Simplification Of Complexities

To present an overview of a topic than shelling out complex in-depth data and analysis, look out for infographics. Infographics were born to break down complex ideas into simple visuals, which also make them great educational tools. There were times when it was increasingly difficult to understand complex ideas like what constitutes rocket machinery, or how does the polling system works, or simply how the design industry works. With the rise in infographics, many complex ideas were understood with a blink of an eye for which otherwise we would have to read tons of books and magazines.

DRAWING COMPARISONS

The process of drawing comparisons demands having organized similarities and differences. An infographic works like a wonder in this case by visually designing parallel points and comparisons that complement the presented information. Now, the art of comparing one thing with another can often be very difficult. It is hard to differentiate between iPhone 6 and iPhone 5 in words. However, with the use of graphical elements, one can easily portray the differences in a neatly organized way. The starting point of most of the comparisons begins with visual difference, that’s exactly where infographics score high.

MAKES THE INTERNAL WORK OF BUSINESS SMOOTHER

Business Weekly reveals how 80% of the work involved in creating an infographic is data gathering, shaping and checking. This makes the creator a great researcher as well as a great storyteller with minimum words. For businesses, it also facilitates management decision-making as it demands a fast processing of reports that has numerous words and data that is too hard to understand. With effective designing skills and key elements, one can make reports like these look visually appealing and simple. Visual data in this way can showcase the growth of a new product for which statistics are highly advisable, or the number of visitors on a particular marketing campaign or the growth of your target audience on various social networking channels. This form of graphic art can make people understand and reciprocate easily and simply.

IN THE END

The modern prerogative of data representation is to portray the information in a neat and organized way. Human nature is subjective when it comes to reading a load of text information and data. With the correct use of infographics, there is a lesser chance of misinterpreting facts and figures. Also, the study of data analytics often bores the viewer, but with infographics the whole process became simple and enjoyable. Designers these days chose to create infographics with graphic elements that are smoother for eyes and easy to grasp. The choice of colors and shapes make the data appealing so much so that besides just informing, it also educates the viewer. One needs to be smart and effective in making infographics as they demand great skills and creativity.

What Is Infographics Design

Infographics are creative and illustrative representation of your business philosophy that you are trying to convey. In creating infographics, the designers involve various elements such as charts, colors, images and graphs. All these elements serve the purpose of telling your business story so that the target audience can easily understand your business process and grab the statistics.

A majority of businesses are today taking resort in infographics when they want people and targeted audience to quickly grasp a business idea. The importance of infographics can be gauged from the fact that you find them everywhere on the web. Infographics stand out on the accord of dispelling information smoothly and presentably.

HOW TO DESIGN INFOGRAPHICS

To design infographics, you should incorporate images, colors, icons, statistics and drawings etc. along with a brief text about your business. In designing of infographics, the text and all other elements must be presented in a precise way. The aim is to convey the message and statistics in a visual manner.

If you have never used infographics to promote business, here are some reasons that will convince you to market your business through creative infographics design.

INFOGRAPHICS ARE GREAT FOR VISUAL APPEAL

Studies have revealed that 90% of information transmitted to the brain is visual. The attention span of audience is typically very short, so it is only natural that you use infographics to grab their attention in short time. Infographics are designed for a quick scanning of your content, unlike traditional methods of reading an entire paragraph of business idea. Infographics attract people through the use of bright colors and appealing imagery.

PEOPLE LIKE TO SHARE THEM

Infographics are interesting and evoke a sense of pleasure because of bright colors and images. Also, audiences grab the information in a less stressful way. Hence, people are likely to share your blogs and articles if they contain infographics rather than lengthy articles and essays. You can use Google Analytics to track how people are engaging with your blogs that have infographics. Plus, your infographics will also be shared across social networks, which helps your building more concrete links.

BUILD BRAND AWARENESS

Your infographics are effective marketing tools to build brand awareness. This is due to the fact that visuals used in the illustration of content can convey your business message to the audience easily and so your brand stays in the memory of the audience for a longer time.

You can also use infographics offline for marketing activities. For example, you can take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services.

Make sure that you use a creative infographics design that is professionally done by the designers. For ideas and inspiration, you may scour through the pages of one of the popular crowdsourcing websites.

THE VIRAL FEVER

Since infographics are attractive and people love to share them on social networks, their chances of becoming viral are much higher than ordinary text content. Jeff bullas revealed on his blog that infographics production has increased by 1% every day, this makes the world of graphics more inclined towards infographics rather than traditional form of text-on-images. A viral post is something that doesn’t evoke a sense of doubt to the viewers. So infographics are successful because you instantly know that no brand is going to mislead or lie about the information after spending so much effort in making an infographic.

Claiming Your Profile Listing Part - I

Claiming you profile is one of the simplest processes you will ever undergo when it comes to your online marketing campaign. In order to claim your business listing, you will simply need to search for your business within the Google Places application. It is already there, it just needs to be claimed and completed. Next, you will need to create an account. If you already have one, simply log in. If not, you can create one in just a few minutes. From there you can add all of the pertinent information about your business such as your business’s name, address, telephone number, website address, email address, hours of operation and more. Marketing experts will tell you that you need to add things like pictures and videos to your listing as not only do these media elements make your profile more interesting to your customers, it also allows Google to put extra emphasis on your listing when it decides how to rank your listing in comparison to others. And, as you know, the higher up your business ranks in a search engine results page, the more traffic you’ll get, which leads to more sales and more money in your pocket.

Claiming your Google Places listing is one of the most important things you can do for your business. Claim yours today and watch your business grow almost immediately.

Google Places For Small Business

With competition between businesses increasing, it is often hard for small business owners to find a way to compete with larger corporations with seemingly endless advertising budgets. However, thanks to a change in the way people are looking for products and services, there is a way that you can boost the visibility of your small business and boost your sales without spending a dime: Google Places. Google Places is a service that Google offers that helps businesses of all shapes and sizes rank higher in local searches, which is especially important for businesses who depend on walk in customers for a majority of their business.

Here’s how it works:

Let’s say you are a business that sells the best pizza in your area. There are customers all over your area looking for pizza for lunch, but are not sure where to go. They open their smartphone’s browser and type in “pizza” where their search engines will then display a list of pizza places that are located within a five mile radius of where they are standing. Their browser is pulling this information from local directories like Google Places. And, if you don’t have a listing, you are missing out on tons of sales every day.

The good news is that you don’t have to miss out anymore. It is simple to claim your Google Places listing and boost your local search visibility. The best thing about this very powerful advertising opportunity is that it does not cost you a thing. All you have to do is look your business up on Google Places, claim your listing and complete your profile. The entire process will take you less than an hour, but the payoff will be exponential.

Claiming Your Profile Listing

Claiming you profile is one of the simplest processes you will ever undergo when it comes to your online marketing campaign. In order to claim your business listing, you will simply need to search for your business within the Google Places application. It is already there, it just needs to be claimed and completed. Next, you will need to create an account. If you already have one, simply log in. If not, you can create one in just a few minutes. From there you can add all of the pertinent information about your business such as your business’s name, address, telephone number, website address, email address, hours of operation and more. Marketing experts will tell you that you need to add things like pictures and videos to your listing as not only do these media elements make your profile more interesting to your customers, it also allows Google to put extra emphasis on your listing when it decides how to rank your listing in comparison to others. And, as you know, the higher up your business ranks in a search engine results page, the more traffic you’ll get, which leads to more sales and more money in your pocket.

Claiming your Google Places listing is one of the most important things you can do for your business. Claim yours today and watch your business grow almost immediately.

Google Places For Small Business

With competition between businesses increasing, it is often hard for small business owners to find a way to compete with larger corporations with seemingly endless advertising budgets. However, thanks to a change in the way people are looking for products and services, there is a way that you can boost the visibility of your small business and boost your sales without spending a dime: Google Places. Google Places is a service that Google offers that helps businesses of all shapes and sizes rank higher in local searches, which is especially important for businesses who depend on walk in customers for a majority of their business.

Here’s how it works:

Let’s say you are a business that sells the best pizza in your area. There are customers all over your area looking for pizza for lunch, but are not sure where to go. They open their smartphone’s browser and type in “pizza” where their search engines will then display a list of pizza places that are located within a five mile radius of where they are standing. Their browser is pulling this information from local directories like Google Places. And, if you don’t have a listing, you are missing out on tons of sales every day.

The good news is that you don’t have to miss out anymore. It is simple to claim your Google Places listing and boost your local search visibility. The best thing about this very powerful advertising opportunity is that it does not cost you a thing. All you have to do is look your business up on Google Places, claim your listing and complete your profile. The entire process will take you less than an hour, but the payoff will be exponential.

Local SEO vs Organic SEO Part - I

The increasing number of ways through which your potential customers can reach out to you, have become commendable through the advancement in technology.

Certainly, whenever a user wishes to gather information about some place, person or thing, he would look out for the same online. Now, the subject of the search would determine the types of results that Google will show up with.

Google has the absolute right to decide which websites earn the right to be displayed on the precious first slice of their SERPs and, therefore in some cases, it might include the local results with the organic ones, giving the users exactly with what they want, and thus leading to a happy and satisfied user. For business owner, both local and otherwise, these searcher’s reactions and satisfactions determine their success and failures.

Now, when we mention SEO, most of the times it is associated with Organic SEO. Although, SEO is an evolving and imperative practice which has to be employed by webmasters to survive the online world, we fail to understand that Local SEO also forms one of the important aspects of SEO.

Before going into the difference, let’s get a quick recap (for details, refer RankWatch Learn Section) of both Organic and Local SEO

Organic SEO

Organic SEO is a marketing practice of optimizing your website to make it search engine friendly and get it ranked for relevant keywords. It might or not include a local element, but is usually not associated to a brick or mortar business. It essentially more or less, revolves around a website. The websites aiming at Organic SEO can therefore, be a full-fledged-internet-based-website which might or might not have a geographical location. Bloggers, Internet marketers, affiliate marketers, internet-based business and some brick and mortar business employ Organic SEO to work towards improving their rankings and increasing their traffic. Some examples of keywords that could be used in organic seo campaigns include ‘beauty tips’, ‘solar panel installation procedure’ etc.

Only those websites rank in the organic results which have trusted content and can provide value to the users. So, you can say that in organic seo, search engines rank and favour trusted and relevant content.

An example of organic search would be to search ‘Insurance Contractors’, the highlighted results are the organic ones. These websites which are ranking on this page, are considered to be legitimate by Google in terms of the content/services/information they offer.

Now, what if you are a small insurance contractor in New York, how will you make your way up there? How would you let your users know about your existence? Here’s when Local SEO comes into the picture.

Local SEO

Local SEO is simply the practice of building reliability and relevant signals around specific locations. Continuing the above example, when the user searches insurance contractor in New york, the following result would come up:

These results basically show the insurance contractors that are relevant to the users and present in the New York city. The local results are usually labelled with customer ratings, reviews and other information about the business including hours of operations, directions, phone number, address etc.

In simple terms, the search engines display the results based on geographically related keywords used in the search query. Some examples that could be used in local seo campaign include ‘florists in Pasadena’, ‘divorce attorneys in California’, ‘dog walkers in LA’ etc.

Those 3 results outlined in a box are the Google Local Listings Pack, which displays the top 3 relevant results. If you are a local business, this is the place where you would want to be.

So, you can say in local seo, search engines rank and favour those websites which have relevant and trusted locations.

So, the difference?

I think by now, you have clearly understood the difference. But still, let me state that in clear words to get a better and clear understanding.

•             The first difference is out there, shouting loud: Locations, locations and locations.

Organic SEO is employed by websites that might or might not have a geographic location. It can be influenced by the location, but is definitely not attached to a brick-or-a-mortar business.

Pure Organic results are a mix of businesses, articles, blogs, news, social media profiles etc. Organic search and results are totally independent of the locations.

On the other hand, local SEO is essentially tied and associated with a brick-and-mortar business and necessarily has a geographical component. For example, if someone searches for a ‘car service in Pasadena’, the search engines would get, that the user wants a local business in Pasadena, that can service their cars. Therefore, here the search engines are looking out for trusted and relevant business that do car service around the user’s locations.

•             Local SEO and Organic SEO do not necessarily target the same position on the SERPs.

While Organic SEO aims to rank as high as it can for a specific set of keywords, the main aim of Local SEO is to get into the local listing packs. Additionally, Local SEO is about being present or listed (with consistent citations) at every other place where the potential customer might look for including niche directories, forum etc.

•             Links of Organic SEO Vs Citations of Local SEO

Links (correction: quality links) are the votes in the world of SEO that could get you better rankings and increased traffic. In Organic SEO, high quality and relevant links help you increase the relevance and authenticity of your website in the eyes of Google. All factors remaining constant, the greater the number of quality links, the better is the ranking.Local SEO, on the other hand do not treat links in the traditional way, this role is played by Citations here. Citations are simply the mentions of your Business name, Physical address and Phone Numbers across the web. Being consistently cited at all the relevant and important places in your niche would increase the relevance and authority of your business in the eyes of Google. It would not count as a ‘vote’, but would definitely validate the existence of your business at a certain geographical location. This will increase the chances of your business to show up, if any query related to the similar business and locations comes up.

•             The approaches for doing Local SEO and Organic SEO is different

As mentioned earlier, the aim of Organic SEO is to only reach at the top places on SERPs. To make this happen, a lot of On-page optimization and Off-page optimization is required to be done on the website including working on your title tags, meta-descriptions, heading tags, optimising anchor texts, creating amazing content, building an effective link building strategy and lots more.

Local SEO, on the other hand aims to crack all places that displays local results. To make this happen, the strategy needs to be different. Apart from optimizing your title tags and keyword density, you need to first of all create a Google Listing. Going ahead, you should get listed at all the important directories in your niche and check for the consistency of NAP across the web, encourage the customers to write good reviews about you, write local content etc.

Importance Of Google Adwords Part - III

5. Test Marketing Campaigns

These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad campaign fails, you can use a different campaign with a different title line and description. For example, the first marketing campaign can be tested with an exact match, then a phrase match of the keyword, and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus, you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high, low performing keywords can be bid lower or removed from the marketing campaign. Thus, you get enough tests to experiment with marketing campaigns, which serves as a major plus point for using Google AdWords.

6. Instant traffic

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

7. Tracking success

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

8. Targeting ads locally

Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example, ads that will be displayed in France can be customized in French, which will have a direct impact on a French audience. By customizing your ads, you can focus on a targeted geographical audience with focused goals, which will give you a greater chance of getting instant traffic and business. Also, customizing ads per the seasons relevant to locations makes them more effective.

9. Suggested high volume keywords

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

10. Improves hands-on experience

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

These are the top 10 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

After going through the abovementioned 10 reasons why you can still use Google AdWords, let’s focus on ways to make a successful Google AdWords campaign for Web sites. Just investing money in Google AdWords by putting high search volume keywords in display ads will not convert it to a successful campaign. Other factors need to be implemented. This section will discuss ways through which you can make a successful Google AdWords campaign.