WordPress
has Market Share
Have you
heard the rumors that WordPress is just for “blogging websites”? While this may
have been true a decade ago, this understanding of WordPress is completely
false. In fact, of the top 100K websites in the world, Builtwith shows that
WordPress owns about 28% of the market.
Why does
this matter? Well, because it creates other benefits of WordPress (like
support) that I’ll talk about more down the list.
WordPress is
Widely Supported by Agencies
Another
great benefit of WordPress, because of it’s market share, is that many, many,
many agencies providing professional web design services use WordPress to
develop their client websites; or have at least used in the past. Now, don’t
get me wrong, this doesn’t mean that all agencies will do an amazing job with
WordPress, but at least you aren’t having to travel far and wide to find
someone who can help.
Additionally,
there are great resources out there like Codeable for finding a WordPress
developer in a pinch.
Great
Hosting Options
As WordPress
has evolved over the years, a few great hosting providers have decided to
specialize specifically in WordPress. For instance, WPEngine, as its name
suggests, does precisely this and their offering is amazing.
Whenever a
business chooses to niche it makes it easier for them to become superior in
their market. WPEngine is one of the best options on the market for WordPress
hosting simply because they made their business much simpler by not hosting
other platforms. Here are some features I love about WPEngine:
• Automatic
daily backups with one-click restore
• Incredible
security – they’ll even notify you if any of the plugins your website is using
have known vulnerabilities. It’s easier for them to keep their hosting secure
because they really know the WordPress platform.
• Speed –
with WordPress being their only platform, WPEngine has been able to hyperfocus
on speed and even has caching software ready to use out of the box
You Can
Create Custom Themes on WordPress
In addition
to purchasing a theme, organizations can also hire an agency to build a custom
WordPress theme. By going this route, you’re still using a sophisticated
framework with innumerable features built in, but you’re also extending it and
creating a design that’s on brand.
Instead of
asking “what can this theme do and can we make this work?” you can ask “what do
we want to do with our website?”. With custom WordPress theme development,
there really aren’t much for restrictions… you can pretty much do anything and
that’s a huge benefit of going with WordPress.
WordPress
can be made Really Secure
Though it’s
true that WordPress sites can be hacked – after-all, the bigger the market
share, the bigger the target – but another benefit of WordPress is that there
are many fairly easy-to-implement strategies for making your WordPress site
very secure.
In general,
strong passwords, keeping your software up to date and choosing a solid hosting
company will remove the lion’s share of risk for your company. But after that,
there’s still a plethora of security measures you can take.
WordPress is
Search Engine Friendly out of the Box
In addition
to creating content easily, another benefit of WordPress is that it has great Search
Engine Optimization (SEO) out of the box. This is important because more than
just creating quality content, you want to make sure that your content can
actually be found by search engines like Google.
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