Retargeting Or Remarketing

What is the exact definition and how does retargeting marketing work?

While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who don’t make a purchase on their first visit to your site. While retargeting and remarketing are often used synonymously, there are also a few differences that are important to point out.

How does retargeting work?

Retargeting marketing works by following your website visitors, or your audience, as they travel throughout the web. When a person visits your site, a browser cookie is dropped. (A browser cookie is a small piece of data that embeds itself in a user’s browser, making it possible to see what websites the user is visiting). After the cookie is dropped, the cookie will follow the user as they travel to other sites on the web. Then, the cookie will implement the retargeting strategy by putting out an ad for your business, encouraging the user to return to your site. The ads are only dropped, or targeted, for users who have already shown interest in your site but haven’t yet made a purchase.

Here’s a basic, more succinct version of how it works: 1) a potential customer visits your website → 2) the customer leaves your site without making a purchase → 3) they continue surfing the web → 4) your ad is displayed on a different webpage → 5) the ad draws the potential customer back to your site, where they then make a purchase.

The Difference Between Retargeting and Remarketing

We just explained what retargeting is, but you may be curious about what remarketing is, and the differences between the two. The biggest difference between retargeting and remarketing is the strategy that’s used to reach potential customers who have left your website without making a purchase. While retargeting typically relies on cookies dropping ads, as described in the explanation above, remarketing usually uses email. So, remarketing collects a user’s information, and then uses it later to send them an email (or, in the days of old, direct mail).

Both retargeting and remarketing can be effective, and a combination of both might be an effective strategy for improving your overall profits.

How effective is retargeting, anyway?

As nearly all website traffic that visits a website for the first time leaves without making a purchase, retargeting can be very effective in recalling those visitors and getting them back to your website with buying in mind. However, if you’re still not convinced about the power of retargeting, here are some statistics that might convince you otherwise:

•             According to CMO, retargeting marketing represented 1,046 percent of lift in trademark search behavior in a study that analyzed various strategies for lifting search activity.

•             Only 11 percent of consumers feel negative about retargeted ads. On the other hand, 89 percent feel either positive or neutral about them, according to e-marketer.

•             Retargeting can boost ad response by a whopping 400 percent.

•             Jeff Jarret, the VP of Digital Marketing at Kimberly-Clark, the corporation known for its personal and healthcare products, has stated that it sees a 50 to 60 percent higher conversion rate amongst customers who have been retargeted versus those who haven’t been.

Tools and Resources to Help You Retarget

While retargeting is clearly one of the best strategies for reaching out to customers who haven’t yet made a purchase, retargeting shouldn’t be approached without a strategy. Instead of retargeting without a plan, retargeting is most successful when paired with a great ad campaign, wonderful content marketing, and other strategies for driving customers to your site (they can’t be retargeted if they never made it there in the first place). As such, you need to think about retargeting as one part of your overall marketing strategy, not something that should be pursued independently.

To help you along the way with your retargeting marketing efforts, you should consider enlisting the help of a professional service. Retargeter, Perfect Audience, and Google Remarketing are all a few examples of retargeting services that can help jumpstart your retargeting campaign. Not only can each service help get you set up with great ads, but can also teach you all about cookies, help you to track customers, and then provide you with customized data about what’s working for who, and how effective the ad campaign is.

Who should use retargeting?

The answer to this question is simple: everyone. Whether you’re a small business or a large corporation, if you’re trying to sell a product or service, you need to be using retargeting. The research couldn’t be more straightforward – retargeting will help you to turn potential customers into happy customers.

Facebook Ads Vs Google Adwords – The Facebook Targeting Advantage

Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you.

Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages.

PPC advertising can be cheap if you know the tips and techniques for using it. With Google Adwords you can have highly-targeted, low cost, high conversion campaigns.

You have the same opportunity with Facebook ads. For example, you can get 1,000 Facebook fans for your page only for $20 , or you can build your list driving traffic from Facebook ads and increase revenue.

1) Two different targeting systems

On Facebook, you can choose the audience for your ads by using filters, which allow you to target your audience in three ways: by interests, demography and geography. So your ads reach the right audience and will be seen only by users you have profiled.

Google Adwords, on the other hand, may trigger ads based on user preferences, but Google doesn’t know people like Facebook does. It can’t see what users “Like” or follow, nor can it see data from their personal profile. Relevant ads are triggered primarily by search terms. So when a term like “business courses” is typed into Google, you see ads ads related to… business courses.

On the Display Network, ads are shown on pages with related content. Google understands what the page is about and matches ads accordingly. As with Adwords, you have to bid on keywords, and you have no control over who is going to see your ad. Furthermore, as you can see in this example, the ad might not be an exact match to the website.

2) Facebook Ads vs. AdWords Ads

The Facebook ads creation process is different from AdWords. You target people’s interests rather than their search phrases. You’re targeting people based more on who they are than the information they’re looking for right now.

As you can see from this graph, Facebook tends to show ads based on a user’s likes, while Adwords focuses on keywords. The demographic data on users may also be more complete, so targetting can be easier on Facebook.

But the thing that stands out most is the average cost: Facebook ads, on average, are a third of the cost of Google Adwords.

3) Brand Building

While both advertising platforms offer the ability for companies to build brand equity, they do it in completely different ways.

With AdWords, a click takes you to a company’s landing page, where branding, design and sales copy send a strong signal to the user. If there are tons of ads and hyped headlines, they may question the trustworthiness of the company and immediately click off the site. Google takes note of this, and may lower the rank of the website if too many people bounce quickly.

Facebook advertising allows for leveraging of word-of-mouth and social proof, which are powerful tools in advertising. When people see that a friend already likes a product, trust barriers can be broken down much more quickly than with advertising alone.

With Facebook ads, users see the ads on a regular basis. So, over the course of several interactions, they get to see what that brand is about before deciding to click through to their website or Facebook page. This builds a level of comfort and relieves some of the pressure for landing pages and websites to immediately perform.

4) Demographic and Keyword Targeting

Google AdWords and other services allow for demographic and keyword targeting. But with Facebook, you can target keywords and demographic locations with far more precision.

How? User profiles include their location. When you use geo-targeting, your ads only appear to people whose profiles contain your targeted location and/or location.

Google AdWords doesn’t know as much about your users’ locations or what keywords they are most interested in. They only know what the user is searching for right now. As a result, the probability of your ads reaching the right audience is much lower.

That said, Facebook advertising often has higher clickthrough rates and conversions than Google Adwords.

5) Which one works best?

It’s important to keep in mind that Facebook is changing. With new algorithm updates, it’s harder to get the same reach that was available in the past. But if you’re willing to invest by buying ads and/or promoting posts, you may still be able to get noticed by your best customers.

6) Don’t overpay for Facebook ads

Designing your Facebook ad isn’t easy if you want it to be effective. Determining your ad budget and CPM or CPC is as important as the design of your ad. But if you do it right, you can achieve good results with a small budget.

When creating Facebook ads, here are your bidding options:

Cost Per Click (CPC): The maximum you’ll pay per click on your ads. Since distribution is based on an auction format, the amount you ultimately pay for each click will depend on the competition.

Cost Per 1,000 Impressions (CPM): The maximum you’ll pay per 1,000 impressions of your ads. Once again, the amount you pay will depend on competition for the same audience and placement.

Optimized Cost Per 1,000 Impressions (OCPM): Facebook optimizes your ad by showing it to the people most likely to perform your desired action (within your target). Additionally, bidding is automated. Your bid will change dynamically based on competition, assuring that you’ll reach your desired audience.

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

How to Get More Views on Your YouTube Videos

Many people have become well-known, or even famous, because of their YouTube videos.

1. Use good descriptions, titles, and tags.

2. Promote your video on social media, websites, and blogs.

3. Use good editing. Add some music and include text info.

4. Get subscribers. Ask for likes and shares, and create playlists.

5. Consider buying views, but make sure that it doesn't violate the Terms of Service.

6. Use third party sites with caution.

Name your video file accurately. This is a good place to use specific keywords, or terms that people may type into YouTube search. If you want people to find your video under the search term "funny things to do with your lizard" then that should be the name of your video. This will also help your video be found under the word "lizard" and term "things to do with your lizard". Make sure you include all of your keywords in the video file.

Give your video an appealing title. It should be short, engaging, and to the point. If your video is about your kid spilling macaroni and cheese everywhere, just call it "Mac and Cheese Disaster." It should pique your viewers' interests without giving too much away.

•             A very effective technique to boost views is to write a title that makes people want to click on it, this is called ClickBait. For example "What this lizard does next will surprise you" or "You wont believe the weird thing this lizard can do".

•             Consider using your keywords in the videos title. This is one of the main bits of information that YouTube and Google use to decide what your video is about.

•             If your video is about another YouTuber then use their username in the title, this may help your video show up more in their related videos section.

Describe your video thoroughly. Most people ignore this step, but you should take it seriously to increase your views. Describe your video as accurately as possible in the space you are given, taking 2-3 paragraphs to write an interesting and precise description of what people can expect when they see the video. This is another great opportunity  to include your keywords and search terms for a higher chance of your video being found.

Use the best tags. Use all of the keywords from your title and description in the "tags" section to get more viewers interested. The more relevant tags you use, the more often your video will pop up when people search it. For example, if you're posting a video of your cute sleepy dog, you could use words like "Sleepy," "Dog," "Hilarious," and "Cutest." Make sure you don't include extra tags in the description, as those are not included when people search for them.

•             You can use tags that describe your video as well as other relevant popular videos to make sure that as many people as possible see your video when they are searching YouTube.

Share your video as soon as you post it. The earlier you share it, the more likely it will be to be a YouTube sensation. If you wait a week to share it while it barely gets any views, it'll be much more likely to be forgotten by the YouTube community. Remember, timing is everything. Think of when your audience is likely to watch your video and release right before then (evenings and weekends are a good suggestion).

Email your video to your friends, family, and coworkers. Create an email list consisting of the people who know you well enough to be actually intrigued by your new YouTube video, and send them the link and encourage them to watch it. You can even add, "I can't wait to hear what you think!" to show that you really expect them to watch your video. If you don't care about potentially annoying people, just send it out to as many people as you can.

•             If you have an intriguing subject and a persuasive email, there's a good chance anyone will look at the video without even knowing you very well.

Share your video through social media. Post your video on Facebook, Twitter, Pinterest, Google Plus, and any other social networking sites that you've joined. Ask your friends to like, comment on, and share your post. This will help gain some traction on your video post and it may even go viral.

•             Connect your Google Plus and Twitter accounts to your YouTube. Then YouTube will be able to automatically share each new video you upload. You can also use online automation sites like ifttt.com to post new videos across all your social media accounts automatically.

Use a blog or a website to promote your videos. If you have a blog or a website, you can use it to market your videos. If you don't have a blog or website of your own but know friends with websites or blogs that are popular, ask your friends if they can help you out by sharing your video with their fans. Embedding your video on websites can help your video rank higher in both YouTube and Google.

•             If your video is something news-worthy then consider submitting your video to a news website like Mashable, if its accepted and posted on a news site then you will be guaranteed  to have many more views.

Which Domain Extensions Rank The Best In Google

There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing.

The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL that is, in fact, critical. That’s the HTTP:// part of the command, the hyper text transfer protocol, with or without the S for secure. At the same time, the www is not actually necessary for almost all websites.

The www is a relic from a time when subdomains ruled access to a server. The www was the world wide web access, the front-facing page. The same site at ftp.example.com would be the file transfer protocol access, which the site administrator could use to upload and transfer files. A similar URL, pop.example.com, would be the post office protocol, which usually directs to an email server.

However, these days, most web servers relegate this to ports on the domain. Instead of www.example.com and ftp.example.com, you might have example.com:80 for traffic to port 80, web traffic, and example.com:21, traffic on port 21, which directs to the file server. Alternatively, they might replace the HTTP with FTP://example.com, or whatever other protocol they need.

Why do I bring this all up? Have you ever tried to get someone in their 80s to use the internet properly? One thing you’ll often encounter is how engrained the idea of www.example.com is for a URL. Even if your site is http://example.co.uk, getting someone to type that in can be unnervingly difficult. You’ll see a surprising number of people typing in http://www.example.co.uk.com.

This is the primary reason why, when you’re discussing top-level domain extensions, .com is always going to be the winner. The .com TLD, standing for “commercial” as opposed to educational (.edu), governmental (.gov), or what have you, is the default for many, many people.

So, when you ask the question “which domain extensions rank the best,” you’re adding the invisible subtext, “after .com.” The .com domain extension is always, always going to be the number one extension for as long as extensions are commonly used at all.

How Many TLDs Are There?

There are a lot of top-level domain extensions. There are so many that, as of 2015, they are divided into six categories. These are Infrastructure domains, Generic domains, Restricted domains, Sponsored domains, Country Code domains, and Test domains.

Before the addition and reorganization of 2015, all the way back in the early days of the internet in 1998, there were only a relative handful of domains. You had .com, .org, .net, .int, .edu, .gov, and .mil. These are for commercial sites, organization sites, network sites, international organizations, educational sites, governmental sites, and military sites. The latter two are restricted to the United States, as well.

Three Tiers of Top Level Domains

There are three general quality tiers of top level domains. The high tier domains are the most valuable for use in marketing, search, and website optimization. These are domains like .com, .gov, and .edu. They’re recognizable, they’re common, and they have benefits to SEO in terms of authority. Restricted domains give you that authority, because they’re implicit proof that you are who you claim to be. They aren’t as valuable as many people say they are, but they still have a bit of value to the owner of such a site.

The middle tier are top-level domains that work for hosting a site, and that are perfectly functional, but aren’t necessarily doing you any favors. Most country codes, most generics, and most sponsored domains all fall into this category. It is, frankly, the bulk of the domains available. No one is going to be better than any other, not really.

The bottom tier are actively detrimental domains. They are often used for spam, and simply using one will give negative associations to your brand, and can possibly come with an immediate SEO penalty or lack of trust.

PPC Account Audit

Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you. The truth of the matter is that no matter how hard you work on building an account and optimizing it according to best practices, you will probably miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.

What is a PPC account audit?

An account audit is a dive into your account to determine areas that could use further attention or work to improve performance. We’ll outline the actual process of the audit shortly.

When and why should I audit?

There’s never a bad time to audit your account because you’ll typically find something to help improve performance. However, you don’t particularly want to audit your account after a recent strategy change or account update. You could be auditing based on skewed information and nobody wants that.

The most important time to audit your account is if you’re having performance issues. It’s also a good idea to periodically audit an account if it has been managed by the same person or team for a long time.

Who should perform the audit?

This is a tricky question, because it really depends. If there is a particular issue in the account that needs auditing, take the time yourself and dig in to the areas that may be impacting performance.

However, if you’re talking about a more comprehensive check, it may be better to outsource the project and get fresh eyes. No matter how much you try to deny it, as an account manager you have a slight inability to look at something you uploaded and thought would work and say “Nope, not working, have to stop it.” And as we’ve already mentioned a couple times, it’s very easy to overlook the “basics” and assume you have everything set up correctly or just skip stuff because there’s no way you’d set your campaign to target the Search and Display networks at the same time, right?

Where should you be looking?

Let’s get to the meat and potatoes of this guide, shall we? The following checklist outlines all the different account areas you can dive in to during an account audit and what kinds of items to look for.

The Basics of an Account Audit

Date Range

First things first as you need to make sure you’re looking at a long enough range of time to analyze relevant data. It doesn’t do you any good to look at 30-day’s worth of conversion data and to make changes based on solely that information. Odds are that data isn’t statistically relevant enough. At the very least, we like to observe at least 3-months’ worth of data. If we’re diagnosing a specific issue, a year’s worth of data is preferable when doing a general audit.

KPIs

Knowing the most important metrics to a client is the best way to ground your audit in success. If it’s an account you’re managing, we would imagine you have KPI’s picked out. It may be worth a quick check with your client to make sure you’re focusing correctly. Also, if you’re helping a fellow account manager whose account you don’t typically look at, determine the key metrics to dive in to.

Settings

This is usually one of our favorite areas of an account to audit because specific settings tend to be something that are set up when a campaign is started and then never looked at again. A big win in this area is if a campaign is targeting Search and Display traffic within one campaign, which we find more often than you may guess. From here you can also check out device bid modifiers, ad delivery method, ad rotation (optimizing for clicks when goals are based around conversions?), location/language targeting, and ad scheduling. Modifiers can sometimes impact performance more than expected. It’s worth double checking to see if changes were made when performance came into question.

Account Structure

Campaigns

The first item to look at with campaigns is whether the naming structure makes sense and is easily understandable. Essentially, are the campaigns numbered 1-20 or do they have unique names that explain what kind of ad groups I’m going to find? As we talked about before, are the campaigns opted in to the Search or Display network only? Are Interest Category or Topics campaigns broken out in to their own campaigns or folded in to a general Display campaign?

Reviewing campaign structure is where we start to determine if the rest of the account structure is going to follow a sensible method or if the remainder of the audit is going to require some Sherlock Holmes-style decoding on our part.

Ad Groups

Assuming the campaign structure is laid out in a regimented way, the next item to look at is how the ad groups are set up. For instance, if you’ve got general product categories as your campaigns, are the ad groups the subcategories for the main category? Does each ad group have a maximum of 20 keywords in it? You want to make sure you don’t have an ad group that’s too wide reaching, as it will make ad copy writing to match the terms difficult.

Keywords

When auditing keywords, you want to review the match types. If most the terms are broad match, some expansion for increased ROI could be completed by adding modified broad, phrase, and exact match terms. If the account is relying predominantly on broad match, is there a logical negative keyword strategy in place to weed out irrelevant traffic? Further, has broad modified match been implemented? Are bids set too high or low to produce results or maintain goals? Finally, we like to take a look at a search term report and see if some keywords that bring a lot of traffic or conversions to the account still need to be added to the account structure to increase profitable reach.

Quality Score

When it comes to Quality Score, you must realize what you may uncover here could take some time to correct. So, unlike settings or some structure issues, there isn’t a single way to begin correcting course. The most important part of this portion of the audit is to pull a few key reports and analyze them.

The team at PPC Hero adamantly stands by using pivot tables to dig in to determining your Quality Score picture on an average position level. Be sure you save all this work and reporting (not that you shouldn’t be doing that with everything) so you can come back in a few weeks or a month after making Quality Score relevant changes and compare your progress.

Remarketing

First things first, are remarketing campaigns implemented? If there are, go to the shared library section of the account and look at the audiences that are set up for remarketing. Are they all collecting members? Is there an audience set up for each abandonment level? Can you find the cookie codes in the website code? Have all the cookies been set up with lengths that make sense?

Analytics

Not all accounts will have Analytics. Yes, this sounds crazy, but you first need to determine if there is an Analytics account (Google or otherwise) and if not, why not. Get one. It’s more than worth it. If there is an account, make sure it’s accurately attached to the paid search account. Has tracking code been placed on the website (ecommerce enabled, if applicable)? Are conversions or goals set up? Does the conversion data in Analytics match the engine interface (or at least close to it)? How are metrics performing (bounce rate, time on site, etc.)? Pull a site search report and see if there are new keyword opportunities to add to the paid search account. Have you looked through multi-channel funnels for any insights?

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing

Online Reputation Management Part - III

A good reputation takes years to build but you can ruin it in a few seconds with a single bad decision. It should go without saying that good online reputation management is essential today’s marketplace; however, many businesses neglect this crucial aspect of their growth.

The fact is that today’s internet user has been empowered by social media; they know how to make themselves heard. Consider the fact that before doing business with your company, many customers will first try to discover everything they can about you online. In essence, they will be looking for all the reasons that they should not do business with you. This means that more than ever before, your reputation has the potential to influence your success.

To protect your brand and avoid sabotaging yourself, it is important that you know and follow some basic rules of online reputation management; below are some of the most important ones:

Own Your Brand Everywhere

Much of online reputation management involves thinking ahead. To start, you will want to grab your name on social media sites. You should do this even before you have specific plans to use it. Buy your URL and not just the .com extension, either; you will want to look at .net and .org extensions as well. You will also want to pay attention to directory listings. These are valuable sources of citations, which are mentions of your business name and address. They are important for ranking well on the major search engines and can help local customers to find you. It is important to claim them and to make sure that any information in the listings (such as your business name and address) is correct.

KNOW WHAT YOU WANT TO GET FROM YOUR ONLINE REPUTATION

How do you want people to see you? One of the fundamentals of online reputation management is knowing exactly what you want from your reputation. Before you can align your company’s online perception with its goals, you have to establish what those goals are.

PAY ATTENTION TO WHAT PEOPLE ARE SAYING

Create Google Alerts for your company; these will alert you whenever something is published about your organization. Engage with customers on social media, in blog comments and in forums. If you encounter disparaging comments, respond thoughtfully and quickly but avoid getting into arguments. When you address criticism, do so carefully; it is very easy to come off as petty. Knowing when to respond to comments and when to ignore them is just as important as knowing how to respond.

ESTABLISH YOURSELF AS A THOUGHT LEADER

Authority is a key component of any reputation. You will want to make sure that your company is perceived as influential and at the forefront of your industry. People are more likely to trust your brand if you are recognized as an industry leader. Publishing the right content can help you to attain this position. You should focus on providing useful information and educating your audience via content such as well-researched blog posts and white papers.

As the power of the consumer grows, it has become even more important for businesses to listen and be responsive rather than to blindly push content. That focus on listening means that social media will play a major role in all of your efforts at online reputation management. We can help you to protect your name and to reap the rewards of a good online reputation.

For more details on our products and services, please feel free to visit us at Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India, Online Marketing India & Social Media Marketing India

Top Seo Trends For 2018

Staying on top of the changing trends in search engine optimization (SEO) is a must if a website is going to be seen by targeted customers. In fact, using outdated techniques can result in penalties that drag down listings in the search engine results pages (SERPS) of Google.

BUILDING VALUABLE BACKLINKS

In 2018, building valuable backlinks will still a critical factor for ranking in the SERPS. This is one of the major ways that Google knows that a website can be trusted. Quality should be used over quantity when backlinks are created. It’s better to have one link from a highly trusted website than it is to have multiple links from directories. Another important factor to consider is backlinks that come from unassociated sites.

ACCELERATED MOBILE PAGES

Page loading time is a factor that Google takes into consideration when it’s algorithm ranks the pages of a website. Pages that load faster get higher marks. That’s why it’s not surprising that Google has introduced an open source project that helps load pages faster on mobile devices. Accelerated Mobile Pages (AMP) supplies mobile browsers with the ability to load individual website pages 4 times faster than regular pages, and it uses 10 times less data to do so! However, while AMP is not a specific ranking signal, it will affect the bounce rate and session duration of users, and those metrics are utilized to rank sites in the SERPS. AMP can be utilized by installing its properties into JavaScript or HTML code. However, this won’t work on websites that use content management systems such as Drupal or WordPress. For those applications, a webmaster must rely on plugins. The main premise to get out of this is that speed is an important factor for Google and one of the important SEO trends to consider.

BUILDING BRAND AWARENESS

Strengthening the brand of a business is also one of the top SEO trends for 2018. When a brand is listed and recognized in the top SERPS, customers are more likely to purchase their products or services. A top brand is also more likely to collaborate with other organizations in their industry or niche. Social media sites are free and should be utilized to heighten the brand awareness of a business. While social media sites are not typically used in the decision-making of ranking, they do provide another avenue for traffic. Videos and images are more likely to get shared on social media sites and that helps potential consumers recognize a brand.

RANKING AS QUICK ANSWERS

One of the top SEO trends is optimizing a site to hopefully have the content get featured. This can be done by optimizing off-page as well as on-page content. Often, lists are highlighted in the Quick Answers section. By creating a list of solutions to answer a question, optimizing the page with valuable incoming links and making sure that the page is also optimized for mobile users, a webpage has a higher chance of appearing in this prime location on the SERPS.

AN INCREASE IN VOICE SEARCH

Leveraging voice search is another one of the top SEO trends that will be affecting search engine optimization in 2018. Many users are now speaking into their devices instead of taking the time to type out questions. It’s much faster, it’s more convenient, and it’s catching on fast! In fact, studies indicate that if the current growth of voice search sustains its pace at the same rate that in three years, close to 50 percent of the searches performed on the internet will be via speech or by clicking on images.

This rapid growth allows an SEO strategist to incorporate new keyword phrases into the content of a client’s website. Keyword strategies for on-page content should incorporate keyword phrases with more of a conversational tone. As an example, a keyword phrase such as “downtown Chicago restaurants” that’s strategically placed throughout a specific page on a website should also be accompanied by a phrase like “Where’s a good place to eat in downtown Chicago?”

MOBILE OPTIMIZATION

Smartphone use has skyrocketed in the past few years. This has increased the use of mobile search at the same rate. Traffic that used to flow to desktop computers is now starting to flow to mobile devices. In fact, since early 2015, mobile searches on Google’s SERPS have been higher than searches from desktop computers. This makes mobile optimization a top priority for search engine optimization 2018. Google already announced that they are experimenting with mobile-first indexing, which shows that it’s one of the most important SEO trends that they are serious about prioritizing. While Google still favors the desktop point of view for its search index, it’s probably a good time to start optimizing for mobile too.

If a website has not already been changed to look great on a mobile device, it’s time to start. Google is recommending that a site should have a responsive template or theme. Mobile friendly websites are able to be easily seen on mobile phones, tablets or desktops. E-commerce platform should also be updated so that products or services can be easily scrolled through.

By paying attention to these top SEO trends and implementing specific strategies, it will ensure that a website is fully optimized and ready to receive targeted customers.

For more details on our products and services, please feel free to visit us at Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing&Social Media Marketing