Search engine marketing

Monday, 7 March 2016

YouTube Marketing

Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

• YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.

• 1 billion people visit YouTube each month globally

• 100 hours of video are uploaded every 60 seconds to YouTube

• According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

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You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages. You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching. By utilizing YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

4 Top Tips for Using YouTube to Increase the Authority of Your Website

• Get other website owners to embed your videos on their websites

• Associate your domain name with your YouTube channel

• Get your videos shared on social media platforms

• Give your audience more options to consume

Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language. If you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge English-speaking markets (30% of all YouTube views) if you can’t write or produce excellent content. In addition to this, if you include closed-captions on your videos, you can also reach new audiences as you are catering to people with different needs.

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content. Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue.

Videos with a personal touch help to increase conversions. People buy from those they trust, and that trust is built by you relating to them on an emotional level.

The Importance of Internet Advertising

With the advent of the internet, these very same businesses saw a much quicker and easier solution to traditional advertising i.e. e-marketing. The internet is only going to get bigger and internet advertising allows businesses to trace what works and what doesn’t and this provides the advertiser with a greater return on investment. Remember, if you’re not doing it, then your competitor probably is.

With the vast amount of web users and online traffic present in today’s global village, it seems fairly obvious that there can be no better way of exposing a company to the public and indeed the world. As an example, there are over a billion web users in the world right now! The numbers are indeed staggering and any company not listing their products or services online are going to be disappointed and left lagging behind. The cost factor always plays a vital role in advertising and by marketing your company online, your business can always be assured of the most reliable, cheapest rates possible. It is a rather inexpensive form of marketing compared to traditional methods, where companies have to fork out millions unnecessarily.

In an increasingly competitive marketplace, greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image, whether at the corporate, retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer.

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While online advertising is still new to many, you can take heart in the fact that the same design and content requirements and guidelines translate well from traditional advertising to online ads. In fact, your newspaper print ads can simply be duplicated in the online version of the publication you're advertising in as long as you include a link to your website. Color, fonts, the size of your ad(s) and your message will all play the same critical role in getting your ads noticed and, more important, responded to.

As with traditional ads, online ads must be placed where the right people will see them ("right people" meaning the consumers you want to reach). So choose your placements according to age and gender, interests, hobbies, and all the psychographic (income, education, hobbies, etc.) information you use when you're buying ads in television, print or radio.

Pay-per call ads are new, but think of how appealing this is for a consumer or prospective client who needs an answer now or needs to make a purchase now to be able to make a quick call and take care of their pressing need, rather than clicking on a banner and being led to your website where they may need to fill in a registration form and then send you an e-mail and wait for a reply.

And make it easy on your customers: It's essential that you allow anyone to easily opt-out of any e-mail marketing you do so your efforts don't turn into spam. It's also essential that you provide ways for people to return purchases, either to a brick-and-mortar location or through shipping it back to you.

Tuesday, 1 March 2016

Content Marketing

Content marketing isn’t easy, especially if you have no formal training as a writer. For newcomers to the industry, learning how to be a successful content marketer requires both an understanding of how to develop a strategy and strong written communication skills.

Users read differently on the web – unlike when they are reading a book from cover to cover. On the web, users don’t read word for word. They skim content, trying to get a quick impression of what it’s about. They scan for the bits they are interested in and ignore the rest. You need to understand how users read on the web, and then write content in a style that makes it easy for them.

This summarizes to:

• Be direct

• Start with your conclusion – this is called the Inverted Pyramid style

• Limit each paragraph to one key concept

• Use meaningful headings

• Use bullet points and numbered lists

• Include summaries or overviews

Be brief and concise. Reduce your word-count to a minimum. Write clearly and simply. If you are writing for an expert audience explain your terms. Give your users links to simple background information, so that the most casual visitor can work out what you are talking about.

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What does this means?

• Be factual and accurate. Where appropriate, prove the verity of your information with links to trusted websites or by quoting trusted authorities.

• Include only content which conforms to the purpose of your website.

• Protect privacy and respect copyright.

• Keep your content up to date.

• Publish your contact details. Provide users with a sense of knowing who is behind the website.

• Spell-check your content.

• Invite people to report errors, then fix them.

Users value expert knowledge. It can be a draw-card for visitors to your website and it helps to build credibility because it establishes you as an authority on your subject. Don’t give your expert knowledge all at once. Organize it into digestible pieces. Give a summary first, and then let your users drill down for more details.

Final Steps:

• Put conclusions at the beginning

• Write only one idea per paragraph

• Use action words

• Use lists instead of paragraphs

• Limit list items to 7 words

• Write short sentences

• Include internal sub-headings

• Make your links part of the copy

Don’t write lengthy sentences. You’ll lose people. Stick to a 5th grader’s reading level and vocabulary. A great way to make sure you’re writing at a proper level is by simply running your articles through spell check on Microsoft word.

Aside from identifying any spelling errors, spell check will show your readability statistics. This is a great tool to help gauge your content and make sure it’ll be fully absorbed.

Infographics Useful For SEO

Infographics are becoming ever more popular. Whether used to explain how a product or service works or to showcase statistics to support an opinion, companies have been using these visual aids more and more to get their points across – and rightfully so. Below are just a few of the reasons why infographics lead to more success.

As the saying goes; “a picture speaks a thousand words”, and, what’s more, it conveys information in a way that is easier to access and more powerful than text alone. Imagery and colour grabs the viewer’s attention within seconds; it stirs emotion, creates curiosity and simplifies complex concepts.

Our brains are far more likely to interpret and store images over any other form of information alone – we are visual creatures after all. This is why the use of strong imagery and clear composition drastically improves the chances of information retention – it’s worked this way since the beginnings of design/advertising. The infographic draws from these foundations to provide solutions to the dilemmas of the digital age – the more visually compelling your content, the more likely that people will remember your information as opposed to someone else’s similar but less appealing information.

A well-designed infographic encourages your readers to explore it because they’re drawn to the graphic elements. They feel impelled to study the images more thoroughly, which means they’ll read the content, as well. Once you’ve attracted their attention, you can use your infographic’s textual content to boost sales and increase engagement.

According to a Duct Tape Marketing infographic, the human brain processes visual information 60,000 times faster than text. An image makes an almost immediate connection between the image itself and the idea behind it. An infographic can communicate myriad data points faster than a reader can consume a single sentence of written text.

Visual content is often easier to brand than text-based content. Think about the most famous logos — those of Nike and McDonald’s, for instance. You know the brand behind the image as soon as you see the familiar swoosh on a pair of tennis shoes or when you pass the timeless golden arches while driving home from work.

Infographics are also useful for SEO purposes. They can produce more links back to your website, which tells Google and other search engines that you offer valuable content. You can also increase your rankings for targeted keywords if you optimize the image itself for search engines.

Difference between Article Submission and Press Release

The basic difference between a PR and an Article is the nature of the content. In PR, you write about your company updates, news, events etc. and you can also self-promote yourself in the content. However, in Article, you write informative content about a specific topic and you cannot promote yourself anywhere in the content.

Article promotion services abound online. With thousands of websites being created every day, the requirement for original content doesn't appear to decelerate. Many firms to attempt to advertise their services have come up with clever ways to plug their internet sites. On the other hand, a press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

Article submission refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. It is one of the most popular and oldest link building methods known to the SEO industry. Article submission helps in increasing the business, link building. A press release provides information to the media with the objective of reaching the public via news coverage and to let the media know about your business. Press release helps in informing people about your new products and features etc.

Article promotion services abound online. With thousands of websites being created everyday, the requirement for original content doesn't appear to decelerate. Many firms to attempt to advertise their services have come up with clever ways to plug their internet sites. On the other hand, a press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

• An article is a short passage about a particular topic or niche, written by an expert with proven credentials.

• Articles should be concise and to the point.

• It should be well written and informative, not written just for the sake of promoting products or getting backlinks.

• A 'Press Release' is a statement that is released by a company, an organization or an individual.

• A press release should only contain authentic 'news' i.e. it should be supported by facts, accurate dates and times, quotes from a company spokesperson or representative.

• Press Releases can give you a lot of traffic as well as ensure backlinks, but you should be extremely careful about how the press release is framed.

Tuesday, 23 February 2016

Benefits of Social Media

Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.

Your website's ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase. This is a common Search Engine Optimization (SEO) strategy.

Social media sites provide you ease to contact your targeted audience in an efficient ways. Geo-Targeting is an efficient way that helps you to communicate with your audience by location. Social websites like Facebook & Twitter have featured tools that let you communicate with the audience irrespective of their geographical locations. You can simply set the location features as per your desires. Know your audience is the key of a business success. Social media have accomplished this need quiet easily.

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The most significant feature of social media marketing is the easiest way to reach huge numbers of customers. Social media is the cheapest channel to communicate with your customers. By this you can find your potential customers. New social sites are the most common ways to interact with your clients 24 hours 7 days a week.

Social media has changed the whole world as a small village. You can visit your competitors profile publicly and can keep a track about their services, charges, new events, discounts and sales, etc. Such things will eventually help you keep updated about market trends & new techniques.

As compared to the past now internet marketing has been taking all over the world. Social media marketing has minimized the challenge was faced by the marketers in past.

The most important benefit of social media marketing is its lower cost in comparison to the other internet marketing techniques. More than 84% marketing persons thought that 6 hours working is more than enough to catch more traffic.

Even if you think social media is not suited to your business or that you don't have the time, simply logging on to see what your competitors are doing in this space, or finding out what your customers are saying about you might be a valuable exercise.

One the most stunning benefit of social media marketing is that it provides you higher conversation rate. Social media is the only channel on internet marketing where you brand acts like a human. There are many ways to increase your traffic through social media. Past 4 year analysis has shown that top 5 social media sites like Facebook, Twitter, Google Plus, LinkedIn and Pinterest are a good source of inbound traffic.

Importance of Backlinks

Backlinks are inward links that going to your web site or a blog. Backlinks are also known as incoming links. Backlinks are essential in terms of Search Engine Optimization because more the in links more the chance your site to come on top of search engines index.

Duplicate content can be your worst nightmare because it’s often hard to identify. Google’s bots are analyzing your website and look for duplicate content. If you have similar paragraphs or articles with what’s already indexed, there’s a chance Google will label your content as spam and take action against it.

To determine how engaging your content is, Google looks at how often users are posting comments on your website. Blog comments are also considered an update to existing content, so it is very important to make your users share their opinion.

Gaining backlinks is always great, and Google gives you more credibility, especially if these links are coming from authoritative domains. However, if your website is losing a lot of backlinks, this can have a negative effect on your rankings.

A very important factor to consider, especially if you are doing SEO for a local business. For example, websites from UK should have the majority of backlinks coming from other sites located in UK. It would make no sense to get links from Russian, Chinese or other parts of the world websites.

In Google Webmaster Tools, you can get some insights about your most linked pages. Usually, the majority of your backlinks will go to your homepage. However, if you have no other backlinks pointing to internal links, this may look unnatural in Google’s eyes.

Title tags are one of the most important on-page SEO factors of your website. Besides the content itself, this is how you tell Google what your article is about. Your title tags should contain or start with your main keywords.

Meta description is another very important on-page SEO signal. Each page should be optimized and contain a description of your content. Use your main keywords, but don’t abuse them.

While it’s not just about the number of articles your website has, but more about the quality, it also matters how many total pages your website has indexed in Google.

If you are running link building campaigns and building too many backlinks in a short period, Google might have a closer look at your website. If your backlinks profile is unnatural, your website is at risk.

A sitemap can help Google find and crawl your website’s pages. However, there is no guarantee that Google will index all of those pages. To increase your index and crawling rate, you should get more authority and reputation.

Links to your content have a lot of value and can also help you increase your visitors average time per visit. A good internal linking structure can decrease the bounce rate and improve the overall user experience.