Blogs Sit on
Your Website
The main
purpose of your social media platforms is to drive traffic back to your
website, right? In order to do that, you’re probably creating a ton of content
each week for those platforms. The idea is that hopefully that content is
exciting enough to entice your community on Facebook, Twitter, Instagram, and
Pinterest to visit your website—but there’s no guarantee.
Your blog,
on the other hand, sits directly on your website. So if you do a great job of
keeping it compelling and updated, people will access it directly. Not only
does this increase the chance that people will buy something from your site
(because they’re not getting distracted by their Facebook feed!), but it also
increases the amount of time people are staying on your website, which is an important
metric for enticing advertisers.
Long-Form
Content
Let’s be
real: If you log in to Facebook and see a post that’s more than three or four
sentences, are you going to read it? Probably not.
But some
topics and musings need more than a few sentences to be fully explored. And as
a company full of interesting expertise, personalities, and views on your
industry, you should have a place dedicated to just that. On a blog, you’ll
have more room to expand on those thoughts—and readers will come expecting (and
wanting!) lengthier content.
SEO
A few years
ago, if you were looking to boost your search result ranking on Google,
SEO-savvy marketers would have likely told you to stuff your website full of
descriptive tags and metadata that you wanted to be associated with your brand.
For example, if you ran an eco-friendly fashion company, you’d want to cram the
backend of your website with tags like “eco-friendly fashion,” “fashion
conscious,” and “eco fashion.” If you had these tags in a ton of places on your
website, Google would offer up your website when someone searched for one of
those terms.
Google
caught on, changed its algorithm a gazillion times, and now, the most effective
way to increase your search ranking is to give your community relevant content
that they will engage with and share. It is both that simple and that hard.
What better
way to offer up great content to your community than through a blog? It doesn’t
necessarily have to include more content, or even keyword-heavy content—just
content that your readers genuinely love and want to share with their own
community.
For more details on our products and
services, please feel free to visit us at Internet Marketing
New Delhi, Online Marketing
New Delhi, Online Marketing Company New Delhi, Social Media
Marketing New Delhi, Search engine
marketing New Delhi
No comments:
Post a Comment