Search Engine Optimization is a technique used in web
publishing to increase web page visibility and traffic for a higher ranking in
search engines and more readers. Writing an article using Search Engine
Optimization requires good writing skills to make the article interesting and
easy to read. Strategic placement of key phrases and keywords in the text and
the inclusion of hyperlinks will boost the readership of your page. Read the
following steps to learn how to write an article using Search Engine
Optimization.
Write your article.
• Make
sure it's grammatically correct with no spelling mistakes.
• Give
your article a title.
• Break
it up into short paragraphs with subheaders.
• Use
the most important keywords and key phrases as early in the article as
possible,
preferably in the first sentence, and in the first paragraph.
• Do not
overuse keywords or key phrases. Intersperse them naturally throughout the text
in the natural reading rhythm of the article. The recommended keyword density
is 1-3% [citation needed].
• Include
the most important keywords and key phrases in titles and subheaders.
• If it
makes sense in the text, put keywords and key phrases in bold or italics.
• If too
many keywords are present on the content, Google search engine will assume that
the keywords are stuffing. Do not make a rookie mistake and place those keyword
phrases on the 155 - 200 words
• If the
title includes the keyword phrase, the first sentence of the article should
also have the keyword. To break the redundancy, try starting the article
through a question. As the keyword is already inserted in the sentence, all you
have to do is BOLD it. This will emphasize the keyword and it will make a huge
effect on the Google algorithm as it scans the article.
• Similar
to the first sentence, the keyword should also be present in the last sentence
to emphasize the keywords more.
Include hyperlinks in the article.
• Hyperlinks
are links to another web page that is relevant to your topic. You can highlight
a word or phrase and add the web address to which you want to link. Make sure
every link is a quality website that offers sound information and easy
navigation.
Build links to your article.
• Even
if you have written a great article, you must let the world know about it.
Simply, share a link to your new article on Facebook, Twitter or Tumblr and
encourage friends to re-share it.
• Turning
keywords into a clickable link allows Google search to emphasize the keywords
more and it should be done at the beginning and end of an article where the
keywords are mostly located.
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