The next step to having a successful small
business is having a mobile-friendly website. Otherwise, you will be left
behind as technology continues to advance. And your competitors are glad to
pick up where you leave off.
Today we have to take a different approach as
it relates to designing a website for all users, both desktop and mobile.
Prior to so many mobile devices becoming
available with their advanced capabilities to browse the web, designers were
only faced with one main challenge, and that was to deal with maintaining one
design for all web pages.
You have to take several things into
consideration such as:
Size of screen
Screen resolution
Touch screen capabilities
Optimized markup
Most probably if you check your analytics,
you will find out that already 10% – 30% of your visitors are coming from
mobile/tablets and if you are not offering them a user friendly version you are
losing customers.
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Responsive
Website Design
So, what is responsive website design? It has
to do with designing and coding your website so that it offers the finest
experience to all users, regardless of the device they are using to view your
site.
This means it will be easier to read and
easier to navigate because visitors can easily read the text and view the
images on your site without having to pinch and scroll back and forth.
A web designer will create a responsive
design to make sure that navigation elements are in place as well as screen layouts,
images, videos and audio.
Advantages
• With responsive web design, your website is
more fluid, which means that the content and images respond to the size of the
screen on all devices. Appearing on smartphones is critical for local
businesses. 94% of smartphone users look for local information on their phone
and 84% take action as a result, such as making a purchase or contacting the
business.
• This allows users to have a better online
experience, being able to access content on any website and through any device.
• Instead of having one website specifically
for desktop computer users and one for mobile device users, you have one website
conducive to both audiences.
• Google also recommends that website owners
change to mobile friendly websites since their algorithms have changed to
accommodate this new technology. Having a responsive website can definitely
lead to better search engine ranking.
• It is much easier to manage one website
than two. And this is definitely more cost effective.
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