Content Writing Tips

Internet Marketing Company India is very different with the early era of internet marketing when search engine just emerged to the online world. Many things used in the past are considered as illegal methods that could make your website being banned by search engine that would be a big problem for you. Since content writing plays big role in successful SEO, you need to learn how to write your content right.

• The most important thing is writing a good content for your website is that you must write it for your visitors and not for the sake of search engine only. You need to make your content relevant to your website so search engine marketing can easily find you but more visitors who read your content is more important. Therefore, you need to make your content informative and useful for your target visitor so people will come and read the content.

• Be sure that you use enough amount of keyword and do not use too much keyword on single content since keyword stuffing is considered illegal. To make it easier for search engine to find you and make it more relevant, you can use the keyword on your title and put it as higher as possible on your article.

• Good grammar will improve quality of your content both in the eyes of visitors and search engine. It does not mean that you must use formal language for your casual website that you made it for teenager since you can make the sentences more casual but still grammatically correct. Even more, grammatically correct article will help you to deliver the right message to your visitor and help search engine to find right the relevancy on your article.

• Sub header is important if you want to write long article in order to help visitor easily understand the article and prevent boring. Even more, relevant sub header will help the spider easily find you. Therefore, you can break your article into several short paragraphs and create one or more sub headers for specific topic you use on your paragraph.

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It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products.

To help you please both your readers and the search engines, we’ve compiled the best SEO content writing tips mentioned above for rocking content, all of which are based on actual experience.  

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The next step to having a successful small business is having a mobile-friendly website. Otherwise, you will be left behind as technology continues to advance. And your competitors are glad to pick up where you leave off.

Today we have to take a different approach as it relates to designing a website for all users, both desktop and mobile.

Prior to so many mobile devices becoming available with their advanced capabilities to browse the web, designers were only faced with one main challenge, and that was to deal with maintaining one design for all web pages.

You have to take several things into consideration such as:

 Size of screen

 Screen resolution

 Touch screen capabilities

 Optimized markup

Most probably if you check your analytics, you will find out that already 10% – 30% of your visitors are coming from mobile/tablets and if you are not offering them a user friendly version you are losing customers.

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Responsive Website Design

So, what is responsive website design? It has to do with designing and coding your website so that it offers the finest experience to all users, regardless of the device they are using to view your site.

This means it will be easier to read and easier to navigate because visitors can easily read the text and view the images on your site without having to pinch and scroll back and forth.

A web designer will create a responsive design to make sure that navigation elements are in place as well as screen layouts, images, videos and audio.

Advantages

• With responsive web design, your website is more fluid, which means that the content and images respond to the size of the screen on all devices. Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.

• This allows users to have a better online experience, being able to access content on any website and through any device.

• Instead of having one website specifically for desktop computer users and one for mobile device users, you have one website conducive to both audiences.

• Google also recommends that website owners change to mobile friendly websites since their algorithms have changed to accommodate this new technology. Having a responsive website can definitely lead to better search engine ranking.

• It is much easier to manage one website than two. And this is definitely more cost effective.

How to Generate Major Traffic with a Simple Press Release

This technique is being used now in a couple of new ways that are really generating major benefits across Google, for back-linking, to stimulate engagement and, of course, it’s a great way to syndicate content.

Press releases have been around since the early days of advertising for both news and editorial content. And, truthfully, for a long time I was one of those folks who wondered, “Why bother with press releases now? Who needs them anymore? Because the Internet has changed the medium.”

The evidence that what we’re seeing is actually showing that press releases are not only one of the most successful strategies to syndicate content, but they also deliver a LOT of ancillary benefit.

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The Benefits of Using a Press Release

When you submit a press release correctly, what happens is you send it out to a number of press outlets. It’s going to get looked at and, if it’s a well written press release, the outlets will want to pick it up, want to syndicate, and furthermore, might even want to do a more in-depth article on you or your story. There is the potential to get huge traffic, huge authority, and huge results.

But an online press release is not just about getting printed in the paper.  It’s also able getting printed on these news outlets’ authority websites.

These PR distribution services are deemed both credible and SEO-friendly, which are the only inbound links we truly value.

Credibility: We determined credibility by checking the SEO industry’s most trusted metrics: Google PageRank, Majestic Trust Flow and Moz Domain Authority. This process eliminated most of the free sites in our list. We think paid sites should offer more link credibility in addition to bonus features, so we slimmed down our list to include only those with high scores, also.

Search Engine Optimization: We also took into account basic SEO functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.

There are three MAJOR benefits to publishing press releases: deep link building, short term boost to your ranking for certain keywords and result page crowding.

·         First, press releases allow you to build anchor text links to deeper pages on your site that don’t attract links naturally. And because of syndication and scraper sites, those deep pages will acquire lots of links from a variety of sources. Many sites pick press releases because they are relevant and it is basically free content for the sites.

·         Secondly, those pages often see a quick boost in the search results because of freshness factor of press release syndication. However, that boost is temporary and will fade over time. However, the short increase in search engine traffic is a big benefit.

·         Lastly if you include your brand, company name or product in the headline or subhead, the release should rank page one for a branded query and help you “crowd the SERPs” for your brand. And often, that release will occupy a slot on page one for a few months.

The Benefits of Branded Content Marketing

Stage one requires the creation of content that will be visible to as wide of an audience as possible. Thus, content marketing that is goal-oriented in this regard will maximize SEO and use a platform that will reach the highest number of people.

To achieve stage two of the buying cycle, the content must be interesting and relevant to the reader. This is perhaps the most challenging stage to facilitate; however, content marketing is perhaps the best strategy to employ towards this goal, as unlike traditional advertising there is usually enough latitude in content marketing to include interesting information independent from your product or service.

Competing online isn't easy. To be really competitive, you require recognizing that the pros on your side have a strategy that really turns. Webigg has shown many times that we recognize what it takes to earn money online. How? Because we practice it all the time. Whether it's an article writing services for our clients or one of our own Internet properties, we deal in results.

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A successful website consists of three elements: content writing, design and development, reputation management services and merchandising. While you can make a high-quality internet site through content writing services and development alone, marketing helps you bring your message to an audience that likes. On the same occupations, you can set up an effective marketing campaign, but will get lacklustre results without a website visitors can easily use, and the products they care most.

Once the potential buyer's attention has been captured, the savvy content marketer needs to know how to translate that interest into the next stages of the buying cycle. Thus, interesting content should segue seamlessly and logically into a free trial of the product or another engagement strategy to lock in intent. From here, a combination of product quality and exposure to direct purchase information should lead to a purchase by an interested buyer.

Apply your knowledge of content marketing for the first few stages to help guide the customer in using your product or service, through tutorial videos, targeted user content and other post-purchase informative content.

Finally, you can lock in customer loyalty and advocacy by keeping the content marketing conversation going even after they have learned how to use the product. For example, if they have purchased one product and reported certain results for it, would they be interested in purchasing another product related to that industry? For this goal, targeted content is key, as a customer will not want to be receiving the same information they saw at Stage One!

Internet Marketing

Imagine this scenario: you Google two competing companies. For company a, 7 of their top 10 reviews are positive. For Company B, it’s just the opposite: 7 of those 10 reviews are negative.

Which company would you choose? Most folks would go with Company A, and that’s bad news for Company B, especially if those negative reviews were all incorrect or unfounded.

Nearly nine in ten consumers (88 percent) read online reviews to determine the quality of a local business, with 85 percent of consumers saying they read up to 10 reviews, according to the 2014 Local Consumer Review Survey. Seventy-two percent say that positive reviews make them more likely to trust a local business. Here’s the real kicker: 88 percent of consumers say they trust online reviews as much as personal recommendations.

You can’t fix what you don’t know. Even if the majority of customers you interact with each day say they’re satisfied with your service, it’s inevitable someone out there has a complaint or had a negative experience and is taking to the Internet to vent his frustration. Don’t assume your reviews are positive.

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Be aware of online review sites. It’s important to understand how potential clients find you and also where past clients may leave reviews about your firm. According to the presenters, these are the most popular online review sites that any business should be aware of: LinkedIn, Justia, Avvo, Yelp, Lawyer Rating, Martindale.com, Lawyers.com, Yahoo, Yellow Pages, Google Places and Google Business.

Request and track feedback. The presenters explained that one of the best ways to obtain positive feedback is to request it from satisfied clients at the end of the task. If you request feedback and direct your clients to certain sites, it will make it easier to track what’s being said about you. One way to do this is to use the get Five stars service. And to locate other comments made about your business, use tools like Mention or Talk Walker.

Augment positive reviews. The presenters offered a number of ways to augment positive reviews, including: 1) adding them to your webpage, and 2) link to your Google+ page, and 3) claim and write thorough profile at well-known directory sites.

Manage negative reviews. Suggestions for managing negative reviews included: 1) regularly run searches for your name and your law firm’s name so that you understand what your potential clients see first, 2) resist to tell your story since doing so adds credibility to the review, 3) but do respond–briefly–and show empathy, 4) avoid getting angry–or at least don’t show your anger, and 5) counteract negative reviews by getting positive feedback on the same site.

Provide exceptional client service. The final takeaway from this talk was that the best way to get positive online reviews is to do your absolute best to provide excellent representation. Obtain regular feedback from your clients throughout their cases by systemizing the feedback process and make sure to listen carefully to them. Be receptive to their comments, and, if necessary, make changes. Thank your clients at the close of each case and stay in touch so that you let them know that you appreciate their business. Happy clients often result in referrals so always stay top of mind.

Benefits of Blogging

Some of the key benefits of blogging include:

• A blog regularly adds fresh content to your firm’s website.

• A blog provides material that can be posted on social media sites including LinkedIn, Twitter and Facebook.

• Sharing blog posts “socially” will increase your visibility, drive inbound links to your firm’s website, and lead to improved SEO results, meaning your law firm’s website will rank better in search engine results.

• A blog establishes you as a thought leader and expert in your field, as well as builds awareness about your practice and your firm, increasing client engagement and generating potential business leads.

• The more frequently you blog, the more assets you build and the more credibility and visibility you gain.

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A blog can be great for children and some schools have already set up facilities for their pupils. Teachers find that blogging can help pupils develop confidence, improve their self-expression and get a real sense of fulfillment from publishing their work. Here are some of the key things children can gain from blogging:

• They help children to develop confidence

• They improve their self-expression

• Children get a real sense of fulfillment from publishing their work

• They help children to forge multicultural links

• Reading and writing skills can improve

• Children become more independent and creative

• Children can feel empowered by the knowledge that others know their views on a topic

You could say that every blog post is a thought. Any blogger behind a post is venting out his ideas on a keyboard regarding a specific subject. With this post here, I am speaking my thoughts i.e my thoughts on the benefits of blogging.

It is amazing how much you can discover about yourself when you put yourself out there with a blog post. You could say that social media allows us to do just that BUT your own personal blog gives you the freedom to do and say whatever you wish; uncensored, uncut!

A major benefit is the connecting and communicating with other bloggers and visitors of your blog. The amount of knowledge you can learn from both sides is limitless!

Take the DIY blog example again; while you’re building out your blog you can collaborate, guest post, feature and build relationships with other people that love DIYs. That is an amazing benefit that can only be made possible if you blog and you put your thoughts out there!

Define SEO Processes Early

Typically, retailers start building ecommerce websites with an eye toward cutting edge design, offering a wide range of products, including a sophisticated shopping cart and adding a recommendation engine. Then they bring in someone to help out with SEO. It needs to be done the other way around. From the beginning, organizations need to be thinking about site architecture and be sure search engines can crawl all the content. Too often SEO specialists are called in to fix what’s broken.

Set objectives

It is important to establish goals early on. This will vary depending on the size of the company, the other products in the industry and the maturity of the industry in some cases. For a new site, it might be having the company name rank in the top 10 position in Google, or occupying the entire first page of search results. Other retailers may want to rank in the top five for key phrases around their product or achieve a significant conversion rate per query. The important thing is to define these goals, track them and adjust as necessary. In next month’s SEO-focused article, I’ll discuss the Top KPIs ecommerce businesses should be tracking.

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Improve your plans and strategy

Search engine optimization changes all the time. Take, for example, 2009 when ecommerce sites around the world were submitting their URLs to mass directories to get themselves listed. When Google decided those listings were no longer valuable and adjusted its algorithm, the rest of the world had to adjust. This mandate for change extends beyond simple link building and keyword optimization. Site structure can play a major role. For example, right now if you don’t have schema.org on your site you are losing out in a big way. If you have schema and consumer reviews, those will appear in Google results and make a significant contribution to your click-through rate.

Always take note of revisions

With search engines evolving constantly, it’s important to document every change you make. That way, should any of your changes cause results to suffer; you can roll back to previous versions. And, if people leave the company or get transferred, the people that replace them will have something to refer back to.

Content migration must be flawless

All too often, great plans, goals and adjustments are undone by mistakes that could have easily been avoided. Have a great plan for migrating your content to a new website? Make sure you get those 301 redirects in on a 1-to-1 basis to equivalent pages or Google just might forget you exist. One major retailer, for example, broke up its products into categories that were easily identified by customers and made for a great customer experience. However, the solution they used for creating those categories was not SEO friendly in a way Google can crawl and index, destroying any value they might have received. It’s incredibly important to check and re-check. And don’t rely on just one person. Recruiting a detail-oriented person with an analytical mindset can go a long way.

Measure your outcomes

Once you have goals and KPIs in place, it’s vital to keep measuring them and doing so on a weekly basis. The frequency is going to depend on your industry, the size of your website and other factors, but weekly check-ins are a good place to begin. If you measure monthly and something changes with a Google policy, a month may be too late.

Refine and optimize

Never stop tinkering and learning. As you progress, you’ll see how close you are to your goal. That often requires someone with knowledge of not just site but the industry, as well as all things happening with SEO. That means tracking everything. Never stop learning by attending SEO events and reading what you can get your hands on and refine. Check out blogs like Moz, SEObook, Google forums and, of course, subscribe to our blog to follow this SEO blog series.

Importance of article submission

Search Engines spiders always focus on the unique content which are submitted on the World Wide Web. They are hungry for the quality content rather than the quantity of content.

It is good that you should write content for your people, but it is also important that you make your content to be understood by Search Engines. If search engines don’t understand “who you are”, “where are you linking from” or “what is your niche” in proper manner then there is no use of writing a great content which people can’t find it.

The best way to build backlinks to your website is through Article Submissions. There are number of article submission directories which allow you to submit your unique content to them and give you a space to place your website name in the author box. This is the backlink to your website. It’s true that you are selling your content to someone else without any price, but it’s also important that you are getting quality links to your website. The more links you get to your website, more popular your website will be.

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Benefits of Article Submission:

• Building Backlink for your website

• Getting Contextual link for your website from keyword you are targeting

• Help in improving brand presence of your website if write properly

• Generating traffic for your website

• Improvement of your website ranking on Search Engine

The Importance of Article Submission for SEO can be summarized as follows:   

• Article submission done on a consistent basis ensures a steady flow of back links to your website.  It is sure to be an important cog in the wheel of your marketing campaign.

• Article submission helps to label your website as an authority website and helps to build your brand credibility in the market.

• Search engines love links coming from web pages which are content-rich.  Article submission opens the door for search engine ranking.

• Article submission lures visitors to your website which can never be achieved through traditional internet marketing tools.  Traffic gained through article submission is highly result oriented and targeted.

• Article submission is a powerful method of getting quality incoming links to your website.  It is an easy way to build links and costs almost nothing.

• Article submission is one of the most effective marketing strategies.  Article submission is considered as one of the main parts in the link building process by nearly every search engine marketer worth his reputation.

• Article submission helps to achieve lifetime links for your website.

Internet Marketing

Why Internet Marketing is important to your business?

Increased Website Traffic - Social Media and other campaigns help you to drive traffic on your website and that helps in great brand building activity. Your website has the tendency to drive traffic from all over the world and area of improvision is huge.

Increased Leads and sales - With the increased traffic on your website and by providing consumers with the option to purchase products online irrespective of their location and physically driving to a vendor or sending an order form by mail, helps you to get more leads and sales. This results in increased revenue for businesses and an excellent return on their investments (ROI).

Revolution - Advertisements on Television, radio and print ads still have their places in the marketing industry, but with technology on the rise, more and more consumers have access to the web. By beginning an Internet Marketing campaign, businesses can keep up with this ever-changing technology.

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Cost Efficient - Internet Marketing is one of the most economical methods of advertisement. The reach is global and very widely spread. The costs associated for making a website, and then promoting it in market, using Social Media campaigns to establish an online presence is minimal when compared to the costs of traditional forms of advertising.

Offer services as per demand - These days’ smart websites have options to show the products and offerings as per the targeted demographic regions. Internet marketing plans will usually help you to advertise certain offers in only the area you want them to be advertised. This helps you offer multiple products in multiple areas respectively.

Credibility - It is very important to maintain a reputable and solid online presence via Internet Marketing, this is a great way to provide consumers with all of the opportunities they need 24 hours a day. Timely services and responses from your website will help you to gain more credibility among your visitors.

Brand Building - The for most objective and first reason to go with an online business and starting an Internet Marketing campaign is to increase product awareness. As people all across the world are browsing the web or searching what they need on internet either on Google or other search engines, consumers may come across to your business name or logo and become  interested in what your company has to offer and become a potential lead for you.

24 by 7 availability - Your website stays online 24 hours a day and 365 days a year, thus increasing a chance to get more customers round the clock. Using interactive methods such as live chat and other options, you can also convince the visitors to convert them into your customers.

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Here’s where fine-tuned SEOs are making their influence felt:

·         Advising the content-marketing team on keyword implementation. Content marketers are usually SEO smart, but they need to be interfacing with the other SEOs on the team in order to amplify their effectiveness.

·         Helping the content-marketing team understand which guest posting opportunities are legitimate. While content marketers survey the blogging landscape for guest posting opportunities, the SEOs should be examining their choices to determine which ones will benefit the link profile.

·         Coaching content writers on SEO best practices such as internal linking, keyword usage, etc. Not everyone understands the value of internal linking, long form copy, no keyword saturation, and other important facts about SEO.

·         Informing the marketing team on organic metrics and ROI. The people who manage pay-per-click (PPC) need to take action based on the information from the SEOs. Why overbid on organic search results that are already highly successful? By dovetailing SEO and PPC, a company can save money and improve paid and organic visibility.

·         Consulting with the developers on SEO best practices for site changes and site redesign. The quickest way for a company to fail is to launch a site redesign without SEO best practices.

·         Sharing critical metrics with executive leadership. Every business leader needs to have “SEO” in the back of their mind as they make important decisions for the company.

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Anybody who knows anything about search will find out about the latest Penguin or Panda rollout. Innovative SEOs are better at predicting these changes, anticipating their effects, and defending against their negative impact.

This involves adding descriptors in your business title for Google places, implementing neighborhood name descriptions, optimizing your business website with the neighborhood name, helping Google Maps define your neighborhood, and adding that neighborhood listing to all local citation occurrences.

I envision an era where SEOs sit across the table from CEOs to explain what’s happening and how to fix it. SEOs are awash in a sea of metrics, data, information, and market intelligence. They possess the skill to distill this data into action points and forward progress.

We’re cruising into an age where SEOs are taking the lead as innovators and strategists. Are we going to let the change revamp the marketplace around us, or are we going to direct the change ourselves? I think we can do the latter.

No SEO in a right frame of mind is sitting in his or her cubicle all alone, interfacing with no one. The innovative SEOs have their hand in everything. The digital marketing existence of a business depends on the influence of the SEO.

Social Media Marketing

There are many reasons social media can be a productive marketing channel or platform. A few common outcomes for social media marketing efforts include:

You can run all the customer surveys you want, but some of the most interesting and progressive market research can be found within the social communities where your customers interact, share information and make recommendations.

You’ve heard it before, “Conversations are happening online about your brand, with or without you.” You might as well participate and do so in a way that pays close attention to the interests and needs of your customers – providing them with information and interactions that further support your brand.

Becoming a power user of several social communities involves consistently contributing quality content, rewarding those who vote positively on those content as well as growing large base followers. That base of like-minded connections can serve as an effective distribution channel for unique and interesting content which drives traffic to ad supported blogs that host the content.

The mechanisms for putting these strategies into action vary depending on the resources and time allocations a company can make on its own, or when working with an agency.

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Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner.

The steps in The Social System are as follows:

1.     Social Identity: This is “the root from which your social strategy will develop.” It’s important to define who you are, but from the perspective of a two-way conversation. Developing a brand identity is pretty standard. However, two-way conversation requires brands to define the parameters — what to say, what not to say, and the tone to maintain — for the person or team managing the social media accounts.

2.     Community Activation:  In this step, companies need to understand themselves from the perspective of who their audiences are and what those audiences expect from them.

3.     Content Strategy: People understand the need to create content but they’re taking a “throw it up against the wall see if it sticks,” method rather than building based on the first two steps. The problem with this approach is that you can’t create an effective content strategy without first knowing who you are and, second, knowing who your audiences are.

4.     Social campaigns:  Without the foundation of the first three steps, the said campaigns provide short-term wins, but no sustainable growth.

5.     Social intelligence Social intelligence is not the beginning of social strategy but where social strategy is executed through policies, procedures, metrics, tactics and tools you use to listen, measure, respond, integrate and engage in real-time online conversation.

Internet Marketing Company India

Search Engine Optimization Stats

·   61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012) 

·   44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012) 

·   On average, we conduct 12 billion searches per month on the web in the United States.

·   The average click-through rate for paid search in 2010 (worldwide) was 2%. 

·   Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.

·   86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use 2012) 

·   The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (Quick Sprout) 

·   If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (Quick Sprout) 

·   60% of all organic clicks go to the organic top 3 search results. (Business2Community) 

·   YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today) 

·   50% of all mobile searches are conducted in hopes of finding local results and 61% of those searches result in a purchase. (Search Engine Watch) 

·   SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)

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Blogging Stats

• There are 31% more bloggers today than there were three years ago.
• 46% of people read blogs more than once a day.
• Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
• Nearly 40% of US companies use blogs for marketing purposes.
• B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred.

·   84% of inbound marketers - compared to only 9% of outbound marketers - cite organic sources (blogging, SEO, social media) as rising in importance. 

·   82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result

·   79% of companies that have a blog report a positive ROI for inbound marketing in 2013.