What is SEO?
SEO stands for Search Engine Optimization, and is a method
of digital marketing that focuses on making your website content relevant to
search engines. SEO or Search Engine Optimization helps you to rank higher in
the organic, or natural, search results. Properly implemented SEO optimizes
your site in terms of keywords, content, links, and other technical aspects.
By optimizing these areas, search engines see your site as
the most relevant result, and, as such, put your site in a primary spot on the
search engine results page (SERP). SEO is the process of getting more traffic
to your website by getting the site listed and ranked highly for queries
relating to your product, market, or business in the natural or organic search
results.
What is Google
AdWords?
Adwords is an advertising platform created by Google that
makes it possible for you to position your advertisement on the top or
right-hand side of the search results pages on Google and other affiliate
websites.
AdWords allows you to target internet user’s search queries
and display your offers every time they look for a similar product. The visitor
then clicks on your advertisement and it takes them to your site or landing
page.
With Adwords, your business listing can be displayed
alongside the natural search results when people search for specific keyword
phrases in Google. Search results displayed by Google Adwords are also called
Pay Per Click (PPC) results because you shell out money for every click on one
of your ads. We’ve illustrated the difference between the natural or organic
search results and the paid Adwords search results below.
SEO Versus AdWords
The best practice is to use a mixture of both SEO and
Adwords to keep your brand top of mind for internet searchers. Even though you
rank in top positions in the organic search results, you should still consider
using AdWords to target users who might not be as familiar with your brand.
Here are a few other factors to consider when debating how
much of your resources to spend on SEO and AdWords.
SEO requires more time for results than AdWords, but can
result in a high rank in Google for an amount of key search terms. There’s no
charge per click linked with the organic search results, but on the other hand,
ongoing work is necessary to sustain your search engine rankings with SEO.
Adwords can be switched on and off instantaneously, while
SEO can take a lot longer to make an effect on search results
Adwords pretty much guarantees your business will be
displayed in the search results. There is no assurance you’ll rank in the
organic search results through SEO.
SEO targets high traffic keywords mentioned in your website.
(Just don’t keyword stuff)
Adwords also permits you to respond quickly to a shifting
marketplace by targeting new terms visitors may be looking for. This can be
very useful for e-commerce businesses.
Adwords ads are displayed on top of the organic listings. On
some screens (particularly on mobile) this area is all the user can see without
scrolling.
Adwords targets abundant variations that you have around
particular keywords and allows you to use negative keywords, so you can avoid
ranking for terms that aren’t a good match for your brand.
AdWords runs on a variety of websites that register for
Google Ads, so your site may gain more exposure.
Adwords is a rapid method for generating quality leads and
sales.
If SEO is stopped, the ranking of a website decreases over a
period of time due to constant algorithm updates by Google.
SEO also optimizes the quality and quantity of incoming
links to your website.
AdWords pulls instant traffic from the start of the
campaign. This is useful for new websites or services and products that are
seasonal.
In Conclusion
You don’t have to choose between SEO and AdWords. These are
two very different tools you can use to reach the same goal: an increase in
sales and traffic.
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