Tools To Streamline Your Social Media

Dashboards generally allow you to monitor multiple social media streams at once, with the option of posting to ALL of them in one hit. Not only do they save time, once they’re all set up, you only need one password and one login – brilliant!

1. HOOTSUITE

Work ahead and schedule your posts in advance. Hootsuite is a popular dashboard, known for its ability to bulk-schedule posts, its unique calendar view, as well as its ability to respond to comments in real-time. It’ll even auto schedule posts for you and individually post them at the best time of day for that medium. It’s a winner!

2. CYFE

Cyfe connects ALL your online activities, not just social media. This tool has what seems like an endless number of widgets which cover your advertising, blogging, email, SEO, social media and even web analytics. While it may appear intimidating to some, if you like stats, this is the dashboard for you.

3. BUFFER

Buffer takes things back to basics with an easy to follow formula, and clean design. It’s pretty much a matter of syncing your accounts and you’re good to go. It meets all of your requirements if you’re managing 3-4 platforms.

 GRAPHIC TOOLS

 4. IF THIS THEN THAT

This tool does exactly what it says; if THIS happens, then THAT will too. For example, want your new Facebook profile picture and header to sync across all mediums? Done. The best thing about this tool is that it ensures all pages will appear the same with the same graphics at the same time – fantastic for campaign launches and the like. There are so many “recipes” available to you, you’ll wonder how you ever lived without it.

5. CANVA FOR BUSINESS

Canva for Business has just launched, and to any amateur designer this is GOLD! By auto-selecting your colour palette for every design, resizing graphics instantly to suit any specs, and so much more, Canva has done half the job for you before you’ve started. With a monthly subscription of $9.99 this tool is worth every cent.

6. PIZAP

If photo manipulation isn’t your strong suit and you don’t want to engage a professional, Pizap is a very basic and user friendly online tool that will crop, enhance, add text to, and edit your imagery for you and more – and unless you require the Pro upgrade, it’s free!

 SOCIAL APPS

 7. FACEBOOK PAGES MANAGER

If you’re managing more than one page on Facebook, this App is a godsend. It also ensures you don’t miss those direct messages which seem to go missing when using the PC version. With so many extra features, this App will quickly replace your regular Facebook App for all business purposes.

8. MY FOLLOWERS ON INSTAGRAM

Tracking which posts gain likes and new followers is one thing, but what about posts that send your “likers” running for the hills, and quickly abandoning your page? This App lets you see who leaves your page and when, allowing you to truly see the turnover of your audience.

 9. SPROUT SOCIAL

Sprout Social is special for its unique ability to track new contacts and their conversion rate. This tool will put an end to your queries as to whether your social media efforts are having a beneficial and direct effect on your business. Here you will be able to see the stats in black and white.

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Top Principles Of Effective Web Design

Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.

1. PURPOSE

Good web design always caters to the needs of the user. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.

2. COMMUNICATION

People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.

3. TYPEFACES

In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.

4. COLOURS

A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.

5. IMAGES

A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text.

6. NAVIGATION

Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.

7. GRID BASED LAYOUTS

Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.

8. “F” PATTERN DESIGN

Eye tracking studies have identified that people scan computer screens in an “F” pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Rather than trying to force the viewer’s visual flow, effectively designed websites will work with a reader’s natural behaviour and display information in order of importance (left to right, and top to bottom).

9. LOAD TIME

Everybody hates a website that takes ages to load.  Tips to make page load times more effective include optimising image sizes (size and scale), combining code into a central CSS or JavaScript file (this reduces HTTP requests) and minify HTML, CSS, JavaScript (compressed to speed up their load time).

10: MOBILE FRIENDLY

It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users).

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Growth Hacking

Being a Growth Hacker requires essentially not being an expert in only one discipline. You have to work in the whole customer lifecycle killing weak- and strengthen sweat spots on your Growth KPIs. That´s why you and your team have to learn instantly.

CONSUMER PSYCHOLOGY

How content-marketing and storytelling can influence buying decisions of your users.

FACEBOOK ADVERTISING

How to leverage user Growth with highly effective Facebook Ad funnels. Avoid burning money.

FUNNEL MANAGEMENT

How to start seperating your target groups in funnels, to nurture leads to paying customers.

CONTENT MARKETING

How to find the perfect story. Cause even boring products have secret stories to tell.

GROWTH MARKETING

How to find and focus the marketing-channel with the best ROI and how to get rid of all others.

GOOGLE ADVERTISING

Google is dead. Not. Especially for online retailers and niche players, Google Adwords can be still highly effective.

SEARCH ENGINE OPTIMIZATION

Google is dead 2. Not. How to prepare your website from technical and user perspective to gather the “cheap” organic search traffic from Google.

CONVERSION RATE OPTIMIZATION

How to convert “expensive” traffic with providing the user exactly what he is looking for.

AGILITY

How to speed up the execution time of your time. Definitely the Growth Hack with the most impact on Growth.

ENTREPRENEURSHIP

How to focus on the right things in the different stages of a new product, startup or organizatiojn.How to focus on the right things in the different stages of a new product, startup or organizatiojn.

TOOLS, TOOLS, TOOLS

How to implement the right tools for the right processes. Save time and optimize data management.How to implement the right tools for the right processes. Save time and optimize data management.

CUSTOMER SUCCESS MANAGEMENT

How to help your users to find their Aha-moment with your product as soon as possible.How to help your users to find their Aha-moment with your product as soon as possible.

E-MAIL MARKETING

E-Mail Marketing is dead. Bullshit. How to send perfect written emails to the perfect target group. Automated?

BRAND MARKETING

How to build a strong brand recognitition, that delivers more sales from new and recurring customers.

ANALYTICS

How to track, show and analyze user data, so that they help take better decisions what to do next.

LEADERSHIP

Being an excellent leader that is able to motivate teams and to implement the right hacker mindset is not as easy as it seams.

DEFINING GOALS

How to find your Aha-moment in the customer lifecycle and how to set this as a goal for the whole team / company.

GROWTH TEAMS

Working efficiently in teams is one of the major bullets in the success stories of companies like Uber, Dropbox, Facebook and Co. But how to set up Growth teams within a compahy?

PRODUCT MANAGEMENT

How to build products that users love and stick to. Hell yes, we start with a MVP.

AB-TESTING

If you have at least more than 150-200 valid daily visitors on your website. You should start with ninya AB-testing to optimize your customer lifecycle faster than your competitors do.

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What Is Growth Hacking

Since Sean Ellis coined the phrase in 2010, the internet has been a growth hacking fest. Sean's first definition of a growth hacker was: “a person whose true north is growth.” Shortly after, growth-focused marketing, sales, development, and project management folks started redefining their objectives as “growth hacking.”Practicing growth hacking in your company is about applying engineering to marketing. It's about building systems that allow you to create tests and learn from them, so that you can move forward with the strategies that yield the highest rate of growth.

Growth hacking strategies

Growth hacking requires a detailed process. You need to look at moments in your user's experience, identify an experiment that could drive growth, and adapt your product in the light of what works.

To do that you need to build your own growth hacking lab in your company and learn how to experiment with growth at every stage of your customer's lifecycle. Grow your email list to acquire more users, measure engagement in your product to boost retention, experiment with referral incentives to grow a viral loop. Whatever you're working on, pick an experiment, observe the results, and tweak your product into a better version.

How to experiment with acquisition, product, and virality. 

The more people see you, the more chances you have of finding the right audience. Use these techniques to grow acquisition:

•             Your Average CAC Is Lying to You — What To Do Instead. Brian Balfour explains why Average CAC is a “faulty myth” and shows (in detail) how we should segment CAC instead.

•             The Beginner's Guide to Keyword Search Volume for Marketers. The WordStream Blog helps you to find the keywords you should be targeting to build site authority.

Experimenting in your product is the most powerful leverage you have for increasing activation, but is often overlooked in favor of email and website optimizations. Start by building a compelling onboarding experience and deepen engagement with lifecycle nudges.

How to build a growth hacking toolbox

Whether you're trying to build an email list or engineer greater product/market fit, there's a tool out there that can help you.

Before you start building a toolkit, it's important to set a goal. Some tools are for the long haul, while others just provide temporary fuel for the growth fire. Localize an area for growth and choose your target so that you can measure your success. If the selected tools work for you and your team, explore how you can get more mileage out them through integrations.

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