicity or
bad listings cannot easily ruin the brand value. This also helps to keep the
exposure levels of negative publicity as low as possible.
How Does ORM Work?
ORM works by placing positive results that boost the brand
image on the top of search engine results. These results can be leveraged for a
consistent and good brand reputation. ORM strategy is designed with the proper
understanding of search engines and algorithms. Making a fool proof ORM
strategy is a tedious process. Results can be achieved the way you want if you
follow the aspects discussed below:
• Identify the Aspects Damaging Your Image: Several websites
and social media accounts might intentionally or unintentionally ruin your
reputation. You need to identify all these aspects and work out measures to
keep your website away from such issues with the use of correct key search
phrases.
• Use the Right Tools: Using some of the best ORM tools can
help to keep business reputation positive. Some of the best ORM tools include
Radian6, Reputation Defender, Sentiment Metrics, Visible, Attention etc. Choose
the one that suits your purpose the most.
• Right SEO: Pay special attention to aspects like content
marketing, press releases, etc. to have search engine results that depict a
positive brand image. Ensure that you have a team of experts that can do
everything you need to keep your brand value maintained. Ward off negative
feedback, complaints and bad publicity with well-planned SEO and ORM
activities.
ORM aims at building a positive online reputation in such a
way that all the reputation problems get tackled effectively. Online reputation
management is a way to appreciate your online presence. It is only possible to
understand the importance of ORM when you know how badly negative publicity can
affect your business.
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