Internet Marketing Company New Delhi Part - III

Web based applications have evolved significantly over recent years and with improvements in security and technology there are plenty of scenarios where traditional software based applications and systems could be improved by migrating them to a web based application.

Below are some of the core benefits of web based applications.

Cross platform compatibility.

Most web based applications are far more compatible across platforms than traditional installed software. Typically the minimum requirement would be a web browser of which there are many. (Internet Explorer, Firefox, Netscape to name but a few). These web browsers are available for a multitude of operating systems and so whether you use Windows, Linux or Mac OS you can still run the web application.

More manageable

Web based systems need only be installed on the server placing minimal requirements on the end user workstation. This makes maintaining and updating the system much simpler as usually it can all be done on the server. Any client updates can be deployed via the web server with relative ease.

Highly deployable

Due to the manageability and cross platform support deploying web applications to the end user is far easier. They are also ideal where bandwidth is limited and the system and data is remote to the user. At their most deployable you simply need to send the user a website address to log in to and provide them with internet access.

This has huge implications allowing you to widen access to your systems, streamline processes and improve relationships by providing more of your customers, suppliers and third parties with access to your systems.

Secure live data

Typically in larger more complex systems data is stored and moved around separate systems and data sources. In web based systems these systems and processes can often be consolidated reducing the need to move data around.

Web based applications also provide an added layer of security by removing the need for the user to have access to the data and back end servers.

Reduced costs

Web based applications can dramatically lower costs due to reduced support and maintenance, lower requirements on the end user system and simplified architecture.

By further streamlining your business operations as a result of your web based application additional savings can often be found.

Conclusion

Web based applications have come a long way and now offer competitive advantages to traditional software based systems allowing businesses to consolidate and streamline their systems and processes and reduce costs.

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Internet Marketing Company New Delhi Part - II

Importance of Online Reputation Management

When it comes to building positive awareness about a brand, it takes a lot of time and effort to build and maintain a company’s online reputation. Just like in the physical world, a reputation is all a business really has. But what is an online reputation? Furthermore, why is online reputation management important? Here is the importance of online reputation management by social media today

1. Increase sales

Many people are researching brands, services, and products online before they make the final purchase decision. Do you know what they are looking for? If not, then you are already missing out. What difference do your marketing campaigns make if you are not sure what message is being received by the people you are trying to reach?

Most companies start to investigate when their sales start to drop. For some, regaining momentum is not worthwhile economically and the service or product is discontinued. What if you had valuable insights about what your target audience is looking for online? Would this change the game a bit?

2. Build trust and credibility

Having the trust of your clients is a major component of success. Your clients discuss their purchases with friends and when they have a problem they will most likely spread the word about their experience. The internet makes everyone a citizen journalist and you should now worry about negative content spreading like wildfire online. If your company suffers a loss of confidence in the public, there is a chance that you will never be able to turn it positive again. If you can recover from this negative publicity to regain trust from your target audience, the cost will be high in comparison with having a process in place that could have prevented it.

3. Show your best side

Current and potential investors, corporations, banks, and the general public are all going online to research your business before doing business with you. Look at investors as simply being consumers on a different level. These investors don’t know your company well enough and will often make decisions on the information that is available to them. Once again if you have a negative reputation online, it will show. Do you want to be associated with a business with a negative reputation?

4. Online insights

Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost the confidence of their target market due to this. Today it’s very common to see a celebrity or business with an associated scandal to simply vanish. Quite often this happens by an abundance of all the negative information floating around about them.

During a crisis online it is very common to have inside information available, but is often leaked to external sources before reaching all of the essential channels. Back in the day it was easy to remove the issues internally before they went out to the public. In today’s technology driven lifestyle with access to the social web in our pocket, news travels fast, especially if it’s negative. It can take seconds to collapse a brand that took years to build.

5. Recruitment

Having professional staff is the foundation for a successful workforce. The top individuals in every industry are forever head hunted and by knowing that, they will most likely research your company and look at all the facts concerning your brand before they accept any position at your company. If you know what your competitors, clients, and employees are talking about online, it can make a big difference in hiring someone with a good reputation.

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Internet Marketing Company New Delhi Part - I

Ideas For Website Content Writing

1.            Business Lessons. Talk about lessons that you have learned in your industry.

2.            Useful Tools. Review tools that you use in your life and business, and explain how those tools are used, create a video or promote an in-house tool and explain its benefits. You can also talk about how a tool you use every day has saved you time and money.

3.            Insightful Lists. Nearly everyone loves a useful list, with subjects like, “Top 5 Reasons to…” etc. Hey, watch out, you’re reading one now!

4.            Common Problems. Ponder common industry roadblocks people come against, or questions that customers or others ask. Providing helpful answers to typical questions can be a gold mine of opportunity to write content that you target audience will love.

5.            Industry News. Provide opinion pieces about the industry that you know will interest others. For instance, if you are in the property management business, then you could comment about mortgage rates as they occur.

6.            How-To Tutorials. Another area people love is “how-to” content. You could write about a 5-step process that shows people how to do a useful task, or interview an expert and write about their insights.

7.            Company Culture And Values. What it is like to be part of your team and how have your values helped build relationships?

8.            Industry Events. Are there events or conferences coming up? Or can you write about what happened at the events after they occur?

9.            Industry Research. Talk about the research that is going on in your industry. Make a prediction about how a new policy or technology will impact the future.

10.          Promotional Content. Host a contest and give away a new product, tickets to an event, or a free consultation. Give updates on how the promotion is going and celebrate the subsequent winners.

11.          Seasonal Variations. At special times of the year such as Christmas or Valentine’s Day, talk about how that affects you and your business or what you do to celebrate.

12.          Re-purpose Existing Content. Once topics are posted or published, you can turn blog posts into videos, or you can take an old popular post and give a modern update or review after a period of time has elapsed.

13.          Incoming Search Terms. Check your website’s incoming search terms in Google Webmaster Tools and write further about the queries searchers on your site are entering. This is generally a sure bet because you know your target audience is interested in these topic areas.

14.          Provocative Material. From time to time you might contemplate an idea that polarises people. Do you have any strong beliefs or opinions on things going on in your industry? As we all know, the media loves a bit of controversy, so this can also be a great way to broaden the coverage of your content.

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Online Marketing Part – 3

Social Media Roles & Responsibilities

Social media changes the responsibilities of traditional corporate roles and requires the creation of entirely new jobs. Below are the most obvious changes to traditional jobs and some of the key new positions created. An infographic summarizing these details can also be found below.

Once the project concept is set, I’ve found it very helpful to get tactical in the early planning stages and list the roles and tasks. That way the project can be shaped to fit the budget and staff available. There is nothing more frustrating than creating a beautiful project plan and then determining you don’t have the people in place to execute it.

Here are the three roles the social media manager plays:

•             Strategist

•             Community manager

•             Data analyst

•             In larger organizations, these roles are often assigned to separate individuals who are highly specialized. In smaller organizations, these roles are typically performed by one person.

•             I hope the job description below helps you scope your social business work – whether it’s a marketing campaign or internal social collaboration project.

•             Role #1: The social media strategist defines a social strategy that supports the overall organizational goals. This includes target audience, goals, social platforms, policy and rules of engagement, communication style, and key performance metrics.

Key Responsibilities

1.            Define goals, audience, rules of engagement policy, content strategy, and communication style

2.            Evaluate and select social platforms to engage target audience

3.            Evaluate and select social media management and measurement tools

4.            Define strategies to increase engagement and build the community

5.            Analyze social metrics and campaign results and adjust strategy as needed

Role #2: The social media community manager serves as the online brand evangelist, community leader and social media property manager. They author and publish content on social properties, monitor and engage in user discussions, and actively seek out advocates and influencers that will help strengthen and expand the community.

Key Responsibilities

1.            Establish and set up profiles for selected platforms, ensuring brand consistency

2.            Define and manage an editorial calendar

3.            Author and publish content on social properties on a regular basis

4.            Monitor discussions, mentions, and comments and respond in a timely fashion to build community interest and involvement

5.            Identify, cultivate, and strengthen relationships with influencers/advocates so they become followers and evangelists

Role #3: The social media data analyst collects, analyzes and reports on social media performance metrics, making recommendations where to adjust the strategy to meet stated goals.

Key Responsibilities

1.            Define key performance metrics

2.            Implement social media measurement tools to collect metrics

3.            Create reporting methodology and templates

4.            Collect metrics and produce reports

5.            Analyze data and draw conclusions to refine and improve the social media strategy

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Online Marketing Part - 2

What Is Content Marketing?

Content marketing is all about the creation and distribution of high-quality content that attracts and engages audiences online. Like other traditional forms of marketing, content marketing is typically used to drive customer acquisition, deeper engagement with current customers, and for brand awareness.

The trend in content marketing has grown significantly over the past two decades as audiences have shifted to new media, consuming content in entirely new and savvy ways. This has led to brands big and small developing comprehensive content strategies with allocated marketing budgets.

Generally thought of as being separate from traditional advertising, content marketing is about communicating with customers in a way that adds value, without the sales pitch. The content itself is editorially-minded, and while contextually relevant to a product or service, provides information in the form of entertainment, education, emotional connection, or practical value.

History of Content Marketing

Content marketing is not new -- B2B marketers have been employing it for years, using assets like white papers and reports to pull in a target audience. With the rise of digital, however, marketers increasingly saw its appeal. Initially, it was an appealing and exciting inbound tactic for driving traffic.

Now, practitioners are successfully harnessing its power as an advanced method for capturing the attention of prospect, nurturing their engagement down the funnel to a more trustworthy and meaningful conversation.

For one thing, without content, SEOs would have nothing to optimize for search engines. The metadata they add to posts is an attempt to help robots like Google and Facebook wrap their digital heads around the complexities of the content they're indexing. Every link earned by every marketer points to a piece of content, and the keywords that people type into search engines are an attempt to find—yep—content.

The phrase "content is king" has generated a lot of buzz among online marketers. While there are great debates to be had over the accuracy of that phrase, the point is that content is a bit different than other areas of marketing like social media and SEO, in that many of them are really only around because of content.

Content is the heart of what we do as marketers; we talk to our customers, our clients, and our readers, and what we say to them—regardless of what form it takes—is our content.

So what is content marketing, then? Well, it's pretty simple. Content marketing is the use of that content—any of it—to help meet a marketing goal for your organization. That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. We'll go into many of the most popular and effective ways of doing all of these things throughout the rest of this guide.

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Online Marketing Part – 1

How to Track Google Algorithm Updates

Google changes its search algorithm about 500 to 600 times a year with about nine major updates in the past two years. Those in the SEO world are probably familiar with two of the most recent algorithm updates: Possum and Penguin 4.0, both of which were rolled out in September. As Ryan Shelly stated earlier this year, there are three things to remember when an update happens: (1) don’t panic, (2) wait to react, and (3) read credible sources and make adjustments where necessary.

The important thing to remember is while staying on top of algorithm updates is important, there are always other best practices to consider alongside these new updates.

Why You Should Care

Google algorithm updates are increasingly important to consider in the SEO world. While you do not need to pay attention to every little update that Google has (which quite frankly would be overwhelming and verging on impossible, especially for small business marketers), it is important to keep tabs on the top sites and most important updates. In reality, the most important updates are what impact businesses the most. Keeping on top of algorithm updates can help you address flaws and discover adjustments you might need to make to your digital marketing strategy. Many digital marketers start out by reading every little update and trying to recognize the impact, but the key is really knowing what is most important and seeking out guidance for how it might impact your business in consideration of the whole of Google Search engine impact.

BUT…Algorithm Updates Aren’t Everything

That being said, algorithm updates are not the end-all, be-all of SEO for company websites. It is important to remember that when you see a significant change in traffic, you need to consider all possibilities. Have you changed your normal behavior with content in some way (frequency of blogging, etc.)? Are you having issues with your mobile site or load times on your site because of new content you have added? While you absolutely want to consider how new algorithm updates might impact your business, you also want to make sure you don’t use them as a scapegoat for other flaws in your digital marketing strategy.

Do you want to see how these Google algorithm updates directly impact your own organic traffic? The Panguin tool is free and allows you to look at these updates in relation to your own traffic through Google Analytics. If there have been any penalties to your traffic because of conflicts with new updates, you will easily be able to see them here! This tool is very user-friendly and gets you a report within seconds as well, so it has always been a personal favorite.

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Tasks and Responsibilities in the Social Web

We think this is something that must be talked about. This will help clear our path, make it easier to understand for others. The following are some of the basic responsibilities, starting from a strategic standpoint towards one that is more actionable:

- Social Media Marketing: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.

- Content creation and management: content marketing.

- Interaction with users: community engagement.

- Social commerce: leads, calls to action and conversions in social media.

- Monitoring: online media, information sources and social channels.

- Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.

- Fan building: based on achieving specific ROI objectives.

- Contests and campaigns: creative input, development, starting up and monitoring.

- Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.

- SEO: website, blog and social platform (social search) optimisation, aimed at improving search results.

- Keyword optimisation and improvement in new SEO/SEM opportunities

- Email marketing: development, creative input, running, results and campaigns.

- Database: creation, management and maintenance of the database, making it larger and more streamlined.

- Website: content optimisation and stimulation, improvements within the website structure: 

functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents.Measurements, monitoring and follow-up of results.

- Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.

- Video-marketing: optimisation, search, keywords, sponsored videos, marketing.

- e-Commerce: creation and generation of online sales opportunities.

- Reports: online sales, online positioning, online reputation, online results.

- Community: leading online communities, brand representation in different forums and communities.

- Online branding: searching, identifying and improving all brand-related aspects in social media.

- Adviser: playing a brand consulting/advising role with regard to the online environment: 

opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

We told you we’d go in at the deep end! It involves much more than what people usually believe; we wish we were wrong about this last statement. This is a proper job. As such, it requires sacrifice, excellence, determination, passion, excitement, initiative and conviction. All this certainly leaves many so-called “gurus” out of the game!

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In-House Social Media Manager

Roles & Responsibilities

The roles and responsibilities of an in-house social media manager are incredibly important, it is clear that social media is here to stay and that it plays a vital role in any digital marketing team. Your Social Media Manager will be the face and voice of your company on the web, the first point-of-contact for customers and also be responsible for conveying the identity of the brand. It is an incredibly important role where the candidate must be perfect for the job.

MARKETING

Blogging: The social media manager (SMM) will post industry-related blogs that your online audience will find interesting and relevant and hopefully share amongst their followers.

Implement Campaigns: The SMM will be in charge of developing and implementing the online marketing campaigns across a variety of platforms such as Twitter, Facebook etc.

Competitor Research: Social media enables businesses to get a closer look at their competitors and the way they are using their online platforms. Their actions are in the public domain and can be researched and analysed in order to identify ways to improve your own company's social media strategy.

Build & Maintain Key Relationships: Social media platforms such as Twitter allow users to communicate with hundreds of different demographics, interact with business partners, potential customers and key stakeholders casually to strengthen the relationship.

Opportunistic/Instant: Social media is a unique marketing tool that enables companies to use instant and opportunistic marketing tactics to capitalise on topical events. For example Oreo gained great brand exposure for their quick thinking "You Can Still Dunk In The Dark.*" advert posted on their Twitter account during the 2013 Superbowl when the lights went out during the match. (Retweeted 10,000+ times in one hour)

MANAGEMENT

Generate Traffic: Posting content on social media channels linking back to the parent website can be an excellent tool for generating traffic if used effectively.

Updates: By maintaining a constant online presence, the SMM will be aware of any new updates and technologies being introduced and therefore, will be first in line to adapt and use these new updates to the company's advantage. For example, early adapters to Facebook introducing hashtags to their posts.

Track and Monitor Success: There are many social media managing tools that provide reports on performance that are simple and make it easy to understand the measurable impact of a campaign, or even just a post.

Manage Brand Identity: The SMM will be able to manage the brand identity and how the company is perceived by others through their digital channels. If the company wants to change or adapt a part of their identity (e.g. Corporate Social Responsibility) the first point-of-call is with the SMM to change their online presence.

COMMUNITY OUTREACH / CUSTOMER SERVICE

Interaction: Interaction is key with social media. A social media manager should be creative, confident and love talking to people through whatever mediums are available.

Customer Service: Social media allows firms to receive customer enquiries directly and in the public domain. It is very important to deal with these in the right way, the worst thing a company can do is attempt to censor or delete comments complaining about the company. Users are often extremely satisfied to receive any sort of reply at all and the responses are visible to other followers.

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Professional SEO Article Writing

SEO blogs and articles are a really, really important part of our online PR services and social media management. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand.

1.            Get your keyword research on. If you're going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a spreadsheet. Keep track of how many times you work the keywords into your web content writing, and use the right tools to track where you rank for the keywords you target. Don't know where to get started? Check out our comprehensive guide to keyword research for SEO.

2.            Put the keywords to work. It's not enough to just use the keywords in 2-3% of the copy. You need to put the primary keyword in the title of the blog/article, as well as in the first and last sentence. By doing this, the keywords stand out to the search engine crawlers, as well as the eyes of the readers. Remember, the people using search engines are searching for that particular phrase because they want to know more about it/buy it, so it makes sense to give them what they're looking for. You'll get more clicks if you do — it's one of the tricks of the trade for professional SEO article writers.

3.            Write about something people care about. Nobody knows your business like you do — so what kind of expert advice or tips do you have that you can share? If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth posts you can work those keywords into. Don't be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they'll be likely to share your content via their social channels — this way, you can leverage larger networks to increase the size of your own).

4.            Make it long enough to count. Sure, 100 words of fresh content is better than no new content at all. Still, search engines tend to give preference to longer blogs and articles. Try to shoot for at least 300 words, but if you can get to 500 or more, go for it. There has been a lot of research that shows that search engines tend to favor "in-depth" content of at least 2,000 words — we've seen this work for ourselves and our clients, and many of TCF's most popular blog posts are at least 1,500 words.

5.            Optimize the optimization of your web content writing. If you use WordPress as your blogging platform, there are lots of free online PR tools (in the form of plugins) you can take advantage of. Free and easy web PR is as simple as hitting the "install now" link.

6.            Edit your work. The only difference between professional SEO article writers and regular people is an eye for self editing. Programs like OpenOffice, Google Docs and Microsoft Word make it easy — the red and green squiggleys give most of it away. Having an eye for aesthetically pleasing formatting is also important. Stay away from super long paragraphs and sentences that go on for miles.

7.            Become your own online PR agency. Once you've written and posted the fresh content, the work is only half complete. The final step of all web content writing is acting as your own online PR agency — link to your content all over the place. Comment on blogs and link back to your site. Submit your content to Digg, Reddit and StumbleUpon. Social media management and web content writing go hand-in-hand, and as soon as you hit the "Publish" button on your fresh article or blog, you should tweet your heart out.

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