Importance of
Blogging for Business
Although it is crucial for businesses today to have a social
media presence, one other aspect of content marketing that businesses should be
utilizing is having a company blog site. Blogging can not only be a fun
activity for writers, but it can also allow businesses to share their level of
expertise with customers, which they enjoy. In fact, according to a recent
survey by HubSpot, 60% of businesses who blog acquire more customers.
One of the most important reasons that companies should have
a company blog site is that it fuels your SEO. Search engine sites enjoy seeing
valuable content and as a result you will get rewarded for doing so and show up
higher in search results. When you publish a new blog post, you are adding one
more indexed page to your website, which allows for more opportunity to show up
in search engines and drive traffic to your website in an organic search. This,
in turn, boosts your overall sales with more people visiting your company
website. Posting blogs frequently also acts as a signal to Google that your
company page is actively being updated and they should check out your page for
new content to put higher up on a search engine page.
Another reason why blogs are so beneficial for businesses is
that they help keep your social media pages active and popular. Blogs act as
the center of your social media as it is a great source for content. When
developing your social media content calendar, blogs act as an excellent source
to share content, as well as drive users back to the website. It also helps
prevent the content writers from constantly trying to come up with additional
social media content. This also helps with getting the conversation going with
your audience to share their thoughts or comments about the blog posts via
social media channels as they encourage feedback.
With blogs assisting in increasing the amount of traffic
going towards your website, this can also help turn this traffic into new
leads. When a customer goes to your company website to see your blog post, they
are able to take a look inside your company, get a gauge for the brand’s voice
and personality, and want to find out more about your company and services. As
a result, new customers will be more likely to check out additional pages to
your site to find out more information. In addition, blog posts allow companies
to include a lead-generating call to action link at the end of the articles
which typically give customers a free offer in exchange for their personal
information. And after reading your blog post and seeing your level of
expertise and brand voice, customers will feel more apt to sharing that
information.
Whether your company already has blog or not, it’s important
to recognize the importance and benefits that they offer for your business.
Blogs give customers an inside look into your company, and give an overview of
your brand’s story illustrating your company values and goals, as well as your
business’ voice and personality. This helps give your customers an opportunity
to feel a personal connection to your brand, and build trust with the content
you deliver, which in turn helps build a loyal customer base. Blogs are
cost-effective, as each post is a long-term asset, they create free pr for your
company, and assist in generating leads. The bottom line is: there are no
negative consequences when having a company blog, so if your business isn’t
posting blogs, now is the time to start.
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