Online reputation management (ORM) is a strategy and process
of monitoring, identifying, and influencing your digital reputation and
credibility online. An effective online reputation management strategy can also
provide you with new opportunities and insight on increasing your brand
awareness.
There are many other reasons why it’s important to have an
online reputation management process in place to help you with your social
media and other digital marketing campaigns, but here are just a couple of
reasons to consider getting one.
3. Show your best
side
Current and potential investors, corporations, banks, and
the general public are all going online to research your business before doing
business with you. Look at investors as simply being consumers on a different
level. These investors don’t know your company well enough and will often make
decisions on the information that is available to them. Once again if you have
a negative reputation online, it will show. Do you want to be associated with a
business with a negative reputation?
4. Online insights
Gossip, speculation, and rumors have destroyed great names
in the past and many businesses have lost the confidence of their target market
due to this. Today it’s very common to see a celebrity or business with an
associated scandal to simply vanish. Quite often this happens by an abundance
of all the negative information floating around about them.
During a crisis online it is very common to have inside
information available, but is often leaked to external sources before reaching
all of the essential channels. Back in the day it was easy to remove the issues
internally before they went out to the public. In today’s technology driven
lifestyle with access to the social web in our pocket, news travels fast,
especially if it’s negative. It can take seconds to collapse a brand that took
years to build.
5. Recruitment
Having professional staff is the foundation for a successful
workforce. The top individuals in every industry are forever head hunted and by
knowing that, they will most likely research your company and look at all the
facts concerning your brand before they accept any position at your company. If
you know what your competitors, clients, and employees are talking about
online, it can make a big difference in hiring someone with a good reputation.
Online reputation management is not a simple buzz word. It’s
a reality and if you are not serious about protecting your reputation online,
why are you still in business?
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