Online reputation management (ORM) is a strategy and process
of monitoring, identifying, and influencing your digital reputation and
credibility online. An effective online reputation management strategy can also
provide you with new opportunities and insight on increasing your brand
awareness.
If you are a business owner, I’m sure you know that having a
good reputation is important for business growth. The same goes for your
digital reputation, as most people in today’s digital business lifestyle go
online when they have a problem or require information regarding a specific
product or service. If your reputation is negative online, will these people
looking for answers turn to you? At the end of the day, a bad reputation online
will have a negative effect on your business objectives.
There are many other reasons why it’s important to have an
online reputation management process in place to help you with your social
media and other digital marketing campaigns, but here are just a couple of
reasons to consider getting one.
1. Increase sales
Many people are researching brands, services, and products
online before they make the final purchase decision. Do you know what they are
looking for? If not, then you are already missing out. What difference do your
marketing campaigns make if you are not sure what message is being received by
the people you are trying to reach?
Most companies start to investigate when their sales start
to drop. For some, regaining momentum is not worthwhile economically and the
service or product is discontinued. What if you had valuable insights about
what your target audience is looking for online? Would this change the game a
bit?
2. Build trust and credibility
Having the trust of your clients is a major component of
success. Your clients discuss their purchases with friends and when they have a
problem they will most likely spread the word about their experience. The
internet makes everyone a citizen journalist and you should now worry about negative
content spreading like wildfire online. If your company suffers a loss of
confidence in the public, there is a chance that you will never be able to turn
it positive again. If you can recover from this negative publicity to regain
trust from your target audience, the cost will be high in comparison with
having a process in place that could have prevented it.
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