Developing a
blog and producing high-quality content for social media while running a
business at the same time can be a difficult process. As an entrepreneur,
knowing a few content marketing tricks can go a long way to not only save hours
of your time but also to grow your business with minimum effort.
Most small
businesses hesitate to invest in a content marketing strategy since it can be a
very time-consuming process. Although, it’s actually one of the most effective
strategies you can use to grow your business as it brings 3 times as many leads
and costs 62% less than other traditional marketing strategies.
If you’re
looking for a way to make the most of your time and get better results out of
your content marketing efforts, here are a few tricks you should follow.
Set Specific
Goals
All your
content marketing efforts will go to waste if you don’t work toward a specific
set of goals. To consistently grow your business, you need to work to achieve
the right goals.
For example,
choose a set of goals that promote growth instead of achievements. Instead of
creating a content plan to get 1000 visitors per day to your blog, create a
content that generates 1000 leads per month.
The key to
reaching these goals and sustaining your business growth is to measure the
content marketing ROI (return on investment) of your campaigns. And yes, even
the ROI of your blog posts can be measured.
Collect and
analyze your content marketing ROI and upgrade your content plan goals at least
quarterly to keep your business growing throughout the year and product the
content with a purpose.
Repurpose
Old Content
After
spending hours creating a great blog post, don’t just publish it and forget
about it. There’s much more you can do with that blog post. Make the most of
every piece of content you create by creating different types of content out of
them.
Use your
blog posts to create short YouTube videos, infographics, and social media
posts. Republish your blog posts on other platforms like LinkedIn and Medium to
reach new audiences. Another great way to repurpose your blog posts is to
create slideshows highlighting the key points of your article. Then you can
share the slideshow on a platform like Slideshare, which generates over 80
million visitors per month, to get more traffic to your website.
Rather than
creating 5 blog posts every week, why not create 2 great blog posts and convert
them to 5 different content formats? It’ll help you save the time that goes
into producing new content and get the most out of your existing content.
Segment Your
Email Lists
When you’re
using your content to generate leads and grow your email list, many different
types of people will subscribe to your list and become potential customers. As
your list gets bigger, it will get more difficult for you to target specific
audiences through your email campaigns. The solution to this problem is to
implement proper email list segmentation.
With list
segmentation, you can save a great amount of time by easily creating effective
email campaigns targeting specific groups of people. For example, you can
create list segments to separate returning customers vs. first time visitors to
send different email campaigns to both audiences to increase open rates and
conversions.
Instead of
wasting your time creating email campaigns that nobody wants to open, you can
use list segments to get more results out of every single email you send to
your subscribers.
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