WordPress websites offer much more than the few
five or ten benefits you usually hear about. A blogging software-based website
was termed as the new evolution of how websites are constructed.
Now, WordPress
is the content management system all websites and blogs are compared to.
Greater Accessibility – Make changes or add content from any
computer in the world with Internet access and a browser—without the need for
additional software or fixing firewall settings.
Speed of Communication – Since you don’t have to wait a few
days for your designer to make basic changes, the content on your website can
be altered immediately by you, thereby giving your website visitors the most
timely and current details possible.
Design Consistency – WordPress uses a themed approach to
design and layout. You would either purchase a pre-designed theme or have one
custom designed to your unique branding. Then the design theme is added to the
WordPress files. No matter how many pages or blog posts you add to your site,
the theme setup assures your look and feel will be consistent throughout so
that your visitors stay focused on your message rather than being distracted by
multiple layouts.
Design Flexibility – If I bring up “consistency” as a
benefit, then I should also include design flexibility. Not only can you have a
single theme to provide the consistency you may want, but WordPress also
provides powerful flexibility so that you could have a whole different theme
and/or layout for every single page of your website…if you really wanted to.
More commonly requested is to have sections of websites have a similar layout
with different color themes, which is much easier to achieve. I’ve worked with
some high-end professional speakers, though, who have demanded multiple design
layouts within the same site to display their on-stage presentation creativity,
for example. Even in those cases, WordPress has proven to be capable of
providing diverse design throughout the website.
Mobile Readiness – No need to produce a second Web site just
for mobile users. WordPress automatically recognizes if a person is viewing the
site through a web browser or mobile device and configures the content to be
viewed on either.
Easy Setup for Mobile Responsive – Notice in the “mobile
readiness” benefit, I didn’t describe WordPress as an out-of-the-box “mobile
responsive” software. You have to use a mobile responsive theme, a plugin that
converts your site’s appearance to mobile responsive or customize your CSS
file(s) manually for true mobile responsiveness. And, don’t forget that you
will need a mobile responsive design to achieve a truly mobile responsive
WordPress website. My point is that WordPress gives you options for producing a
mobile responsive website and that is one of the greatest reasons WordPress
should be considered. The trend in website design these days is to create your
website to be viewed on mobile devices first…and desktops and laptops a far
distant second.
Can you believe we’ve come to that??!
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