Internet Marketing Tips Part – III

Online reputation management (ORM) is about improving or restoring your name or your brand's good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers' trust in you.

Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted and spread instantaneously throughout the online world fast— damaging your status and affect your sales and bottom line. You cannot afford not to do ORM!

Online reputation management services

•             Strategy development: The simplest way to protect your online reputation is not having a reputation problem in the first place. We can work with your team to develop a proactive reputation management strategy and/or a reactive plan if something has unfortunately occurred. This work usually takes 60-90 days and includes a heavy amount of analysis.

•             Implementation: Once we’ve had a change to audit your online reputation and digital assets, we can work with you to execute on this plan. We can simply pass off the strategy if you have the resources in-house or the capability to do so yourself, but more often than not our clients need our writers, designers, and developers to get the job done. We quote this work once we’re all in alignment on what needs occur and this strategy has been approved by you.

•             Software recommendations: Just like SEO and social media software, online reputation monitoring and management tools come in all shapes and sizes. If you need an in-house solution, we can consult with your team on which tools are most effective for your budget, brand and resources.

What is Online Reputation Management? Your online reputation is your image on the Internet. 

Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you. Why is ORM Important to your Business? Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.

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Internet Marketing Tips Part – II

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing planand presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

What is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

We’ve created this guide to provide you with the social media marketing tips and training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.

Social Media Marketing for Small Businesses: Learn Social Media Marketing 101

This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.

Social Media and Marketing: Start With a Plan

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

Social Media for Marketing: Developing Your Goals

Social media marketing can help with a number of goals, such as:

•             Increasing website traffic

•             Building conversions

•             Raising brand awareness

•             Creating a brand identity and positive brand association

•             Improving communication and interaction with key audiences

Only by establishing your goals can you measure your social media ROI.

Best Social Media Marketing Tips: Learn Marketing with Social Media

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

•             Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.

•             Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.

•             Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.

•             Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.   

•             Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.

•             Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!

•             Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.  Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

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Internet Marketing Tips Part - I

Build a Strong Social Presence

It isn’t enough to simply build the platforms, you need a strong social presence. This means you need to post consistently at peak times and engage with people. It’ll take time to build them up properly, so you just need to keep going.

Follow People in Your Industry

Follow people in your industry to see what they’re up to. You could even perhaps engage with them and build some connections while you’re at it.

Organic Search Offers Long Term Value

Organic search results, like those acquired with the help of SEO, offer the most long term value. If you want to make sure your results stand the test of time, you’ll need to include this. Your best bet is contacting an internet marketing company and chatting with them about your needs.

Always Check Your Analytics

How can you be sure your internet marketing efforts are working if you don’t check your analytics? Always check them so you know what’s working and what isn’t.

Make a Video

Making videos is a great way of generating more interest. You can put a lot more information across than you can in a blog post, in a shorter space of time. You can make it really engaging and interesting and show off your personality, which can help people to resonate with you more.

Create a plan

This should be an obvious statement, but it is worth the reminder. The first step to creating and managing great online marketing campaigns is to create a plan.

•             What channels are you interested in?

•             What is your budget?

•             What are your goals? Revenue? Leads? More web traffic?

•             What KPIs targets do you need to reach? Increased revenue? Margin? ROI? ROAS? Cost-per-Acquisition? Click-through-Rate?

•             Who is your target market?

•             Do you have the bandwidth to manage all of these channels? Only one channel?

•             Do you have the bandwidth to generate the necessary creative? Ads, landing pages, etc.?

Run a test

Before you dedicate a full budget to any channel without prior experience, it is wise to run a limited spend test campaign. Dip your toes in the water, so to speak, and get a feel for the process and time required to manage. Again, the idea is to walk before you run.

Analyze often

Once you are up and running in a test or a full-blown campaign, teach yourself positive habits. In this case, reporting and analyzing your campaign performance. Check your stats daily. Look for trends and areas for improvement. If you create a campaign, launch it and never look at it again – I’m sorry, but you are doomed to fail. Approaching online marketing campaigns in a logical fashion will give you a solid chance to succeed. Keep learning. Read often. Analyze daily. And if you discover that you just can’t make your campaigns perform at an acceptable level – ask for help! Don’t waste your time and money on campaigns that simply don’t work.

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Basic Rules for Sound Reputation – Part - 3

BENEFITS OF USING WORDPRESS

WordPress is a dynamic Content Management System

WordPress started as just a blogging platform, but has since evolved into a full content management system and more than that through thousands of themes and plugins.

WordPress is free

One of the main benefits of WordPress is that it costs nothing, but that can make people think theres a catch. If WordPress is so good why is it being given away for free? Well WordPress is free because it isn’t owned by any one person or company. Being an open-source project means that it’s maintained by a group of volunteers from around the world who are constantly making it better. Therefore it is free to use, to build as many websites as you want with it.

WordPress is easy to use

When your website is built and handed over for you to use, you want to be able to edit any component of the website with ease. With WordPress you can have complete control over your website, without the need to consult a web developer every time you want to make a change.

WordPress is reliable

WordPress, being built and maintained by a group of volunteers may make you think about the quality, however this worry is unwarranted as the community is built up of thousands of professional developers who code and test updates on a regular basis.

You can scale WordPress

Large organisations can have a hard time believing that WordPress will fit their needs, and that they need to invest in something more “professional”. One of the main reasons that WordPress is so good is that it can grow alongside your business, from a startup to a large network of websites that use WordPress Multisite.

WordPress is safe to use

Nobody wants to expose themselves, or their website visitors to security risks, especially if being trusted with sensitive data, such as personal identifiable information.

WordPress is good for search engine ranking

Google loves WordPress1 as it takes care of 80-90% of the search engine optimisation mechanics to ensure that your website gets crawled, which gives you a head start when it comes to ranking above your competitors.

WordPress is mobile friendly

As mobile traffic continues to overtake desktop traffic, it is necessary to think about how your visitors will be viewing and interacting with your website.

WordPress supports teams

In order to keep your website up to date, you may need different team members to work on the website at any one time. There are a number of user roles within WordPress that have defined capabilities which enable you to control the level of access you want your members to have.

WordPress will be around for a long time

When you make an investment, you want to know that it will be a good one far into the future. Knowing if your chosen Content Management will stand the test of time is important when it comes to you and your business.

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Basic Rules for Sound Reputation – Part - 2

Create a Process for Monitoring and Responding

Who owns the dialog? This task usually falls to customer service personnel, but many organizations are relegating it to the social media staff. The owner of the dialogue has to be comfortable with technology across a variety of touch points.

Some organizations allow a wide range of employees to monitor and respond to social mentions, particularly if the organizations are trying to create a more personal experience. There are arguments for both types of ownership, but the only thing that really matters is that the person responding is trained, level-headed, technology-savvy, and is sensitive to customers’ needs.

What are you monitoring? You are listening for mentions about your brand, organization, and company. But this extends to your URL, your location, your managers, officers, and even employees. Imagine all of the possible customer touch points, and in all likelihood, someone will be socially engaging about that experience online.

Go a step further and look at misspellings of your company name or URL. If you have time, monitor your competitors as well — smaller organizations, with limited staff, should keep a tighter focus.

Decide on the channels and link them to your service. You have the basic channels — Facebook, Twitter, Instagram, Google +, Pinterest, and, perhaps, LinkedIn. However, for many of the monitoring platforms I have listed above, you can add more than these.

Remember your brand reputation can propagate across the web from almost any starting point. So the more proactive you are, the quicker you can guide the conversation.

Develop a hierarchy of responses. I recently advised a large member-based organization. It was responding to social dialogue and criticism — compliments and complaints — with a single, canned response to contact the social manager via email.

The organization is correcting this by implementing a customer service platform that allows for collaborative customer-specific dialogue across the organization, and a single point-of-contact response to that customer. It’s a sophisticated system, good for a large company.

But all organizations, large and small, should implement a hierarchy of responses to deal with incoming dialogue in an organized and consistent manner. Part of your online reputation, after all, hinges on a uniform perception of your customer responsiveness. Using guidelines for appropriate responses, and how they will be escalated, will keep that uniformity intact.

Once you have the people, process, and platform in place to monitor the dialogue, implement basic, company-wide guidelines to assure that the conversation doesn’t get too heated. Remember, no company ever won an argument with a customer.

•             Think like the customer. What does the customer actually want out of this dialogue? It’s presumably a resolution to his problem for which he is holding your organization accountable.

•             Remember the context. Emotional purchases can result in emotional responses. Similarly, crisis moments can result in near hysterical responses. A birthday cake disaster may not seem like a crisis to you, but it may be to your customer.

•             Speed is critical. The longer you wait, the more time you give for that customer to build up steam. Defuse the situation as soon as possible and monitor your channels 24/7 if possible.

•             Get to the heart of the dialogue. Sometimes the customer wants only a sympathetic ear. Sometimes she wants her problem solved yesterday. And sometimes she wants a discount. Listen carefully to determine what she really wants.

•             Respond like it’s your grandmother. Restate the problem and explain how you are going to solve it, without inferring that the problem is not as serious as the customer thinks it is.

•             Share the love. The biggest missed opportunity in reputation management is often the lack of follow-up when a problem has been successfully resolved. Repost the negative review if it has positive follow-up. Convert your complaining customer into a brand advocate by showing her voice is important.

•             Just the facts, ma’am. Don’t let the dialogue get personal or engage in a he-said she-said type of response. The social listening and customer service platforms I’ve listed above will provide all the records you need for follow-up. Keep your policies simple and visible, train your staff, and don’t let the conversation get personal.

•             What you say can and will be used against you. Unhappy customers can post and re-post if they feel they’ve been severely mistreated. They may copy and paste (a) dialogue you’ve had in the past, (b) inconsistent policies on your website, or (c) photos of the product or service in question. Keep the dialogue factual, polite, and professional.

•             Remember, it’s an opportunity. Protecting your reputation is also about self improvement. Problems often occur because of shortfalls in an organization. View each customer dialogue as a learning opportunity, so the problem won’t happen again.

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Basic Rules for Sound Reputation – Part - 1

1.            Have reliable and credible products/services: Even with the most sophisticated social marketing and influence, people expect some basic quality and consistency in their brand experiences.

2.            Understand your values and mission: Establish core values and a clear mission and make sure all employees understand them. Brands are increasingly focusing on their values and higher order purpose. It is not enough just to sell a product/service; many brands, such as Dove, do better if they also project their values. Linked to values and a clear mission, is having the right ethical environment and the appropriate supporting culture.

3.            Be prepared to admit faults and correct them: Transparency is now expected from brands and organisations. Past public relations practice would try to cover up or reframe a problem in the hope of mitigating negative outcomes. Today, companies are realising the value of openly acknowledging mistakes and making public attempts to rectify them. Although one cannot be too naive about such an approach, remedying a fault can generate good reputational equity so long as it does not become too frequent an occurrence!

4.            Develop an effective social media strategy: Social networks are becoming complex eco-systems, connected to a variety of platforms, which are increasingly mobile. Social media is generating a need to develop social influencing skills, whereby you talk - not at your customers but by providing them with a chance to participate and engage with your brand. Having a presence on Facebook and Youtube, and communicating and providing a brand voice through Twitter are essential, not optional. Brands such as Coca-Cola, Pepsi, Nike and P&G have all developed successful social media strategies and in the case of P&G, Open Source innovation strategies.

5.            Ensure that your structures and operations/processes are "fit for purpose": Structure versus strategy is an established debate in business but nonetheless it is vital that an organisation has the correct internal structures, teams and employee engagement mechanisms to deliver the given strategy. Even the best intentions to build a first rate company with an exceptional reputation will soon become just another great idea unless the correct framework is in place to achieve it.

6.            Have a credible CSR strategy: Corporate sustainability is now becoming mainstream and corporations have to be mindful of their social and environmental accountabilities and responsibilities.

7.            Good customer/brand experience: Brands must engage audiences and provide them with an enjoyable and memorable brand experience, thereby converting social influence into brand equity. Brands cannot afford to become commoditised and need to differentiate. You only have to look at a commodity, such as the coffee bean and look at brands such as Starbucks and Costa Coffee to see how a commodity can be made into a genuine brand experience.

8.            Have a strong brand identity and clear positioning: Strong identity and position is the cornerstone of good branding and reputation. Brands such as Coca-Cola, Apple, Target, JCB, and Nike have powerful identities and brand positions.

9.            Be adaptable and innovative: The brand Apple has a good reputation because they not only produce great products, but because they constantly innovate and adapt their brands to the market. By focusing on second order capabilities such as how best to adapt and change, businesses can be sustained and are less vulnerable to disruptive technologies or market/regulatory forces. All of this requires up-to-date and appropriate business models that will make the business competitive and in-tune with how to generate income streams form a variety of sources. Amazon and Lego are good examples of business models that are highly agile and appropriately exploiting changes in the market.

10.          Have an effective intelligence or "radar": To stay ahead of the reputation game, you must have an intelligence or radar system that detects signals. Companies must now try and anticipate strategic directions through effective risk and issue management systems that inform them of threats and opportunities.

11.          Have a well-developed crisis management plan: A critical part of crisis management is pre-crisis planning, which has direct links to risk and issue analysis. Being well-prepared for a crisis can shorten recovery time and lessen reputational damage.

12.          Have effective stakeholder engagement and communications strategies: A basic tenet of modern PR and reputation management is that you must not only engage transactional stakeholders, i.e. the ones that are involved in buying and selling your goods/services, but you must also engage with your detractors, regulators and a long trail of stakeholders who can affect your brand. Stakeholder engagement is a management skill that cannot be underestimated or ignored. Shareholder return and investor relations must be given priority so long as one does not lose sight of the very factors that help generate them in the first instance. Shareholder return is not a strategy, it is an outcome, and must be understood in those terms.

13.          Have a solid brand narrative: The development of a narrative or organisational story is an important and effective reputation tool. Story-telling is an ancient technique of communication that is associated with archetypes. Many brands play on the Jungian notion of archetypes, such as Harry 

Potter (magician), Harley Davidson (rebel, outlaw), Nike (hero), IBM (ruler).

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Tracking and monitoring Part - 3

Importance of Blogging for Business

Although it is crucial for businesses today to have a social media presence, one other aspect of content marketing that businesses should be utilizing is having a company blog site. Blogging can not only be a fun activity for writers, but it can also allow businesses to share their level of expertise with customers, which they enjoy. In fact, according to a recent survey by HubSpot, 60% of businesses who blog acquire more customers.

One of the most important reasons that companies should have a company blog site is that it fuels your SEO. Search engine sites enjoy seeing valuable content and as a result you will get rewarded for doing so and show up higher in search results. When you publish a new blog post, you are adding one more indexed page to your website, which allows for more opportunity to show up in search engines and drive traffic to your website in an organic search. This, in turn, boosts your overall sales with more people visiting your company website. Posting blogs frequently also acts as a signal to Google that your company page is actively being updated and they should check out your page for new content to put higher up on a search engine page.

Another reason why blogs are so beneficial for businesses is that they help keep your social media pages active and popular. Blogs act as the center of your social media as it is a great source for content. When developing your social media content calendar, blogs act as an excellent source to share content, as well as drive users back to the website. It also helps prevent the content writers from constantly trying to come up with additional social media content. This also helps with getting the conversation going with your audience to share their thoughts or comments about the blog posts via social media channels as they encourage feedback.

With blogs assisting in increasing the amount of traffic going towards your website, this can also help turn this traffic into new leads. When a customer goes to your company website to see your blog post, they are able to take a look inside your company, get a gauge for the brand’s voice and personality, and want to find out more about your company and services. As a result, new customers will be more likely to check out additional pages to your site to find out more information. In addition, blog posts allow companies to include a lead-generating call to action link at the end of the articles which typically give customers a free offer in exchange for their personal information. And after reading your blog post and seeing your level of expertise and brand voice, customers will feel more apt to sharing that information.

Whether your company already has blog or not, it’s important to recognize the importance and benefits that they offer for your business. Blogs give customers an inside look into your company, and give an overview of your brand’s story illustrating your company values and goals, as well as your business’ voice and personality. This helps give your customers an opportunity to feel a personal connection to your brand, and build trust with the content you deliver, which in turn helps build a loyal customer base. Blogs are cost-effective, as each post is a long-term asset, they create free pr for your company, and assist in generating leads. The bottom line is: there are no negative consequences when having a company blog, so if your business isn’t posting blogs, now is the time to start.

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Tracking and monitoring Part - 2

Responsive Web Design: What It Is And How To Use It

Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions. When will the madness stop? It won’t, of course.

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

But responsive Web design is not only about adjustable screen resolutions and automatically resizable images, but rather about a whole new way of thinking about design. Let’s talk about all of these features, plus additional ideas in the making.

Adjusting Screen Resolution

With more devices come varying screen resolutions, definitions and orientations. New devices with new screen sizes are being developed every day, and each of these devices may be able to handle variations in size, functionality and even color. Some are in landscape, others in portrait, still others even completely square. As we know from the rising popularity of the iPhone, iPad and advanced smartphones, many new devices are able to switch from portrait to landscape at the user’s whim. How is one to design for these situations?

PART OF THE SOLUTION: FLEXIBLE EVERYTHING 

A few years ago, when flexible layouts were almost a “luxury” for websites, the only things that were flexible in a design were the layout columns (structural elements) and the text. Images could easily break layouts, and even flexible structural elements broke a layout’s form when pushed enough. Flexible designs weren’t really that flexible; they could give or take a few hundred pixels, but they often couldn’t adjust from a large computer screen to a netbook.

Flexible Images 

One major problem that needs to be solved with responsive Web design is working with images. There are a number of techniques to resize images proportionately, and many are easily done.

FILAMENT GROUP’S RESPONSIVE IMAGES 

This technique, presented by the Filament Group, takes this issue into consideration and not only resizes images proportionately, but shrinks image resolution on smaller devices, so very large images don’t waste space unnecessarily on small screens.

Custom Layout Structure 

For extreme size changes, we may want to change the layout altogether, either through a separate style sheet or, more efficiently, through a CSS media query. This does not have to be troublesome; most of the styles can remain the same, while specific style sheets can inherit these styles and move elements around with floats, widths, heights and so on.

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Tracking and monitoring Part - 1

Online reputation management (ORM) has become a critical component to many corporate branding campaigns. With all of the online conversations happening today, the ability to replace positive sentiment with the negative is a primary goal of any reputation management strategy. At this moment, do you know what is being said about you, your brand, or your company? Right or wrong, what is being said online can have a major influence on what others think about you.

In fact, 76 percent of today’s retailers expect online content to play a greater role in their public relations strategy in the future. It is understood that reputation is thought of as the number one danger for any company’s future success. The question is how to set up the right strategy to help protect your brand from negative influences. Here are three steps you can take to set up a successful online reputation management campaign.

Step 1: Tracking and monitoring. Before you can manage your online reputation, you need to first learn what is being said about you and get an idea what the sentiment is. Sentiment is usually measured in positive, negative, or neutral terms. To do this, you should identify various methods you plan to employ to listen into online conversations. Twitter, Facebook, YouTube, and blogs are all great places to monitor. To get started with this process, you should identify keywords that represent you, your brand, your company, or anything you want to track. There are several tools that allow you to type in a keyword and then have a report sent to you via email or other means that provides blog posts or tweets that include those keywords. You then need to read through and pick out the ones that are relevant to you.

Step 2: Evaluate and interpret. Since there are many tools that help to automate the process of finding conversations online and measuring sentiment, you can easily miss this important step if you are not careful. It is important to read through the results and try to interpret the true meaning.

Set up a process where you identify key statements from step one that you feel are impactful regardless of the sentiment. Then read those aloud to your team and try and interpret what is really being said. The information that comes out of a team discussion during this interpretation session can make a big difference in your entire online reputation management strategy. It will provide you with the right basis as you decide how you are going to act on what you have learned.

Step 3: Engage and act. Now that you have a list of categories you wish to address and you have the basis for what the issues are you want to focus on, you need a plan of action. I suggest that you put together a type of editorial calendar that allows you to plan how and when you will act. This will help you pace yourself and act when the timing is best.

There are two strategies to consider, reactive and proactive. Reactive is to have accounts set up and people in place to quickly respond to conversations (positive or negative) that come up. In this case, a policy should be put in place on what should and should not be said as team members respond to comments and feedback. Additionally, you should identify at what point is an issue serious enough that it should be escalated to a higher level for the correct response. Issues can happen overnight and you need to have a plan in place and be ready to act at a moment’s notice.

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Social Media is Important for B2B - Part - 3

Why Social Media is Important for Business Branding

Here are some quick facts showing the tremendous role of social media in today’s business world…

1.            A significant 86% of marketers said that social media was important to their businesses.

2.            By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.

3.            75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.

4.            A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.

5.            More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.

Develop a loyal community of prospects

In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered  that customers would purchase from businesses with an active Facebook fan page rather than without. An emotional connection with your prospects will vouch for your positive business reputation. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.

Expand sales

Getting speed access to consumers' feedback is undoubtedly going to jump-start your sales results.  Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner. Social media helps you easily discover your customers’ preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors. Believe it or not, this will do the trick for your business and will monetize your efforts.

Cut marketing costs

Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting your products on social media platforms will  increase your return on investment (ROI). With a strong social media strategy you can achieve business miracles in the market. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment.

Social media has become an imperative for all brands looking to be a part of the digital market and create buzz around their business. Although the importance of social media in today’s business landscape is indisputable, businesses are still not making the most of its full potential. It simply takes creativity, passion, and consistency to keep your social media campaigns ruling and rolling. Regardless of the serious competition, there are millions of people waiting to be reached.

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Social Media is Important for B2B - Part - 2

Why Social Media is Important for Business Branding – Part 1

Here are some quick facts showing the tremendous role of social media in today’s business world…

1.            A significant 86% of marketers said that social media was important to their businesses.

2.            By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.

3.            75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.

4.            A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.

5.            More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.

Showcase Your Brand

Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority. Once you define your business objective--whether creating brand awareness, relationship building or driving new sales--you can work in parallel on all of them.  It is just a question of how well you will manage to position your business on the major social media networks.

Increase digital exposure

If you are eager to be found among the millions of sites on the web, you sure need to work hard on enhancing your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance. Statistics have proven that interacting in social media networks even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.

Enhance company trustworthiness

Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.

Boost traffic and search engine ranking

Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies' websites as a way to convert leads into prospects. Website builders, such as Puzl, now offer an option to connect your page with social media and share your business updates with a click. The more channels you participate in, the more the traffic to be reached online. In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages. Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries.  Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.

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Social Media is Important for B2B - Part - 1

Everyone and anyone is using social media these days for personal use but recently more and more businesses are coming round to the idea that Social Media is important for growing their company. There’s no doubt that social media is having an increasing influence on how branders and marketers work. Some companies are already tapping into this emerging marketing tool while others are still struggling to keep up.

SEO Optimisation

There is evidence to suggest that using social media can improve your website’s search engine rankings and increase traffic to your website. Search engines like Google are constantly updating ways in which they rank websites. Social media is becoming more important as an SEO signal. Being talked about and mentioned on social media is a good sign to search engines that your company is popular which will bump up your page rankings.

Adding to this, a simple Google search of your business’ name will bring up links to your company’s social media pages (if you have them) which is why it’s so important to keep them updated with relevant information. Potential clients, customers and peers will have easy access your social media pages. They will make judgements about your company in a matter of seconds. So just like your website, make sure your social pages are up to date and has content that’s worth reading.

Further to this, adding Social Media buttons to your website will also make it more visible in search engines.

Lead Creation

Social Media is a great way to connect with other businesses and engage with existing and potential clients. With over 240 million active monthly users on twitter, over 1.2 billion monthly active Facebook members and over 300 million users on LinkedIn there’s no shortage of opportunity to connect.

In 2011 1.8 billion leads were created on LinkedIn (which incidentally makes it 300% more effective than Facebook and Twitter for lead generation). Positive connections can no doubt ultimately lead to more business for you and your company.

Your social media followers can often be worth more than visitors to your web site because most people will check their Facebook and Twitter feeds daily. This means, if you keep your social media updated, people who follow you will look at what content you’re sharing more often and are therefore more likely to buy your products or recommend you.

Connections with Employees

Although your Social Media pages may not serve as places to sell, they can be great platforms for employee engagement. Most companies, regardless of the industry or the location will have employees that are active on various forms of Social Media. This is great because it means you can communicate with your employees and more importantly your employees can communicate with each other. This can create a community spirit within your organisation which not only keeps your employees happy but also looks good for outsiders looking in.

Peer Pressure

Your employees are doing it, so why aren’t you?

With Social Media barely being around for a decade it’s easy to understand why you might think it’s not that important to keep up with. But it’s growing so fast that you don’t want to be left behind.

You can learn a lot about your industry by looking at content that’s being shared by other industry experts. More than that you can keep an eye on your peers and competitors. You can use their activity to see where you might be going wrong or right. Monitoring competitor Social Media accounts can be the easiest and most effective way to keep up to date!

Education

If you’re still not convinced that your company needs to be active on Social Media then here’s one last point to try and convince you.

You’re passionate about your industry right? So why shouldn’t everyone else be? Just because you might think your business could be too niche or uninteresting for the wider market there’s no reason that people outside your industry can’t learn about it.

If you’re the leaders in your field or even if you’re not, you will have a lot of information and expertise that other people won’t. If you use your social media platforms to their full potential and share your information and knowledge in places like Twitter & Facebook, literally millions of people will have access to it.

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Tips for Online Marketing – 2

The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact, online companies are popping up out of the woodworks. However, I can vouch that sustaining a successful online business is easier said than done.

Brand yourself.

Set yourself apart from the competition. There are thousands of companies trying to sell products on the Internet. Thus, you need to make your brand unforgettable. This begins with your website. Your domain name should be your company’s name if at all possible. If there are other companies online with names similar to yours, you may even want to consider changing your name to one that will not be easily confused with another product. Acquiring a domain name has a fee involved, but using a hosting service is very affordable even for the smallest budgets.

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The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them. The main cost involved in this step is just the man hours put into the process, which will drastically be reduced when you’ve established your brand.

Search engine optimization.

When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed. So how do you make this happen? Essentially, you need to make your website more appealing to search engines. Do this by using keywords that are commonly searched, backlinking your site, customizing the headline and description, etc.

SEO can admittedly be a complicated and time consuming process, however the time needs to be spent here to ensure your website is getting found. Your best bet is usually going to be spending a bit more of your budget and hiring the right people to do the proper research. AtCiplex, we stress the importance of not including keywords to simply rank your site, but using the terms your audience is looking for. That is what will get you the highest conversion rates.

Blogging.

The more content on your site, the more opportunities there are for search engines to pick it up. Blogging can be a great (and free!) way to generate leads and links into your site. But don’t just be producing content to produce content. Write quality blog posts that will engage the readers. Guest blogging on more established blogs is another way to get more traffic to your own site.

Social media.

Don’t just sign up for these services and then forget about them. Start being active on social media. These sites should be used to promote your blog posts and communicate with customers. However, most people don’t follow companies on social media unless the company gives them a reason to. So, of course, give them a reason!

Marketing Ideas for Small Businesses

There are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.

Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog.

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Create Instructional Videos. Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist.

Get Ad Promo Credits. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.

Reddit. Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.

Be a Savvy Social Networker. Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.

Stumble Upon Advertising. If you want to try some paid advertising but you’re not looking to break the bank, Stumle Upon’s Paid Search Discovery could be for you. Paid Discovery delivers users straight to your site, ready to engage. What works best on Stumble Upon? Photography, visual assets, and humorous content.

DIY Infographics. Infographics are insanely powerful marketing tools. They’re visual eye candy, they’re easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Hiring a designer to make you an A+ infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind a bit of a challenge.

Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet.

Tips For Online Marketing

The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact, online companies are popping up out of the woodworks. However, I can vouch that sustaining a successful online business is easier said than done.

With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget. 

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Know your market.

Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend a dime on marketing, figure out your target market first. There’s no need to pay top dollar to hire a fancy market research firm. If you know your product, you should be able to figure out your market yourself. For example, who will be most interested in your product? Men or women? What is their age group? What are your customer’s interests? What is their likely financial situation?

Once you have a thorough profile of your customer, determining how and where to reach them is much easier. This step may take awhile, and that’s OK. If you start marketing before you have a clear customer profile though, you will likely be wasting your dollars in places that will never reach your customer. Just because Pinterest is growing rapidly, doesn’t mean your audience is the one making it grow.

Set and reset goals.

Determine what you are looking to gain from online marketing. Increased awareness? Increased revenue? You will probably have multiple goals, but keep track of what they are so you can measure your success. When you reach your initial goals, set new goals so your company can continue to improve.

Set a budget.

Now that you know who your target market is and have set goals, plan your budget accordingly. The good thing about online marketing is that you can be successful even when on a tight budget. A lot of platforms are available at no charge. However, sticking solely with free forms of online marketing might not be the best strategy for your company. Carefully determine what outlets are most necessary for your product and be willing to spend some money to get results.