Search engine marketing

Tuesday, 3 May 2016

Internet Marketing Campaign

Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem. You don’t need a consultant to do your marketing for you, if you’ve got time to invest and the inclination to learn. Here are the ways to take your marketing campaign into your own hands.

Get Involved In Social Media

Social media isn’t a mystic language; it’s just networking. If you’ve ever attended a networking event, you can handle social media. Don’t let jargon like “retweets” and “likes” scare you off. Treat others the way you want to be treated. Ask questions. Engage. Don’t push your sales agenda.

Use a social media dashboard like Hoot Suite or Sprout Social to schedule updates to all your social platforms. You’ll save a ton of time and make it look like you’re constantly on Twitter, Facebook, LinkedIn, etc.

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Start Blogging

Blogging has many benefits, such as building brand awareness, credibility, and authority. It also has been shown to increase conversion rates and even search engine rankings. Writing a blog post isn’t the same as writing a college essay, Use tips for formatting that allow for easy skimming and digestion of your content. Also, keep a spreadsheet of ideas handy so you never run dry on topics.

Build Relationships with the Media

Public relations are an important tool in expanding your reach online. But PR consultants don’t have the corner on building relationships with journalists and bloggers. In fact, many members of the media might prefer to work directly with you as the business owner.

Offer Content Your Audience Wants

Connecting with potential customers is easier when you deliver tailored content that they can actually use. In fact, 61% of consumers are more likely to buy from a brand that delivers highly relevant content.

Pay Attention to Analytics

It’s simple: the channels that send you more web traffic are those you want more from. Those that aren’t netting you results should be discarded. You don’t need to pay someone to understand that. Set up your analytics platform to send you a weekly or monthly report so you can stay on top of how well your marketing strategies are working. If, for example, guest blog posts are sending tons of traffic your way, write more of them.

Make Sure Your Emails Speak To the Recipient

Despite all the other marketing tools at our fingertips, email still remains a successful way to get in front of customers and get them to buy from you. And the more targeted these messages are, the more successful they are at sending people to your website.

Perfect Your On-Site SEO

Make sure the keywords on your website are the ones you want to be found for. If they’re not, you’ll have a higher bounce rate and fewer conversions, not to mention lower search rankings.

Try Guest Blogging

You can only reach so many people on your business blog, so expand that number by contributing guest posts to other more popular blogs that target your audience.

DIY Can Get Great Results

If you’ve got the money and are short on time, hiring a marketing consultant can help you get the results you want. But for those small business owners that thrive on DIY and aren’t afraid to dig in, these strategies are all easy enough to do and to show great results.

SEO Tricks 2016

Many people have asked about what is SEO? Perhaps you are one of them who wonder about SEO. Definition of Search Engine Optimization (SEO) is used to increase visitors to the blog. This SEO will help you to learn the basics of SEO. First question is: "What is SEO"?

SEO consists of the letters 'SE' means Search Engine, while the 'O' means optimization. Usually bloggers call it Search Engine Optimization. First we will talk about Search Engine. As you know there are many Search Engines such as Google, YouTube, Yahoo and Bing etc. But we will give examples of the most priority which the Google Search Engine. A benefit of Search Engine is to provide answers or results of search queries that you type in a search engine.

Some important SEO factors:

 Keyword Research

 On-page SEO Techniques

 Off Page SEO Techniques

 High Quality Backlinks

 Use easy Structure and Navigation also user friendly

 Image Optimization

There are many factors behind this SEO optimization. But above mentioned are just the most important. Search Engine read codes, links and text from websites and provide results in accordance with user demand.

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Let’s understand better

Furthermore, understanding how and what SEO is? Search Engine Optimization (SEO) is the process of making continuous improvements in your website / blog in order to get a better ranking in the search engine results page (SERP). SEO includes different types of techniques, methods and strategies that you can use to optimize your website and to increase the number of Web site visitors.

You have to make Google and other search engines to read and understand the contents (content) blog, to facilitate robot SE content rank higher in the search results. Before we explain in depth how to optimize SEO your blog, you need to know how search engines work.

How SEO Works

There are many factors that determine the position of the site in the SERP, but the most important is the relevance. Google and other search engines only want to give results that are most relevant and useful to their users. In some situations, however, other factors can affect the final result. Some examples of these factors could be the location of the user, the user's search history, etc.

Relevance: Someone looking for prices phone.

You present a mobile laptop prices, not the phone price! Your blog is irrelevant and certainly will not be shown here, no matter how hard of your blog SEO optimization efforts. Search engine algorithms are complex and understand the difference between phrases identical or not, and can provide search results that best matches the user's search query.

Authority: Someone looking to buy an iPhone 6.

Does Google really want to show your website to their users? Are you more trustworthy than apple.com? I do not think so, but there are other positions that you can target. First, create backlinks from other blogs similar reviewing its niche your content. This means that other blogs are saying that your content is valuable enough. With so if more and higher quality backlinks you have to trust it will make your blog and Google displays search results better.

Location: your friends are looking for iPhone 6.

He has been visiting your online store multiple times, you are obviously friends with social networking and he lived in the same street where your store is located. There is a great opportunity for you that Google will position your online store page 1 on SERP.

Why Keyword important for SEO?

Keyword is very important for your SEO strategies and techniques. First, think about your potential visitors. What kind of query he typed, what is he looking for? You cannot optimize the content of your article to hundreds of different terms, but only one or two. This is the reason why you need to be very specific when optimizing SEO for your content.

So, from the above reviews I hope you can understand and nugget about what is SEO and SEO sense. SEO Actually it involves the quality of the content, onsite SEO optimization, Onpage and Offpage. SEO is not the practice of 'set and forget’; you must regularly expand your content and provide your visitors with fresh and unique content.

There is no guarantee occupy the top spot in the SERP because so many factors that influence the results, but if you choose an SEO optimization techniques like 'White Hat SEO', you will get better SEO ranking. You cannot see the results with lightning speed, it could be weeks or even months, but the quality optimization can be beneficial to your business and to deliver to the door of success in this online world. :)

SEO Tips

SEO is a dynamic industry which requires a keen eye and strong attention to detail, especially when making on-page changes, performing new off page activities or developing link-building strategies. Search Engines are getting smarter by the day and marketers are ever increasing the amount of time and investment in constructing an effective SEO plan to boost the traffic of their websites.

A website design must also be fantastic from a user-experience and search engine friendliness point of view. Google search console allows the user to track website performance and bugs, while Google Analytics plays a vital role in tracking traffic to landing pages. Other factors that help with optimization include website speed, image optimization, link building, social media strategies and recovery from Google penalties.

Google is constantly updating its algorithm to improve search results and 2016 will be no exception. The New Year has already brought noteworthy changes. Let’s talk about how you can stay on top, no matter what Google brings.

Since more searches take place on mobile devices than on computers, mobile-friendly sites are increasingly important to search results, and Google tweaks will continue to refine results for mobile users. Websites that are slow to load and clumsy to navigate on small screens will lose significant traffic moving forward. You might also want to consider the advantages of developing a mobile app.

Every change Google makes is designed to deliver better user experience, and websites that deliver speed, ease of use, and superior content will continue to dominate the search. Make sure your site is lean, fast, and easy to navigate.

The best way to improve your content is to understand your customers and use intimate knowledge to address exactly what they want to know. Great content will help you earn quality backlinks from other websites using your content as a resource, another important search ranking signal.

Mobile search targeting favors local businesses. You can take advantage of your location by including mentions of local areas in your content and on your pages and claiming your listings on sites like Yelp and Foursquare. To help Google locate your site, make sure your listings are current, consistent, and correct.

In 2014, Google announced that secure (HTTPS) connections would contribute as a “lightweight” ranking signal – for now. In March 2015, Search metrics was able to confirm the ranking impact of secure connections by analyzing the difference between HTTP and HTTPS pages on high-traffic sites. The way Google worded their announcement indicates strongly that security as a ranking signal is likely to grow in importance.

The new algorithm will seek to identify unnatural links, thin content, spam and other attempts to game the ranking system in real time, constantly updating and refreshing quality assurance. This will be great for webmasters who take a hit and work to correct it. You won’t have to wait for a refresh to regain your ranking after fixing the problem.

Staying on top of SEO means delivering quality content and experience to the user without using shady tactics to try and game the system. Google has been pretty clear on its intent from the beginning.

It may sound simple, but the meaning of “quality” shifts with emerging technology and higher consumer expectations. We’re dealing now with programming that used to be cool, like once-ubiquitous JavaScript and flash menus that won’t run on mobile devices, and the ever-increasing need for speed.

Thursday, 28 April 2016

About Google AdWords

Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about $2 for every $1 they spend. Currently, more than 1.2 million businesses use the service. Despite the popularity of AdWords, however, many marketers still have questions about how the platform works. Here are answers to the five most common questions marketers ask:

According to Google, landing page experience is evaluated according to the following things:

• Relevance and usefulness of page content

• Trustworthiness of page content

• Ease of navigation

When a landing page is irrelevant or slow to load, viewers will leave at higher rates. This tells Google that the landing page is poorly constructed, which results in a negative Ad Rank. When pages boast quick load times and high levels of relevance, though, they’re likely to earn a higher Quality Score. This, in turn, creates a higher Ad Rank over time.

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Modified broad match was introduced by Google in 2010 and is one of three types of matches: broad match, phrase match and exact match. Essentially, broad match displays ads for synonyms and word stems of synonyms. For example, if you’ve targeted the keywords “running + shoes,” a broad match keyword might appear for “best running shoes, running sneakers, running tips,” and “shoes for running.”

While broad match has been met with mixed reviews over the past five years (many marketers accuse the service of stealing advertising budgets and driving irrelevant traffic to an ad), the foundational intention of this software is to bring in the broadest possible audience for your ads. Unfortunately, when you get ad impressions that don’t align with the original purpose of the search query, your click through rate (CTR) can suffer.

From Google’s perspective, “negative keywords” are keywords that let the search engine know where you don’t want your ads to appear. This prevents you from wasting money on unwanted clicks and ensures that the traffic you’re getting is relevant and purposeful.

First of all, let’s define Quality Score. The Quality Score is generally considered to be a number that represents your account’s health. Therefore, high Quality Scores produce better advertising results. The formula for determining CPC is as follows:

The ad rank of the advertiser who ranks immediately below you/Quality Score + 1 cent = CPC

Because of this formula, it’s possible for advertisers who don’t pay as much as their competition to produce a higher ad rank. That being said, CPC bids don’t directly affect quality score and because expected CTRs are based predominantly on ads in similar positions, higher CPC bids will not improve your Quality Score.

Quality Scores are based on the ratio of clicks to impressions rather than the total number of clicks. Because of this, keywords that have low search volume won’t necessarily harm your Quality Score. To bring low-volume keywords up to speed, ensure that the keyword fits seamlessly into your landing page and ad. Alternately, try incorporating the keyword into different versions of ad text.

Benefits of Google AdWords

There’s no denial about the benefits AdWords can achieve for your business, such as: wider, instant exposure, targeted advertising, in-depth reporting and more. However, before you get started, you need to ask yourself 3 questions: are people looking for your product? Do you have the budget for it (Google’s Keyword Planner tool can help predict what it will take) and thirdly – do you have the time to learn and invest in it? Even if you consider hiring a professional, AdWords campaigns are time-consuming.

Bottom line is, you need to be willing to experiment and analyze on a daily basis to achieve optimal results.

What does your company do? What product or service does it provide? Put down everything that’s directly related to your product/company, and then expand on it to create a broader scope where searchers can reach you. Also, a good place to start building your keyword list will be your website, which should include the main terms that describe your business and products. In addition, use Google’s Keyword Tool to find additional keywords your potential customers may use.

Think like a customer. If you were looking for a product like yours, what keywords would you use?

Account: You only have one AdWords account. You can several ad groups, but only one account. Every aspect of the AdWords interface takes place within the account. The account level is where you select your billing, and payment options.

Campaign: You can have multiple campaigns within an account, but don’t confuse it with multiple ad groups. The campaign is where you select geographic, language, network, and device targeting options. This is also where you set your daily budget. If this is your first time campaign, you might want to start with one.

Ad Group: There can be multiple ad groups per campaign. The ad group is where you can set your default bids. Ad groups can include keywords for the search network, and placements (and/or keywords, topics, interest categories, audiences) for the display network. The ad group also includes ads that will be shown when your targeting options match a user’s search query, or placement view.

Keywords: Keywords are what users input in the search engine to search for what they’re looking for. Google uses keywords to determine whether or not to display your ad to a user. A user sees your ad when the keyword, bid, and targeting options all combine to determine whether or not your ad ranks high enough in the auction for that ad to be shown. You can set individual bids for keywords and placements within the ad group. You can also change keyword match types, add or delete keywords, and add or delete negative keywords.

Ads: Ads are what the user sees, and (hopefully) clicks on. It’s a snowball effect: The higher the CTR (Click-through Rate) of the ad, the higher the CTR of the keyword which triggered that ad to show, the higher the CTR of the ad group the ad and keyword are in, the higher the CTR of the campaign that ad group is in, the higher the CTR of the account that campaign is in. If there is a problem at any level of the account, ads diagnosis should help provide some insight as to what that problem is.

Know More about Google Adwords

Why do I have more sessions than clicks?

This is normal behavior and indicates positive engagement with your website. When a user clicks one of your AdWords ads and auto-tagging is turned on, we assign a unique click id (gclid value) to that user.

If a user later returns to the website directly (e.g., the user enters your website URL or has the website bookmarked), in lieu of any other referral information, these additional sessions have their campaign source reported as the last-known campaign source. In this case, the last-known campaign is an AdWords campaign.

Each direct return session after the initial AdWords click shows as another session for the AdWords campaign. Basically, this is a scenario where a single AdWords click leads to multiple sessions in Analytics.

Tip: You can use advanced segments to view new vs. returning sessions for a campaign and confirm that the larger number of sessions is partially due to returning users.

Why do I see sessions coming from an old (paused or deleted) AdWords campaign?

This is similar to the previous scenario where return users cause more sessions than clicks to appear for a given campaign. When an AdWords campaign is paused, users who originally accessed the site via this campaign and later return via direct will have these repeat direct sessions reported as coming from the AdWords campaign.

In some cases this can lead to scenarios where you see sessions showing for a campaign six or more months after the campaign has been paused or deleted.

Tip: As above, you can segment these sessions by new and returning users to confirm this is returning-user behavior.

I use manual tagging. Is there anything I should know?

Yes. First of all, we have seen many clicks-sessions reporting issues resolved simply by adopting auto-tagging.

Next, make sure you are aware of the benefits of auto-tagging. Also, be aware that some features in AdWords are only available when you use auto-tagging, and that future improvements to AdWords reporting in Analytics will be available only to users who employ auto-tagging.

We expect session numbers to be lower due to manual tagging. This is because auto-tagging generates a unique gclid value for each click. Each unique value opens a new session in Analytics.

Manual tagging does not generate a unique campaign URL (click id) for each click. Therefore, it’s possible to have situations where a user clicks a creative several times in the same 30 mins window but only registers one session in Analytics.

Why do I see landing pages for paid traffic in Analytics that are not specified as destination URLs in my AdWords account?

First, there are two dimensions in Analytics that you should understand:

1. Destination URL: This dimension is limited to AdWords-reporting sections of Analytics. It represents the destination URL in your ad that was recorded at the time of the AdWords click.

2. Landing Page: This is the first recorded page view in an Analytics session.

Wednesday, 20 April 2016

SEO Meta Tags Best Practices

What Are Meta Tags?

Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the Meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page.

Do Meta Tags Help SEO?

Ranking high in Google in 2016 has far more to do with relevance and reputation of high-quality content, user satisfaction and popularity than Meta tag optimization.

In my experience, Meta tags do not noticeably influence where a page ranks in Google, in a positive way.

Does Google Use What Is In Meta Tags For Ranking Pages?

Some search engines once looked to hidden HTML tags like these to help order pages in search engine results pages, but most search engines (in 2016) have evolved past this, and Google certainly has.

Google is on record as saying it does not use some data in Meta when ranking a page (in a positive way) and tests throughout the years have certainly seemed to confirm this.

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What Do Meta Tags Do in SEO?

Meta Data can help describe any page in a more convenient machine readable format, more suited to search engines, but they are very likely to get spammed, and so ultimately limited on their own, when it comes to ranking documents on the web.

Google may use metadata, amongst many other signals, to CLASSIFY pages, or DISPLAY information about a page in SERPs, although, in natural results in the UK, I see its impact, where it can be detected, when used at all, being used mainly for DISPLAY purposes.

Do Meta Tags control my search snippet listing in Google?

Sometimes, yes, at least in the case of the Meta Description, but not always, and this is dependent on many factors. Google will pick its own preferred search snippet for SERPs for display purposes, based on elements that can still be influenced by whoever made the page (and site) – and what Google knows about the page.

Can I force My Meta Description to Be Used by Google?

It is possible, but to get, for instance, the Meta description to display for a keyword, you generally need the keyword phrase in the Meta description. If the reason the keyword is in the Meta description is because it is a duplicate of the title, then, according to Google’s recommendations – that’s not ideal – perhaps even unnecessary duplication.

How to Write Meta Tags

You can still be creative when thinking about some tags like the Meta Description, but Meta tags are best used when EXACTLY describing the page in question, and helping Google to short cut to information about your page. If you are helping Google serve, especially informational queries, and helping short-cut to data, Google is your friend, and most can still benefit from that relationship.

What Are the Important Meta tags?

For the purposes of this ‘beginners guide to meta tags’, I focus on the three meta I am asked about the most:

• Description

• Keywords

• Robots

Meta Description SEO Best Practices

The Meta description tag is still important from both from a human and search engine perspective, if used intelligently and properly.

Can Pages Still Rank High Without a Meta Description?

Yes. Google is usually able to extract a relevant snippet from the page which you can then go back and optimize for click-through rates if you think of a better message you want to display in SERPs for that page.

What Does Google Say about Meta Descriptions?

Google’s says you can programmatically auto-generate unique Meta descriptions based on the content of the page.

Can You Control What Message Appears in The Google Search Snippet?

While search engines have much better ways of classifying spam in 2016, it’s still worth remembering search engines are always on the lookout for manipulation that goes too far. Bing has publicly stated they look to Meta data for signs of manipulation, so you should realize there is probably a degree of risk attached to optimizing Meta data.

Does Every Page Need a Meta Description?

A good Meta description may be another sign of a quality page, and that can only be a good thing in 2016.

Does Google Use The Meta Description When Ranking A Page?

This is a typical question I was often asked, and as I always liked to back up my recommendations with at least some individual observations to back it up, I often tested to see if I could get a definitive answer to this.

A lot of people use gibberish words in tests so I didn’t. I always used unique numbers which only appear in hidden elements – and I have a lot of pages all over the place. I am only interested in what I can see and what actually helps a page rank in SERPs.

Problems with Unique Meta Descriptions

Google has said for years “create unique meta descriptions”. If you follow that advice to the letter – you also conveniently give somebody else free text for their spam site. A good unique Meta description only increases click through rate if the page actually appears at all for the query.

HOWEVER. You never get the benefit from a unique Meta description that ONLY appears in your Meta description and is not duplicated somewhere else on your page.

On is making sure your competition is not aware of your SEO plan. The downside to Meta keyword tags is that, in theory, your competition can easily see exactly which terms you are targeting and in turn can pursue the same terms to rank for. If you choose other methods to attempt to rank for your terms you can do so without giving away the secret sauce to your keyword term list.