Difference between Article Submission and Press Release

The basic difference between a PR and an Article is the nature of the content. In PR, you write about your company updates, news, events etc. and you can also self-promote yourself in the content. However, in Article, you write informative content about a specific topic and you cannot promote yourself anywhere in the content.

Article promotion services abound online. With thousands of websites being created every day, the requirement for original content doesn't appear to decelerate. Many firms to attempt to advertise their services have come up with clever ways to plug their internet sites. On the other hand, a press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

Article submission refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. It is one of the most popular and oldest link building methods known to the SEO industry. Article submission helps in increasing the business, link building. A press release provides information to the media with the objective of reaching the public via news coverage and to let the media know about your business. Press release helps in informing people about your new products and features etc.

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Article promotion services abound online. With thousands of websites being created everyday, the requirement for original content doesn't appear to decelerate. Many firms to attempt to advertise their services have come up with clever ways to plug their internet sites. On the other hand, a press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

• An article is a short passage about a particular topic or niche, written by an expert with proven credentials.

• Articles should be concise and to the point.

• It should be well written and informative, not written just for the sake of promoting products or getting backlinks.

• A 'Press Release' is a statement that is released by a company, an organization or an individual.

• A press release should only contain authentic 'news' i.e. it should be supported by facts, accurate dates and times, quotes from a company spokesperson or representative.

• Press Releases can give you a lot of traffic as well as ensure backlinks, but you should be extremely careful about how the press release is framed.