SEO blogs and articles are a really, really important part
of our online PR services and social media management. Regularly posting fresh
content on your site is one of the easiest ways to introduce potential
customers or clients to your brand.
1. Get your
keyword research on. If you're going to post content on your site anyway, you
might as well take the time to make sure Google takes notice of your effort.
Find out which keywords and phrases people are searching for (as well as what
you can be competitive in), and make yourself a spreadsheet. Keep track of how
many times you work the keywords into your web content writing, and use the
right tools to track where you rank for the keywords you target. Don't know
where to get started? Check out our comprehensive guide to keyword research for
SEO.
2. Put the
keywords to work. It's not enough to just use the keywords in 2-3% of the copy.
You need to put the primary keyword in the title of the blog/article, as well
as in the first and last sentence. By doing this, the keywords stand out to the
search engine crawlers, as well as the eyes of the readers. Remember, the
people using search engines are searching for that particular phrase because
they want to know more about it/buy it, so it makes sense to give them what
they're looking for. You'll get more clicks if you do — it's one of the tricks
of the trade for professional SEO article writers.
3. Write
about something people care about. Nobody knows your business like you do — so
what kind of expert advice or tips do you have that you can share? If not, you
can at least discuss news relating to your business. When in doubt, look at
your list of SEO keywords and see what kind of list, link bait or in-depth
posts you can work those keywords into. Don't be afraid to interview some
experts, either (if you quote them and feature their expertise in your post,
they'll be likely to share your content via their social channels — this way,
you can leverage larger networks to increase the size of your own).
4. Make it
long enough to count. Sure, 100 words of fresh content is better than no new
content at all. Still, search engines tend to give preference to longer blogs
and articles. Try to shoot for at least 300 words, but if you can get to 500 or
more, go for it. There has been a lot of research that shows that search
engines tend to favor "in-depth" content of at least 2,000 words —
we've seen this work for ourselves and our clients, and many of TCF's most
popular blog posts are at least 1,500 words.
5. Optimize
the optimization of your web content writing. If you use WordPress as your
blogging platform, there are lots of free online PR tools (in the form of
plugins) you can take advantage of. Free and easy web PR is as simple as
hitting the "install now" link.
6. Edit your
work. The only difference between professional SEO article writers and regular
people is an eye for self editing. Programs like OpenOffice, Google Docs and
Microsoft Word make it easy — the red and green squiggleys give most of it
away. Having an eye for aesthetically pleasing formatting is also important.
Stay away from super long paragraphs and sentences that go on for miles.
7. Become
your own online PR agency. Once you've written and posted the fresh content,
the work is only half complete. The final step of all web content writing is
acting as your own online PR agency — link to your content all over the place.
Comment on blogs and link back to your site. Submit your content to Digg,
Reddit and StumbleUpon. Social media management and web content writing go
hand-in-hand, and as soon as you hit the "Publish" button on your
fresh article or blog, you should tweet your heart out.
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