Social Media for Kids

Research is shedding light on the good things that can happen when kids connect, share and learn online. As a parent, you can help nurture the positive aspects simply by accepting how important social media is for kids and helping them find ways for it to add real value to their lives. For inspiration, here are some of the benefits of your kid being social media-savvy:

1. It strengthens friendships. According to Common Sense's study Social Media, Social Life: How Teens View Their Digital Lives, 52 percent of all teens who use social media say it's helped their friendships, whereas only 4 percent say it has mainly hurt their friendships; and 29 percent of social network users believe that social networking makes them feel more outgoing (compared to 5 percent who say it makes them feel less so).

2. It offers a sense of belonging. A study conducted by Griffith University and the University of Queensland in Australia found that although American teens have fewer friends than their historical counterparts, they are less lonely than teens in past decades. They report feeling less isolated and have actually become more socially adept as well, partly due to an increase in technology use.

3. It provides genuine support. Online acceptance -- whether a kid is interested in an unusual subject that isn't considered "cool" or is grappling with sexual identity -- can validate a marginalized kid. Suicidal teens can even get immediate access to quality support online. One example occurred on a Mine craft forum on Reedit when an entire online community used voice-conferencing software to talk a teen out of his decision to commit suicide.

4. It helps them express themselves. Both producers and performers can satisfy a need for creative self-expression through social media. Digital technology allows kids to share their work with a wider audience and even collaborate with far-flung partners (an essential 21st-century skill). If they're really serious, social media can provide essential feedback for kids to hone their craft.

5. It lets them do well. Twitter, Facebook and other large social networks expose kids to important issues and people from all over the world. Kids realize they have a voice they didn't have before and are doing everything from crowd funding for people in need to anonymously Tweeting positive thoughts.

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Do we really have to be noticed all the time? Does every second have to be a beauty contest? Our kids need to stop feeling that they have to outperform their peers every minute of every day. They need to know that they don't have to market themselves constantly, and that social media can be a mechanism for fostering collaborative relationships -- not a medium for fueling competition, aggression and irresponsible behavior that contributes to anxiety and depression.

            

Social Media

In social media marketing, marketing communication and branding goals are achieved with the help of Internet marketing that implements various social media networks. Social media is basically the sharing of contents, videos and images for marketing purposes.

Now if you are opting for Social Media Marketing, your perspectives have to be very clear. Before you are set for the big campaign, consider your business goals, aims and targets. Without a proper strategy you will be like in a boat without any oar.

The basic questions which you should ponder upon are like,

1. What are you hoping to accomplish through social media marketing?

2. Who is your target audience?

3. Where would your aimed audience hang out and how would they use social media?

4. What message do you want to convey to your audience with social media marketing?

The answers to above questions will help you in having a clear vision and you can more efficiently plan and implement your marketing strategies.

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Social media is all about relationship building.

People aren’t using Facebook and Twitter to connect with just their friends anymore. People are now using it to meet new people with similar interests, as well as brands and businesses. One of the TOP reasons people like brands on Facebook is because they are already a customer. Using social media to build relationships with your current customers takes time, but is extremely rewarding. What does “building relationships” entail?

• Providing them with helpful and/or exclusive information. Keeping it relevant to your business will position you as the expert in your area.

• Offering exclusive specials. This will make them feel appreciated as a customer – imagine that!

• Chatting with them about themselves. People love talking about themselves – when you ask them a question or for their opinion, they are likely to see your business as not just a business, but as someone who cares.

Once you form a strong relationship with your current customers, it is likely that they will pass the word on about your business to their friends. And even if they don’t pass the word on, it is likely that their friends will see the frequent interaction between their friend and your business on the Facebook and Twitter feed. Surprisingly, 6.2% of people like a page because their friends like the page. That’s impressive considering these people probably have had no previous ties to the business.

Social media gives you a means to promote your unique products, events, and services.

Once you establish relationships with your customers, it’s time to educate them about new products, events, and services. But, it’s important to promote your content in an exciting and interesting way. Why is this? 5% of people said the top reason they like a brand on Facebook to hear more about their service and products, while 18% of people said the top reason they like a brand on Facebook for interesting and engaging content. Can you find a way to promote your products, events and services in an interesting and engaging way? If you can’t, you will lose the attention of your fans.

Reputation Management

What matters to you is that “keywords” simply represent how you are referred to, represented, or identified online. So if you are an individual, some “keywords” that matter to you first and foremost are phrases involving your full name. If you are a company, some “keywords” that matter to you would be phrases and comments involving your business name.

If there is information out there online that is relevant to you as an individual or information relevant to your business, Google will likely be the first to know about it and place it in their search engine index. The search engine index contains the list of website results people see when they type in your name or the name of your business into Google. Something that can often be very unfortunate for individuals and companies is that the Google algorithm seems to especially love highly-controversial topics and what can simply be described as “drama”. From a search engine’s perspective, “controversy” indicates natural human user engagement and social significance on some level. Google’s engineers that work on their search engine strive to design an algorithm that identifies and rewards natural human behavior within a web environment.

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The Internet has a memory, and anything of note that happens to anyone is bound to find its way onto sites where everyone can see who you are and what you’ve been doing with yourself. All of it: the good, the bad and especially the really ugly.

It could be incidents that at the time, seemed funny or cool, but upon later examination turn out to a source of embarrassment. Companies have similar issues, where their online presence can be marred by misdeeds or other issues, or could even be “hijacked” by outsiders or competitors with different agendas.

The Reputation Management Process

The typical reputation management story goes something like this:

1. The client - an individual or a company - has a problem with negative search engine listings and social media content

2. The client engages a reputation management firm to address the problem

3. The firm posts a series of positive content about the client is placed on the Internet.

4. This new, positive, content, if delivered properly, begins to push down the negative content off the top pages of search engine results

5. Eventually, the negative listings no longer show up on the first page of search results, which represents a much better situation for the client.

Based on the case studies displayed by Reputation Manager, the positive content is delivered through the use of press releases that emphasize the aspects the client would rather see on the Internet, as well as the creation of new websites with the client’s information prominently displayed, even within the URL.

Content Marketing Tricks

The primary marketing strategies in force today is content marketing, used for open information sharing, and most important it has become a practice of drawing in more leads. This enables you to make a health relationship with your readers or audience and naturally your company is in top of their heads when they plan to buy the services you are offering. It also establishes your company and yourself the subject matter expert. There is no question denying the fact that content marketing works much better than many traditional marketing or advertising tactics.

Here are three major tips and tricks that you should follow in order to create an effective and powerful content.

Avoid Confusing content with advertising

Content marketing is not a long-form way of telling customers they should buy your product. Good content is not a list of your products’ features in paragraph form, or a narrative of why your products are the best. It is not advertising.

Rather, good content should be educational, entertaining or useful. It should be geared towards your audience’s needs instead of your objectives. Think: Inform, enlighten, and engage. Offer utility. Freely share your expertise. That’s how you build a reputation as a subject matter expert and a trusted resource.

Everyone has an expertise in something. Don’t think you have any good content to offer? Instead think what your audience should need and naturally they would love to read.

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Try most to understand your audience

If you don’t know your audience, then you’ll never succeed at content marketing. Understanding your audience is the essential first step in helping you write better content geared towards that audience’s needs. Think about their needs, their interests, and their objectives. Who are these people? What are their pain points? How can you help? Then write to those topics. Focus your content, rather than just churning out aimless blog fodder. The more you can address the needs of your audience with your content, the more successful you’ll be in your content marketing efforts.

Engaging with customers once content is published

At the end of the day, you want your content to connect with your potential customers so that you can build stronger relationships with them. This is why it’s crucial to ask them for thoughts and suggestions at the conclusion of each post. Engage them with calls to action, offers for more information and your contact info for additional questions. Engage, nurture relationships, be a resource. If you do that well, you’ll not only establish yourself as a trusted resource, you’ll build long-term customer loyalty as well.

Social Media Optimization Tips

Hashtag is the utilization of # sign as prefix to your assertion or expression on Social Media destinations like Twitter, Facebook, Instagram, Flicker, and Google+ and so forth. As a supporter, it is a simple method for following points of interest; while as an author on these online networking destinations, it enlarges your compass to a bigger gathering. Utilization of Hashtag in your post will expand engagement by marking your substance and makes it unmistakable to your gathering of people who is perhaps intrigued.

Nowadays Social Networking Platforms are extending their foot shaped impressions by continually developing number of clients. With these devoted aficionados of online networking, these stages are developing at a quick pace. Facebook is no exemption; it is developing as the top-most online networking website utilized by millions. Subsequently it’s additionally developing as a successful intends to contact masses. Have you ever considered promoting your business through Facebook? Indeed, it’s truly a simple and compelling method for advancing your retail business. As of late Facebook has stepped to go into showcasing zone for little and medium measured organizations. Make utilization of this office to upgrade business offer. Facebook is a powerful approach to join with numerous individuals to pick up fame. Making and keeping up Facebook business page serves to make your image picture.

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Create Awesome Content

This is the prime and leading edge thing you should brainstorm about. Excellent and fascinating content that communicated straightforward to your consumers, fans, and target audience is the finest thing you can do. But it does crave a game plan. I think the best approach to have something to contribute is to blog; take photos, and create an online persona. When you have great content on your website and other online sites, it’s easier to have something of VALUE to share.

Embed your post

It is expected that your audience is hanging out all over the web and not only on Facebook. You can prolong the influence of your Facebook post by embedding that post on your blog. This will get your Facebook posts in front of your website viewers and allow them to communicate with your Facebook content off Facebook.

Encourage likes and shares

The way Facebook algorithm works, the more liked and commented on your Facebook post is the more viewers it will reach. One effortless way to get something imperative out is to inspire your fans to like it or share it with their network.   You can only do that with really great content.  If the content is great, viewers will like it.  But don’t ask for likes or shares, this could in fact agonize you.  If you’ve done a good job constructing a relationship with your fans you will see that this will be easy to attain.

Responsive Website Concept

Have you asked yourself, “What is responsive Web design?” Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through.  That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen. Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)

The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.

"Mobile first", unobtrusive JavaScript, and progressive enhancement are related concepts that predate RWD. Browsers of basic mobile phones do not understand JavaScript or media queries, so a recommended practice is to create a basic web site and enhance it for smart phones and PCs, rather than rely on graceful degradation to make a complex, image-heavy site work on mobile phones.

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On a tiny smartphone screen, websites can be even more challenging to see. Large images may “break” the layout. Sites can be slow to load on smartphones if they are graphics heavy.

However, if a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a smartphone, the content might appear as a single column, perhaps stacked vertically.  Or possibly the user would have the ability to swipe over to view other columns.  Images will resize instead of distorting the layout or getting cut off.

First off, it’s important to have a good idea of what a viewport provides. The term actually comes from the viewing area from a spacecraft. It’s the constrained view of the reality in front of you, with specific width and height. Obviously, this size differs drastically on a smart-phone vs. a multi-monitor gaming rig or design workstation. For responsive web design, viewport widths generally receive more attention than viewport heights. Horizontal scrolling is discouraged and vertical scrolling embraced (scrolling is actually easier on smartphones, a gesture that has become second-nature for many).

Responsive sites deploy percentage widths to replace fixed pixel widths. This means that even on a desktop, the user experience of a responsive design is better out of the box than that of a non-responsive one (no horizontal scrolling needed to read the content). Responsive design really takes your breath away on mobile – suddenly everything is clear and readable! It can be a great user experience if done well, a true breath of fresh air compared to the miniscule text sizes and navigational impossibilities, for instance, of old-school desktop sites viewed on mobile.

Internet Marketing India

Writing blog with highly informative way gives your number of users and engagement. Sometime it converts to leads too. And the most important point Google loves quality and informative content and takes those to top search results. Writing blog posts on your area of expertise or other topics will surely increase your knowledge, creativity and way of analyzing things on a personal level. You will get to see people reactions on the same thing. Engagements which make your blog posts more interesting. Different perspective on the same topics will help you gather more knowledge regarding the same. 

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If it is hard to convince your boss, your employees or yourself why you should be blogging? Kindly, check out the following blogging statistics that show how powerful a business blog can be. They include facts such as:

•           80% of blog visits are new (awareness)

•           53% more traffic (awareness)

•           Posting every day generates 4x more leads (consideration)

Writing tips for good blog posts

Before anything, your blog post just has to be a good piece of writing! A lot of bloggers just begin to write when creating a new blog post.

Think hard about the message of your text. What do you want to tell your readers? And what is the purpose of your text? What do you want you readers to do at the end of the page? Write down the answers to these questions before you begin writing.

Start your post with creating a clear structure. Every post should have some sort of introduction (in which you introduce your topic), a body (in which the main message is written) and a conclusion (which should summarize the most important ideas or deduce some new idea).

Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject.

Headings structure the entire page, so you should make sure to use headings. They are important for readability, but for SEO as well. Headings help Google to grasp the main topics of a long post and thus can help in your ranking. If you want people to find their way in your articles, you should use subheadings. Subheadings will lead people, help them scan your page, and make the structure of your articles that much clearer. Make sure that your keywords are used in the subheadings, but do not put your keyword in every subheading.

Signal words help people to scan through your text and help people to grasp the main idea. If you, for instance, have three reasons for wanting to sell a product, you should use signal words as: First of all, Secondly and Finally. Also, words as Nevertheless, Surely and Indeed also give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words as Consequently, So or For this reason.

Lead Generation Tips

Lead generation is the process of raising buyer interest and gathering inquiries from prospective purchasers, often in the form of names and contact information. These leads are then qualified for their ability and desire to purchase your products and services. Many of you know that generating leads is one of the most important objectives in marketing. But did you know that only 1 in 10 marketers say their lead generation efforts are highly efficient and effective? 

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Every business is different, but that's not to say that we can't all follow a few general guidelines to help inform our lead generation efforts. 

The best lead generation campaigns contain most, if not all, of the following components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. These include:

•Offer: An offer is a piece of content that is perceived high in value. Offers include ebooks, whitepapers, free consultations, coupons and product demonstrations.

•Call-to-Action: A call-to-action (CTA) is text, an image or a button that links directly to a landing page so people can find and download your offer.

•Landing Page: A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.

•Form: You can't capture leads without forms. Forms will collect contact information from a visitor in exchange for an offer. 

Tips for Lead Generation

Website visitors need clear directions

Be absolutely clear and simple! Examine each page of your website and all landing pages and discern if it would be clear to a prospect what their next step should be.

Doing a lot with a small budget

As the old saying goes, more is less. Learn to focus on things like your targets, implement strategic programs, and measure the results to know where you should continue your efforts.

Social media is crucial

Your website and SEO alone will not drive traffic to your websites and it’s about time that companies dispelled this notion. Social media is where everything is at and it’s absolutely essential that your embrace it.

Map out Your Buyers Personas Know exactly who you’re selling to! A deep understanding of who your buyers are is not only important for the foundation of the business but also for effective marketing. Selling a product or service to an unknown buyer is challenging. It’s even more challenging in online marketing if you do not know who your ideal customer is. Tap into user historical data, map out a persona and target it!

Build Your Marketing Assets

Owned media is the most important marketing asset a company can have. In addition to owning it, meaning it’s not leased or rented, you have something that never loses value over time. Hence the reason why it’s a valuable asset! 

Online Reputation

Who cares about your online reputation?

Your online reputation can be seen in a number of ways. Whether you’re seeking employment, selling a product, looking for an investor or trying to score a date, someone is going to turn to a search engine to learn more about you.

How can a negative online reputation affect you?

The results of a negative online reputation may be as subtle as a user clicking on a competitor’s search result instead of yours or as damaging as an industry-wide boycott of your products and/or services. Besides the obvious financial implications of having a company’s credibility called into question, there are potential legal ramifications that could dominate your time and cripple your financial sustainability, as well. This will often cement trusted news and legal results in the top search rankings so that even if a case is dismissed or resolved, you’ll be living with the consequences for years to come.

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How do you assess your online reputation?

Most users won’t look past the first page or two of search results, so you only need to look at a couple pages for each keyword on the major search engines. Start with simple searches on Google; Yahoo and MSN for all that apply:

• Your Name
• Company
• Brand(s)
• Product(s)
• High profile employees
• Handles/usernames

Tools to Track Your Online Reputation

Set up alerts and feeds to catch every mention of your name, company, brand, employees, domain, etc. You want to get notification before a problem escalates or enters the top search results. There are hundreds of tools that can help you manage your online reputation, but as a small business owner or individual, the following are the most comprehensive and user-friendly solutions we’ve found.

Feed Reader

Set up a feed reader to help you view the custom feeds you’ll be tracking for your keyword phrases. 

Google Alerts

Set up Google Alerts for free to track Web results, news, blogs, video and groups.

Yahoo Alerts

Set up Yahoo Alerts for free to track news by keyword, stocks, local news, feeds and more. Receive notifications via email, Yahoo Messenger or mobile.

Twitter Search

Formerly known as Surmise, Twitter Search makes it simple to search Twitter for any mentions of a particular keyword phrase. There is also an array of advanced search parameters that let you search by location, sentiment, dates, links, a particular person and more.

Social Mention

Social Mention is similar to Google Alerts, but specifically tailored for social media. Since Google Alerts can be buggy, Social Mention helps catch immediate conversations around a specific keyword.

Q&A Tracking
if anyone is asking questions about you, your company or a particular keyword, you can track those on certain Q&A sites like Yahoo Answers.

Importance of Video Marketing

With almost four out of five companies employing an active content marketing strategy, video marketing has emerged as a campaign that can help brands differentiate themselves from their competitors. The importance of video marketing is tied to the growing complexity of digital marketing. As digital channels expand, creating content devoted to each one isn’t a sustainable practice. Consequently, the best strategy is one that focuses on creating content that can be used across as many channels as possible.

Video marketing is also more accessible than ever. The hardware needed to produce video is more affordable, and the growth of video production agencies makes these services more cost-effective when outsourced.

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The statistics speak for themselves. Video marketing has a huge effect on sales:

·          Online video users are expected to double to 1.5 billion in 2016.

·          Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016.

·          76 percent of marketers plan to add video to their sites, making it a higher priority than     Facebook, Twitter and blog integration.

·          More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.

·          2 billion video views per week are monetized on YouTube and every auto-shared tweet results in six new YouTube browsing sessions.

Wondering how to add video to your marketing strategy? Here are 5 ideas to get you started:

·          Share big announcements with your customers via video. It’s one of the easiest and fastest ways for viewers to consume and understand the information you’re sharing.

·          Add customer reviews and testimonials via video to your website. It not only adds a human touch to your business but also allows customers to connect to others on a deeper level (and creates confidence and trust with your brand).

·          Use this as an opportunity to create new content. Webinars and video blogs can be posted to your website, YouTube, Facebook and other accounts!

·          Add a clip or two to your email marketing campaigns. Either embed the video or add a screenshot that people can click on that leads them to a video on your website. Again, it’s the quickest and easiest way for viewers to consume your information and makes it a great, engaging way for your content to be shared – and drives traffic to your websites or social platforms.

·          Demos, training, interviews, and live event coverage are all great opportunities to share more information about your brand and business without ‘selling’ your brand.

These 5 are ones that you can use daily, but there are plenty of other ways to incorporate video into your 2016 marketing strategy. 

Importance of Infographics for Search Engine Optimization

Infographics or Information graphics, as the name intends, are a visual representation of information or data to present complex info quickly and clearly. These Infographics are also very helpful to attract users and make them understand the information in a simpler way.

Why Infographics are good for SEO:

1.     Interest grows as it is attractive to visitors.

2.     Build targeted audience.

3.     The content goes viral.

4.     Creating greater brand awareness.

5.     Better understanding of content.

6.     People link back with credits.

7.     Make visitors stay longer.

8.     Can be embedded by other bloggers.

9.     Portrays you as an expert.

Infographics are hot right now. They are attractive, draw your eye, and impart a lot of information. They also are really difficult to stop reading which makes them extremely useful for getting across dry content that may otherwise difficult to sit through making them an excellent educational tool.

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Here are the top reasons why you need them:

1. Because of infographics, it becomes easy for viewers to understand complex information, facts and figures in a graphically representative form. Another advantage of using infographics is that the graphics are eye catching & attract people, as generally, they tend to avoid reading long write-ups. So, information through infographics is the best way to convey facts and figures to the viewers.

2. It much easier to share and link infographics because people are more responsive towards graphics than text. Infographics contain images and graphics, which viral more frequently than text especially on social media websites. Graphics in infographics attract most of the visitors, which leads to more sharing and linking of infographics as compared to text. They also provide better results to the marketers and more popularity to your products. Another big advantage is that it keeps getting shared even months after it has been shared on websites & social media.

3. Infographics help to promote and to develop brands. If you use infographics as a search engine optimization strategy and in a correct way, then infographics can help you to establish and promote your brand name. With the help of infographics you can enhance the online presence of your brand and bring your brand at the top on search engine rankings. So, infographics can be your best bet vis-à-vis marketing strategy if applied with the right approach & manner.

4. Infographics contain another huge benefit & that is, the worldwide accessibility of infographics. If we use infographics to convey any information, facts and figures and upload it on websites then they go viral and help to access information worldwide, which is not possible with the use of local media and expand the reach name of your brand and company across the world.