Video marketing techniques are flooding today's social media
outlets and websites. These days almost any type of business would benefit from
the production of a short video to introduce their products and services.
Studies have shown that consumers are at least 64% more likely to purchase a
product or service that has video representation. This makes establishing a
personal connection with buyers through the means of video marketing a key
element in the future of online marketing.
Impressions
There was once a time that attaching a picture of one's
products or services was enough to entice buyers. While images can most
certainly enhance your business and communicate with a consumer, videos have a
much further reaching effect on today's media driven culture. People are
presented with so much information that they have to make a decision about what
they take the time to read and view. Video promotions will bring a clearer
understanding of the benefits of a product or service. Consumers also find it
more convenient to watch a video while trying to accomplish other tasks.
Providing this convenience to the consumer has proven to be a highly effective
marketing technique.
It has been estimated that somewhere close to 75% of business
professionals watch promotional videos at least once a week for relevant
products and services. At least half of the content is watched straight from
YouTube.com. Of those that watch these online ads, half of them will end up
visiting the promoted company's website.
Live action ads are also more likely to be shared through
social media outlets versus text based information. It's been recently rumoured
that Facebook has updated its algorithm to favour video posts above all other
types of content. A business now has the ability to reach a larger viewing
audience by creating or sharing memorable or funny videos. Video ads and
promotions will entice a person to an emotional response. Most often, a person
will share information they identify with the most, allowing your business free
exposure to a potential clients friends, family, and followers.
Confidence
The rapid growth of e-commerce has resulted in more
consumers becoming comfortable with the idea of making their purchases online.
This makes it increasingly important for companies to establish an engaging and
personal connection. Videos that welcome a consumer to the website (such as
this one) gives an immediate association to the product or services. Naturally,
movement catches a person's eye and compels the viewer to pay closer attention.
Websites that utilise videos to draw the attention of the viewer have an
immense advantage over those that rely on simple text and images.
While techniques used for promotions are constantly
evolving, consumer behavior still suggests that purchases are made when
personal connection has been established. It is normal for a person to feel a
greater connection to another person when they have the ability to read body
language. Videos bring that association to a consumers mind and allows for
greater trust and confidence in a business.
Not only is personal connection established through the use
of this form of media, but seeing a product in action will produce a greater
faith in its capabilities. The use of eye catching visual media will help a
buyer feel more confident in their purchase. This brings trust and credibility
to a company's website and products
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