Importance of article submission

Search Engines spiders always focus on the unique content which are submitted on the World Wide Web. They are hungry for the quality content rather than the quantity of content.

It is good that you should write content for your people, but it is also important that you make your content to be understood by Search Engines. If search engines don’t understand “who you are”, “where are you linking from” or “what is your niche” in proper manner then there is no use of writing a great content which people can’t find it.

The best way to build backlinks to your website is through Article Submissions. There are number of article submission directories which allow you to submit your unique content to them and give you a space to place your website name in the author box. This is the backlink to your website. It’s true that you are selling your content to someone else without any price, but it’s also important that you are getting quality links to your website. The more links you get to your website, more popular your website will be.

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Benefits of Article Submission:

• Building Backlink for your website

• Getting Contextual link for your website from keyword you are targeting

• Help in improving brand presence of your website if write properly

• Generating traffic for your website

• Improvement of your website ranking on Search Engine

The Importance of Article Submission for SEO can be summarized as follows:   

• Article submission done on a consistent basis ensures a steady flow of back links to your website.  It is sure to be an important cog in the wheel of your marketing campaign.

• Article submission helps to label your website as an authority website and helps to build your brand credibility in the market.

• Search engines love links coming from web pages which are content-rich.  Article submission opens the door for search engine ranking.

• Article submission lures visitors to your website which can never be achieved through traditional internet marketing tools.  Traffic gained through article submission is highly result oriented and targeted.

• Article submission is a powerful method of getting quality incoming links to your website.  It is an easy way to build links and costs almost nothing.

• Article submission is one of the most effective marketing strategies.  Article submission is considered as one of the main parts in the link building process by nearly every search engine marketer worth his reputation.

• Article submission helps to achieve lifetime links for your website.

Internet Marketing

Why Internet Marketing is important to your business?

Increased Website Traffic - Social Media and other campaigns help you to drive traffic on your website and that helps in great brand building activity. Your website has the tendency to drive traffic from all over the world and area of improvision is huge.

Increased Leads and sales - With the increased traffic on your website and by providing consumers with the option to purchase products online irrespective of their location and physically driving to a vendor or sending an order form by mail, helps you to get more leads and sales. This results in increased revenue for businesses and an excellent return on their investments (ROI).

Revolution - Advertisements on Television, radio and print ads still have their places in the marketing industry, but with technology on the rise, more and more consumers have access to the web. By beginning an Internet Marketing campaign, businesses can keep up with this ever-changing technology.

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Cost Efficient - Internet Marketing is one of the most economical methods of advertisement. The reach is global and very widely spread. The costs associated for making a website, and then promoting it in market, using Social Media campaigns to establish an online presence is minimal when compared to the costs of traditional forms of advertising.

Offer services as per demand - These days’ smart websites have options to show the products and offerings as per the targeted demographic regions. Internet marketing plans will usually help you to advertise certain offers in only the area you want them to be advertised. This helps you offer multiple products in multiple areas respectively.

Credibility - It is very important to maintain a reputable and solid online presence via Internet Marketing, this is a great way to provide consumers with all of the opportunities they need 24 hours a day. Timely services and responses from your website will help you to gain more credibility among your visitors.

Brand Building - The for most objective and first reason to go with an online business and starting an Internet Marketing campaign is to increase product awareness. As people all across the world are browsing the web or searching what they need on internet either on Google or other search engines, consumers may come across to your business name or logo and become  interested in what your company has to offer and become a potential lead for you.

24 by 7 availability - Your website stays online 24 hours a day and 365 days a year, thus increasing a chance to get more customers round the clock. Using interactive methods such as live chat and other options, you can also convince the visitors to convert them into your customers.

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Here’s where fine-tuned SEOs are making their influence felt:

·         Advising the content-marketing team on keyword implementation. Content marketers are usually SEO smart, but they need to be interfacing with the other SEOs on the team in order to amplify their effectiveness.

·         Helping the content-marketing team understand which guest posting opportunities are legitimate. While content marketers survey the blogging landscape for guest posting opportunities, the SEOs should be examining their choices to determine which ones will benefit the link profile.

·         Coaching content writers on SEO best practices such as internal linking, keyword usage, etc. Not everyone understands the value of internal linking, long form copy, no keyword saturation, and other important facts about SEO.

·         Informing the marketing team on organic metrics and ROI. The people who manage pay-per-click (PPC) need to take action based on the information from the SEOs. Why overbid on organic search results that are already highly successful? By dovetailing SEO and PPC, a company can save money and improve paid and organic visibility.

·         Consulting with the developers on SEO best practices for site changes and site redesign. The quickest way for a company to fail is to launch a site redesign without SEO best practices.

·         Sharing critical metrics with executive leadership. Every business leader needs to have “SEO” in the back of their mind as they make important decisions for the company.

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Anybody who knows anything about search will find out about the latest Penguin or Panda rollout. Innovative SEOs are better at predicting these changes, anticipating their effects, and defending against their negative impact.

This involves adding descriptors in your business title for Google places, implementing neighborhood name descriptions, optimizing your business website with the neighborhood name, helping Google Maps define your neighborhood, and adding that neighborhood listing to all local citation occurrences.

I envision an era where SEOs sit across the table from CEOs to explain what’s happening and how to fix it. SEOs are awash in a sea of metrics, data, information, and market intelligence. They possess the skill to distill this data into action points and forward progress.

We’re cruising into an age where SEOs are taking the lead as innovators and strategists. Are we going to let the change revamp the marketplace around us, or are we going to direct the change ourselves? I think we can do the latter.

No SEO in a right frame of mind is sitting in his or her cubicle all alone, interfacing with no one. The innovative SEOs have their hand in everything. The digital marketing existence of a business depends on the influence of the SEO.

Social Media Marketing

There are many reasons social media can be a productive marketing channel or platform. A few common outcomes for social media marketing efforts include:

You can run all the customer surveys you want, but some of the most interesting and progressive market research can be found within the social communities where your customers interact, share information and make recommendations.

You’ve heard it before, “Conversations are happening online about your brand, with or without you.” You might as well participate and do so in a way that pays close attention to the interests and needs of your customers – providing them with information and interactions that further support your brand.

Becoming a power user of several social communities involves consistently contributing quality content, rewarding those who vote positively on those content as well as growing large base followers. That base of like-minded connections can serve as an effective distribution channel for unique and interesting content which drives traffic to ad supported blogs that host the content.

The mechanisms for putting these strategies into action vary depending on the resources and time allocations a company can make on its own, or when working with an agency.

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Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner.

The steps in The Social System are as follows:

1.     Social Identity: This is “the root from which your social strategy will develop.” It’s important to define who you are, but from the perspective of a two-way conversation. Developing a brand identity is pretty standard. However, two-way conversation requires brands to define the parameters — what to say, what not to say, and the tone to maintain — for the person or team managing the social media accounts.

2.     Community Activation:  In this step, companies need to understand themselves from the perspective of who their audiences are and what those audiences expect from them.

3.     Content Strategy: People understand the need to create content but they’re taking a “throw it up against the wall see if it sticks,” method rather than building based on the first two steps. The problem with this approach is that you can’t create an effective content strategy without first knowing who you are and, second, knowing who your audiences are.

4.     Social campaigns:  Without the foundation of the first three steps, the said campaigns provide short-term wins, but no sustainable growth.

5.     Social intelligence Social intelligence is not the beginning of social strategy but where social strategy is executed through policies, procedures, metrics, tactics and tools you use to listen, measure, respond, integrate and engage in real-time online conversation.

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Search Engine Optimization Stats

·   61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012) 

·   44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012) 

·   On average, we conduct 12 billion searches per month on the web in the United States.

·   The average click-through rate for paid search in 2010 (worldwide) was 2%. 

·   Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.

·   86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use 2012) 

·   The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (Quick Sprout) 

·   If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (Quick Sprout) 

·   60% of all organic clicks go to the organic top 3 search results. (Business2Community) 

·   YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today) 

·   50% of all mobile searches are conducted in hopes of finding local results and 61% of those searches result in a purchase. (Search Engine Watch) 

·   SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)

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Blogging Stats

• There are 31% more bloggers today than there were three years ago.
• 46% of people read blogs more than once a day.
• Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
• Nearly 40% of US companies use blogs for marketing purposes.
• B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred.

·   84% of inbound marketers - compared to only 9% of outbound marketers - cite organic sources (blogging, SEO, social media) as rising in importance. 

·   82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result

·   79% of companies that have a blog report a positive ROI for inbound marketing in 2013.