Best Online Marketing Company India Part - III

Basics of Online Reputation Management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or anyone else to find — just search for your camp’s name in Google.

Finding your online reputation is easy due to two main factors:

1.            Google is smarter than ever before. It features search results based on local factors, can autocomplete user’s searches while they type (called “Google Instant”), and tirelessly crawls the massive number of social networking sites now available.

2.            Local review pages and social networking sites have made it easier than ever for customers and staff (current or former) to rant or rave about your camp online.

The second part of that phrase (“management”) can seem overwhelming. “Management” poses a lot of questions: How can you manage what other people say about you online? Should you respond to negative comments you find? What do you do if these negative comments rank high in the search results for your camp’s name?

Establish and Own Your Online Reputation

Control your Search Engine Results Page (SERP) with best practices in SEO.

•             Maintain as much property as possible on the first page for all your keywords.  This is where we find having a comprehensive online strategy in place can be the most helpful.  This can include press releases, your own site pages, your blog, and potentially other extensions to your online brand.

•             Keep your eyes focused on great online communication while also staying abreast of ever-changing search engine algorithms. We have learned that time and again the strategies that work the best are just solid marketing communications versus trying to leverage the latest tactic.  The long-term strategies are the ones that always win out.

•             Monitor your analytics and search engine reporting daily for upturns, downturns and identify long-term trends.  We are in love with the tools from gShiftLabs especially after reviewing scores of other tools gShiftLabs continually is reviewed at the top of the list.  They are also just a fantastic team to work with.

Stay Socially Active Online.  Engagement is key. Promote your brand with a constant and constantly growing online presence. Use a blog, Facebook, Twitter, LinkedIn, Google+, YouTube and press releases to engage consumers with regular updates and timely responses to your followers on all social media platforms.

Be creative in your approach for maximum engagement.  This is probably the most difficult part of the entire strategy because you really have to dig deep to determine what is going to work best for you and your brand.  What works for a retail business is probably not going to work for a B2B focused business.  There are some common themes that you may want to consider.  Host contests. 

Encourage followers to share videos or photos that demonstrate how they used your product and how it worked for them. Consider event sponsorship and partnerships worth promoting. Most importantly, an active blog does wonders to perk up a static website.

The blog’s domain name should reflect your brand. Content should provide professional, brand consistent information about your company and its products, trends in the industry, success stories and available support. Incorporate videos and images into your website and social media, and make your topics relevant to trending news whenever possible.

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Best Online Marketing Company India Part - II

Do you integrate social media with your marketing efforts? Here are some benefits…

•             Developing a business model involving social media for your small business: Your number one priority should be your business goals and objectives. Social media is not a quick fix for a broken business. It’s ok if skeletons fall out of your closet—own up to them, and be real about mistakes. Being transparent in social media gains trust.

•             Know your audience: Find out what they’re thinking. You have to understand how you can inspire them and genuinely help them. If you inspire your audience to connect with you and help them achieve their goals, then you will be successful.

•             Defining social media success: Social media success should be measured based on your goals and objectives first. It’s impossible to measure your progress if you don’t have clear goals. There are many different levels of measurement. Early metrics are different than later metrics when implementing social media. They are also different based on what the business role or leader is interested in. At some point, it has to generate some revenue. One thing that keeps a company from seeing profit is a lack of a real sales funnel. It’s not worth it if you’re not meeting your goals and objectives.

•             Effective tactics to get customers hooked: Getting to know your audience will help you better inspire and connect with them and you’ll be able to write more compelling and relevant content. Make sure your website and social media align with each other. Make them an offer they can’t refuse. It may not bring immediate ROI, but if they’re hooked it will pay off in the long run. You want them to profess their love for you, even though they may not buy from you. They will influence people who will buy from you.

•             Finding inspiration for marketing campaigns: Thought leaders, your community, and outside your virtual world are great places to find inspiration. Focus on your customers’ wants and needs. Make satisfying them your biggest priority and you set the market. Get away from the Tweet machine. Two hours at the mall, park, or beach can spark five blog post ideas. Inspiration can come from the energy of the campaign itself and what you can expect from the end result. When brainstorming for campaign ideas send a few tweets on the subject and write a blog post. Your audience will give you the answer.

•             Avoid Random Acts of Anything: RAM’s will eat your ROI for lunch and dinner and leave you with nothing. Random acts of anything are bad. The key to stomping them is integration and focus on your goals and objectives. People think integration takes more time, but once you get it going, it moves at turbo speed.

•             Marketing hurts your growth: Social Media Examiner recently posted that marketing hurts your company’s growth. Marketing sales messages are a thing of the past. Twitter, Facebook, and LinkedIn are not for broadcasting about your business. Use them to inspire and connect genuinely with real people. So many people fail at using social media because they can’t let go of the fact that it’s no longer a broadcast. If you don’t have time for conversation in social media, game over. Broadcast tweets will not connect you with real people. When you connect and add value for your audience, you earn the right to send a few broadcasts about yourself.

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Best Online Marketing Company India Part – I

Tip 1: Make Your Content Valuable and Relevant. When internet users type a topic into a search box on Google, Yahoo, or any other search engine, they expect the search engine results to provide information relevant to their search. If they click on your site and find irrelevant or outdated information, they will bounce from your site to the next result to find what they need.

Tip 2: Keep Your Content Concise. There is no need to belabor your point. Website visitors are skimmers and prefer to quickly review information.

Tip 3: Stay On Topic. Visitors usually search very specifically and become frustrated if forced to sift through a lot of information to find what they are looking for. If you have a very broad topic, consider breaking your content down and introducing one topic per paragraph so your readers can find specific information easily. You can also add links within your page content to related topics on other pages of your site rather than trying to include all of your information on one page. This will make your website more user-friendly.

Tip 4: Check and Recheck for Grammar and Spelling Errors. Nothing says unprofessional like a website full of spelling or grammatical errors. After you are finished copywriting, walk away from the content and come back later with fresh eyes. You may notice errors that might have otherwise been overlooked.

Tip 5: Use the Inverted Pyramid Method. Many professional web content creators and bloggers swear by this method for web content. What does it mean? Put your conclusions at the beginning of your page content and work backwards from there. This puts your most important information front and center.

Tip 6: Write Assertively. No one knows your products or services like you do. Dont be afraid to write with authority.

Tip 7: Write for Your Audience. You have probably heard of the importance of making your website content search engine friendly by using keywords, links, and other SEO techniques. This is important, but so is making your content readable and engaging for the humans visiting your site. After all, your goal is to convert visitors into customers. Use a conversational tone to connect with your audience and avoid fluff and marketing jargon.

Tip 8: Utilize Images to Compliment Your Copy. Use relevant images to compliment your text and enhance your site's visual appeal.

Tip 9: Format Your Text for the Web. Cater to content skimmers in the following ways:

•             Use ordered/unordered lists instead of paragraphs when possible. Limit your lists to ten or less.

•             Write short, meaty paragraphs and put white space between them.

•             Focus on one topic per paragraph.

•             Include internal subheadings to make scanning easier. Having keyword-rich headings and subheadings will also make you copy more search engine friendly.

•             Use internal links to related topics instead of cramming too much information onto one page.

•             Use "you" instead of "I" to connect with readers.

•             Keep sentences short.

•             Perform keyword research and include relevant keywords throughout your text, especially in headings/subheadings, links, and the first paragraph of text.

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Web Technologies – Part 2

7. Databases

Databases are where all your data is stored. It’s like a bunch of filing cabinets with folders filled with files. Databases come mainly in two flavors: SQL and NoSQL. SQL provides more structure which helps with making sure all the data is correct and validated. NoSQL provides a lot of flexibility for building and maintaining applications.

•             MongoDB - is an open-sourced NoSQL database and is currently the only database supported by Meteor.

•             Redis - is the most popular key-value store. It is lighting fast for retrieving data but doesn’t allow for much depth in the data storage.

•             PostgreSQL - is a popular open-sourced SQL database.

•             MySQL - is another popular open-sourced SQL database. MySQL is used in Wordpress websites.

•             Oracle - is an enterprise SQL database.

•             SQL Server - is an SQL server manager created by Microsoft.

8. Client (or Client-side)

A client is one user of an application. It’s you and me when we visit http://google.com. Clients can be desktop computers, tablets, or mobile devices. There are typically multiple clients interacting with the same application stored on a server.

9. Server (or Server-side)

Server is where the application code is typically stored. Requests are made to the server from clients, and the server will gather the appropriate information and respond to those requests.

10. Front-end

The front-end is comprised of HTML, CSS, and Javascript. This is how and where the website is shown to users.

11. Back-end

The back-end is comprised of your server and database. It’s the place where functions, methods, and data manipulation happens that you don’t what the client’s to see.

12. Protocols

Protocols are standardized instructions for how to pass information back and forth between computers and devices.

•             HTTP - This protocol is how each website gets to your browser. Whenever you type a website like “http://google.com” this protocol requests the website from google’s server and then receives a response with the HTML, CSS, and javascript of the website.

•             DDP - is a new protocol created in connection with Meteor. The DDP protocol uses websockets to create a consistent connection between the client and the server. This constant connection let’s websites and data on those websites update in real-time without refreshing your browser.

•             REST - is a protocol mainly used for API’s. It has standard methods like GET, POST, and PUT that let information be exchanged between applications.

13. API

An API is an application programming interface. It is created by the developer of an application to allow other developers to use some of the applications functionality without sharing code. Developers expose “end points” which are like inputs and outputs of the application. Using an API can control access with API keys. Examples of good API’s are those created by Facebook, Twitter, and Google for their web services.

14. Data formats

Data formats are the structure of how data is stored.

•             JSON - is quickly becoming the most popular data format

•             XML - was the main data format early in the web days and predominantly used by Microsoft systems

•             CSV - is data formatted by commas. Excel data is typically formatted this way.

Thanks for reading and I hope you found something in here that gave you a new way to think about or talk about web technologies. This was not meant to be an all-encompassing list, but rather a way to talk about all the great technologies we have at our finger tips.

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Web Technologies – Part 1

Browsers

Browsers are the interpreters of the web. They request information and then when they receive it, they show us on the page in a format we can see and understand.

•             Google Chrome - Currently, the most popular browser brought to you by Google

•             Safari - Apple’s web browser

•             Firefox - Open-source browser supported by the Mozilla Foundation

•             Internet Explorer - Microsoft’s browser. You will most often here web developers complain about this one.

2. HTML

HTML is a markup language. It provides structure of a website so that web browsers know what to show.

3. CSS

CSS is a Cascading Style Sheet. CSS let’s web designers change colors, fonts, animations, and transitions on the web. They make the web look good.

•             LESS - a CSS pre-compiler to make working with CSS easier and add functionality

•             SASS - a CSS pre-compiler to make working with CSS easier and add functionality

4. Programming Languages

Programming languages are ways to communicate to computers and tell them what to do. There are many different programming languages just like there are many different lingual languages (english, spanish, french, chinese, etc). One is not better than the other. Developers typically are just proficient at a couple so they promote those more than others. Below are just some of the languages and links to their homepages

•             JavaScript - used by all web browsers, Meteor, and lots of other frameworks

•             Coffeescript - is a kind of “dialect” of javascript. It is viewed as simpler and easier on your eyes as a developer but it complies (converts) back into javascript

•             Python -used by the Django framework and used in a lot of mathematical calculations

•             Ruby - used by the Ruby on Rails framework

•             PHP - used by Wordpress

•             Go - newer language, built for speed.

•             Objective-C - the programming language behind iOS (your iPhone), lead by Apple

•             Swift - Apple’s newest programming language

•             Java - Used by Android (Google) and a lot of desktop applications.

5. Frameworks

Frameworks are built to make building and working with programming languages easier. Frameworks typically take all the difficult, repetitive tasks in setting up a new web application and either do them for you or make them very easy for you to do.

•             Meteor - a full-stack (front and back end) javascript framework

•             Node.js - a server-side javascript framework

•             Ruby on Rails - a full-stack framework built using ruby

•             Django - a full-stack framework built using python

•             Ionic - a mobile framework

•             Phonegap / Cordova - a mobile framework that exposes native api’s of iOS and Android for use when writing javascript

•             Bootstrap - a UI (user interface) framework for building with HTML/CSS/Javascript

•             Foundation - a UI framework for building with HTML/CSS/Javascript

•             WordPress - a CMS (content management system) built on PHP. Currently, about 20% of all websites run on this framework

•             Drupal - a CMS framework built using PHP.

•             .NET - a full-stack framework built by Microsoft

•             Angular.js - a front-end javascript framework.

•             Ember.js - a front-end javascript framework.

•             Backbone.js - a front-end javascript framework.

6. Libraries

Libraries are groupings of code snippets to enable a large amount of functionality without having to write it all by yourself. Libraries typically also go through the trouble to make sure the code is efficient and works well across browsers and devices (not always the case, but typically they do).

•             jQuery

•             Underscore

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Digital Marketing

Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via Short Message Service (SMS), Simple Notification Service, search engine optimization (SEO), electronic or interactive billboards and other online ads.

BREAKING DOWN 'Digital Marketing’

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Internet (a.k.a. online) marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place over the telephone, on a subway platform or in a video game.

In the parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers. For example, after extending the late-night hours of many of its locations, McDonald's needed to get the word out. It targeted shift workers and travelers with digital ads, because the company knew that these people made up a large segment of its late night business. 

McDonald's encouraged them to download a new Restaurant Finder app, targeting them with ads placed at ATMs and gas stations, as well as on websites that it new its customers frequented at night.

Marketing Messages

Digital marketing is used to market more than just products and services. It is widely used to sell people on things such as companies, political parties and ideas. Political parties use digital marketing to target voters with positive SMS messages about their candidates and negative SMS messages about their candidates' opponents, and tailor ads to receivers who frequent particular digital channels, such as Facebook newsfeeds and YouTube channels. McDonald's created a digital "Kick the Trash" campaign to counter negative press in Germany that called the company's outside areas dirty.

Digital Marketing Challenges

Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they're used by receivers and how to use these channels to effectively market things. In addition, it's becoming more difficult to capture receivers' attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.

The challenge of capturing and using data effectively highlights that digital marketing requires a new approach to marketing based on a new understanding of consumer behavior. For example, it may require a company to analyze new forms of consumer behavior, such as likes on Facebook and tweets on Twitter.

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Building an Online Presence

Custom web design – pros:

•             Unique design.

Don’t you think it’s better to have a professional-looking website designed according to your business needs? But of course! With a custom web design, you’ll have a uniquely-designed website.

•             Search engine friendly construction.

You do know that your website’s background coding is crucial for your online presence, don’t you? By hiring digital media agency, the coding will be done in a way to influence your online business success in the search engines.

•             A strong connection and adaption between your website and your business needs.

When doing website planning, you need to make a list of all the features you desire to have. If the budget you have at the time you’re making your website doesn’t allow you to implement all the features you want from the very start, your digital media agency will be familiar with the concept you want, so they can incorporate the features when you’ll be financially ready. In other words, it’s a win-win situation for both you and your agency.

•             Scalability.

We already told you how important adaptability is. Well, we definitely can’t ignore scalability here! You will plan the whole concept of your website, and your digital agency will take all the features into consideration while they choose the technologies they’ll use when building your online presence.

Some other points you also need to consider when choosing between a custom web design and website labels are:

•             Who will maintain your website?

If you don’t know a thing about coding a website, or you have a person on staff who knows how to code, then you should incorporate a content management system (CMS) into the design of your website. In regards to content management systems, you should know that there are limitations on some systems, so make sure you’re making the right choice and ask your digital agency which content management system (CMS) is best for your purposes.

•             Do you have permission to use your website graphics for other purposes?

Needless to say, the branding of your company should be incorporated in the design of your website. Simply put, if your company branding is already established, then you should incorporate it into your website.

If you still haven’t established your company branding, or maybe the branding is undergoing a revamping, you should know whether or not you’re allowed to use the website graphics elsewhere, like brochures, signage and letterhead, to name a few. Yes, this might increase the cost, but all pieces will fall into place and your website will look highly professional.

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Advantages Of Magento

Charged with this challenge and expectation of businessmen, developers are taking help of Magento ecommerce development to create better performing ecommerce websites. Being an open source licensing type, it can be downloaded by any developer. After which any innovative tweak can be used to get a unique result as demanded by the clients.

Features

Magneto comes packed with the characteristics facilitating layered navigation, advanced search, wish lists, favorites, product comparisons, multi store feature, email list, grouped products and content management system for static pages as well as SEO performance. Features of an e-commerce website are the foundations delivering user experience and customer satisfaction and as far as Magento is being talked about it is excelling in this job.

Flexibility

Depending upon the size, requirements and budget of every business, the flexibility of Magento can be utilized to get the edition-based solutions. For example ‘Magento Go’ suits small businesses, where as ‘Magento Enterprise’ serves medium and large businesses perfectly. Numerous themes and templates available in Magento are another aspect of the same flexibility. Every business has a something unique for them.

SEO Edge

‘Magento SEO’ has solved multiple issues by facilitating better optimization of e-commerce site. Page traffic, duplicate content, landing page, indexing, etc are efficiently managed for a website developed on Magento.

Developers Friendly

With the growth in business, websites also have to be changed consequently. And with Magento, developers find it easier to update content, add pages to the website and link pages to the sub or main navigation, thus saving considerable amount of time.

Multiple Store Management

Before Magento, managing multiple stores from single administrative panel was either cumbersome or inconvenient. However, now with Magento each store can be set up distinctly with its unique product catalogue. Running and managing online business 24-7 has become stress-free through many such advantages.

Google Services with Magento

The platform has proven itself better in efficiency and performance by shaking hands with the search engine giant Google. Many services of Google like Google Analytics, Google Checkout and Google Base can be used with Magento. It thus facilitates in tracking traffic, uploading content and processing orders placed by customers. As a consequence, businesses can come up with better strategies to attract more of their target audience.

On Mobile

In the mobile era, Magento Mobile will establish a fulfilling brand experience for consumers who use their smart phones and mobile devices to connect anytime and anywhere.

Coding

Coding in Magento is not considered complex, because the core coding can be conveniently integrated with the third party coding. Both core code and third party code are clearly defined in Magento, allowing websites to draw bests of both. Further it is not disrupted by extensions and add-ons of future upgrades. Many businesses have switched to Magento for this reason as well.

Reporting

Administration of websites is easier with Magento as compared to other ecommerce platforms because of reporting. Business owners get detailed report on the performance of their websites explaining info like what is on demand, what has gone out of stock, new items in market, etc. The current situation of the ecommerce businesses thus analyzed allows better strategizing.

Order Management

One of the handiest facilities Magento offers enterprises is taking care of orders in a hassle-free way. Admin panel can create, view, edit and fulfill orders, raise invoices (one or multiple), print packing slip, create email notifications and RSS feed for new order, creation of reorder, etc.

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Why WordPress

Search engine marketing

WordPress websites offer much more than the few five or ten benefits you usually hear about. A blogging software-based website was termed as the new evolution of how websites are constructed.

Now, WordPress is the content management system all websites and blogs are compared to.

Greater Accessibility – Make changes or add content from any computer in the world with Internet access and a browser—without the need for additional software or fixing firewall settings.

Speed of Communication – Since you don’t have to wait a few days for your designer to make basic changes, the content on your website can be altered immediately by you, thereby giving your website visitors the most timely and current details possible.

Design Consistency – WordPress uses a themed approach to design and layout. You would either purchase a pre-designed theme or have one custom designed to your unique branding. Then the design theme is added to the WordPress files. No matter how many pages or blog posts you add to your site, the theme setup assures your look and feel will be consistent throughout so that your visitors stay focused on your message rather than being distracted by multiple layouts.

Design Flexibility – If I bring up “consistency” as a benefit, then I should also include design flexibility. Not only can you have a single theme to provide the consistency you may want, but WordPress also provides powerful flexibility so that you could have a whole different theme and/or layout for every single page of your website…if you really wanted to. More commonly requested is to have sections of websites have a similar layout with different color themes, which is much easier to achieve. I’ve worked with some high-end professional speakers, though, who have demanded multiple design layouts within the same site to display their on-stage presentation creativity, for example. Even in those cases, WordPress has proven to be capable of providing diverse design throughout the website.

Mobile Readiness – No need to produce a second Web site just for mobile users. WordPress automatically recognizes if a person is viewing the site through a web browser or mobile device and configures the content to be viewed on either.

Easy Setup for Mobile Responsive – Notice in the “mobile readiness” benefit, I didn’t describe WordPress as an out-of-the-box “mobile responsive” software. You have to use a mobile responsive theme, a plugin that converts your site’s appearance to mobile responsive or customize your CSS file(s) manually for true mobile responsiveness. And, don’t forget that you will need a mobile responsive design to achieve a truly mobile responsive WordPress website. My point is that WordPress gives you options for producing a mobile responsive website and that is one of the greatest reasons WordPress should be considered. The trend in website design these days is to create your website to be viewed on mobile devices first…and desktops and laptops a far distant second. 

Can you believe we’ve come to that??!

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Landing Page Tricks that Increase Conversion

When it comes to business on the Web, conversion is truly king. Whether it’s email subscribers, new accounts or good ole-fashioned purchases, conversion makes or breaks businesses online. Thousands of articles, hundreds of papers and dozens of books have been written on the subject. In fact, a whole discipline, Conversion Rate Optimization (CRO), has been born out of the intense need to transform traffic into transactions.

1)            Testing – Start testing before you even start spending. Then, once you’ve found a direction you’re comfortable with, put it to the test immediately. Start with A/B testing to try larger variations of design and copy, and fine-tune with multivariate testing of discreet elements.

2)            Epic headlines – Most people abandon your landing page within 8 seconds, so your headline is often your one and only shot at convincing them to stick around. So be clear and concrete in what you’re offering and what they’ll get out of the deal. If you can’t summarize what the user will get from you in five words or less, keep iterating until you can. In most cases, cute or clever wording doesn’t convert.

3)            Write Killer Copy – If you’ve hooked them with the headline, you’ll need to land them with awesome copy. Having a content strategy for your landing pages ensures you tell a compelling story in a way that resonates with your users. You need to communicate the essentials while weaving in the brand narrative, all while maintaining crystalline clarity. Great copy is explicit, bold and direct.

4)            Eliminate Options – Don’t create analysis paralysis for your visitors. Give users one choice, not three, not five. Multiple choices lead to confusion and confusion leads to … well, no where good. Eliminate choice and you make the conversion option easier to understand and easier to take action on. And less friction means more conversions.

5)            Keep it above the fold – As designers, we hate the notion of boxing ourselves into the top 600 pixels of the design. But the fact is, people don’t scroll on a landing page unless they’re really, really intrigued. Don’t bury the good stuff, particularly main benefits and the call to action. Keep it up top and easy to digest in that initial eight-second look. If you go long, repeat the call to action near the bottom of your page to save the user the scroll back up.

6)            Try a Video – Need to do some product ‘splanin? Try a video that shows off the benefits of the product in action. Pay attention to the video thumbnail, too. That’s what users will see when they first hit the page. Yobongo saw a 70.9% increase in conversions when they changed their video thumbnail.

7)            Use Social Proof – Logos, Likes, Pins – whatever it is, show the visitor that other people love your stuff. When visitors lack information they’ll turn to what others have done to help guide their decision. Reinforce the conversion with respected logos, testimonials and other points of social proof that help a visitor on the fence make the decision you want them to make.

8)            Design for Context – Different inbound traffic sources have different needs and expectations. Someone coming from an article or lengthy blog post needs less information than someone coming from a Tweet. Each user has different needs based on their inbound source.

9)            Craft your Buttons Carefully – Buttons count, big time. In many cases they’re the primary call to action. So pay attention to the look, feel, shape, color, size and placement of your buttons. And be sure to test. Simple changes can have a big impact.

10)          Keep it Sexy – Design wins. Great looking pages convey expertise and professionalism. They create trust and security simply by being better than the other options out there. So pay attention to design. The quality of design transfers to the quality of the product or service the visitor is considering. A bad design can hurt conversion for an amazing product or company. A great design can super-charge your conversions.

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Google Analytics

Real-Time reporting is a great tool for monitoring website traffic as it happens. This real-time report will show you who is on your site at that very moment, where they came from, their geographic location and what pages they're browsing.

Real-time is particularly useful for gauging how a social media post, email or campaign is performing, tracking the immediate impact of traffic to your site.

To see Real-Time reporting, click on Real-Time and then Overview in the left hand navigation bar. 

Overview will give you most of the information on one dashboard but you can drill down a little deeper by selecting one of the other reports under Real-Time, including Locations, Traffic Sources, Content, Events, and Conversions.

WHY SHOULD YOU MONITOR GOOGLE ANALYTICS?

If you have a website, more than likely you’ve wondered where do my visitors come from? How do people know I exist? You might even want to know how many visits you get each day/ month. This is the type of information you can get for free from Google Analytics Reporting. You should be monitoring this information at least monthly to know how better to market your website.

WHAT ARE THE BASICS OF THE GOOGLE ANALYTICS DASHBOARD?

While you could watch hours of video tutorials and spend days trying to navigate through the Google Analytics Dashboard, there really are some simple areas that are key to monitoring. Google breaks down your analytics reporting to what they call the ABC’s of analytics.

•             A – Acquisition This means – where did your visitors come from?

•             B – Behavior This means – what did your visitors do when they were on your website?

•             C – Conversion This means – did the visitor convert and reach a goal that you’ve create?

There’s also an area (Audience) that gives you the demographic of your visitors. This information is what companies base their entire marketing strategies on – and you’re missing this if you’re not monitoring your Google Analytics.

HOW TO UNDERSTAND THE REPORTS & INFORMATION

Learning where your traffic comes from can help you better understand where to spend your time. 

Knowing what pages they visited on your website can help you better understand what content they’re looking for and how to write new content. Monitoring if a goal was reached can help you see if your Call to Action is even working or if you’re missing opportunities. Watch the video above to learn more about this understanding.

HOW TO USE & APPLY THE INFORMATION

Now what do you do with all of the information that you’ve seen inside of the Google Analytics Dashboard?

It’s time to monitor and evaluate – change and monitor more. You should take every bit of information you can gather through Google Analytics and make changes to your marketing strategy. 

After a short while you should be able to see your bounce rate lower, your traffic increase and your goals getting reached consistently. This is the key to understanding Google Analytics – each statistic and number is a piece of the puzzle. Put these pieces together and out rank ANYONE in your industry!!

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Online Reputation Management Strategy

With your online reputation serving as one of your company’s core assets, it is important that you cultivate a positive brand image online. We look at what an effective online reputation management strategy looks like and how this can help you protect your brand identity online.

Control your reputation online

It is vital to implement a pro-active online reputation management strategy online to protect your firm’s bottom line. In a nutshell, online reputation management allows you to control what appears in a search online for your company’s name. The effectiveness of this strategy hinges on the ongoing creation of positive digital content. By optimizing this content you can ensure it appears on the first page of a Google search for your business’ name, shielding the page from negative content.

Components of an effective strategy

This leads us to ask, what should you do to ensure your company builds an effective online reputation management strategy? We would advise you to include the following elements if you wish to build a strong online reputation management plan going forward…

•             Exemplary good and service: Effective online reputation management begins offline. Focus on supplying your existing customers with great service, as well as first-rate products. Not only could this prevent aggrieved customers from posting negative content concerning your company online, it could incentivize them to post positive content, allowing you to foster consumer trust.

•             Social media profiles: With customers increasingly engaging with businesses via social media, it is vital that you build a strong presence on these platforms. Focus on using social media to supply effective customer service, to ensure that these assets allow you to construct a trusted brand online.

•             Engaging content: It is key that you attract high traffic volumes to your digital assets, ensuring Google views them as valuable sources of information concerning your firm. Develop useful content for your social media profiles, blog sites etc., so potential consumers will engage with these platforms, allowing them to rank highly on Google searches for your business’ name.

•             Online response training: Provide all staff with online response training, ensuring they interact with consumers online appropriately. If you have the resources, develop a social media team who can respond to consumers on these platforms promptly, positioning your brand as one which always strives to put customers first.

•             Brand monitoring: The sooner a problem comes to your attention, the sooner you can implement a resolution. Utilize monitoring programs such as Google Alerts to keep track of your brand mentions online. This way if any reputational issues arise, you can look to resolve consumer issues promptly.

•             Review management: With 67% of consumers saying that they are influenced by online reviews, it is important to deal with negative reviews promptly. Implement a review management strategy which allows you to deal with negative reviews according to best practice and promote positive feedback.

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The Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

To integrate social networks into their marketing strategies, companies have to develop a marketing model. In a marketing model (SNeM2S) based on social networks is provided. The model includes the following steps:

•             Selection of the potential social networks to use;

•             Setting out a financial plan (regarding hiring social media brand managers or consultants);

•             Designing or modifying organizational structures to manage the social network in the companies' market (this may involve adding a social media unit to an existing marketing branch or creating a new social media branch);

•             Selection of target market(s);

•             Selection of the products, services, brand(s) or company messages which will be promoted;

•             Performance measures for the social media strategy such as evaluation, data analytics, etc.

In 2014, over 80% of business executives identified social media as an integral part of their business. Business retailers have seen 133% increases in their revenues from social media marketing

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Writing Content for SEO – Part 2

Search Engine Optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. Writing an article using Search Engine Optimization requires good writing skills to make the article interesting and easy to read. Strategic placement of key phrases and keywords in the text and the inclusion of hyperlinks will boost the readership of your page. Read the following steps to learn how to write an article using Search Engine Optimization.

Write your article.

•             Make sure it's grammatically correct with no spelling mistakes.

•             Give your article a title.

•             Break it up into short paragraphs with subheaders.

•             Use the most important keywords and key phrases as early in the article as possible, 

preferably in the first sentence, and in the first paragraph.

•             Do not overuse keywords or key phrases. Intersperse them naturally throughout the text in the natural reading rhythm of the article. The recommended keyword density is 1-3% [citation needed].

•             Include the most important keywords and key phrases in titles and subheaders.

•             If it makes sense in the text, put keywords and key phrases in bold or italics.

•             If too many keywords are present on the content, Google search engine will assume that the keywords are stuffing. Do not make a rookie mistake and place those keyword phrases on the 155 - 200 words

•             If the title includes the keyword phrase, the first sentence of the article should also have the keyword. To break the redundancy, try starting the article through a question. As the keyword is already inserted in the sentence, all you have to do is BOLD it. This will emphasize the keyword and it will make a huge effect on the Google algorithm as it scans the article.

•             Similar to the first sentence, the keyword should also be present in the last sentence to emphasize the keywords more.

Include hyperlinks in the article.

•             Hyperlinks are links to another web page that is relevant to your topic. You can highlight a word or phrase and add the web address to which you want to link. Make sure every link is a quality website that offers sound information and easy navigation.

Build links to your article.

•             Even if you have written a great article, you must let the world know about it. Simply, share a link to your new article on Facebook, Twitter or Tumblr and encourage friends to re-share it.

•             Turning keywords into a clickable link allows Google search to emphasize the keywords more and it should be done at the beginning and end of an article where the keywords are mostly located.

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Writing Content for SEO – Part 1

Search Engine Optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. Writing an article using Search Engine Optimization requires good writing skills to make the article interesting and easy to read.

Strategic placement of key phrases and keywords in the text and the inclusion of hyperlinks will boost the readership of your page. Read the following steps to learn how to write an article using Search Engine Optimization.

Outline your article.

•             Articles should be well written, engaging, and informative. They should present a new angle on a specific topic. A good hook in the beginning along with useful information will make people want to continue reading it. Your article should be useful, entertaining, or otherwise valuable.

•             A well-written article with good content will attract more traffic, meaning many readers will visit your site. This makes your article more attractive to link marketers (people that link their sites to yours) and increases the likelihood of advertisers wanting to use your page for their advertisements.

•             Google search engine provides a great weight on the title of articles and blogs. That is why it is crucial that the keyword phrase is present on the title as an important part of an effective SEO content.

Make a list of key phrases and keywords for your article. This is important so that your publisher can include it in the metadata of the page, which is part of the HTML code.

•             It will be very helpful for the readers and Google ranking if the article is divided with subheadings, as readers appreciate it more when they can read an article with ease. As an important reminder, most people who browse the sites are only skim-reading on the internet. That is why with a subheading they are likely to finish the article and stay on the page for a longer period.

•             Keywords and key phrases are words or phrases that people would use to search for information on the topic which you are about to write. For example, key phrases for an article on moving could be "packing and moving" or "loading a moving truck," while keywords could be "moving," "relocation," or "relocating."

•             Key phrases and keywords are registered by "spiders," which are scripts that search engines send out to every page on the Internet. Spiders "crawl" across web pages and websites and analyze them for content and quality of content. One way they do this is by registering the keywords and key phrases to determine the subject of a page; but they also detect how often each keyword or phrases are used, whether a page is grammatically correct, and what types of inbound and outbound hyperlinks there are. Hyperlinks are links to other pages that are somehow relevant to your topic.

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