How to Get More Views on Your YouTube Videos

Many people have become well-known, or even famous, because of their YouTube videos.

1. Use good descriptions, titles, and tags.

2. Promote your video on social media, websites, and blogs.

3. Use good editing. Add some music and include text info.

4. Get subscribers. Ask for likes and shares, and create playlists.

5. Consider buying views, but make sure that it doesn't violate the Terms of Service.

6. Use third party sites with caution.

Name your video file accurately. This is a good place to use specific keywords, or terms that people may type into YouTube search. If you want people to find your video under the search term "funny things to do with your lizard" then that should be the name of your video. This will also help your video be found under the word "lizard" and term "things to do with your lizard". Make sure you include all of your keywords in the video file.

Give your video an appealing title. It should be short, engaging, and to the point. If your video is about your kid spilling macaroni and cheese everywhere, just call it "Mac and Cheese Disaster." It should pique your viewers' interests without giving too much away.

•             A very effective technique to boost views is to write a title that makes people want to click on it, this is called ClickBait. For example "What this lizard does next will surprise you" or "You wont believe the weird thing this lizard can do".

•             Consider using your keywords in the videos title. This is one of the main bits of information that YouTube and Google use to decide what your video is about.

•             If your video is about another YouTuber then use their username in the title, this may help your video show up more in their related videos section.

Describe your video thoroughly. Most people ignore this step, but you should take it seriously to increase your views. Describe your video as accurately as possible in the space you are given, taking 2-3 paragraphs to write an interesting and precise description of what people can expect when they see the video. This is another great opportunity  to include your keywords and search terms for a higher chance of your video being found.

Use the best tags. Use all of the keywords from your title and description in the "tags" section to get more viewers interested. The more relevant tags you use, the more often your video will pop up when people search it. For example, if you're posting a video of your cute sleepy dog, you could use words like "Sleepy," "Dog," "Hilarious," and "Cutest." Make sure you don't include extra tags in the description, as those are not included when people search for them.

•             You can use tags that describe your video as well as other relevant popular videos to make sure that as many people as possible see your video when they are searching YouTube.

Share your video as soon as you post it. The earlier you share it, the more likely it will be to be a YouTube sensation. If you wait a week to share it while it barely gets any views, it'll be much more likely to be forgotten by the YouTube community. Remember, timing is everything. Think of when your audience is likely to watch your video and release right before then (evenings and weekends are a good suggestion).

Email your video to your friends, family, and coworkers. Create an email list consisting of the people who know you well enough to be actually intrigued by your new YouTube video, and send them the link and encourage them to watch it. You can even add, "I can't wait to hear what you think!" to show that you really expect them to watch your video. If you don't care about potentially annoying people, just send it out to as many people as you can.

•             If you have an intriguing subject and a persuasive email, there's a good chance anyone will look at the video without even knowing you very well.

Share your video through social media. Post your video on Facebook, Twitter, Pinterest, Google Plus, and any other social networking sites that you've joined. Ask your friends to like, comment on, and share your post. This will help gain some traction on your video post and it may even go viral.

•             Connect your Google Plus and Twitter accounts to your YouTube. Then YouTube will be able to automatically share each new video you upload. You can also use online automation sites like ifttt.com to post new videos across all your social media accounts automatically.

Use a blog or a website to promote your videos. If you have a blog or a website, you can use it to market your videos. If you don't have a blog or website of your own but know friends with websites or blogs that are popular, ask your friends if they can help you out by sharing your video with their fans. Embedding your video on websites can help your video rank higher in both YouTube and Google.

•             If your video is something news-worthy then consider submitting your video to a news website like Mashable, if its accepted and posted on a news site then you will be guaranteed  to have many more views.

Which Domain Extensions Rank The Best In Google

There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing.

The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL that is, in fact, critical. That’s the HTTP:// part of the command, the hyper text transfer protocol, with or without the S for secure. At the same time, the www is not actually necessary for almost all websites.

The www is a relic from a time when subdomains ruled access to a server. The www was the world wide web access, the front-facing page. The same site at ftp.example.com would be the file transfer protocol access, which the site administrator could use to upload and transfer files. A similar URL, pop.example.com, would be the post office protocol, which usually directs to an email server.

However, these days, most web servers relegate this to ports on the domain. Instead of www.example.com and ftp.example.com, you might have example.com:80 for traffic to port 80, web traffic, and example.com:21, traffic on port 21, which directs to the file server. Alternatively, they might replace the HTTP with FTP://example.com, or whatever other protocol they need.

Why do I bring this all up? Have you ever tried to get someone in their 80s to use the internet properly? One thing you’ll often encounter is how engrained the idea of www.example.com is for a URL. Even if your site is http://example.co.uk, getting someone to type that in can be unnervingly difficult. You’ll see a surprising number of people typing in http://www.example.co.uk.com.

This is the primary reason why, when you’re discussing top-level domain extensions, .com is always going to be the winner. The .com TLD, standing for “commercial” as opposed to educational (.edu), governmental (.gov), or what have you, is the default for many, many people.

So, when you ask the question “which domain extensions rank the best,” you’re adding the invisible subtext, “after .com.” The .com domain extension is always, always going to be the number one extension for as long as extensions are commonly used at all.

How Many TLDs Are There?

There are a lot of top-level domain extensions. There are so many that, as of 2015, they are divided into six categories. These are Infrastructure domains, Generic domains, Restricted domains, Sponsored domains, Country Code domains, and Test domains.

Before the addition and reorganization of 2015, all the way back in the early days of the internet in 1998, there were only a relative handful of domains. You had .com, .org, .net, .int, .edu, .gov, and .mil. These are for commercial sites, organization sites, network sites, international organizations, educational sites, governmental sites, and military sites. The latter two are restricted to the United States, as well.

Three Tiers of Top Level Domains

There are three general quality tiers of top level domains. The high tier domains are the most valuable for use in marketing, search, and website optimization. These are domains like .com, .gov, and .edu. They’re recognizable, they’re common, and they have benefits to SEO in terms of authority. Restricted domains give you that authority, because they’re implicit proof that you are who you claim to be. They aren’t as valuable as many people say they are, but they still have a bit of value to the owner of such a site.

The middle tier are top-level domains that work for hosting a site, and that are perfectly functional, but aren’t necessarily doing you any favors. Most country codes, most generics, and most sponsored domains all fall into this category. It is, frankly, the bulk of the domains available. No one is going to be better than any other, not really.

The bottom tier are actively detrimental domains. They are often used for spam, and simply using one will give negative associations to your brand, and can possibly come with an immediate SEO penalty or lack of trust.

PPC Account Audit

Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you. The truth of the matter is that no matter how hard you work on building an account and optimizing it according to best practices, you will probably miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.

What is a PPC account audit?

An account audit is a dive into your account to determine areas that could use further attention or work to improve performance. We’ll outline the actual process of the audit shortly.

When and why should I audit?

There’s never a bad time to audit your account because you’ll typically find something to help improve performance. However, you don’t particularly want to audit your account after a recent strategy change or account update. You could be auditing based on skewed information and nobody wants that.

The most important time to audit your account is if you’re having performance issues. It’s also a good idea to periodically audit an account if it has been managed by the same person or team for a long time.

Who should perform the audit?

This is a tricky question, because it really depends. If there is a particular issue in the account that needs auditing, take the time yourself and dig in to the areas that may be impacting performance.

However, if you’re talking about a more comprehensive check, it may be better to outsource the project and get fresh eyes. No matter how much you try to deny it, as an account manager you have a slight inability to look at something you uploaded and thought would work and say “Nope, not working, have to stop it.” And as we’ve already mentioned a couple times, it’s very easy to overlook the “basics” and assume you have everything set up correctly or just skip stuff because there’s no way you’d set your campaign to target the Search and Display networks at the same time, right?

Where should you be looking?

Let’s get to the meat and potatoes of this guide, shall we? The following checklist outlines all the different account areas you can dive in to during an account audit and what kinds of items to look for.

The Basics of an Account Audit

Date Range

First things first as you need to make sure you’re looking at a long enough range of time to analyze relevant data. It doesn’t do you any good to look at 30-day’s worth of conversion data and to make changes based on solely that information. Odds are that data isn’t statistically relevant enough. At the very least, we like to observe at least 3-months’ worth of data. If we’re diagnosing a specific issue, a year’s worth of data is preferable when doing a general audit.

KPIs

Knowing the most important metrics to a client is the best way to ground your audit in success. If it’s an account you’re managing, we would imagine you have KPI’s picked out. It may be worth a quick check with your client to make sure you’re focusing correctly. Also, if you’re helping a fellow account manager whose account you don’t typically look at, determine the key metrics to dive in to.

Settings

This is usually one of our favorite areas of an account to audit because specific settings tend to be something that are set up when a campaign is started and then never looked at again. A big win in this area is if a campaign is targeting Search and Display traffic within one campaign, which we find more often than you may guess. From here you can also check out device bid modifiers, ad delivery method, ad rotation (optimizing for clicks when goals are based around conversions?), location/language targeting, and ad scheduling. Modifiers can sometimes impact performance more than expected. It’s worth double checking to see if changes were made when performance came into question.

Account Structure

Campaigns

The first item to look at with campaigns is whether the naming structure makes sense and is easily understandable. Essentially, are the campaigns numbered 1-20 or do they have unique names that explain what kind of ad groups I’m going to find? As we talked about before, are the campaigns opted in to the Search or Display network only? Are Interest Category or Topics campaigns broken out in to their own campaigns or folded in to a general Display campaign?

Reviewing campaign structure is where we start to determine if the rest of the account structure is going to follow a sensible method or if the remainder of the audit is going to require some Sherlock Holmes-style decoding on our part.

Ad Groups

Assuming the campaign structure is laid out in a regimented way, the next item to look at is how the ad groups are set up. For instance, if you’ve got general product categories as your campaigns, are the ad groups the subcategories for the main category? Does each ad group have a maximum of 20 keywords in it? You want to make sure you don’t have an ad group that’s too wide reaching, as it will make ad copy writing to match the terms difficult.

Keywords

When auditing keywords, you want to review the match types. If most the terms are broad match, some expansion for increased ROI could be completed by adding modified broad, phrase, and exact match terms. If the account is relying predominantly on broad match, is there a logical negative keyword strategy in place to weed out irrelevant traffic? Further, has broad modified match been implemented? Are bids set too high or low to produce results or maintain goals? Finally, we like to take a look at a search term report and see if some keywords that bring a lot of traffic or conversions to the account still need to be added to the account structure to increase profitable reach.

Quality Score

When it comes to Quality Score, you must realize what you may uncover here could take some time to correct. So, unlike settings or some structure issues, there isn’t a single way to begin correcting course. The most important part of this portion of the audit is to pull a few key reports and analyze them.

The team at PPC Hero adamantly stands by using pivot tables to dig in to determining your Quality Score picture on an average position level. Be sure you save all this work and reporting (not that you shouldn’t be doing that with everything) so you can come back in a few weeks or a month after making Quality Score relevant changes and compare your progress.

Remarketing

First things first, are remarketing campaigns implemented? If there are, go to the shared library section of the account and look at the audiences that are set up for remarketing. Are they all collecting members? Is there an audience set up for each abandonment level? Can you find the cookie codes in the website code? Have all the cookies been set up with lengths that make sense?

Analytics

Not all accounts will have Analytics. Yes, this sounds crazy, but you first need to determine if there is an Analytics account (Google or otherwise) and if not, why not. Get one. It’s more than worth it. If there is an account, make sure it’s accurately attached to the paid search account. Has tracking code been placed on the website (ecommerce enabled, if applicable)? Are conversions or goals set up? Does the conversion data in Analytics match the engine interface (or at least close to it)? How are metrics performing (bounce rate, time on site, etc.)? Pull a site search report and see if there are new keyword opportunities to add to the paid search account. Have you looked through multi-channel funnels for any insights?

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Online Reputation Management Part - III

A good reputation takes years to build but you can ruin it in a few seconds with a single bad decision. It should go without saying that good online reputation management is essential today’s marketplace; however, many businesses neglect this crucial aspect of their growth.

The fact is that today’s internet user has been empowered by social media; they know how to make themselves heard. Consider the fact that before doing business with your company, many customers will first try to discover everything they can about you online. In essence, they will be looking for all the reasons that they should not do business with you. This means that more than ever before, your reputation has the potential to influence your success.

To protect your brand and avoid sabotaging yourself, it is important that you know and follow some basic rules of online reputation management; below are some of the most important ones:

Own Your Brand Everywhere

Much of online reputation management involves thinking ahead. To start, you will want to grab your name on social media sites. You should do this even before you have specific plans to use it. Buy your URL and not just the .com extension, either; you will want to look at .net and .org extensions as well. You will also want to pay attention to directory listings. These are valuable sources of citations, which are mentions of your business name and address. They are important for ranking well on the major search engines and can help local customers to find you. It is important to claim them and to make sure that any information in the listings (such as your business name and address) is correct.

KNOW WHAT YOU WANT TO GET FROM YOUR ONLINE REPUTATION

How do you want people to see you? One of the fundamentals of online reputation management is knowing exactly what you want from your reputation. Before you can align your company’s online perception with its goals, you have to establish what those goals are.

PAY ATTENTION TO WHAT PEOPLE ARE SAYING

Create Google Alerts for your company; these will alert you whenever something is published about your organization. Engage with customers on social media, in blog comments and in forums. If you encounter disparaging comments, respond thoughtfully and quickly but avoid getting into arguments. When you address criticism, do so carefully; it is very easy to come off as petty. Knowing when to respond to comments and when to ignore them is just as important as knowing how to respond.

ESTABLISH YOURSELF AS A THOUGHT LEADER

Authority is a key component of any reputation. You will want to make sure that your company is perceived as influential and at the forefront of your industry. People are more likely to trust your brand if you are recognized as an industry leader. Publishing the right content can help you to attain this position. You should focus on providing useful information and educating your audience via content such as well-researched blog posts and white papers.

As the power of the consumer grows, it has become even more important for businesses to listen and be responsive rather than to blindly push content. That focus on listening means that social media will play a major role in all of your efforts at online reputation management. We can help you to protect your name and to reap the rewards of a good online reputation.

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Top Seo Trends For 2018

Staying on top of the changing trends in search engine optimization (SEO) is a must if a website is going to be seen by targeted customers. In fact, using outdated techniques can result in penalties that drag down listings in the search engine results pages (SERPS) of Google.

BUILDING VALUABLE BACKLINKS

In 2018, building valuable backlinks will still a critical factor for ranking in the SERPS. This is one of the major ways that Google knows that a website can be trusted. Quality should be used over quantity when backlinks are created. It’s better to have one link from a highly trusted website than it is to have multiple links from directories. Another important factor to consider is backlinks that come from unassociated sites.

ACCELERATED MOBILE PAGES

Page loading time is a factor that Google takes into consideration when it’s algorithm ranks the pages of a website. Pages that load faster get higher marks. That’s why it’s not surprising that Google has introduced an open source project that helps load pages faster on mobile devices. Accelerated Mobile Pages (AMP) supplies mobile browsers with the ability to load individual website pages 4 times faster than regular pages, and it uses 10 times less data to do so! However, while AMP is not a specific ranking signal, it will affect the bounce rate and session duration of users, and those metrics are utilized to rank sites in the SERPS. AMP can be utilized by installing its properties into JavaScript or HTML code. However, this won’t work on websites that use content management systems such as Drupal or WordPress. For those applications, a webmaster must rely on plugins. The main premise to get out of this is that speed is an important factor for Google and one of the important SEO trends to consider.

BUILDING BRAND AWARENESS

Strengthening the brand of a business is also one of the top SEO trends for 2018. When a brand is listed and recognized in the top SERPS, customers are more likely to purchase their products or services. A top brand is also more likely to collaborate with other organizations in their industry or niche. Social media sites are free and should be utilized to heighten the brand awareness of a business. While social media sites are not typically used in the decision-making of ranking, they do provide another avenue for traffic. Videos and images are more likely to get shared on social media sites and that helps potential consumers recognize a brand.

RANKING AS QUICK ANSWERS

One of the top SEO trends is optimizing a site to hopefully have the content get featured. This can be done by optimizing off-page as well as on-page content. Often, lists are highlighted in the Quick Answers section. By creating a list of solutions to answer a question, optimizing the page with valuable incoming links and making sure that the page is also optimized for mobile users, a webpage has a higher chance of appearing in this prime location on the SERPS.

AN INCREASE IN VOICE SEARCH

Leveraging voice search is another one of the top SEO trends that will be affecting search engine optimization in 2018. Many users are now speaking into their devices instead of taking the time to type out questions. It’s much faster, it’s more convenient, and it’s catching on fast! In fact, studies indicate that if the current growth of voice search sustains its pace at the same rate that in three years, close to 50 percent of the searches performed on the internet will be via speech or by clicking on images.

This rapid growth allows an SEO strategist to incorporate new keyword phrases into the content of a client’s website. Keyword strategies for on-page content should incorporate keyword phrases with more of a conversational tone. As an example, a keyword phrase such as “downtown Chicago restaurants” that’s strategically placed throughout a specific page on a website should also be accompanied by a phrase like “Where’s a good place to eat in downtown Chicago?”

MOBILE OPTIMIZATION

Smartphone use has skyrocketed in the past few years. This has increased the use of mobile search at the same rate. Traffic that used to flow to desktop computers is now starting to flow to mobile devices. In fact, since early 2015, mobile searches on Google’s SERPS have been higher than searches from desktop computers. This makes mobile optimization a top priority for search engine optimization 2018. Google already announced that they are experimenting with mobile-first indexing, which shows that it’s one of the most important SEO trends that they are serious about prioritizing. While Google still favors the desktop point of view for its search index, it’s probably a good time to start optimizing for mobile too.

If a website has not already been changed to look great on a mobile device, it’s time to start. Google is recommending that a site should have a responsive template or theme. Mobile friendly websites are able to be easily seen on mobile phones, tablets or desktops. E-commerce platform should also be updated so that products or services can be easily scrolled through.

By paying attention to these top SEO trends and implementing specific strategies, it will ensure that a website is fully optimized and ready to receive targeted customers.

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What Is Infographics Design

Infographics are creative and illustrative representation of your business philosophy that you are trying to convey. In creating infographics, the designers involve various elements such as charts, colors, images and graphs. All these elements serve the purpose of telling your business story so that the target audience can easily understand your business process and grab the statistics.

A majority of businesses are today taking resort in infographics when they want people and targeted audience to quickly grasp a business idea. The importance of infographics can be gauged from the fact that you find them everywhere on the web. Infographics stand out on the accord of dispelling information smoothly and presentably.

HOW TO DESIGN INFOGRAPHICS

To design infographics, you should incorporate images, colors, icons, statistics and drawings etc. along with a brief text about your business. In designing of infographics, the text and all other elements must be presented in a precise way. The aim is to convey the message and statistics in a visual manner.

If you have never used infographics to promote business, here are some reasons that will convince you to market your business through creative infographics design.

INFOGRAPHICS ARE GREAT FOR VISUAL APPEAL

Studies have revealed that 90% of information transmitted to the brain is visual. The attention span of audience is typically very short, so it is only natural that you use infographics to grab their attention in short time. Infographics are designed for a quick scanning of your content, unlike traditional methods of reading an entire paragraph of business idea. Infographics attract people through the use of bright colors and appealing imagery.

PEOPLE LIKE TO SHARE THEM

Infographics are interesting and evoke a sense of pleasure because of bright colors and images. Also, audiences grab the information in a less stressful way. Hence, people are likely to share your blogs and articles if they contain infographics rather than lengthy articles and essays. You can use Google Analytics to track how people are engaging with your blogs that have infographics. Plus, your infographics will also be shared across social networks, which helps your building more concrete links.

BUILD BRAND AWARENESS

Your infographics are effective marketing tools to build brand awareness. This is due to the fact that visuals used in the illustration of content can convey your business message to the audience easily and so your brand stays in the memory of the audience for a longer time.

You can also use infographics offline for marketing activities. For example, you can take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services.

Make sure that you use a creative infographics design that is professionally done by the designers. For ideas and inspiration, you may scour through the pages of one of the popular crowdsourcing websites.

THE VIRAL FEVER

Since infographics are attractive and people love to share them on social networks, their chances of becoming viral are much higher than ordinary text content. Jeff bullas revealed on his blog that infographics production has increased by 1% every day, this makes the world of graphics more inclined towards infographics rather than traditional form of text-on-images. A viral post is something that doesn’t evoke a sense of doubt to the viewers. So infographics are successful because you instantly know that no brand is going to mislead or lie about the information after spending so much effort in making an infographic.

SIMPLIFICATION OF COMPLEXITIES

To present an overview of a topic than shelling out complex in-depth data and analysis, look out for infographics. Infographics were born to break down complex ideas into simple visuals, which also make them great educational tools. There were times when it was increasingly difficult to understand complex ideas like what constitutes rocket machinery, or how does the polling system works, or simply how the design industry works. With the rise in infographics, many complex ideas were understood with a blink of an eye for which otherwise we would have to read tons of books and magazines.

DRAWING COMPARISONS

The process of drawing comparisons demands having organized similarities and differences. An infographic works like a wonder in this case by visually designing parallel points and comparisons that complement the presented information. Now, the art of comparing one thing with another can often be very difficult. It is hard to differentiate between iPhone 6 and iPhone 5 in words. However, with the use of graphical elements, one can easily portray the differences in a neatly organized way. The starting point of most of the comparisons begins with visual difference, that’s exactly where infographics score high.

MAKES THE INTERNAL WORK OF BUSINESS SMOOTHER

Business Weekly reveals how 80% of the work involved in creating an infographic is data gathering, shaping and checking. This makes the creator a great researcher as well as a great storyteller with minimum words. For businesses, it also facilitates management decision-making as it demands a fast processing of reports that has numerous words and data that is too hard to understand. With effective designing skills and key elements, one can make reports like these look visually appealing and simple. Visual data in this way can showcase the growth of a new product for which statistics are highly advisable, or the number of visitors on a particular marketing campaign or the growth of your target audience on various social networking channels. This form of graphic art can make people understand and reciprocate easily and simply.

IN THE END

The modern prerogative of data representation is to portray the information in a neat and organized way. Human nature is subjective when it comes to reading a load of text information and data. With the correct use of infographics, there is a lesser chance of misinterpreting facts and figures. Also, the study of data analytics often bores the viewer, but with infographics the whole process became simple and enjoyable. Designers these days chose to create infographics with graphic elements that are smoother for eyes and easy to grasp. The choice of colors and shapes make the data appealing so much so that besides just informing, it also educates the viewer. One needs to be smart and effective in making infographics as they demand great skills and creativity.

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Google Places For Small Business

With competition between businesses increasing, it is often hard for small business owners to find a way to compete with larger corporations with seemingly endless advertising budgets. However, thanks to a change in the way people are looking for products and services, there is a way that you can boost the visibility of your small business and boost your sales without spending a dime: Google Places. Google Places is a service that Google offers that helps businesses of all shapes and sizes rank higher in local searches, which is especially important for businesses who depend on walk in customers for a majority of their business.

Here’s how it works:

Let’s say you are a business that sells the best pizza in your area. There are customers all over your area looking for pizza for lunch, but are not sure where to go. They open their smartphone’s browser and type in “pizza” where their search engines will then display a list of pizza places that are located within a five mile radius of where they are standing. Their browser is pulling this information from local directories like Google Places. And, if you don’t have a listing, you are missing out on tons of sales every day.

The good news is that you don’t have to miss out anymore. It is simple to claim your Google Places listing and boost your local search visibility. The best thing about this very powerful advertising opportunity is that it does not cost you a thing. All you have to do is look your business up on Google Places, claim your listing and complete your profile. The entire process will take you less than an hour, but the payoff will be exponential.

Claiming Your Profile Listing

Claiming you profile is one of the simplest processes you will ever undergo when it comes to your online marketing campaign. In order to claim your business listing, you will simply need to search for your business within the Google Places application. It is already there, it just needs to be claimed and completed. Next, you will need to create an account. If you already have one, simply log in. If not, you can create one in just a few minutes. From there you can add all of the pertinent information about your business such as your business’s name, address, telephone number, website address, email address, hours of operation and more. Marketing experts will tell you that you need to add things like pictures and videos to your listing as not only do these media elements make your profile more interesting to your customers, it also allows Google to put extra emphasis on your listing when it decides how to rank your listing in comparison to others. And, as you know, the higher up your business ranks in a search engine results page, the more traffic you’ll get, which leads to more sales and more money in your pocket.

Claiming your Google Places listing is one of the most important things you can do for your business. Claim yours today and watch your business grow almost immediately.

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Local SEO vs Organic SEO

The increasing number of ways through which your potential customers can reach out to you, have become commendable through the advancement in technology.

Certainly, whenever a user wishes to gather information about some place, person or thing, he would look out for the same online. Now, the subject of the search would determine the types of results that Google will show up with.

Google has the absolute right to decide which websites earn the right to be displayed on the precious first slice of their SERPs and, therefore in some cases, it might include the local results with the organic ones, giving the users exactly with what they want, and thus leading to a happy and satisfied user. For business owner, both local and otherwise, these searcher’s reactions and satisfactions determine their success and failures.

Now, when we mention SEO, most of the times it is associated with Organic SEO. Although, SEO is an evolving and imperative practice which has to be employed by webmasters to survive the online world, we fail to understand that Local SEO also forms one of the important aspects of SEO.

Before going into the difference, let’s get a quick recap (for details, refer RankWatch Learn Section) of both Organic and Local SEO

Organic SEO

Organic SEO is a marketing practice of optimizing your website to make it search engine friendly and get it ranked for relevant keywords. It might or not include a local element, but is usually not associated to a brick or mortar business. It essentially more or less, revolves around a website. The websites aiming at Organic SEO can therefore, be a full-fledged-internet-based-website which might or might not have a geographical location. Bloggers, Internet marketers, affiliate marketers, internet-based business and some brick and mortar business employ Organic SEO to work towards improving their rankings and increasing their traffic. Some examples of keywords that could be used in organic seo campaigns include ‘beauty tips’, ‘solar panel installation procedure’ etc.

Only those websites rank in the organic results which have trusted content and can provide value to the users. So, you can say that in organic seo, search engines rank and favour trusted and relevant content.

An example of organic search would be to search ‘Insurance Contractors’, the highlighted results are the organic ones. These websites which are ranking on this page, are considered to be legitimate by Google in terms of the content/services/information they offer.

Now, what if you are a small insurance contractor in New York, how will you make your way up there? How would you let your users know about your existence? Here’s when Local SEO comes into the picture.

Local SEO

Local SEO is simply the practice of building reliability and relevant signals around specific locations. Continuing the above example, when the user searches insurance contractor in New york, the following result would come up:

These results basically show the insurance contractors that are relevant to the users and present in the New York city. The local results are usually labelled with customer ratings, reviews and other information about the business including hours of operations, directions, phone number, address etc.

In simple terms, the search engines display the results based on geographically related keywords used in the search query. Some examples that could be used in local seo campaign include ‘florists in Pasadena’, ‘divorce attorneys in California’, ‘dog walkers in LA’ etc.

Those 3 results outlined in a box are the Google Local Listings Pack, which displays the top 3 relevant results. If you are a local business, this is the place where you would want to be. 

So, you can say in local seo, search engines rank and favour those websites which have relevant and trusted locations.

So, the difference?

I think by now, you have clearly understood the difference. But still, let me state that in clear words to get a better and clear understanding.

•             The first difference is out there, shouting loud: Locations, locations and locations.

Organic SEO is employed by websites that might or might not have a geographic location. It can be influenced by the location, but is definitely not attached to a brick-or-a-mortar business.

Pure Organic results are a mix of businesses, articles, blogs, news, social media profiles etc. Organic search and results are totally independent of the locations.

On the other hand, local SEO is essentially tied and associated with a brick-and-mortar business and necessarily has a geographical component. For example, if someone searches for a ‘car service in Pasadena’, the search engines would get, that the user wants a local business in Pasadena, that can service their cars. Therefore, here the search engines are looking out for trusted and relevant business that do car service around the user’s locations.

•             Local SEO and Organic SEO do not necessarily target the same position on the SERPs.

While Organic SEO aims to rank as high as it can for a specific set of keywords, the main aim of Local SEO is to get into the local listing packs. Additionally, Local SEO is about being present or listed (with consistent citations) at every other place where the potential customer might look for including niche directories, forum etc.

•             Links of Organic SEO Vs Citations of Local SEO

Links (correction: quality links) are the votes in the world of SEO that could get you better rankings and increased traffic. In Organic SEO, high quality and relevant links help you increase the relevance and authenticity of your website in the eyes of Google. All factors remaining constant, the greater the number of quality links, the better is the ranking.Local SEO, on the other hand do not treat links in the traditional way, this role is played by Citations here. Citations are simply the mentions of your Business name, Physical address and Phone Numbers across the web. Being consistently cited at all the relevant and important places in your niche would increase the relevance and authority of your business in the eyes of Google. It would not count as a ‘vote’, but would definitely validate the existence of your business at a certain geographical location. This will increase the chances of your business to show up, if any query related to the similar business and locations comes up.

•             The approaches for doing Local SEO and Organic SEO is different

As mentioned earlier, the aim of Organic SEO is to only reach at the top places on SERPs. To make this happen, a lot of On-page optimization and Off-page optimization is required to be done on the website including working on your title tags, meta-descriptions, heading tags, optimising anchor texts, creating amazing content, building an effective link building strategy and lots more.

Local SEO, on the other hand aims to crack all places that displays local results. To make this happen, the strategy needs to be different. Apart from optimizing your title tags and keyword density, you need to first of all create a Google Listing. Going ahead, you should get listed at all the important directories in your niche and check for the consistency of NAP across the web, encourage the customers to write good reviews about you, write local content etc.

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Importance Of Google Adwords

Generating the best keywords for a specific target market is very important. If people are not specific about generating the best keywords and keep only high-volume keywords in their ad campaigns, they might lose a lot of money through Google AdWords. You should check if the keywords chosen convert to sales. If the keywords chosen bring visits but do not convert to sales, the business won’t be profitable. Suppose a Web site is into shoes, and uses the words “shoes” or “shoes online” in its ad campaign. It may have a high search volume but because of heavy competition, the keywords might not convert into sales. Such keywords will bring huge traffic but there will be less chance of conversion. On the other hand, the keyword “buy jogging shoes online” will have fewer clicks and visits but a high conversion rate. This kind of decision should be made while generating keywords for Google AdWords. Keywords can be decided based on exact match, phrase match, and broad match. Among the three phrase matches are usually the keywords that can be termed as conversion keywords. You can also include negative keywords, which will exclude the ad from display against specific negative keywords. Here are some useful ways to decide a call while generating keywords for an ad campaign.

1.            List the top search keywords that speak about the Web site or are relevant to the Web site.

2.            Include keywords that have more chances of conversion.

3.            Use long tail keywords which bring fewer clicks, but have ensured conversion.

Title lines hold equal importance in Google AdWords, as do the keywords. The job of title lines is to attract users and bring them to your Web site and then convert the visit to a sale. Any user will check the title line first, so giving it the best try is very important. Also, Google has an affiliated network that displays just the title line of the ad. A title line should be a direct approach that includes a prominent keyword with volume as well as conversion rates. However, this approach has to be completed within 25 characters, as offered by Google.

Descriptions are other important attributes of the Google AdWords Campaign. Descriptions are supposed to justify the titles as well as the ad campaign. Descriptions convince users of their benefits with a click. It encourages users to purchase the products sponsored by the ad.

Directing link is another important element of the Google AdWords Campaign. This is an important call to action. The link that is directed from the ad should take users to the most relevant page from the searched keyword point of view. Users decide their call through the directed landing page regarding their purchase. Once the user clicks on the link, the Web site needs to pay the amount per click, irrespective of purchase or bounce back. Therefore, the directed landing page should be good enough to convert the search to a sale, which is the sole aim of the entire business.

Active site is another important feature that needs to be managed in the case of Google AdWords. This campaign charges you against each click and therefore an essential factor such as loading time holds great relevance. If the loading time of the site is less, users will definitely bounce back without taking any call to action, which means you get billed for the click but don’t profit from the click. Therefore, loading time should be fast, and whenever the site is down the bids should be reduced in order to control clicks and bills.

Budget controlling is a major factor in managing the Google AdWords Campaign. On the other hand, the keywords that bring clicks but do not convert should be removed. In straight words, you should behave mercilessly while generating keywords for your Google AdWords Campaign. This comes within budget control because a single keyword should not eat up your entire budget. Keywords and your budget should be well distributed.

Relevancy of Ads is also an important feature that plays an essential role in the PPC campaign. Major search engines such as Google and Yahoo give huge importance to the relevancy of keywords to the landing page. Therefore, it is essential to ensure keywords are closely associated with the landing pages. If you are selling training courses, the landing page should speak prominently about training and courses offered.

Along with all these, campaign users should establish firm goals for their Google AdWords Campaign. Outlining the goal is very important and you should be clear about whether they [who?] are trying to make business or profitable business. You should be sure whether Google AdWords is used in order to get just a click or to bring conversion clicks. If the latter is true, only converting keywords should be kept with high bids. In the other case, which is very rare, high volume relevant keywords will perform the task of attaining the goal. Thus, in straight words, including phrase matching, good converting keywords with the direct action title line and description, you can assure instant traffic to your Web site. If this traffic is successfully converted to a purchase, your Web site will profit accordingly. Thus, you can make effective use of the Google AdWords Campaign, experiment with test marketing campaigns, and experiment with exact and phrase keywords to ensure your Web site is profitable and stays profitable.

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