Ideas For Website
Content Writing
1. Business
Lessons. Talk about lessons that you have learned in your industry.
2. Useful
Tools. Review tools that you use in your life and business, and explain how
those tools are used, create a video or promote an in-house tool and explain
its benefits. You can also talk about how a tool you use every day has saved
you time and money.
3. Insightful
Lists. Nearly everyone loves a useful list, with subjects like, “Top 5 Reasons
to…” etc. Hey, watch out, you’re reading one now!
4. Common
Problems. Ponder common industry roadblocks people come against, or questions
that customers or others ask. Providing helpful answers to typical questions
can be a gold mine of opportunity to write content that you target audience
will love.
5. Industry
News. Provide opinion pieces about the industry that you know will interest
others. For instance, if you are in the property management business, then you
could comment about mortgage rates as they occur.
6. How-To
Tutorials. Another area people love is “how-to” content. You could write about
a 5-step process that shows people how to do a useful task, or interview an
expert and write about their insights.
7. Company
Culture And Values. What it is like to be part of your team and how have your
values helped build relationships?
8. Industry
Events. Are there events or conferences coming up? Or can you write about what
happened at the events after they occur?
9. Industry
Research. Talk about the research that is going on in your industry. Make a
prediction about how a new policy or technology will impact the future.
10. Promotional
Content. Host a contest and give away a new product, tickets to an event, or a
free consultation. Give updates on how the promotion is going and celebrate the
subsequent winners.
11. Seasonal
Variations. At special times of the year such as Christmas or Valentine’s Day,
talk about how that affects you and your business or what you do to celebrate.
12. Re-purpose
Existing Content. Once topics are posted or published, you can turn blog posts
into videos, or you can take an old popular post and give a modern update or
review after a period of time has elapsed.
13. Incoming
Search Terms. Check your website’s incoming search terms in Google Webmaster
Tools and write further about the queries searchers on your site are entering.
This is generally a sure bet because you know your target audience is
interested in these topic areas.
14. Provocative
Material. From time to time you might contemplate an idea that polarises
people. Do you have any strong beliefs or opinions on things going on in your
industry? As we all know, the media loves a bit of controversy, so this can
also be a great way to broaden the coverage of your content.
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